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Interaksi Online
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science, Social,
Library & Information Science Social Sciences
Jurnal Interaksi Online adalah jurnal yang memuat karya ilmiah mahasiswa S1 Jurusan Ilmu Komunikasi, FISIP Undip. Interaksi Online menerima artikel-artikel yang berfokus pada topik yang ada dalam ranah kajian Ilmu Komunikasi dan Ilmu Sosial
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Articles 12 Documents
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Search results for , issue "Vol 8, No 2: April 2020" : 12 Documents clear
PENGARUH TERPAAN IKLAN TELEVISI DAN KUALITAS WEBSITE TERHADAP KEPUTUSAN PEMBELIAN DI SITUS BELANJA ONLINE BUKALAPAK Ardini Sekarpramudita, Alifa; Luqman, Yanuar
Interaksi Online Vol 8, No 2: April 2020
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The purpose of this study was to determine the effect of exposure to television advertising and website quality on purchasing decisions on Bukalapak online shopping sites. This study uses the theory of advertising exposure and reasoned action (TRA). The sampling technique used is non-probability sampling with a total sample of 60 respondents with the characteristics of having accessed the Bukalapak online shopping site, having seen Bukalapak advertisements on television, and with ages ranging from 19-34 years. Analysis of the data used is a simple linear regression test. The results of the study indicate that there is a significant influence of exposure to television advertising and website quality on purchasing decisions on Bukalapak online shopping sites.
PENGAWASAN ORANGTUA DAN LITERASI DIGITAL KELUARGA MELALUI DIALOG SERTA MEDIASI TERHADAP ANAK-ANAK MEREKA Nugroho Adhi Santoso, Ixnatius; Noor Rakhmad, Wiwid
Interaksi Online Vol 8, No 2: April 2020
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Excessive use of gadget can affect the cohesiveness and attachment of each family member and make the child vulnerable to addiction. This research is to describe the usage of gadget that influence the cohesiveness and attachment as well as social control behaviors and communication strategies used by parents in the context of monitoring the use of their gadget by using Relational Dialectics Theory and Parental Mediation Theory. The research is using qualitative method with phenomenological approach. The results showed the research subjects consisting of two families as information units showed positive results on the problem statement of the study worried by the author. The dialogue and mediation that is carried out based from parents digital literations from their knowledge as well as the values / norms adopted. Dialogue is carried out through conversation and discussion while mediation is carried out using active mediation and limited mediation.
Pengaruh Terpaan Bermain Boardgame Waroong Wars dan Tingkat Pendapatan Terhadap Minat Beli Kuliner Tradisional Ahda Hanif Fauzi; Tandiyo Pradekso
Interaksi Online Vol 8, No 2: April 2020
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Boardgame currently continues to grow in Indonesia, as seen from the many local boardgame popping up and the player community itself. This is a potential that can be used by both governments and entrepreneurs in terms of promoting their products. And on the other hand Indonesia's per capita income continues to increase every year and its people eat at least once a day outside the home, still inferior when compared to neighboring countries, even though the increasing number of people dining outside can encourage economic growth through the culinary field. Thus this study aims to determine the effect of exposure to Waroong Wars board games and the level of income on buying interest in traditional culinary. Theories used in this research are Social Learning Theory and Information Consumption Theory. This research is a quantitative research with explanatory type. This study uses a non random technique with a total sample of 50 people aged 15 years and over who have played the Waroong Wars board game.. The results of a simple linear regression analysis show that exposure to playing Waroong Wars boardgame has no influence on traditional culinary buying intentions, indicated by a significance value of 0.101 which is greater than 0.05, and the level of income has no influence on traditional culinary buying interest. This can be seen from the test results obtained a significance value of 0.394 which is greater than 0.05. from the results obtained by exposure to playing the Waroong Wars board game and the level of income does not have an influence on buying interest in traditional culinary, it is recommended for culinary entrepreneurs to look for other alternative media to increase consumer interest in traditional culinary such as social media or food reviewers both in television media and Internet. As for the government, it is suggested to encourage the interest of buying traditional culinary through television and internet media as well as increasing the holding of traditional culinary festivals from various regions in Indonesia.
PENGARUH PERSEPSI KOMUNIKASI PEMASARAN TERPADU TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN KUROGI Bulandari, Devita; Manalu, S.Rouli
Interaksi Online Vol 8, No 2: April 2020
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

As the capital of the province of Central Java, restaurant growth in Semarang has increased annually. The trend of increasing the number of restaurants and restaurants in the city of Semarang shows that in 2016 rose 43 units to 345 restaurants and restaurants (BPS, 2016). KUROGI as one of the restaurant businesses in Semarang used two types of marketing mix namely interactive marketing through Instagram and sales promotion to reach its target. Despite the high engagement from KUROGI's official Instagram, data showed a decrease in the number of sales. The decline began to occur from January 2019 to June 2019. This income is far from the KUROGI target of Rp. 15,000,000 sales per day. Therefore this thesis tries to explain whether there is an influence of perception of integrated marketing communication on purchasing decisions of KUROGI's consumer. Theories that used in this thesis are The Yale information processing model,AIDA Theory and Prospect Theory. The sampling technique used in this study is a non-random sampling technique specifically purposive sampling consists of 100 samples. Testing is done by using Linear Regression Test and Logistic Regression Test. The results showed that there was an influence of interactive marketing perceptions of brand awareness found significance results of 0.00 1.98472. While the perception of sales promotion variables did not affect brand awareness showed a significance value of 0.460> 0.05 and t value of 0.741 1.98447. Thus, interactive marketing variables can influence purchasing decisions with and without mediation by brand awareness variables and sales promotion variables can directly influence purchasing decisions. Both the AIDA Theory and Prospect Theory can be the basis for explaining how the influence of the variable integrated marketing communication affects purchasing decisions directly or indirectly.
Pengaruh Terpaan Social Media Marketing , Sales Promotion , Inovasi terhadap Loyalitas Konsumen dalam Menggunakan Layanan Go-Pay Nikita Putri Mahardhika; Tandiyo Pradekso
Interaksi Online Vol 8, No 2: April 2020
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study aims to determine whether there is an influence of social media marketing exposure, sales promotion, innovation toward consumers’ loyalty in using Go-Pay as a digital payment. Sample for conducting the research was chosen from Go-Pay users who live in Semarang, aged 20-35 years, have been exposed to Go-Pay’s social media marketing, sales promotion, innovation, and follow @gopayindonesia social media. The collected data were analyzed by the linear regression analysis method. The result indicates that social media marketing exposure did not have any significant influence on consumers’ loyalty in using Go-Pay as a digital payment with a significance level of 0,117. Meanwhile, sales promotion and innovation exposure have a significant influence on consumers’ loyalty. The sales promotion exposure has a significance level of 0,000 with a regression coefficient of 0,170 on consumers’ loyalty. On the other side, innovation exposure has a significance level of 0,001 with a regression coefficient of 0,365.
PEREMPUAN DALAM DUNIA KERJA (COPING STRATEGY PEREMPUAN PEKERJA DI TVRI KETIKA MENGALAMI DISKRIMINASI Mila Candra Novianti; wiwid Noor Rakhmat
Interaksi Online Vol 8, No 2: April 2020
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Gender discrimination in the television industry is background of the research. The more dominated organizational structure and environment of men led to discriminatory treatmen of women. The research aims to describe how women survive in discriminatory environments. Studies using female subjects who working at television stations of TVRI include presenter dan reporter. This research uses muted group theory and coping strategies theory. Research isi a descriptive qualitative study using critical phenomenology approach, data collection with in depth interviews. Research data show that women who work in the television industry especially TVRI, have gotten discriminatory treatment from coworkers or male superiors. Such treatment is inferiority, subordination, stereotypes, marginalization and sexual harassment. Over time treatment is less frequent than in any previous years. Discrimination treatment makes some women feel they can’t freely express themselves and tend to restrict themselves with male coworkers. When profaced discrimination like sexual harassment, not every women has the courage to speak up and defend herself, but chose to be silent and evasive. Justice has not been fully felt by some women who work at TVRI. Research concludes that some women who work on television especially TVRI are either presenter or reporters had discriminating before, but that is kind of rare now. Discriminatory treatment exposes women to silence and does not freely voice what is felt.
Adaptasi Komunikasi Penutur Dialek Ngapak Diluar Lingkungan Budaya Lokalnya Pingki Setiyo Anggraeni; wiwid Noor Rakhmat
Interaksi Online Vol 8, No 2: April 2020
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This research is about of the ngapak dialect in Semarang who no longer use Banyumasan as their native language. They feel ashamed and insecure when using Banyumasan Language because it is often considered a low class language and used as a joke by other people. So this study aims to determine the adaptation of communication by speakers of the local dialect outside the local cultural environment through a phenomenological approach. This study uses the foundation of Communication Accommodation Theory, using data collection techniques in the form of in-depth interviews involving four speakers of the ngapak dialect in the city of Semarang. The findings of this study indicate that interaction carried out by individuals who speak dialect with individuals from other cultures raises several obstacles, including the differences in the language of each culture such as vocabulary, dialect, delivery methods, and expressions. Then the lack of knowledge about the information values that are owned by each culture. Furthermore, it is followed by various perceptions about individuals from other cultures and the emergence of anxiety, fear and discomfort when communicating with individuals from other cultures. Constraints that arise during the process of communication adaptation take place make speakers of the dialect make accommodation efforts to avoid and overcome existing obstacles. To achieve accommodation there is a way that is done by speakers of the dialect, namely by convergence, such as by slowing down the speed of speech and equating their speech dialect into Semarang accent. In addition, speakers of the Ngapak dialect also try to open themselves by learning the local language and trying to accept various cultures that are around them. Based on this research, it can be concluded that speakers of the native Ngapak dialect adapting communication with individuals from other cultures and make accommodations in the form of convergence that is by adjusting the local language, and they open themselves to the culture around them.
Efek Menonton Tayangan Video Ciri – Ciri Berita Hoaks Terhadap Tingkat Pengetahuan Remaja Tentang Berita Hoaks Mahardika Indra Pratama; Djoko Setyabudi
Interaksi Online Vol 8, No 2: April 2020
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

News hoax is news that contains the meaning of a lie or the news is not sourced. Online media portals that have arisen in pursuit of speed and profit news, do not care about the authenticity of the data and news sources. Data from the Ministry of Communication and Information stated that in January 2019 more than 70 hoax news issues were detected. This number beats the total number of a hoax that occurred during 2018. The number of hoax news during 2018 was only around 60 issues. So with this case prevention needs to be held so that news hoax is not widespread and many people are more critical in choosing information.This study aims to determine the effect of the use of video media on the level of knowledge of hoax news on teenagers. This type of research is an experiment and then involved teen participants aged 18-21 years in Semarang. The study participants numbered 60 people who were then given a questionnaire conducted twice, namely pretest and posttest. Analysis of data using the T-test. Based on the results of the t-test it was known that the average pretest of the experimental group was 61.50 then after the treatment of video screening and the results of the post-test were 88.97 increasing to 27.79. Furthermore, based on the hypothesis test, it shows a sig value of 0,000 <0.05 so that it can be stated that there is a significant increase in the score of the experimental group or that is treated by a video show. In conclusion, the use of video media has the effect of increasing adolescent knowledge about news hooks.
Pengaruh Terpaan Iklan Televisi dan Kualitas Website terhadap Keputusan Pembelian di Situs Belanja Online Bukalapak Alifa Ardini Sekarpramudita; Yanuar Luqman
Interaksi Online Vol 8, No 2: April 2020
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (257.461 KB)

Abstract

The purpose of this study was to determine the effect of exposure to television advertising and website quality on purchasing decisions on Bukalapak online shopping sites. This study uses the theory of advertising exposure and reasoned action (TRA). The sampling technique used is non-probability sampling with a total sample of 60 respondents with the characteristics of having accessed the Bukalapak online shopping site, having seen Bukalapak advertisements on television, and with ages ranging from 19-34 years. Analysis of the data used is a simple linear regression test. The results of the study indicate that there is a significant influence of exposure to television advertising and website quality on purchasing decisions on Bukalapak online shopping sites.
BLAMING THE VICTIM : OBJEKTIFIKASI KORBAN KEKERASAN SEKSUAL DALAM PEMBERITAAN DI MEDIA ONLINE BALAIRUNGPRESS.COM Faatihah Dhuha Najib; Sunarto .
Interaksi Online Vol 8, No 2: April 2020
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Textual in this news is very interesting to study because it intersects with feminism as well as discussing controversy in the representation of victims, the purpose of this study is to find out the audience's meaning to the news "Nalar Pincang UGM atas Kasus Perkosaan". In addition, this study also reveals the motivation of the Balairung newsroom in raising news and analysis of socio-cultural conditions that influence every action and decision making that is created in the Balairung newsroom. The research method used in this study is Critical Discourse Analysis and focuses the research at three stages, namely the micro, meso, and macro levels. At the micro level, the composition of the coverage that includes chronology as a discussion becomes an instrument that leads to the sexual objectification of pornography / eroticism. The use of diction is used to cause news bias because the victim is again positioned as 'victim'. Biased diction that is often used to describe the rape event carried out, namely "touching the chest", "kissing the lips", "touching and inserting his finger". The use of the diction means to equate the victim as an object that is indeed worth exploring what behavior her body receives. The results of research at the meso level using reception analysis include two things, namely the practice of producing and consuming texts. This level of research reveals the transfer of moral ethics and social considerations in addressing cases of sexual violence itself. The reason for determining the sources also contributed to assumptions in the imbalance and credibility of the news. Critics and evaluations from the audience were not used as evaluations by the newsroom itself. In fact, in its editorial, the affirmation of attitude not to require evaluation becomes the controversial closing commentary of the news release. It did not stop there, the reproduction of texts consumed by other mass media such as Tempo and VOA even alienated victims as informants in the news. After that, the results of research at the macro level include violations that have been committed by Pedoman Pemberitaan Siber that serve as a reference in the editorship. In fact, UGM itself has not been able to formulate laws governing the handling of cases of sexual violence in the campus environment, so it is very possible that the practice of journalism that is not victim-friendly is also caused due to the inequality of frames and values believed by the UGM entity itself, both from the Rectorate, victims (in this case students), or even press institutions from UGM. Research implications are manifested in theoretical, practical and social forms. Recommendations from this research are gender awareness in a mass media newsroom institution in order to provide adequate understanding to all workers, both men and women, of the importance of creating symmetrical and fair gender relations in representation by paying attention to the creation of news that understands packaging that actually really defend and protect victims.

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