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Interaksi Online
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science, Social,
Library & Information Science Social Sciences
Jurnal Interaksi Online adalah jurnal yang memuat karya ilmiah mahasiswa S1 Jurusan Ilmu Komunikasi, FISIP Undip. Interaksi Online menerima artikel-artikel yang berfokus pada topik yang ada dalam ranah kajian Ilmu Komunikasi dan Ilmu Sosial
Arjuna Subject : -
Articles 18 Documents
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Search results for , issue "Vol 7, No 2: April 2019" : 18 Documents clear
Hubungan Terpaan Iklan dan Citra Merek Bukalapak dengan Keputusan Pembelian Produk di Bukalapak Nadira Octova Yogiyanti; Djoko Setyabudi
Interaksi Online Vol 7, No 2: April 2019
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Technology is developing very rapidly, especially in the field of information and telecommunications. With this, many e-commerce startups have emerged in Indonesia. E-commerce is a means of buying and selling online that can facilitate consumers in the process of buying and selling online. Indonesia is the largest and fastest growing e-commerce market in Southeast Asia. This study uses the Strong Theory of Advertising Theory and Reasoned Action. This research is quantitative research with explanatory types. The sample in this study were men, women, attending 17-35 years, domiciled in the city of Semarang, with the provision of opening the Bukalapak advertisement, and having visited the Bukalapak online buying and selling site. The number of respondents is 80 people taken based on the purposive technique aside. Data analysis used was Chi-Square analysis with the help of SPSS. The results of the first hypothesis test, exposure to Bukalapak advertisements has a positive relationship with product purchasing decisions at Bukalapak with a value of 0.001 < 3,841. Then the Bukalapak brand image with product purchase decisions at Bukalapak has a positive relationship with a value of 0.008 < 3,841.
Representasi Hubungan Percintaan pada Lirik Lagu JKT48 Putri Ariyani, Destria; Dwiningtyas Sulistyani, Hapsari
Interaksi Online Vol 7, No 2: April 2019
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

JKT48 often tells about love stories from the perspective of women, and it shows that love is a main theme which considered as important for women. Romantic relationship stories then become a theme which often found in women singers’ song lyrics, and it shows its importance for women. Thus, this research aims to find out how romantic relationship itself is represented in JKT48’s song lyrics. This research used constructivism paradigm with qualitative approach and semiotic as its analysis method. The data collection techniques use the study of documents and the study of bibliography. The data analysis technique used Barthes’s narration codes or Barthes lexia codes which consisted of hermeneutics code, semic code, symbolic code, proairectic code, and cultural code. The result of this research showed that: there is a liking toward the other person in the form of physical and non-physical attraction, physical beauty was perceived as beneficial for women to achieve the ideal romantic relationship, keeping the virginity is perceived as a principle, men prefer a physical beauty as a criterion for their romantic relationship partner, women can reject romantic relationship if they haven’t fulfill their own idealism on the relationship itself, and there was an integration of meaning and hope in the events.
Resepsi Khalayak terhadap Karakter Difabel dalam Film Wonder Revi Andrean Siregar; Hapsari Dwiningtyas Sulistyani
Interaksi Online Vol 7, No 2: April 2019
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The meaning of the active audience makes the text in a film has rich meaning. This is because the audience actively produces meaning based on their background, experience and daily life. Film Wonder is a film that strives to show diffable characters as individuals who have potential, just like the general public, and are treated equally by the surrounding environment. However, the Wonder film also tried to show diffable characters by using disable characteristics, such as different people, being marginalized, being objects of jokes and intimidation, and need to be pitied. However, the meaning of an active audience is not necessarily in line with the alternative ideas that media texts offer in the Wonder film. Thus, this study aims to describe the meaning of active audiences towards diffable characters in the Wonder Film. Using a qualitative-descriptive approach and reception analysis method with John Fiske's semiotic television and Stuart Hall's reception data analysis techniques. Research subjects are diffable and non-diffable audiences. The paradigm in this study uses interpretive and the theory used is the Acceptance Theory, the Representation Theory and the Stereotype Theory. The results of this study succeeded in choosing fifteen preferred reading that featured disable and diffable characters in the text offered by the Wonder film. Through the preferred reading, the results of this study indicate that there are differences in the position of the meaning of the audience towards the diffable characters in the Wonder film between non-diffable and diffable informants. Non-diffable informants have a tendency to interpret diffable characters in negotiations. This is because informants interpret diffable characters in a dilemma, where direct interaction with diffable makes informants have a tendency to approve texts that illustrate that diffable have the potential and look like society in general, however, informants' ignorance of diffable groups makes stereotypes and representations that detrimental to participating in the production process of the meaning of the informant. Meanwhile, diffable informants interpreted diffable characters in Wonder films tending to be dominant. The informant said that they were just like the general public, who have emotional and can do excellent in doing a thing very well liked. The meaning arises based on the experience of the informant who directly got achievements and did creations. In the other hand, diffable informants also tend to disagree with texts that are detrimental to groups with diffable, such as discriminating between diffable only from physical forms.
ANALISIS ISI TINGKAT KEBERIMBANGAN BERITA RUBRIK NEWS DAN SHOWBIZ YANG DISAJIKAN DALAM PORTAL BERITA LINE TODAY Tiara Astra Parahita; Turnomo Rahardjo
Interaksi Online Vol 7, No 2: April 2019
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The digitalization of media has simplified the process of consuming news by society. One example of digitalization of media is LINE Today which provides access to information for society through news feed. LINE Today as news aggregator compiles various news content from several news portals. Ideally, LINE Today is supposed to apply gatekeeping which include validation level, accuracy, and news balancing. However LINE Today is frequently found to abandon validity of news source and balancing news to provide news as soon as possible. Thus this research aims to find news balance level in LINE Today as news aggregator by using descriptive quantitative analysis and probability sampling purposive technique. The number of sample as many as 50 news article are obtained from LINE Today which consist of five online news portal. They are Suara.com, Kompas.com, VIVA.co.id, Liputan6.com and Kumparan.com. This study found that news contents in LINE Today apply news balance at different levels. News balance is applied gradually in the news updates. Furthermore, observation of Ahmad Dhani’s hate speech verdict coverage in LINE Today is found biased. The result found that only slant element is applied in the news from total three element of news balance level. This is proven by using one-sided news coverage (source bias) which show in selection of opposing and supporting sources portion in the news.
Pengaruh Terpaan Iklan Sampo Clear dan Kelompok Referensi terhadap Keputusan Pembelian Sampo Clear Florensia Sonia Haniswari; Djoko Setyabudi
Interaksi Online Vol 7, No 2: April 2019
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Clear is a shampoo brand that focuses on the problem of dandruff that promotes its products through advertising on various media, but sales of Clear shampoo have always declined over the past five years with an average decline of 1.06% annually. This study aims to analyze the effect of Sampo Clear advertising exposure and reference groups on the decision to purchase Clear Shampoo. The theory used is Advertising Exposure Theory to support the influence of Clear Shampoo exposure and Social Influence Theory to support the influence of reference groups on Clear Shampoo purchasing decisions. This research is a type of descriptive research with non probability incidental sampling technique. The study was conducted on 100 respondents aged 18-35 years who lived in Semarang, had seen Sampo Clear advertisements, knew about Sampo Clear products, and had considered buying Clear Shampoo. Data analysis was carried out by a simple linear regression test using SPSSS which was done twice to test each hypothesis. The results of the study show that consumers have a fairly good understanding of the contents of Clear Shampoo ads. However, from the hypothesis test, the results show that the exposure of Clear Shampoo (X1) does not have a significant effect on the purchase decision of Clear Shampoo (Y), which is indicated by a significance value> 0.05, which is 0.654, so the first hypothesis is not accepted. While the reference group (X2) has a very significant influence on the decision to purchase Clear Shampoo (Y) because the test results show a positive correlation and a significance number of 0,000 so that the second hypothesis is accepted. So the researchers suggested Clear to use a more creative promotion strategy to encourage people to talk about Sampo Clear, which then directed them to purchase, but did not eliminate the advertisement because the reminding function and the informing went well.
HUBUNGAN INTENSITAS PENGGUNAAN INTERNET, INTENSITAS KOMUNIKASI PEER GROUP, STATUS SOSIAL EKONOMI DENGAN INTENSITAS MEMBACA BUKU PADA REMAJA KOTA SEMARANG Afif Hazly Hasibuan; Tandiyo Pradekso
Interaksi Online Vol 7, No 2: April 2019
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The massive usage of internet often considered as the main factor from the shifting of conventional media usage, as the print book. In spite of that, peer group encouragement and economic ability are giving a contribution to people’s choices regarding to media usage. This research aims to determine the relation of internet usage intensity, peer group communication intensity, social economic status, with the intensity of reading book. This research is using reference group theory and literature review for determining every hypotesis in this research.For the sampling technique, this research is using the non-random sampling technique in convenient sampling method. The number of samples studied is 100 respondents with some characteristics, there are; domicile in Semarang, age range between 15 – 24 years old, active users of the internet and still reading a book. The result of first hypothesis testing is there is no correlation between internet usage intensity with the intensity of reading book with a value 0,071 of significance. The second hypothesis testing result is there is no correlation between peer group communication intensity with the intensity of reading book with a value 0,922 of significance. The third hypothesis testing result is there is a correlation between social economic status with the intensity of reading book with a value 0,019 of significance and -0,234 of correlation coefficient. Through this result, for increasing the intensity of reading book it is suggested that every content creator on the internet for making convergent content that directs every reader to read a book and for every person should bring his favorite books when interacting with their peer group. For book publishers, it is suggested for making brief and comprehensive content like the infographic, so every published book remains interesting to read.
Hubungan Antara Terpaan Promosi Penjualan dan Tingkat Kepercayaan dengan Minat Beli di Situs Belanja Online Lazada Iva Devi, Marita; Widowati Herieningsih, Sri
Interaksi Online Vol 7, No 2: April 2019
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The development of technology and information is growing rapidly and it has an impact on business people to develop their company into an online business. The existence of sales promotion and consumer trust factors become the basis for forming consumer purchase intention. The purpose of this study was to determine the relationship between exposure to sales promotions and the level of trust with purchase intention in Lazada's online shopping site. In determining the hypothesis to be used, this study uses behavioral learning theory and planned behavior theory. The study population was women aged 15-34 years in Semarang City who were exposed to Lazada sales promotion exposure and within the last 1 month had not made a transaction at Lazada. Hypothesis test results (H1) obtained a significance value of 0.001 and a correlation coefficient of 0.352. While the results of hypothesis testing (H2) obtained a significance value of 0.000 and a correlation coefficient of 0.442. From the results of these studies, it is recommended to increase consumer purchase intention to combine sales promotions with advertisements.
PERAN INTERNAL PUBLIC RELATIONS DALAM MEMPERTAHANKAN LOYALITAS ATLET DI LINGKUNGAN ORGANISASI KONI JATENG Denta Iswara Kiranasari Setiaji; Agus Naryoso
Interaksi Online Vol 7, No 2: April 2019
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

KONI merupakan organisasi olahraga yang bertugas untuk membina dan mengkoordinasi atlet untuk mencapai prestasi di level Nasional dan Internasional. Kurang maksimalnya upaya KONI Jawa Tengah dalam menunjang kebutuhan atlet dapat mempengaruhi keloyalitas atlet dan berdampak penurunan prestasi pada kontingen Jawa Tengah. Oleh sebab itu, dibutuhkan peran Internal PR dalam membantu menjembatani aspirasi atlet agar dapat tersampaikan kepada KONI Jawa Tengah. Tujuan dari penelitian ini adalah mendiskripsikan peran internal PR dalam mempertahankan loyalitas atlet di lingkungan organisasi KONI Jawa Tengah. Penelitian menggunakan teori keterbukaan diri, komunikasi organisasi kepemimpinan, harapan dan motivasi serta konflik. Metode ini menggunakan tipe penelitian deskriptif kualitatif dengan pendekatan studi kasus. Dari hasil penelitian adalah PR KONI Jawa Tengah melakukan gathering dengan upaya membangun motivasi atlet dalam meningkatkan prestasi, PR KONI Jawa Tengah sebagai communication facilitator untuk menyampaikan aspirasi antara atlet dengan kepengurusan organisasi, serta PR KONI Jawa Tengah memberikan apresiasi dengan wujud mengekspos capaian prestasi atlet melalui media cetak dan media social.

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