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Interaksi Online
Published by Universitas Diponegoro
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Core Subject : Science, Social,
Library & Information Science Social Sciences
Jurnal Interaksi Online adalah jurnal yang memuat karya ilmiah mahasiswa S1 Jurusan Ilmu Komunikasi, FISIP Undip. Interaksi Online menerima artikel-artikel yang berfokus pada topik yang ada dalam ranah kajian Ilmu Komunikasi dan Ilmu Sosial
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Articles 82 Documents
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Search results for , issue "Vol 12, No 3: Juli 2024" : 82 Documents clear
THE CORRELATION BETWEEN KNOWLEDGE OF SEXUAL REPRODUCTION, OPENNESS IN DISCUSSING SEXUAL TOPICS, AND AWARENESS OF THE HUMAN PAPILLOMAVIRUS INFECTION TOWARDS WILLINGNESS FOR HUMAN PAPILLOMAVIRUS INFECTION VACCINATION Dewi Anggraini, Elysia; Manalu, S. Rouli; Qurrota Ayun, Primada
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

HPV is the cause of cervical cancer, which is a concern to Indonesian women. Despite various efforts, awareness of the HPV is still low. The government has started a program of free HPV vaccination for primary school to reduce future rates of cancer. However, cultural taboos on sexual discussion hinder the effective reproductive health awareness. This research determines the correlation between knowledge of sexual reproduction, openness in discussing sexual topics, and awareness of the HPV infection towards the willingness for HPV vaccination. This research used purposive sampling with 300 respondents. The sample criteria were women aged 17-24 years and who had not received the HPV vaccination. The hypotheses testing was conducted with Kendall’s W and Chi-Square using SPSS. The results showed that the correlation between knowledge of sexual reproduction and awareness of the HPV infection towards openness in discussing sexual topics with Sig. value of 0.006 < 0.01, stated as very significant from the Kendall’s W. Additionally, the correlation between openness in discussing sexual topics towards willingness for HPV infection vaccination with Sig. value of 0.000 < 0.01, stated as very significant from the ChiSquare. The findings of this study support the validity of the KAP model.
Hubungan Terpaan Iklan Pada Akun Instagram @bukalapak dan Online Customer Review dengan Keputusan Pembelian Online di Bukalapak Raihan Wiguna, Ilham; Setyabudi, Djoko; Surayya Ulfa, Nurist
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Bukalapak is one of Indonesia's leading local marketplaces, facilitating online transactions for millions of sellers and buyers. The company actively engages in marketing activities through Instagram ads to attract target consumers and encourage purchase decisions. Additionally, online customer reviews (OCR) are crucial for potential buyers in marketplace. The research problem is the relationship between Instagram ads and OCR with online purchase decisions at Bukalapak. This study uses a quantitative explanatory approach. The study aims to determine the relationship between Instagram ads on @bukalapak and OCR with online purchase decisions at Bukalapak. The theories used are strong advertising theory and Buyer Information Environment Theory. The sample consists of 100 respondents aged 16-64 who have been exposed to ads on Instagram @bukalapak and have seen OCR on Bukalapak from March to April 2024. The sampling technique used is nonprobability sampling, and data analysis is conducted using Kendall's Tau B test. The results show a positive relationship between Instagram ads on @bukalapak and online purchase decisions at Bukalapak, with a significance value of 0.000. Additionally, the relationship between OCR and online purchase decisions at Bukalapak is also significant, with a significance value of 0.000. The conclusion is that both Instagram ads on @bukalapak and OCR have a relationship with online purchase decisions at Bukalapak.
PENGARUH CITRA MEREK DAN TERPAAN IKLAN MEDIA LUAR RUANG GOJEK TERHADAP TINGKAT AWARENESS GOJEK DI MAHASISWA UNDIP Rahmadianto, Rizky; Luqman, Yanuar; Setyabudi, Djoko
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This research aims to examine and understand the influence of Gojek's brand image and outdoor media exposure on the level of Gojek awareness among students of Diponegoro University (Undip). The research method utilizes an explanatory quantitative approach with the population of individual Gojek application users and active Undip students. A sample of 124 people was selected using nonprobability sampling techniques, and primary data was collected through questionnaires. Data analysis employed simple linearregression to measure the relationship between brand image, outdoor media exposure, and Gojek awareness level among Undip students. In conclusion, this research has successfully demonstrated the significant influence of Gojek'sbrand image and outdoor media exposure on the level of Gojek awareness among Undip students. The research findings, with significance values in the simple linearregression test of 0.030 and <0.01 for each variable, underscore the importance of brand image and outdoor advertising exposure in shaping Gojek awareness among Undip students. Therefore, it is recommended that Gojek enhance its outdoor media exposure to improve its brand image andGojek awareness among Undip students
PENGALAMAN KOMUNIKASI ORANG TUA DALAM MENDIDIK KARAKTER ANAK DI ERA GLOBAL ( STUDI FENOMENOLOGI PADA ORANG TUA GENERASI MILENIAL DI KOTA PEKALONGAN ) Arham Syarif, Muhamad; Noor Rakhmad, wiwid; Ratri Rahmiaji, Lintang
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Child's moral education is very important in the era of technological battles, different from the character education whose nature is more diverse depending on the nature of the environment.The impact of globalization has become very diverse especially on the pattern of communication between generations namely millennial generation and alpha generation.The most felt impact is that these two generations often choose a way of communicating indirectly i.e. by using gadgets that then make the relationship between both as a child and parents impressed far away. The presence of gadgets as a means of communication also makes these two generations have different communication experiences with other generations, This research aims to know the communication of parents in educating children's character in a global era that focuses on millennial generation parents in shelter cities. The research results show that there are two characters that can be implemented through communication between parents and children. These two characters are a religious character and an honest character. Intense and open communication is carried out by parents to implement religious character and honest character. The communication carried out is realized in communicating directly and indirectly using gadgets. The task of parents in implementing character education is to try to build good communication with their children so that the advice given can be accepted and implemented by their children. The process of giving advice is carried out through direct communication or indirect communication using a cellphone to make it easier to communicate anytime, anywhere. The process of providing advice through communication is also carried out using a special method for one of the informants. The method used is a way of communicating that tends to be full of laughter, not tense and adapted to the family's conditions at that time so that the message or advice conveyed through the communication process can be digested optimally and without coercion. The communication process in an effort to instill character education is also carried out by providing continuous advice when communicating with children. Parents also provide direct examples to their children to support the advice they have been given regarding practicing worship, and telling the truth which can be used as a habit for children to continue to have a positive attitude.
HUBUNGAN TERPAAN PROMOSI PENJUALAN PADA AKUN INSTAGRAM @CIRCLEANDCOFFEE DAN CITRA MEREK DENGAN MINAT BELI PRODUK DI CIRCLE AND COFFEE Kurniandy, Yody; Bayu Widagdo, Muhammad; Surayya Ulfa, Nurist
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study investigates the relationship between sales promotion exposure and brand image perception through the Instagram account @circleandcoffee with purchase intention at Circle and Coffee. Circle and Coffee employs various marketing strategies including sales promotions and branding content to attract customer interest. However, their sales results exhibit fluctuations. This research aims to examine whether exposure to sales promotions and brand image perception positively correlate with product purchase intention. The research methodology employs correlation analysis to link data on sales promotion exposure, brand image perception, and purchase intention. The analysis reveals that exposure to sales promotions through the @circleandcoffee Instagram account has a significant positive relationship with product purchase intention at Circle and Coffee. Additionally, positive perceptions of the Circle and Coffee brand formed through this account also correlate positively with purchase intention. These findings suggest that marketing efforts focused on increasing sales promotion exposure and enhancing brand image through social media platforms can positively impact consumer purchase interest. The practical implications highlight the importance of relevant and engaging content in sales promotions, as well as cultivating a positive brand image to enhance Circle and Coffee sales performance.
PENGGUNAAN MESSAGE APPEALS PADA AKUN INSTAGRAM @PRABOWO (ANALISIS ISI KUANTITATIF DESKRIPTIF MESSAGE APPEALS DALAM MASA KAMPANYE 10 JANUARI 2024 - 10 FEBRUARI 2024) Lutvia Anjani, Erlin; Surayya Ulfa, Nurist; Nugroho, Adi
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Along with the development of information technology, politicians have begun to campaign themselves through social media, one of which is Instagram. This study aims to identify the use of message appeals or message appeals on the Instagram account @prabowo during the campaign period of January 10 - February 10, 2024. This study categorizes uploads based on the object of the upload and the type of message appeals used. The analysis is seen from the photos or videos and captions or information contained in the upload. The reliability test in this study uses the Holsti Formula and is then described quantitatively. The data used is documentation of uploads on the Instagram account @prabowo during January 10 - February 10, 2024. In terms of upload objects during the campaign period of January 10 - February 10, 2024, the account is dominated by informational appeals in the information subcategory of 98% and education by 1.4%. In the emotional appeals category, the dominant theme is happiness at 78%, followed by romance at 10.3%, and humor at 6.6%. In the uploaded object, the Instagram account @prabowo does not bring up the theme of sadness and fear. From the writing of the description or caption, informational appeals were found as much as 56% and emotional appeals as much as 44%. The informational appeals category is dominated by information 78% then education 21.9%. Meanwhile, the emotional appeals category is dominated by happiness 77.7%, followed by concern 18.5%, and humor 3.7%.
PENGARUH TERPAAN SALES PROMOTION SHOPEE DAN INTENSITAS KOMUNIKASI PEER GROUP TERHADAP PERILAKU IMPULSE BUYING PRODUK FASHION DI PLATFORM SHOPEE PADA GEN Z DI KOTA SEMARANG Febriandani, Anisa; Setyabudi, Djoko; Pradekso, Tandiyo
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The surge in purchasing Gen Z fashion products is evidenced by Gen Z holding the highest rank in fashion transactions on e-commerce platforms. These purchases often lead to impulse buying behavior. From a consumer perspective, impulse buying is viewed negatively, yet it positively impacts sellers. Accordingly, fashion stores strive to enhance impulse buying through marketing strategies, including increased exposure to sales promotions and intensified peer group communication. By using this strategy, ideally it can be effective in encouraging impulse buying behavior, but in reality the widespread exposure to sales promotions and peer group communication has not consistently driven impulse buying. This study aims to investigate the influence of Shopee's sales promotion exposure and peer group communication intensity on impulse buying behavior of fashion products among Gen Z on the Shopee platform in Semarang. The research builds on previous studies, using simple linear regression analysis with non-probability convenience sampling of 100 participants aged 18-26 years in Semarang. The hypothesis results show that there is no effect of exposure sales promotion Shopee towards impulse buying behavior fashion product Shopee for Gen Z in the city of Semarang with a sig value. amounting to 0.399. Meanwhile, regarding the intensity of communication peer group there is influence with behavior impulse buying product fashion Shopee for Gen Z in the city of Semarang with a sig value of 0.019.
PENGARUH INTENSITAS KOMUNIKASI PEER GROUP DAN TERPAAN CELEBRITY ENDORSER DI MEDIA SOSIAL TERHADAP MINAT MENGGUNAKAN ROKOK ELEKTRIK (VAPE) PADA REMAJA Aldiansyah, Duvit; Pradekso, Tandiyo; Naryoso, Agus
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

E-cigarettes (electronic cigarettes) or vape have become a new consumption trend by teenagers, supported by the latest data where the highest number of vape users in Indonesia, around 22 percent, are teenagers aged 15 to 19 years. Studies show that if you have friends who smoke, over time they tend to become people who intend to, experiment, or become regular smokers. Apart from that, the presence of celebrity endorsers who support a brand can also increase purchase intentions. This research is a type of explanatory quantitative research. Social Learning Theory is used to explain the relevance of peer group communication to interest in using. Meanwhile, when exposed to celebrity endorsers, the Source Credibility Model is used as a theoretical basis. A simple linear regression test on the intensity of peer group communication on interest in using electronic cigarettes (vape) shows a significance value of 0.000, which means it is very significant or there is an influence so the hypothesis can be accepted. The significance value of exposure to celebrity endorsers on interest in using electronic cigarettes (vape) is 0.000, which means it is very significant because 0.000 ≤ 0.01 so the hypothesis is accepted where there is an influence.
KOMUNIKASI KELUARGA UNTUK MENGATASI KONFLIK INTERPERSONAL ANTARA REMAJA DAN ORANG TUA SAMBUNG Shinta Maheswari, Irene; Naryoso, Agus; Qurrota Ayun, Primada
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Divorce and remarriage within a family often lead to interpersonal conflicts because the adjustment process for a teenager is not easy, especially when they have to communicate with stepparents. A teenager must adapt to life with a new family. This study aims to understand how family communication can resolve interpersonal conflicts and the strategies for resolving them between teenagers and stepparents. The theories used in this research are Family Relationship Schema Theory, Relationship Maintenance Theory, and Interpersonal Conflict Management Theory. This study uses an interpretive paradigm with a phenomenological approach and in-depth interview data collection techniques conducted with six individuals from three sets of teenage families and their stepparents. The results of this study indicate the importance of establishing dialogue between teenagers and stepparents to build trust within a blended family. Trust is formed through repeated shared experiences, such as daily family activities. Additionally, financial dependence of a teenager is also a reason to build trust. The variation in relationship schemas and family types in blended families is caused by different experiences determined by the communication patterns within each family. Relationship maintenance strategies, including openness, understanding, and involvement of third parties, are important to prevent conflicts in blended families. Withdrawal and exit response strategies are often used in conflict resolution, although they can create new conflicts due to unresolved feelings. This study emphasizes the importance of communication patterns in the dynamics and relationships of blended families
REPRESENTASI SUARA PEREMPUAN TERHADAP KEKERASAN SEKSUAL DI FILM LIKE & SHARE (2022) Estadista Herdini, Reyna; Ratri Rahmiaji, Lintang; Lestari, Sri Budi
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The film Like & Share (2022) written and directed by Gina S Noer, is a film that discusses sexual violence experienced by women, especially teenagers. The aim of this research is to describe how women's voices are represented regarding sexual violence and to find out the dominant ideology contained in the film Like & Share (2022). The theory used is Standpoint Theory which is supported by radical feminism. In this research, the application of John Fiske's semiotic analysis is carried out through 3 levels of coding, namely the level of reality, representation and ideology. From the research results, it was found that there were female voices in the film Like & Share (2022). Women's voices can be seen at the level of reality in aspects of appearance, behavior, expression, gestures, speech, make-up and environment. Then the woman's voice at the level of reality is emphasized by the level of representation which contains elements of camera, editing, music, sound effects and lighting. So from the reality level and representation level, it is found that there is a feminist ideology, namely radical feminism. However, of the total of 66 scenes, only 13 scenes in this film show female voices. This shows that this film is still lacking in presenting women's voices even though the initial aim of making Like & Share was as a campaign to eliminate violence against women. This film still shows the existence of patriarchal ideology and the use of a male perspective in the film.

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