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Sari Listyorini
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Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia
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Jurnal Ilmu Administrasi Bisnis
Published by Universitas Diponegoro
ISSN : -     EISSN : 27461297     DOI : 10.14710/jiab
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.
Arjuna Subject : -
Articles 22 Documents
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Search results for , issue "Vol 1, No 1 (2013)" : 22 Documents clear
PENGARUH KESADARAN MEREK DAN PERSESPSI KUALITAS TERHADAP LOYALITAS MEREK MELALUI KEPERCAYAAN MEREK SEBAGAI VARIABEL INTERVENING PADA PONSEL NOKIA ( Studi pada mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Diponegoro ) Anita Dwi Kurniati; Naili Farida; Sendhang Nurseto
Jurnal Ilmu Administrasi Bisnis Vol 1, No 1 (2013)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (120.869 KB) | DOI: 10.14710/jiab.2013.1617

Abstract

This study aims to determine the effect of brand awareness and perceived quality of the Nokia brand loyalty through brand trust as an intervening variable. The sample used by 100 respondents using Simple Random Sampling technique. The method of analysis used in this study is the Path analysis. the calculation results showed that the variables of brand awareness, perceived quality variables, and variable keperayaan each brand has a positive and significant effect on the variable of brand loyalty. Influence exerted by the awareness of the brand loyalty variable that is equal to 12.2%, and the variable perceived quality of the brand loyalty of 28%. Variables brand awareness, perceived quality variables, and the variables are combined brand trust has a positive and significant effect on the variable of brand loyalty at 69.1%, while the remaining 30.9% is explained by other factors, variable brand image, brand association variable, and variations in price promotions. Based on calculations Path analysis proved that the variable brand trust as an intervening variable can be a mediator reinforcing relationship between perceived quality variables with the variables of brand loyalty. Meanwhile variable became brand trust mediator variable relationship weakens brand awareness to brand loyalty variable. Suggestions of this research is to improve the quality of the product, adding features, the company maintaining long term relationships with its customers objective that consumers remain loyal to the Nokia brand phones.
PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN WANA WISATA GONOHARJO PERUM PERHUTANI UNIT I JAWA TENGAH Sapta Utama; Agus Hermani; Wahyu Hidayat
Jurnal Ilmu Administrasi Bisnis Vol 1, No 1 (2013)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (104.741 KB) | DOI: 10.14710/jiab.2013.1644

Abstract

Companies that are able to compete in the markets are the company that provides quality products or services. So the company is expected to continue to make improvements, especially on quality of products and services. Companies also need to seek advice service to give the best to their customers. This requires the identification of the main determinants of service quality from the perspective of the consumers. This study aims is to determine the quality of product and service quality Wana Wisata Gonoharjo and to investigate the effect of product quality and service quality on customer satisfaction Wana  Wisata Gonoharjo. This type of research is explanatory, to explain the causal relationship between the variables of quality products or services on customer satisfaction. Its population is Wana Wisata Gonoharjo’s visitors, the number of samples in this study amounted to 100 people. The sampling on this study is used ‘Accidental sampling’ method. Data collection methods used is literature studies, observation and questionnaires. Data analysis in this study is qualitative and quantitative analysis using validity, reliability testing, cross tables, simple linear regression, multiple linear regression, T test and F test and the coefficient of determination. Based on the data analysis and simultaneously partial quality products or services has a positive impact on customer satisfaction variables Wana Wisata Gonoharjo Kendal. Partially, the influence of product quality to customer satisfaction is at 47.3%. The effect of service quality on customer satisfaction is 40.2%. Simultaneously, the influence of product quality and service quality on customer satisfaction is 55.2%. To improve customer or visitors satisfaction of Wana Wisata Gonoharjo, superintendent should be able to improve product and service quality provided to the customer, with the addition of variants attractions like water boom or improved services.

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