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International Journal of Economics Business and Social Sciences
Published by PT Atha Publishing Globalindo
ISSN : -     EISSN : 31248217     DOI : 10.64845/ijebss.v1i2
Core Subject :
International Journal of Economics, Business and Social Sciences (IJEBSS) is a peer-reviewed international journal that publishes high-quality research articles in the fields of economics, business, management, accounting, and social sciences. The journal aims to provide a global platform for academics, researchers, practitioners, and policymakers to disseminate innovative ideas, theoretical developments, and empirical findings that contribute to the advancement of knowledge and practice in multidisciplinary perspectives. IJEBSS welcomes original research articles, review papers, and conceptual studies that address contemporary issues in economics, business, and social sciences. The scope of the journal includes, but is not limited to, economics, accounting, management, entrepreneurship, finance, marketing, public policy, education, sociology, and other related interdisciplinary studies. The journal is committed to maintaining high academic standards through a rigorous peer-review process to ensure the quality, originality, and relevance of the published works. By encouraging interdisciplinary collaboration and global academic exchange, IJEBSS seeks to promote scholarly dialogue and contribute to sustainable development in economic, business, and social contexts worldwide.
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Articles 13 Documents
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Product Bundling and Shopping Cart Value of Home Snack MSMEs in Social Commerce: A Review of the Literature Ninik Nurhayati
International Journal of Economics Business and Social Sciences Vol. 1 No. 2 (2026)
Publisher : Atha Publishing Globalindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64845/ijebss.v1i2.370

Abstract

The growth of social commerce makes home snack MSMEs need to organize offers that not only attract attention, but also be able to encourage an increase in the value of shopping carts in the transaction process which is greatly influenced by content and interaction. This article is compiled to summarize and synthesize the literature on product bundling and the mechanisms that explain its relationship with shopping cart value in the context of social commerce. Literature searches were conducted through the National Library, Google Scholar, and ScienceDirect with keywords related to bundling, shopping cart value, live shopping, perceived value, and impulse purchases. The selection of sources is carried out in stages through the study of titles, abstracts, and full texts with publication limits for 2021-2025, in the form of relevant journals and books and the contents can be traced. The collected data is compiled into a matrix containing definitions, indicators, contexts, approaches, and key findings, then analyzed using a thematic-comparative synthesis. The results of the study show that bundling functions as an offering design that strengthens perceived value and simplifies consumer choice; The live shopping environment features the roles of social presence, trust, and flow related to impulse buying; and there is a difference in research outputs between purchase intention and the size or value of the shopping cart. This article confirms that bundling has the opportunity to help increase the value of the shopping basket when positioned as a value booster in the social shopping experience. The implication is that MSMEs need to maintain clarity of package value, suitability of composition, and consistency of promotional messages, so that bundling not only looks more economical, but is also easy to choose and really felt useful by consumers.
Traders’ Strategies for Maintaining Family Financial Stability in the Digital Age from the Perspective of Islamic Business Ethics: A Comparative Study at the Main Market and Senenan Tanggul Market in Jember Faizah Mufilda Amalia; Nikmatul Masruroh; Retna Anggitaningsih; Muhammad Darul Ulum
International Journal of Economics Business and Social Sciences Vol. 1 No. 2 (2026)
Publisher : Atha Publishing Globalindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64845/ijebss.v1i2.383

Abstract

This study aims to analyze traders’ strategies for maintaining family financial stability in the digital age from the perspective of Islamic business ethics through a comparative study at the Central Market and Senenan Tanggul Market in Jember. This study employs a qualitative approach using a descriptive-comparative method. Data were collected through in-depth interviews, direct observation, and documentation of purposively selected active traders. Data analysis was conducted using an interactive model that includes data reduction, data presentation, and drawing conclusions. The results indicate that the financial stability of traders’ families is determined by three main factors: digital adaptability, effective financial management, and the application of Islamic business ethics. Traders at Pasar Induk demonstrate a higher level of digital adaptability through the use of social media and digital platforms, enabling them to expand their market reach and increase income by approximately 20–25%. In contrast, merchants at Senenan Tanggul Market are still dominated by conventional systems, which result in limited market access and stagnant income. Furthermore, the application of Islamic business ethics principles—such as honesty, fairness, and trustworthiness—has been shown to increase consumer trust and support business sustainability. This study concludes that the integration of digitalization and Islamic business ethics is an effective strategy for maintaining the financial stability of traders’ families. However, the digital literacy gap, limited capital, and access to technology remain major obstacles that require policy intervention through training and the empowerment of traditional traders.
Price and Promotion Effects on Shopee Purchase Decisions Among Denpasar University Students: STIMI Handayani Case Study Tettie Setiyarti; Alfra Jemira; Ida Bagus Swaputra; Ida Ayu Trisna Wijayanthi
International Journal of Economics Business and Social Sciences Vol. 1 No. 2 (2026)
Publisher : Atha Publishing Globalindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64845/ijebss.v1i2.396

Abstract

E-commerce has changed the way people shop, and among the many factors shaping a buyer's final decision, price and promotion are usually considered the two that matter most. This study examines how price and promotion, both individually and jointly, influence the purchase decisions of university students who use the Shopee application in Denpasar City, with students of STIMI Handayani as the research subject. A quantitative associative approach was used, and data were gathered through a Likert-scale questionnaire completed by 151 respondents, then analyzed with multiple linear regression in SPSS 25. The results show that price has a positive and significant partial effect on purchase decisions (B = 0.477, p = 0.000), and so does promotion (B = 0.510, p = 0.000). Considered together, the two variables also show a positive and significant effect on purchase decisions (F = 132.187, p = 0.000), with promotion coming out slightly ahead of price in relative influence. The coefficient of determination (R² = 0.641) shows that price and promotion together account for 64.1% of the variance in purchase decisions, leaving 35.9% to factors not captured in this model.

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