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<![CDATA[Memahami Persepsi Brand Equity Dari Sisi Commited Customer Serta Perjalanan Keputusan Memilih Aplikasi Traveloka (Studi Deskriptif Kualitatif Berdasar Customer Based Brand Equity Pada Aplikasi Traveloka) ]]>
<![CDATA[Fafan Suryo Nugroho]]>;
<![CDATA[Hedi Pudjo Santosa]]>
<![CDATA[ Interaksi Online Vol 7, No 3: Agustus 2019 ]]>
Publisher : <![CDATA[Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro ]]>
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<![CDATA[This research aims to understand Brand Equity Perception From Commited Customer Perspective and Decision Journey Choosing Traveloka Application. This research is conducted following the presence of many critical reviews on Traveloka application in Google Play Store. This study is completed using descriptive qualitative method. The main theory of this study is Process Response Theory along with consumer decision journey framework in particular. The data collection method is conducted through in-depth interview of 6 informants. From the observation, it was found that committed customers assess four points based on customer based brand equity. The evaluation of committed customers reveals that the quality Traveloka delivers is excellent. They can also identify it further by mentioning that Traveloka application offers different kinds of travel necessity, like Fix Price or Traveloka Points. Lastly, they fall into the commited customers category, which means they are very loyal to Traveloka application and never tried any of its competitors. In their respective Traveloka application usage some of these commited customers undergo completely the six points decision journey but there are some of them who also goes through several steps that they should have completed before deciding to use the product, which is Traveloka application.]]>
<![CDATA[PEMAKNAAN KHALAYAK TERHADAP FILM “MARLINA SI PEMBUNUH DALAM EMPAT BABAK” ]]>
<![CDATA[Andrew Manogu N]]>;
<![CDATA[Sri Budi Lestari]]>
<![CDATA[ Interaksi Online Vol 7, No 3: Agustus 2019 ]]>
Publisher : <![CDATA[Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro ]]>
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<![CDATA[This research is motivated by the presence of feminist films in the midst of the development of mainstream films (men as the main actors). So far women have decided as a complement to the story because of gender injustice caused by gender differences. The film "Marlina the Killer in Four Acts" is a film that shows women leaders who contradict the mainstream film that is developing at this time, with the aim of criticizing the dominance of patriarchy that is developing at this time. This different film theme supports researchers to complete the various meanings given by the general public with different backgrounds to this film using Ien Ang's acceptance analysis. Before analyzing the meanings given by audiences, researchers uncovered the reading choices offered by this film using Roland Barthes's semiotics. Some scenes in this film show the position of women who are oppressed but can provide limits. The preferred form of oppression is from patriarchal domination which asks women for men. While fighting against what is won by women is by completing their possessions and breaking this dominance by utilizing women's weaknesses into strengths. The audiences as producers of meaning provide diverse experiences. Inform information about this film women improve repression that is detrimental to them. Then two out of four Infromans did not agree with the method given by the women in the film. One other informant agreed with how to approve the given, while the other informants agreed not to agree with him because the actions of women in the film opposed the law as well as the prevailing norms.]]>
<![CDATA[STUDI SEMIOTIKA REPRESENTASI IDENTITAS SELEBGRAM PEREMPUAN BERCADAR DALAM MEDIA SOSIAL INSTAGRAM ]]>
<![CDATA[Ilvani Fylandita Vristiandaniva]]>;
<![CDATA[Wiwid Noor Rakhmad]]>
<![CDATA[ Interaksi Online Vol 7, No 3: Agustus 2019 ]]>
Publisher : <![CDATA[Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro ]]>
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<![CDATA[Instagram is an alternative communication medium that is effective and efficient in delivering messages. Instagram is considered to be able to form and provide a picture of the reality of everyday life through audio visual, so that it can influence the way of society. The emergence of Instagram social media provides a new label that is often referred to by users, namely Celebrity Instagram or Celebgram for users who have followers or followers above the average and begin to have advertising activities in it. The presence of a celebrity as a new phenomenon in the world of communication, especially social media, namely Instagram, is able to encourage many people with different ethnic, religious and identity backgrounds to be able to take advantage of this advancement in information technology as the main means of establishing mass communication. Including the involvement of veiled women with selebgram status can provide a new picture of the appearance of a veiled woman with a background of cultural identity wearing a Muslim woman. The purpose of this study is to provide an overview in the form of a description of the representation of a veiled woman. How can a veiled woman display her identity in the form of symbols through Instagram social media. This study uses a critical paradigm with a semiotic approach so that it is expected to be able to find the meanings and ideas contained in the account as graded as veiled women. This type of research is descriptive qualitative which uses the semiotic analysis method Charles Sander Peirce uses trichotomy in capturing meaning namely Ground level or functions as a sign, Object, and Interpretant. This study uses representation theory as the main theory to make it easier to evaluate values and see the meaning of a Muslim woman's clothing complete with a veil as an identity in the clothes of a Muslim woman. The results of this study show that three accounts of black veiled women were at the influncer level with the number of followers reaching the premium class designation. At the level of signs or ground it still shows that Instagram is able to become an alternative communication medium for veiled women in sharing all personal activities and activities without limitation between people. This is an awareness of each celebrity who has difficulty communicating face-to-face with many people including the opposite sex. Other findings at the object level show that a number of veiled women tend to be involved in creative activities that support activities that are able to provide more gerka space to become productive women. Level Interpretation provides 4 an overall picture that the representation of a gram of veiled women who have an identity background in wearing clothes as a religious background is integrated with fundamental characteristics. Aware of this as "the other" is that the self is outside the normal concept that prevails in the community, discriminated against because of the differences they believe in, while continuing to refuse to be called terrorists and excessive in dress. This finding shows that the appearance of grammed veiled women tends to be involved in creative activities that are not limited by Shari'a rules, such as Muslim clothing designs. Through representation that appears on the veiled permeable slebgram account, it shows that the concept of identity inherent in a veiled woman is not entirely contrary to the dominant ideology of society and tends to strengthen the dominant ideology by recognizing the concept of Muslim Pakistani identity complete with veils as liyan.]]>
<![CDATA[Pengaruh Intensitas Bermain Video Game Online PUBG Dan Motivasi Untuk Mengikuti Kuliah Terhadap Prestasi Akademik Mahasiswa Di Kampus ]]>
<![CDATA[Purnama Sari, Devi]]>;
<![CDATA[Naryoso, Agus]]>
<![CDATA[ Interaksi Online Vol 7, No 3: Agustus 2019 ]]>
Publisher : <![CDATA[Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro ]]>
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<![CDATA[Based on data obtained from the UNDIP technical dean related to the list of IP and IPK of 2016 Undip Engineering’s students, of which from 743 students in several departments, there were still 181 students or 24.35% who still got a GPA below 2.75 (standard try trying 2). High intensity in online games can give negative results to student academic achievement. However, motivation is one of the factors needed to support academic achievement. This study aims to determine whether there is an intensity of influence on playing PUBG online video games and the motivation to attend classes on student academic achievement on campus by using the concept of Internet Addiction and Two Factor Motivation Theory. The sampling technique uses nonprobability sampling which is done by purposive sampling with a total sample of 50 people with the criteria of undip engineering students of 2016 who play PUBG online video games. This test is carried out using a Simple Linear Regression Test. The results of this study indicate that there is a significant negative effect on the intensity of playing PUBG online video games on student academic achievement that is equal to 11.2%. The remaining 88.8% is influenced by other factors not examined in this study. Whic is the Correlation between variables is 0.017. This shows that the intensity of playing PUBG online video games affects student academic achievement on campus. That the higher the intensity in playing PUBG online video games, the lower the academic achievement of students on campus. The results of this study also showed that there was a very significant effect of motivation to attend college on student academic achievement on campus by 21.6%. The remaining 78.4% is influenced by other factors that not examined in this study. Correlation between variables shows significance is 0.001. This shows that there is a very significant effect on the intensity of playing PUBG online video games to student academic achievement campus. So, the higher the motivation in attend lectures, the higher the academic achievement. For further research, it is expected to be able to multiply more about other factors beyond the factors studied which can affect student academic achievement.]]>
<![CDATA[Hubungan Terpaan Buzz Marketing Bocah Tembalang Terhadap Keputusan Follower Untuk Datang Ke Event Media Partner Bocah Tembalang Dengan Status Sosial Ekonomi Follower Sebagai Variabel Moderating ]]>
<![CDATA[Elisabet .]]>;
<![CDATA[Sunarto .]]>
<![CDATA[ Interaksi Online Vol 7, No 3: Agustus 2019 ]]>
Publisher : <![CDATA[Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro ]]>
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<![CDATA[Bocah Tembalang is a media buzzing that moves on the Instagram platform with a majority of followers who are students. Bocah Tembalang has done buzzing to attract consumers. But in reality there are several events that work together and entrust marketing to Bocah Tembalang and do not reach the desired visitor target. Therefore, this study wants to find out whether the exposure of Bocah Tembalang's marketing buzz has a relationship with the follower's decision to come to the media event for the partner of Bocah Tembalang. This study will also examine the relationship between the exposure of the Bocah Tembalang buzz marketing with the follower's decision to come to the Bocahg Tembalang media partner event with follower socio-economic status as a moderating variable. The theory used in this study is Elaboration Likelihood Theory. The type of research used is explanatory with a quantitative research method approach. The sampling technique in this study is by using non-probability sampling techniques with means of purposive sampling. Samples from this study were active followers of the Bocah Tembalang for the past year. The number of respondents is 100 peoples. Data analysis used in this research are the Kendall Tau-B correlation test and Kendall W. concordance. In this study it was shown that the exposure of the Bocah Tembalang marketing buzz about the media event of the Bocalang Tembalang partner was high due to the high followers of the Tembalang Boy who had access to information through the Tembalang Boy account. This can be seen from the number of visit followers in accessing the Tembalang Boy at a certain time The results of the first hypothesis test showed that the exposure of Buzz Marketing of the Bocah Tembalang (X) with the decision of the follower to come to the Bocah Tembalang media partner event (Y), obtained a correlation coefficient value of 0.70. with a strong level of correlation. The result of Z significance is 10.376, where Z count is greater than Z table 1%, which is 2.36 The results of the second hypothesis test showed the exposure of Buzz Marketing of the Bocah Tembalang (X) to the decision of the follower to come to the media event of the partner of Bocah Tembalang (Y) and the Follower Social Economic Status (Z), the correlation coefficient value was 0.39. These results indicate there is a positive relationship that is not significant with a very weak degree of closeness. In this study, it was also found that Bocah Tembalang a reliable level of information dissemination to followers so that Bocah Tembalang can be a good media partner in the company's media partner event.]]>
<![CDATA[PENGGUNAAN MEDIA SOSIAL OLEH WARTAWAN JAWA POS RADAR SEMARANG DALAM PEMBUATAN BERITA ]]>
<![CDATA[Ova Adelia]]>;
<![CDATA[S. Rouli Manalu]]>
<![CDATA[ Interaksi Online Vol 7, No 3: Agustus 2019 ]]>
Publisher : <![CDATA[Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro ]]>
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<![CDATA[This study aims to find out how social media use by Jawa Pos Radar Semarang’s journalist in making news. In addition, it is also to find out the reasons for using social media, what social media is used, and the contribution made by the use of social media to Jawa Pos Radar Semarang’s journalist (positive or negative). This is motivated by the widespread use of social media in traditional media practices which creates a gap because of the polarization of the impact felt by traditional media journalists. In this study using a intrinsic case study approach using explanatory analysis methods. The subjects of this study consisted of six the informant was the Jawa Pos Radar Semarang’s journalist who used social media with several methods of data collection, including documentation, archival recordings, open-ended interviews, field observations, and participant observation. The results of this study found the conclusion that the use of social media by Jawa Pos Radar Semarang journalists in making news was indeed proven in several stages, namely the stages of news planning, news editing, and news publishing. The researcher concluded that from the use of social media, Jawa Pos journalist Radar Semarang received a positive contribution because social media provided benefits in terms of data transfer, speed of information, and ease of sharing, considering that in carrying out their work practices, journalists were still guided by the Press Law and Code of Ethics Journalism.]]>
<![CDATA[HUBUNGAN ANTARA INTENSITAS BERMAIN GAME MOBILE LEGEND DAN PENGAWASAN ORANG TUA DENGAN PERILAKU AGRESIF VERBAL PADA ANAK REMAJA ]]>
<![CDATA[Wibisono, Andika]]>;
<![CDATA[Naryoso, Agus]]>
<![CDATA[ Interaksi Online Vol 7, No 3: Agustus 2019 ]]>
Publisher : <![CDATA[Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro ]]>
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<![CDATA[The development of technology is growing rapidly, especially in online video games and has an impact on the players, especially in adolescents. With the supervision of parents, it becomes the basis for reducing negative impacts such as aggressive created by violent video games. The purpose of this study was to determine the relationship between the intensity of playing mobile legend and parental supervision with verbal aggressive behavior in adolescents. In determining the hypothesis to be used, this study uses the theory of General Aggression model (GAM) and parental mediation with the Interaction Restrictions model. The study population was teenagers aged 16-18 years in the city of Semarang who played the Mobile Legend game. Based on the results of hypothesis testing carried out using Kendall's Tau b, the results show that: the significance value and correlation (H1) generated from Kendall's Tau b test results using SPSS obtained a significance value of 0.001 (where the significance level is smaller than 0.01 (≤ 1 %)) and the correlation coefficient value is 0.771 which shows that the relationship between variables has a positive correlation, and the level of the relationship is proven to be positively strong. Thus indicating that these results can be concluded. While the significance value and correlation (H2) generated from the results of testing Kendall's Tau b using SPSS obtained a significance value of 0,000 (where the significance level is smaller than 0.01 (≤ 1%)) and the correlation coefficient value is 0.782 which indicates that the relationship between variables have a positive correlation, and the level of the relationship is positive and strong. Thus indicating that these results can be concluded.]]>
<![CDATA[PENGARUH TERPAAN IKLAN KOSMETIK MAYBELLINE DI TELEVISI DAN INTENSITAS KOMUNIKASI WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK MAYBELLINE ]]>
<![CDATA[Nugrahini Tri Kusumaningrum, Dwi]]>;
<![CDATA[Widowati Herieningsih, Sri]]>
<![CDATA[ Interaksi Online Vol 7, No 3: Agustus 2019 ]]>
Publisher : <![CDATA[Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro ]]>
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<![CDATA[Advertising is one of the sales promotion tools used by companies to market their products to the wider community. Advertisements are made as attractive as possible with the aim to attract the attention of the public to have the decision to buy a product. In addition, word of mouth / mouth to mouth communication is a strong factor to influence consumers in choosing products. The purpose of this study was to determine the effect of exposure to Maybelline cosmetic advertisements on television and the intensity of word of mouth communication on purchasing decisions of Maybelline cosmetic products. The theory used is Advertising Exposure Theory (Batra, Myers, and Aaaker, 2009) and Buyer Information Environment Theory (Liliweri, 1992). The sample technique used is non-probability sampling with a sampling method that is purposive sampling. The number of samples in this study were 100 respondents with special criteria, namely women aged 18-25 years, domiciled in the city of Semarang, had seen Maybelline advertisements on television, and had talked offline / face to face or online about Maybelline cosmetic products. The data analysis used is simple linear regression. The results of the study indicate that the significance value for the variable Maybelline cosmetic ad exposure on television is 0,000, which means very significant. This shows that there is an influence between exposure to Maybelline cosmetic advertisements on television (X1) to the purchase decision of Maybelline (Y) cosmetic products to be exact at 51.8 percent. Furthermore, the variable intensity of word of mouth communication found a significance value of 0,000, which means very significant. Then there is the effect of the intensity of word of mouth communication (X2) on the purchase decision of Maybelline (Y) cosmetic products precisely at 53.2 percent. The conclusion of this study is the variable exposure to Maybelline cosmetic advertisements on television and the intensity of word of mouth communication affect the purchasing decisions of Maybelline cosmetic products. But with these results, it is suggested to Maybelline Indonesia to be able to create a tagline that is easier for consumers to remember, and to hold creative campaigns on interactive social media by including hastag (#) or making interesting quizzes to further improve consumer purchasing decisions.]]>
<![CDATA[HUBUNGAN DAYA TARIK SPONSORSHIP DAN CITRA MEREK DENGAN KEPUTUSAN PEMBELIAN PRODUK KOSMETIK SARIAYU ]]>
<![CDATA[Shendy Amalia, Agneta]]>;
<![CDATA[Widowati Herieningsih, Sri]]>
<![CDATA[ Interaksi Online Vol 7, No 3: Agustus 2019 ]]>
Publisher : <![CDATA[Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro ]]>
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<![CDATA[Sponsors are one of the marketing strategies currently chosen by companies to market their products to the wider community. The sponsorship program that has the attraction that is expected to attract the attention of the public to have the decision to buy. In addition, brand image is a strong factor to attract consumers in choosing products. The purpose of this study was to study the relationship of Sponsor attractiveness and brand image with the decision to purchase Sariayu cosmetic products. The theory used in this study is cognitive response theory and reasoned action theory. The sample technique used is Non-Probability Sampling, namely Purposive Sampling. The number of samples discussed in this study were 50 respondents with female characters domiciled in Semarang City knowing the Sariayu sponsorship program with the Miss Indonesia event and knowing Sariayu cosmetic products. Analysis of the data used in this study is the Chi-Square trial. The results of the study show that the production attracts sponsors with the purchase decision of Sariayu products having a significant relationship, the significance value and results produced after testing the Chi-Square formula with SPSS which is equal to 0,000. This is in accordance with the cognitive response theory used in this study where this theory states about the relationship of the attraction of sponsors to purchasing decisions. Furthermore, for the result image with the purchase also has a significant relationship where the significance value and results are generated after testing the Chi-Square formula with SPSS which is equal to 0,000. This is in accordance with the theory of reasoned action used in this study where this theory states about the relationship between brand image and the purchase decision of Sariayu cosmetic products.]]>
<![CDATA[KOMUNIKASI KELUARGA DAN PENGGUNAAN SMARTPHONE OLEH ANAK ]]>
<![CDATA[Isti Prabandari, Ayu]]>;
<![CDATA[Ratri Rahmiaji, Lintang]]>
<![CDATA[ Interaksi Online Vol 7, No 3: Agustus 2019 ]]>
Publisher : <![CDATA[Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro ]]>
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<![CDATA[Berdasarkan data Asosiasi Penyedia Jasa Internet Indonesia (APJII) tahun 2016, kelompok usia 10-24 tahun menduduki peringkat ketiga terbanyak pengguna internet di Indonesia. Sementara itu, sebesar 47,6 % pengguna internet di Indonesia mengakses internet dengan menggunakan perangkat mobile atau telepon pintar. Penelitian ini bertujuan untuk mengetahui bagaimana komunikasi keluarga dan penggunaan telepon pintar oleh anak dengan orang tua bekerja maupun tidak bekerja. Peneliti menggunakan Digital Parental Mediation sebagai dasar teori berpikir dalam penelitian ini. Peneliti menggunakan pendekatan kualitatif dan analisis metode fenomenologi. Subyek penelitian ini adalah keluarga dengan anak yang menggunakan telepon pintar dengan variasi orang tua bekerja dan tidak bekerja. Hasil penelitian menunjukkan penggunaan telepon pintar anak baik dalam keluarga dengan orang tua bekerja maupun tidak bekerja mengurangi efektifitas komunikasi keluarga dilihat dari intensitas, komunikasi dua arah, sikap mendengarkan, empati dan perhatian. Di satu sisi keberadaan telepon pintar pada anak dengan orang tua bekerja menjadi solusi masalah komunikasi atas keterbatasan waktu dan jarak yang dimiliki keduanya. Akan tetapi kebiasaan penggunaan telepon pintar anak yang tidak mendapat kontrol yang baik dari orang tua dapat mengurangi kesempatan komunikasi langsung antara anak dengan orang tua di rumah. Dimana anak masih sering menggunakan telepon pintar di malam hari, padahal itu merupakan waktu yang dimiliki anak dan orang tua bekerja untuk berkumpul. Begitu pula anak dengan orang tua tidak bekerja. Keberadaaan telepon pintar justru menjadi faktor pengurang porsi komunikasi langsung dalam keseharian anak dan orang tua. Orang tua yang tidak memberikan pengaturan yang baik pada penggunaan telepon pintar anak membuat anak dapat bermain telepon pintar sesuai keinginannya, termasuk kebiasaan anak menghabiskan banyak waktu bermain telepon pintar di dalam kamar. Di samping intensitas komunikasi berkurang, kualitas komunikasi (respon, sikap keterbukaan) anak kepada orang tua juga dapat menurun. Temuan lain, yang membedakan efektivitas komunikasi keluarga bukan pada kondisi orang tua bekerja atau tidak bekerja tetapi lebih kepada sikap orang tua terhadap penggunaan telepon pintar anak (pengaturan batasan waktu, pengawasan). Baik orang tua bekerja maupun tidak bekerja sebaiknya berfokus pada literasi penggunaan telepon pintar pada anak agar komunikasi keluarga tetap berlangsung baik.]]>
