cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Tri Ananto
Contact Email
triananto1985@gmail.com
Phone
+6281219778818
Journal Mail Official
triananto1985@gmail.com
Editorial Address
Jl. Cireundeu Raya No.1A, RT.002/RW.06, Kelurahan Cireundeu, Kecamatan Ciputat Timur, Kota Tangerang Selatan, Banten 15419.
Location
Kota tangerang selatan,
Banten
INDONESIA
Media Riset Bisnis Manajemen Akuntansi
Published by Taksasila Edukasi Insani
ISSN : 31089763     EISSN : -     DOI : https://doi.org/10.71312/
Core Subject :
Media Riset Bisnis Manajemen Akuntansi (MRBIMA) mempubikasikan artikel dengan tema yang terkait dengan bidang bisnis, manajemen, akuntansi, dan ekonomi, meliputi namun tidak terbatas pada: Bisnis (Kewirausahaan, Komunikasi Bisnis) Manajemen (Keuangan, Sumber Daya Manusia, Pemasaran, Operasional, Pendidikan) Akuntansi (Keuangan, Syariah, Sektor Publik, Auditing, Perpajakan) Ekonomi Islam/ Syariah
Arjuna Subject : -
Articles 74 Documents
 4   5   6   7   8 
TRANSFORMASI DIGITAL DAN PENGARUHNYA TERHADAP ASPEK PASAR SERTA STRATEGI PEMASARAN MODERN Adam Rizqi Yusuf; Indra Ahmad Fahrezi Dzil Karami; Raya Hatta Dilaga; Yasin Maulana
Media Riset Bisnis Manajemen Akuntansi Vol 2, No 2 (2026): Media Riset Bisnis Manajemen Akuntansi
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrbima.v2i2.706

Abstract

Digital transformation has significantly reshaped market dynamics and modern marketing strategies. This study aims to examine the impact of digital technologies such as artificial intelligence, big data, and digital platforms on market aspects and marketing strategies through a literature review approach. The analysis shows that digital transformation influences changes in consumer behavior, intensifies competition through platform-based markets, and encourages the adoption of data-driven marketing strategies. Furthermore, modern marketing practices increasingly emphasize omnichannel approaches, personalization, and customer experience. The study concludes that digital transformation is a strategic necessity for organizations to remain competitive and recommends the integration of digital capabilities with human-centered marketing approaches.Keywords : Digital transformation,Artificial intelligence (AI),Big data, Digital platforms,Market dinamics,Modern marketing strategies.  
OPTIMALISASI PEMBIAYAAN MUSYARAKAH UNTUK PENGUATAN USAHA MIKRO KECIL Irsyad Kurniawan Widjanarko; Muhammad Bobby Hafidz; Nurlabibah Elsyia Jundiah; Erlina Salsa Anjani
Media Riset Bisnis Manajemen Akuntansi Vol 1, No 2 (2025): Media Riset Bisnis Manajemen Akuntansi
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrbima.v1i1.380

Abstract

Musyarakah financing is a strategic tool to empower Micro and Small Enterprises (MSEs) through justice, collaboration, and profit-sharing based on Islamic principles. This study explores the implementation of musyarakah contracts in MSEs, identifies existing challenges, and proposes optimization strategies. Through a literature review, the study reveals that while musyarakah provides fair, interest-free financing, its application is limited by low Islamic financial literacy, weak oversight, and limited technological and managerial capabilities among MSE actors. Despite these issues, musyarakah plays a vital role in expanding access to capital, improving business practices, and strengthening MSEs' position in the national economy. Optimization can be achieved through enhanced education, stronger and sustainable partnerships, simplified regulations, and digital integration. With these improvements, musyarakah has strong potential to serve as an inclusive, sustainable instrument aligned with Islamic economic values, contributing significantly to the growth and resilience of the MSE sector.Keywords : Islamic Finance, Micro and Small Enterprises, Musyarakah.
STRATEGI PEMANFAATAN MEDIA INSTAGRAM SEBAGAI MEDIA PEMASARAN PADA AKUN @MBUN.ID Danti Kusuma Ningrum; Anugrah Indah Safitri; Syakira Minnatia Mumtaza; Gushuana Gushuana; Amanda Aurely
Media Riset Bisnis Manajemen Akuntansi Vol 2, No 1 (2026): Media Riset Bisnis Manajemen Akuntansi
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrbima.v2i1.695

Abstract

This research aims to examine the strategy of utilizing the Instagram application as a culinary promotion medium on the account @mbun.id. The background of this study is based on the advancement of digital technology as a marketing media, especially Instagram, which holds great potential for product marketing. The objectives of this research are to expand market reach, increase interaction with consumers, and effectively drive sales because technology enables advanced features that support digital marketing goals. The method used in this study is qualitative research with data collection techniques through observation such as content marketing, search engine optimization (SEO), social media marketing, and data-driven strategies. The results show an increase in sales due to the use of Instagram as a marketing media. From this study, it is concluded that the Instagram application plays an important role in expanding market reach and increasing sales.Keywords : Aplikasi, Instagram, Pemasaran, Teknologi
MAKNA KEPERCAYAAN KONSUMEN E-COMMERCE PERSPEKTIF EKONOMI ISLAM: STUDI FENOMENOLOGI KARANG TARUNA BOJONGSARI Wulan Rindyana Syafitri; Jaharuddin Jaharuddin
Media Riset Bisnis Manajemen Akuntansi Vol 2, No 2 (2026): Media Riset Bisnis Manajemen Akuntansi
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrbima.v2i2.1027

Abstract

The rapid growth of e-commerce has significantly increased digital transactions across various segments of society, including young Muslim consumers. However, previous studies have generally emphasized consumer trust in technical aspects such as ratings, product quality, and platform security, while limited attention has been given to the meaning of trust from the perspective of Islamic economics. This study aims to analyze the meaning of consumer trust in e-commerce transactions based on the perspective of Islamic economics. This research employed a qualitative approach using a phenomenological method. The participants consisted of eight informants selected purposively, including seven members of Karang Taruna Bojongsari as the main informants and one business owner as the key informant. Data were collected through in-depth interviews and analyzed using thematic analysis assisted by NVivo 14 software. The findings reveal that consumer trust is not formed instantly, but develops through transaction experiences, social interactions, and evaluations of sellers’ ethical behavior. Values such as honesty, trustworthiness (amanah), transparency, and product halalness were found to be important factors in strengthening Muslim consumers’ trust. This study confirms that the implementation of Islamic economic values in e-commerce practices contributes to the creation of a more ethical and sustainable digital trade ecosystem.Keywords: Consumer trust, e-commerce, Islamic economics, amanah, phenomenology

Page 8 of 8 | Total Record : 74

 4   5   6   7   8 

Filter by Year

2025 2026


Reset
Filter By Issues
All Issue Vol 2, No 2 (2026): Media Riset Bisnis Manajemen Akuntansi Vol 2, No 1 (2026): Media Riset Bisnis Manajemen Akuntansi Vol 1, No 3 (2025): Media Riset Bisnis Manajemen Akuntansi Vol 1, No 2 (2025): Media Riset Bisnis Manajemen Akuntansi Vol 1, No 1 (2025): Media Riset Bisnis Manajemen Akuntansi