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Jurnal Ilmu Bisnis Digital (JIBIDAL)
Published by CV. Sinar Howuhowu
ISSN : -     EISSN : 31232337     DOI : https://doi.org/10.70134/jibidal
Core Subject :
Jurnal Ilmu Bisnis Digital (JIBIDAL) merupakan media ilmiah yang mempublikasikan hasil penelitian, kajian teoritis, dan praktik terbaik di bidang bisnis digital dan transformasi teknologi. Jurnal ini bertujuan menjadi wadah bagi akademisi, peneliti, praktisi, dan mahasiswa dalam mengembangkan ilmu pengetahuan serta inovasi di era ekonomi digital. Fokus utama JIBIDAL meliputi berbagai topik seperti manajemen bisnis digital, e-commerce, pemasaran digital, financial technology (FinTech), sistem informasi, kewirausahaan digital, dan analisis data bisnis. Dengan semangat kolaboratif dan berorientasi pada kemajuan teknologi, JIBIDAL berkomitmen untuk mendukung pengembangan ekosistem bisnis digital yang berkelanjutan dan berdaya saing global.
Arjuna Subject : -
Articles 10 Documents
 1 
Analisis Pengaruh Kecerdasan Buatan Pada Pengalaman Belanja Konsumen Di Platform E-Commerce Indonesia Andromeda
Jurnal Ilmu Bisnis Digital Vol. 1 No. 1 (2025): JIBIDAL - November
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jibidal.v1i1.875

Abstract

The development of artificial intelligence (AI) has significantly enhanced the quality of services offered by e-commerce platforms in Indonesia. This study aims to analyze the influence of AI implementation on consumer shopping experiences, particularly in terms of personalization, usability, service speed, and overall satisfaction. The research employs a literature-based and descriptive approach to identify the relationship between AI-driven features and consumer behavior. The findings indicate that AI technologies such as recommendation systems, chatbots, and visual search positively influence consumers’ perceptions of convenience and shopping efficiency. However, the study also highlights challenges related to data privacy and algorithmic bias, which may affect user trust. Overall, the implementation of AI is proven to be a critical factor in creating more personalized, adaptive, and effective shopping experiences on Indonesian e-commerce platforms.
Strategi Pemasaran Digital Berbasis Influencer Marketing Dalam Meningkatkan Brand Engagement Di Kalangan Generasi  Z Erlangga Arya Sukmana
Jurnal Ilmu Bisnis Digital Vol. 1 No. 1 (2025): JIBIDAL - November
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jibidal.v1i1.876

Abstract

The rapid development of digital technology has significantly transformed marketing strategies, particularly through the use of influencer marketing. Generation Z, as the most active group on social media platforms, has become the primary target for brands seeking to enhance brand engagement. This study aims to analyze the effectiveness of digital marketing strategies based on influencer marketing in increasing brand engagement among Generation Z. The research applies a descriptive approach by reviewing previous studies related to digital consumer behavior, influencer credibility, and user engagement forms. The findings indicate that influencer marketing positively contributes to increasing brand engagement through authentic, creative, and relevant content that aligns with the characteristics of Generation Z. Moreover, the selection of influencers whose values match the brand identity strengthens the emotional connection between consumers and brands. This study provides valuable insights for companies in designing more effective digital marketing strategies, particularly in the competitive landscape of social media.
Peran Financial Technology (Fintech) Dalam Meningkatkan Literasi Dan Inklusi Keuangan Di Kalangan Mahasiswa Indonesia Umar
Jurnal Ilmu Bisnis Digital Vol. 1 No. 1 (2025): JIBIDAL - November
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jibidal.v1i1.877

Abstract

The development of Financial Technology (fintech) in Indonesia has grown rapidly, offering greater convenience in accessing financial services. University students, as active users of digital technology, are among the primary target groups benefiting from fintech innovation. This study aims to analyze the role of fintech in enhancing financial literacy and financial inclusion among Indonesian university students. A descriptive research approach was employed, drawing on literature reviews and analysis of previous studies. The results indicate that fintech significantly contributes to improving students’ understanding of financial management, digital financial products, and financial risk awareness. Moreover, fintech expands students’ access to formal financial services such as digital payments, online savings, and investment platforms. However, limited knowledge regarding digital security and the risks associated with online lending remains a major challenge. This study highlights the importance of collaboration among the government, the Financial Services Authority (OJK), educational institutions, and fintech providers to sustainably enhance financial literacy and inclusion among students.
Strategi Transformasi Bisnis Berkelanjutan Melalui Adopsi Teknologi Digital Dan Green Innovation Pada Perusahaan Di Indonesia Khairunnisa
Jurnal Ilmu Bisnis Digital Vol. 1 No. 1 (2025): JIBIDAL - November
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jibidal.v1i1.878

Abstract

Sustainable business transformation has become a crucial strategy for companies to address the challenges of globalization, climate change, and the Fourth Industrial Revolution. This study aims to analyze sustainable business transformation strategies through the adoption of digital technology and green innovation among companies in Indonesia. A descriptive qualitative approach was applied, utilizing in-depth interviews, observation, and document analysis in several firms that have implemented digitalization and environmental innovation. The findings reveal that the adoption of digital technologies significantly enhances energy efficiency, operational transparency, and the effectiveness of green supply chains. Meanwhile, green innovation contributes to competitiveness by improving resource efficiency and corporate reputation. The integration of both strategies creates synergy that fosters simultaneous economic, social, and environmental value creation. However, this study also identifies challenges such as limited human resource capacity, insufficient digital infrastructure, and inadequate governmental policy support for green innovation. Therefore, the findings reinforce the argument that combining digitalization and green innovation forms a foundational strategy for sustainable business in the future.
Integrasi Artificial Intelligence Dalam Strategi Pengambilan Keputusan Bisnis Digital Studi Pada Startup Teknologi Di Indonesia Merlin
Jurnal Ilmu Bisnis Digital Vol. 1 No. 1 (2025): JIBIDAL - November
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jibidal.v1i1.879

Abstract

The rapid advancement of digital technology has significantly transformed how companies, particularly technology startups, make business decisions. This study aims to analyze how Artificial Intelligence (AI) is integrated into digital business decision-making strategies among Indonesian startups. A qualitative descriptive approach was employed using a case study method involving several technology startups in Jakarta, Bandung, and Surabaya. Data were collected through in-depth interviews, participatory observations, and document analysis. The findings indicate that AI integration is most prevalent in data analytics, market forecasting, and customer service personalization. AI implementation has proven to enhance efficiency, accuracy, and speed in business decision-making processes. However, the study also identified key challenges such as limited human resources, high implementation costs, and ethical concerns regarding algorithmic transparency. The research highlights that successful AI adoption depends not only on technological readiness but also on organizational and cultural transformation toward data-driven decision making. These findings contribute to both theoretical understanding and practical applications for AI-based digital business strategies in Indonesia.
Mengubah Nilai I'tibārī Di Era Blockchain: Sebuah Penelitian Filosofis Tentang Fenomena Bitcoin Muhamad Barqi Asila
Jurnal Ilmu Bisnis Digital Vol. 2 No. 1 (2026): JIBIDAL - Mei
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jibidal.v2i1.1353

Abstract

This article aims to reconstruct the concept of economic value from an Islamic philosophical perspective, taking blockchain technology and Bitcoin as a case study. Departing from the premise that value is i'tibārī that is, arising from collective recognition rather than inherent in substance, this research argues that the shift from gold, fiat currency, to cryptocurrency does not constitute an ontological revolution, but rather a transformation of the institutional medium through which collective recognition is stabilized. Through a synthetic approach combining classical Islamic philosophy and contemporary social constructivism, this study demonstrates that the ontological structure of value remains contingent, while the ethical dimension emerges from the choice of medium, which shapes structures of power and social relations. The analysis reveals that Bitcoin represents not a new metaphysics of value, but a distributed form of i'tibārī value, where recognition is maintained through algorithmic consensus rather than centralized authority. The study concludes that the most ethically preferable medium of value is one that maintains structural stability while minimizing coercive concentration of power, with moral responsibility ultimately resting on the individual. This research contributes to contemporary Islamic philosophy by offering a conceptual framework for understanding digital value without reducing the discourse to normative legal judgments, while providing reflective guidance for Muslim engagement with decentralized economic systems.
Pengaruh Transformasi Digital terhadap Peningkatan Daya Saing Usaha Mikro, Kecil, dan Menengah (UMKM) di Era Ekonomi Digital Rayvaldo Rayvaldo
Jurnal Ilmu Bisnis Digital Vol. 2 No. 1 (2026): JIBIDAL - Mei
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jibidal.v2i1.1521

Abstract

Digital transformation has become an important strategy for enhancing the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in the digital economy era. This study aims to analyze the effect of digital transformation on improving MSME competitiveness. The research employed a quantitative approach using a survey method. Data were collected through questionnaires distributed to 120 MSME owners who had adopted digital technologies in their business activities. The sampling technique used was purposive sampling, while data analysis was conducted using descriptive statistics and simple linear regression with the assistance of SPSS software. The results indicate that both digital transformation and MSME competitiveness are categorized as high. Digital transformation has a positive and significant effect on MSME competitiveness, with a significance value of 0.000 (< 0.05) and a coefficient of determination (R²) of 0.568. The findings demonstrate that digital transformation enhances operational efficiency, expands market reach, promotes product innovation, and strengthens customer relationships. Therefore, digital transformation can serve as a strategic factor in improving the competitiveness and sustainability of MSMEs in the digital economy era.
Analisis Strategi Pemasaran Digital Dalam Meningkatkan Loyalitas Pelanggan Pada Bisnis E-Commerce Fatmawati Nasution
Jurnal Ilmu Bisnis Digital Vol. 2 No. 1 (2026): JIBIDAL - Mei
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jibidal.v2i1.1522

Abstract

The rapid advancement of digital technology has accelerated the growth of e-commerce businesses, creating increasingly competitive market conditions. In this environment, companies are required to implement effective digital marketing strategies to retain customers and enhance their loyalty. This study aims to analyze the effect of digital marketing strategies on customer loyalty in e-commerce businesses. The research employed a quantitative approach using descriptive and associative methods. Data were collected through questionnaires distributed to 150 respondents who were active users of e-commerce platforms. Data analysis techniques included validity testing, reliability testing, descriptive analysis, and simple linear regression analysis. The results indicate that digital marketing strategies were categorized as high, with an average score of 4.18, while customer loyalty obtained an average score of 4.05. Regression analysis revealed that digital marketing strategies have a positive and significant effect on customer loyalty, with a regression coefficient of 0.683 and a significance value of 0.000 < 0.05. The coefficient of determination (R²) was 0.547, indicating that 54.7% of customer loyalty can be explained by digital marketing strategies. The study concludes that effective digital marketing strategies can significantly improve customer loyalty in e-commerce businesses through enhanced customer engagement, satisfaction, and overall customer experience.
Pemanfaatan Kecerdasan Buatan (Artificial Intelligence) Dalam Pengembangan Model Bisnis Digital Berkelanjutan Taufiqa Widya; Zahra Nurafifah
Jurnal Ilmu Bisnis Digital Vol. 2 No. 1 (2026): JIBIDAL - Mei
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jibidal.v2i1.1523

Abstract

The rapid development of digital technology has significantly transformed the way organizations create, deliver, and sustain business value. One of the key technologies driving this transformation is Artificial Intelligence (AI). This study aims to analyze the utilization of AI in the development of sustainable digital business models and to identify its benefits and implementation challenges. The research employs a qualitative approach using a literature review method based on scientific journals, books, research reports, and relevant academic publications. Data were analyzed through content analysis to identify major themes related to AI, digital business models, and business sustainability. The findings indicate that AI contributes to improving operational efficiency, supporting data-driven decision-making, fostering product and service innovation, and enhancing customer relationships through personalized services. Furthermore, AI supports business sustainability by optimizing resource utilization, reducing waste, and improving supply chain efficiency. However, AI implementation still faces several challenges, including data privacy concerns, information security issues, algorithm transparency, and human resource readiness. Therefore, appropriate implementation strategies are required to maximize the benefits of AI in supporting innovative, competitive, and sustainable digital business models.
Peran Media Sosial Sebagai Platform Bisnis Digital Dalam Meningkatkan Penjualan Produk Lokal Didin Muhidin; Robi Sunggara; Mus Mulyadi
Jurnal Ilmu Bisnis Digital Vol. 2 No. 1 (2026): JIBIDAL - Mei
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jibidal.v2i1.1524

Abstract

The development of digital technology has encouraged changes in marketing strategies implemented by business actors, particularly through the utilization of social media as a digital business platform. This study aims to analyze the role of social media in increasing local product sales. The research employed a quantitative approach using a survey method involving 100 business owners who utilize social media for marketing purposes. Data were collected through questionnaires based on a Likert scale and analyzed using descriptive statistics and simple linear regression with SPSS software. The results indicate that social media has a positive and significant effect on increasing local product sales. Content quality, customer interaction, promotional frequency, and audience reach are the main factors supporting the effectiveness of social media marketing. Furthermore, social media helps businesses expand market reach, increase brand awareness, build consumer trust, and foster customer loyalty. The findings confirm that the optimal use of social media can serve as an effective strategy to support the growth and competitiveness of local products in the digital economy era. Therefore, business actors should develop more innovative and sustainable digital marketing strategies to maximize the potential of social media in improving business performance.

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