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Interaksi
Published by Universitas Diponegoro
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Articles 5 Documents
 1 
Brand Activation Klub Merby “Happy-Happy Holiday Merby One Day Course” Imam Saifudin
Interaksi volume 1, nomor 1, Tahun 2012
Publisher : Interaksi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (564.404 KB)

Abstract

Being the oldest creativity and arts institutions in Semarang, gives Klub Merby a lot of experience and achievement. However, when it brand is no longer exists and rarely known to the public, it become attention to be solved. This project is designed to increase brand awareness from Klub Merby as educational institutions that focus on art and creativity as well as being a credible institution in developing talents of children.   Brand activation strategies into marketing communications activities Klub Merby would be effective in increasing brand awareness and interest in Klub Merby through approachment from AIDDA, IMC, and promotion mix. By taking a moment of school holiday time, the theme of the event is the “Creative Holiday with Klub Merby” by titled “Happy-Happy Holiday Merby One Day Course”. event aims to fill children's holiday with creative and interesting games with their parents and to make bonding between parents and their children with Klub Merby. This event was also filled by singing contest, drawing contest and completing picture, as well as a fashion show competition to hone talents and self-esteem for the children. Through this event, target audience is expected to know better about Klub Merby and impact of increasing the number Klub Merby’s students in the end.   Based on post event research, awareness from target audience of Klub Merby increase from the original 32,5% to 72,5%. While the interest of target audience to put their children to Klub Merby increased 13% from the original 35,3% to 46,7%. It means, brand activation is effective to increase awareness and interest of audience.   This project is expected to provide the implications from academic and practical aspects. Implications of the academic work of art in the form of contributions to enrich the knowledge of the application of IMC, AIDDA and brand activation. Meanwhile, the practical implications of providing knowledge and experience to create effective promotional activities and fit for purpose.
Efektivitas Strategi komunikasi Komunitas Hijabers Semarang Terhadap Sikap Mahasiswi Fisip Undip Untuk Menggunakan Jilbab Rizka Devi Kusumawardhani
Interaksi volume 1, nomor 1, Tahun 2012
Publisher : Interaksi

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Abstract

Today many emerging communities - communities of headscarves in Indonesia, including in thecity of Semarang. The community came from a group of veiled women who have a movementthat took its people, especially Muslim women not wear veils to wear veils. This community wasnamed Community Hijabers Semarang. Establish a community vision is a community that willaccommodate activities associated with the veil and Muslim women. From fashion, hijab styleand everything that would make the Muslim a better. And it is hoped through this community,every Muslim can meet new friends, get to know each other and learn from one another.Theory used in this study using the Theory of Persuasion and social influence, which explainshow the effort made to persuade the audience to learn a new information, changing emotions,and to act in such a way. This study used a questionnaire as an instrument of data collection andstudy of literature to obtain additional information related to this research. Target population isstudents Fisip Undip and sampled proportionally as much as 78 random sampling of respondents.The analysis used is a simple linear regression analysts.This study found that there is a relationship between communication strategy CommunityHijabers student attitudes to wear veils. The more effective communication strategy undertakenHijabers Community will increasingly affect the attitude of students to wear veils. Based on thecalculation of statistical tests conducted found the coefficients, the greater the value ofsignificance is 0.000 with a correlation constant of 0.628 and 18.578 states that if no variable Xthen the variable Y is 18.578. Regression coefficient of 0.421 X variable Y variable will increaseby 0.421. Ketetentuan accepted or rejected the hypothesis testing is to see the significance. sothat it can be said of variables influence the effectiveness of communication strategies on studentattitudes (Y) is significant at the 95% confidence level. Figures adjusted R Squere is 0.394means 39.4% in student attitudes can be explained by variebel effectiveness of communicationstrategies. So it can be concluded if the student Fisip Undip require a more attractive strategy inevery activity undertaken Hijabers Community Semarang. 
PROMOSI KESENIA, PARIWISATA dan KEBUDAYAAN KABUPATEN BLORA MELALUI FESTIVAL SENI KAMPUNG dan MAJALAH BLORA BERCERITA Alifa Nur Fitri
Interaksi volume 1, nomor 1, Tahun 2012
Publisher : Interaksi

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Abstract

Blora Regency has a lot of potencies that is not owned by the other regencies, includes its nature, culture, culinary, archeology, geology like old oil mining and also relics of history. They can be a good destination that can invite tourists to visit Blora. Unfortunately, nowadays, there are not many people know the existence of Bumi Samin or Blora. They even know Cepu better, one of sub district in Blora than Blora itself. A lot of potencies like Sate Ayam Blora, Barongan, Tayub dan Fossil Village in Menden, still can not appeal to the tourists to visit Blora. The promotions that have been done by the government of Blora Regency is not good enough to attract them so they still did not realize Blora’s potencies. An activity involving the community in the promotion of tourism  needed, to  raising  awareness and feel pride with them regions  appear. Some have such potential in archeology and geology.  A ble to attract special interest tourists, the potential to attract all walks of society and   near with  people's lives is through artistic and cultural potential of the style of the village which is owned by Blora district. Activities that feature art style village needs to be done to raise public awareness outside the Blora and raising  public awareness of the potential of culture to society Blora. After making theoretical analysis aided by the elected Village Arts Festival event to give the experience of the culture of the village style to the target. In the event of course involves a lot of people with responsibilities and respective jobdesk , Program Manager role is to run the event and ensure fit for purpose. Skills to coordinate, lobbying, negotiation, public speaking, creative, and able to deal with a variety of conditions there were very helpful program manager during the activity.
BLAMING THE VICTIM : REPRESENTASI PEREMPUAN KORBAN PEMERKOSAAN DI MEDIA MASSA (Analisis Semiotika dalam Pemberitaan di Koran Suara Merdeka Desember 2011 – Februari 2012) Putri, Dani Marsa Aria
Interaksi volume 1, nomor 1, Tahun 2012
Publisher : Interaksi

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Abstract

Mass media especially newspaper is one of the medium that used to convey themessages which the readers will processed that messages as the reality through the procesof interpretation. News about rape in Suara Merdeka give us the image of women as rapevictim. How the women potrayed in the news will gives society the idea of women asrape victim. It also affect how society seeing them as victim. The purpose of this study is to see how Suara Merdeka represent women as rapevictims in their daily news which made by the journalists. Theory that used in this studyis the Muted Group Theory by Cheris Kramarae. Reseacher will try to find the meaningsthat showns in news through semiotics with syntagmatic and paradigm analysis.Syntagmatic see meanings that seen through text, meanwhile paradigm looks beyond intothe meaning of text. In paradigm analysis, we used five major codes by Roland Barthes. The results of this study indicate that basically, in the news that Suara Merdekawrites about rape represent women as rape victims as passive figure, weak, and helplesswhen it comes to facing the perpetrators in every case of rape. Women are seen assomeone who blamed when rape happens. They considered as the cause of rape for theirpresence. Women as rape victim also surrounded by the values in the society that makesthem feel disanvantaged. Few stigma and labels that given by society when they becomerape victims can give them a certain psychological burden.
Brand Activation Klub Merby “Happy-Happy Holiday Merby One Day Course” Gandhy Nur Syaefudin
Interaksi volume 1, nomor 1, Tahun 2012
Publisher : Interaksi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (564.815 KB)

Abstract

Being the oldest creativity and arts institutions in Semarang, gives Klub Merby a lot of experience and achievement. However, when it brand is no longer exists and rarely known to the public, it become attention to be solved. This project is designed to increase brand awareness from Klub Merby as educational institutions that focus on art and creativity as well as being a credible institution in developing talents of children.   Brand activation strategies into marketing communications activities Klub Merby would be effective in increasing brand awareness and interest in Klub Merby through approachment from AIDDA, IMC, and promotion mix. By taking a moment of school holiday time, the theme of the event is the “Creative Holiday with Klub Merby” by titled “Happy-Happy Holiday Merby One Day Course”. event aims to fill children's holiday with creative and interesting games with their parents and to make bonding between parents and their children with Klub Merby. This event was also filled by singing contest, drawing contest and completing picture, as well as a fashion show competition to hone talents and self-esteem for the children. Through this event, target audience is expected to know better about Klub Merby and impact of increasing the number Klub Merby’s students in the end.   Based on post event research, awareness from target audience of Klub Merby increase from the original 32,5% to 72,5%. While the interest of target audience to put their children to Klub Merby increased 13% from the original 35,3% to 46,7%. It means, brand activation is effective to increase awareness and interest of audience.   This project is expected to provide the implications from academic and practical aspects. Implications of the academic work of art in the form of contributions to enrich the knowledge of the application of IMC, AIDDA and brand activation. Meanwhile, the practical implications of providing knowledge and experience to create effective promotional activities and fit for purpose.

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