cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota semarang,
Jawa tengah
INDONESIA
Interaksi Online
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science, Social,
Library & Information Science Social Sciences
Jurnal Interaksi Online adalah jurnal yang memuat karya ilmiah mahasiswa S1 Jurusan Ilmu Komunikasi, FISIP Undip. Interaksi Online menerima artikel-artikel yang berfokus pada topik yang ada dalam ranah kajian Ilmu Komunikasi dan Ilmu Sosial
Arjuna Subject : -
Articles 82 Documents
 4   5   6   7   8 
Search results for , issue "Vol 12, No 3: Juli 2024" : 82 Documents clear
THE INFLUENCE OF EXPOSURE TO GREEN ADVERTISING AND PERCEIVED RISK ON SMOOT PURCHASE INTENTION Nisa Safitri, Aiko; Surayya Ulfa, Nurist; Ratri Rahmiaji, Lintang
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Smoot is a smart electric motorcycle brand that aims to tackle the air pollution issue in Indonesia. Smoot applies green advertising tactic on their Instagram (@smootmotor), which is targeted to Indonesians who are found to care about the environment. However, Smoot sales are still fluctuating and way under its target. It is found that there is a number of risks that is perceived by Indonesian citizens toward the usage of electric motorcycle. This study aims to find the influence of exposure to green advertising and perceived risk on Smoot purchase intention by applying Cognitive Response Approach and Theory of Planned Behavior. Using explanatory quantitative method and simple linear regression analysis technique, this study found that there is a positive significant influence of exposure to green advertising on Smoot purchase intention and there is a negative significant influence of exposure to green advertising on Smoot purchase intention
ANALISIS FRAMING PEMBERITAAN GLORIFIKASI KEBEBASAN SAIPUL JAMIL DI TRIBUNNEWS.COM Asti Amalia, Fatiha; Noor Rakhmad, wiwid; Nugroho, Adi
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Saipul Jamil was officially released from prison for child sexual abuse and bribery. This moment drew controversy because the media violated ethics by glorifying the freedom of child sexual abuse perpetrators without thinking about the victims’s trauma. Mass media need to pay attention to journalistic ethics as a guideline in directing the behavior of journalists in carrying out their duties. This study aims to reveal how Tribunnews.com framed the news of Saipul Jamil's freedom. Media frequently have perspectives, ideologies, and media agendas in creating certain frames that influences the audience's perception. The researcher selected 10 news articles from Tribunnews.com from September 2 until 3, 2021. This study's research approach was the framing analysis developed by Zhongdang Pan and M. Kosicki which is classified into two concepts, psychological and sociological. The results of this study found that Tribunnews.com tends to use psychological framing. Journalists can accentuate the more favorable aspects and hide the detrimental aspects. The framing structure in the form of syntax, script, thematic, and rhetoric leads to glorification by highlighting the artist Saipul Jamil, indicated by photos and details of Saipul Jamil's freedom. Tribunnews.com emphasizes Saipul Jamil's freedom, ranging from ceremonies, activities to be carried out, career plans after release, to his experience in prison. This is influenced by capitalistic ideology and celebrity culture to attract audiences and generate as much profit as possible. Because, celebrity life is still a favored topic for the general public. The news of Saipul Jamil's freedom caused pros and cons from various parties and offended Saipul Jamil's victims. Therefore, Tribunnews.com violated article 2, which states that journalists are obliged to consider whether the news should be delivered, so as not to trigger social unrest or offend certain parties. In addition, Tribunnews.com also violated article 5, which state that journalists should be balanced and fair as much as possible, and prioritize accuracy over speed in presenting news. Tribunnews.com tends to present events from one party in order to deliver news quickly to the public
PENGARUH TERPAAN INFORMASI APLIKASI LUNPIA DAN CITRA DESTINASI TERHADAP MINAT BERKUNJUNG KE KOTA SEMARANG Putri Susiandi, Alya; Setyabudi, Djoko; Naryoso, Agus
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Semarang City, as an important center of trade and tourism, utilizes destination image and information technology to develop its tourism sector. The "Lunpia" application serves as the main information center for tourism in Semarang City, offering features such as transportation access, tourist attractions, local cuisine, and audio guides, making it easier for tourists to explore the city. In addition to digital marketing communication, destination image that promotes natural beauty and satisfying tourism experiences influences tourists' interest to visit. Effective digital marketing communication utilizing the Lunpia Application and building a positive destination image can influence tourists' interest to visit Semarang. However, despite being identified as a popular tourist destination, Semarang faces difficulty in attracting tourists, as evidenced by fluctuations and a decrease in tourist visitation rates from 2018 to 2021. Therefore, this research aims to investigate the influence of the Lunpia Application and destination image on tourists' interest to visit Semarang. This research uses a quantitative method with an explanatory approach. The sampling technique uses Non-probability Sampling with 100 respondents. The theories employed in this research are technological determinism theory and Theory of Reasoned Action. Hypothesis testing uses simple regression analysis assisted by SPSS. The hypothesis results show a sig. value of information exposure from the Lunpia application to interest in visiting Semarang of 0.103, which means there is no influence of Lunpia application information exposure on interest in visiting Semarang City. Meanwhile, the hypothesis test results show a Sig. value of destination image on interest in visiting Semarang City of 0.001, indicating there is an influence of destination image on interest in visiting Semarang City.
ADAPTASI NILAI-NILAI BUDAYA MASYARAKAT MIGRAN PERMANEN DENGAN MASYARAKAT LOKAL DI KECAMATAN TAMPAKSIRING KABUPATEN GIANYAR Elbert Adinugraha Christianto, Anthony; Naryoso, Agus; Rahardjo, Turnomo
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Each person carries cultural values that are inherent to them and will take them wherever they go, including when they migrate to new areas with different cultures. On the other hand, Tampaksiring District is known for its deeply rooted cultural values, which are implemented in the social and religious life of the community. The purpose of this study is to analyze how the cultural values adaptation process occurs between permanent migrant communities and local communities in Tampaksiring District, Gianyar Regency. The theories used include Adaptation Theory, Communication Accommodation, Acculturation, Conflict, and Ethnocentrism. This study uses an interpretive paradigm with a phenomenological approach and data collection techniques involving in-depth interviews with six individuals. The results of the study indicate that aligning cultural values through adaptation and communication processes is crucial for creating harmony and avoiding conflicts in multicultural communities. Challenges faced by permanent migrant communities include discrimination, value clashes, and pressure to maintain their original cultural identity in an environment that may not be supportive. However, an appropriate adaptation process can enhance social harmony. Intercultural conflicts are often triggered by ethnocentrism and cultural value discrepancies, but familial approaches and mediation have proven in resolving these conflicts. The study concludes that intercultural communication, openness to differences, and mutual respect are key for permanent migrant communities and local communities to adapt to differing cultural values. For future research, the author hopes that subsequent studies will discover strategies or ways to enhance social familiarity within communities. Social familiarity is essential for creating strong social integration, which ultimately reduces tensions and conflicts that may arise from cultural differences.
CODIFYING GENDER COMMUNICATION: A QUASI-EXPERIMENTAL APPROACH TOWARDS IDENTIFYING DIFFERENCES IN EMOTIONAL EXPRESSIVITY Raihan Muhammad, Athar; Dwiningtyas Sulistyani, Hapsari; Manalu, Rouli
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Two studies were conducted in order to contribute to diversifying the pillars of understanding on the interaction of gender to the concepts of emotional expression. Designed to understand both its key differences, this study utilizes a quasi-experimental method, with a mix of both controlled stimulant testings by an emotionally-inducing advertisement on populations of highly educated females and males. This study measures emotional expressivity in 6 dimensions, namely Sadness, Fear, Anger, Happiness, Surprise, and Disgusted, the results inhibit that the performative value of gender influences how emotional messages are captured.
PENGARUH PENGETAHUAN HIJAU, NORMA SUBJEKTIF, DAN KEPEDULIAN LINGKUNGAN TERHADAP NIAT BELI PRODUK RAMAH LINGKUNGAN Puspa Ningrum, Kumala; Manalu, S. Rouli; Setyabudi, Djoko
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The emergence of environmentally friendly lifestyle trends and environmentally conscious consumption patterns increases people's purchasing intentions or desires to purchase environmentally friendly products. This research aims to determine the influence of the variables green knowledge, subjective norms, and environmental concern on the variable intention to purchase environmentally friendly products. The theory used in this research is the Theory of Reasoned Action. The population used in this research is Generation Z and Millennials in the age range 17 – 40 years. Hypothesis testing was carried out using multiple linear regression analysis using SPSS software. The research results show that green knowledge, subjective norms, and environmental concern simultaneously influence the intention to purchase environmentally friendly products with a significance value of 0.000 <0.05, which means very significant. Apart from that, the coefficient of determination (R Square) shows a value of 0.537, which means that green knowledge, subjective norms and environmental concern have a 53.7% influence on the intention to buy environmentally friendly products. Therefore, the research results are in line with the theory used in this research that attitudes or behavior and subjective norms can predict the emergence of buying intentions in a person
REPRESENTASI VIKTIMISASI PEREMPUAN DALAM HUBUNGAN ROMANTIS PADA FILM LIKE & SHARE (2022) Adrian Budynata, Johan; Sunarto, Sunarto; Bayu Widagdo, Muhammad
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The high incidence of dating violence and the higher number of women as victims serve as the background for this research. This study aims to examine how the film "Like & Share" (2022) represents the victimization of women in romantic relationships. Using standpoint theory, the research seeks to explore the depiction and uncover the ideologies and messages that the filmmakers intend to convey. The findings show that the film "Like & Share" represents the victimization of women through the interactions and actions of the characters in the film, depicted in various forms such as primary, secondary, and structural victimization. The portrayal of women's victimization in romantic relationships in this film demonstrates efforts to subjugate women by men or third parties driven by men who want to assert their superiority in the relationship. Additionally, the stereotypes and stigmas of women as victims in this film are also highlighted as representations of women's victimization in romantic relationships because they can cause additional suffering, especially from a psychological aspect. Through this film, the reinforcement of women's position as the subordinate group and men in the superior position can occur. It is hoped that society, especially men, will become more wise in addressing this issue of victimization.
REPRESENTASI PEREMPUAN DALAM MEDIA AUDIOVISUAL DI INDONESIA Muliawati, Ditha; Pradekso, Tandiyo; Dwiningtyas Sulistyani, Hapsari
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The representation of female in media is an intriguing topic to explore due to the significant influence media has in shaping these representations. This article highlights the substantial differences in the portrayal of female across movie cinemas, television series, and video-on-demand (VoD) services. In examining the development of female's representation in Indonesian cinema over the past few years, there is a noticeable improvement compared to the early periods of movie cinema development in Indonesia. The presence of female directors has enhanced the quality of female's representation in movies, challenging the dominance of masculinity and patriarchal narrative. In contrast to movie cinemas, the television series (sinetron) industry remains entrenched in patriarchal narratives when depicting female on screen. Indonesian television series/soap operas are heavily influenced by the New Order's concept of femininity, which marginalizes female. Even during the 2000s, a period marked by the proliferation of sinetron, the themes became increasingly unrealistic due to the demands of continuous production (sistem kejar-tayang), resulting in unclear storylines. With the rapid growth of the Video on Demand (VoD) industry, including platforms such as Netflix, Vidio, Viu, WeTV, Disney+ Hotstar, Iflix, and HOOQ, feminist narratives have gained more prominence in Indonesian media consumption. Major subscription video on demand (SVoD) platforms like Disney+ and Netflix are committed to promoting narratives of inclusivity and diversity in their content, whether in movies or series formats.
PEMAKNAAN PENONTON PADA FILM DOKUMENTER “THE SOCIAL DILEMMA” Rugayah, Rugayah; Noor Rakhmad, wiwid; Bayu Widagdo, Muhammad
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

"”The social Dilemma" is a film that discusses the other side of social media. Social media, which plays a big role in community's lives now, also has the same big consequences, but the behavior of people using social media has not change. This research aims to find out how the audience as social media users interpret the message or meaning in the documentary film "”The Social Dilemma" using descriptive qualitative research methods through the Reception Analysis approach and The Code of Television Theory. The results of the research after going through the analysis process using the Reception Analysis theory approach which consists of 3 (three) positions show that all the informants consisting of 5 (five) informants as viewers are in a position of Hegemony when interpreting the message or meaning that contained in the documentary film "The Social Dilemma” which is at 3 (three) levels that have been found in accordance with the theoretical approach of The Code of Television. There were no informants who were in a Negotiation or Opposition position. Based on these results, it can be concluded that there are similarities in meaning between what the informants mean and the message or meaning conveyed in the documentary film "The Social Dilemma" regarding the use of a social media.
The Attractiveness of Food Images and Attractiveness of Behind The-Scenes in Consumer Engagement in Social Media Dafa H.D, Krisna; Surayya Ulfa, Nurist; Ratri Rahmiaji, Lintang
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of the attractiveness of food images (X1) and the attractiveness of behind-the-scenes (BTS) food video reels (X2) on consumer engagement in social media. With the rapid development of social media platforms, especially in the food and beverage industry, visual factors have become crucial elements in attracting consumer attention. This research proposal identified that visual content plays a significant role in shaping consumer engagement on social media, with the two main variables being the attractiveness of food images and BTS food video reels. The approach used in this study is multiple regression analysis to measure the extent to which these two independent variables affect consumer engagement on social media. Data were collected through a questionnaire survey distributed to consumers in the food and beverage industry. The results indicate that both independent variables, the attractiveness of food images (X1) and the attractiveness of BTS food video reels (X2), have a significant impact on consumer engagement on social media. Specifically, the attractiveness of food images (X1). This indicates that attractive visual content significantly enhances consumer engagement on social media. The conclusion of this study emphasizes the importance of attractive visual content in social media marketing strategies. Social media account managers in the food and beverage industry are advised to improve the quality of the images and videos they upload, particularly BTS videos, to maximize consumer engagement. This research provides significant contributions to understanding the dynamics of consumer engagement on social media and offers practical guidelines for industry practitioners

Page 6 of 9 | Total Record : 82

 4   5   6   7   8 

Filter by Year

2024 2024


Reset
Filter By Issues
All Issue Vol 12, No 4: Oktober 2024 Vol 12, No 3: Juli 2024 Vol 12, No 2: April 2024 Vol 12, No 1: Januari 2024 Vol 11, No 4: Oktober 2023 Vol 11, No 3: Juli 2023 Vol 11, No 2: April 2023 Vol 11, No 1: Januari 2023 Vol 10, No 4: Oktober 2022 Vol 10, No 3: Juli 2022 Vol 10, No 2: April 2022 Vol 10, No 1: Januari 2022 Vol 9, No 4: Oktober 2021 Vol 9, No 3: Juli 2021 Vol 9, No 2: April 2021 Vol 9, No 1: Januari 2021 Vol 8, No 4: Oktober 2020 Vol 8, No 3: Juli 2020 Vol 8, No 2: April 2020 Vol 8, No 1: Januari 2020 Vol 7, No 4: Oktober 2019 Vol 7, No 3: Agustus 2019 Vol 7, No 2: April 2019 Vol 7, No 1: Januari 2019 Vol 6, No 4: Oktober 2018 Vol 6, No 3: Juli 2018 Vol 6, No 2: April 2018 Vol 6, No 1: Januari 2018 Vol 5, No 4: Oktober 2017 Vol 5, No 3: Agustus 2017 Vol 5, No 2: April 2017 Vol 5, No 1: Januari 2017 Vol 4, No 4: Oktober 2016 Vol 4, No 3: Agustus 2016 Vol 4, No 2: April 2016 Vol 4, No 1: Januari 2016 Vol 3, No 4: Oktober 2015 Vol 3, No 3: Agustus 2015 Vol 3, No 2: April 2015 Vol 3, No 1: Januari 2015 Vol 2, No 4: Oktober 2014 Vol 2, No 3: Agustus 2014 Vol 2, No 2: April 2014 Vol 2, No 1: Januari 2014 Vol 2, No 2: April 2013 Vol 1, No 4: Oktober 2013 Vol 1, No 3: Agustus 2013 Vol 1, No 1: Januari 2013 More Issue