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Sari Listyorini
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Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia
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INDONESIA
Jurnal Ilmu Administrasi Bisnis
Published by Universitas Diponegoro
ISSN : -     EISSN : 27461297     DOI : 10.14710/jiab
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.
Arjuna Subject : -
Articles 22 Documents
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Search results for , issue "Vol 2, No 3 (2013)" : 22 Documents clear
Pengaruh Kualitas Produk, Citra Merek, Harga dan Iklan Terhadap Keputusan Pembelian Sepeda Motor Honda Revo (Studi Kasus pada Konsumen Sepeda Motor Honda Revo Astra Motor Kebumen) Aji Normawan Rosyid; Handoyo Djoko Waluyo; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 2, No 3 (2013)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (186.956 KB) | DOI: 10.14710/jiab.2013.3110

Abstract

This study aimed to determine the effect of product quality, brand image, product price and advertising on purchase decisions of Honda Revo motorcycle on consumer Astra Motor Kebumen and type of research used for this research is explanatory. Population is not limited to any consumer that Honda Revo motorcycle purchaser at Astra Motor Kebumen, as the Slovin’s theory,  sample set only by 86 people with spreading use of Non-Probability Sampling methods (insidental sampling). Data were analyzed using the coefficient of determination test, simple and multiple linear regression, cross tables and tests of significance with SPSS 18.0. The results showed that the product quality influence purchase decisions of 7.1 percent. Variables affect the brand image on purchasing decisions by 6 percent. Variable rates affect purchase decisions by 12.8 percent. Advertising influence the purchasing decisions of by 19.2 percent. Simultaneously, product quality, brand image, product price, and advertising affect purchasing decisions at 34.6 percent. The conclusion is the product quality, brand image, price, and advertising have positively and significant impact on purchasing decisions at Honda Revo motorcycle as evidenced from the results of the test f count (10.699) > f table (3.1079). If four factors are synergically balanced, the product will get a high level of consumer purchases will positively impact  in company sustainability.
PENGARUH KUALITAS PELAYANAN DAN NILAI PELANGGAN TERHADAP LOYALITAS MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA GRACIA SKIN CLINIC SEMARANG Eka Safitri Fajria; Naili Farida; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 2, No 3 (2013)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (41.986 KB) | DOI: 10.14710/jiab.2013.3062

Abstract

The purpose of this study is to determine the effect of service quality and value of customer loyalty through customer satisfaction as an intervening variable in Gracia Skin Clinic Semarang. The type of research is using explanatory research, the technique of collecting data through questionnaires. The sampling technique using purposive sampling and accidental sampling technique. The population was all patients of the Gracia Skin Clinic Semarang. While the sample of 100 respondents.The method of analysis used in this study is Part Analiyst or Path Analysis.Based on the descriptive analysis of 44% indicates that the variable quality of service  including both categories, 1% showed variable customer value category quite well, 21% indicated satisfaction variables including high enough category, and 23% showed loyalty variable category is quite high. Based on the calculations show that there is an influence of service quality, customer value variables, and variable customer satisfaction has positive and significant impact on the loyalty variable that is equal to 72,2%, while the remaining 27,8% is explained by other factors such as product quality, customer perception, promotion, brand image, and price. Based on the path analysis, the direct influence its value is greater than the indirect effect on the variables of service quality on loyalty. While the variable value customer loyalty, the indirect effect value is greater than the direct effect, up to variables of customer satisfaction to be intervening variables “amplifier” in relation to loyalty customer value variables.The Suggestions in this research is to improve the quality of service and hospitality to patients, pharmacies expand the space, creating an atmosphere of conducive to the consulting room, and repair procedures.

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