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All Journal Jurnal Ilmu Administrasi Bisnis

Handoyo Djoko Waluyo

Jurusan Ilmu Administrasi Bisnis

Author-ID : 5366663

Economics, Econometrics & Finance

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PENGARUH EMOTIONAL BRANDING, NILAI PELANGGAN DAN CITRA MEREK TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN J.CO JAVA MALL SEMARANG Gunung Setiadi; Handoyo Djoko Waluyo; Ngatno Ngatno
Jurnal Ilmu Administrasi Bisnis Vol 4, No 4 (2015)
Publisher : Universitas Diponegoro

Changes in Indonesian lifestyles become modern required to act more quickly and dynamically, making people liked everything instant case, as well as the lifestyle of the people in choosing foods. One of fast-food restaurant in Indonesia is J.CO Donuts & Coffee. J.CO Donuts & Coffee Java Mall Semarang is one thriving restaurant in Semarang, but the sales turnover fluctuated during January to December 2014, accompanied by the rise and fall of the number of visitors.This study aims to determine the effect of emotional branding, customer value and brand image to customer loyalty through customer satisfaction J.CO Donuts & Coffee Java Mall Semarang. Type of research is used explanatory. The population in this study are customers J.CO Donuts & Coffee Java Mall Semarang, by using the theory of Cooper and Emory then taken 100 respondents to be sampled and the sampling technique used a combination of accidental sampling and purposive sampling. Methods of data collection using questionnaires, interviews, and documentation. Measurement scale used a Likert scale. The data analysis used validity test, reliability test, correlation coefficient, analysis of simple and multiple linear regression, determinant coefficient, significance test (t test and F test) and Sobel test with SPSS.The study concludes that emotional branding, customer value and brand image together (simultaneously) or partially affect the dependent variable of customer satisfaction and customer loyalty. Based on the results of Sobel test, the direct effect of emotional branding on customer loyalty greater than the indirect effect, the direct effect of customers value on customer loyalty greater than the indirect effect , nor the direct effect of brand image on customer loyalty greater than the indirect effect.Suggestions in this study that J.CO Donuts & Coffee Java Mall Semarang must add their promotional media, and J.CO should be able to make their website more interactive site to make it more attractive. Furthermore J.CO need to review the price is set to be more economical. And should J.CO start making a new product or a new formula that can deliver more benefits for consumers from consuming the products J.CO. And to increase customer loyalty, could be done by giving promotions or discounts.

PENGARUH KUALITAS PELAYANAN, WORD OF MOUTH, DAN BRAND IMAGE TERHADAP KEPUTUSAN PENGGUNAAN JNE CABANG SEMARANG Rika Estika Putri; Handoyo Djoko Waluyo; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 4, No 4 (2015)
Publisher : Universitas Diponegoro

High levels of population mobility caused the need for courier services is important in supporting the mobility of global society , either for personal or business interests. JNE is one of the biggest courier company in Indonesia which has a mission to give the best experience for customer consistently. The achievement total of JNE branch Semarang has fluctuating not only from the target but also from the delivery total income since 2012 through 2014. This type of research is using explanatory research. The sample of this research are 100 respondents, and data collection techniques through questionnaires and interview using accidental sampling. Quantitative data were analyzed through the validity, reliability, crosstab, correlation, coefficient of determination, simple linear regression, multiple linear regression, t test and F test using SPSS for Windows version 15. The results show that service quality, word of mouth and brand image have partial and simultaneous effect to using decision. Brand image provides the most effect on using decision of JNE Branch Semarang. The suggestions that can be given in this research are the company expected to increase the service quality especially for the JNE’s employee, and also can re-arrange the capacity of service providers facility, and increase the quality of delivery so there’s no delay anymore.

Pengaruh Kualitas Produk, Citra Merek dan Iklan Terhadap Keputusan Pembelian Kartu XL Prabayar di Kota Semarang (Studi Kasus pada Pengguna Kartu XL Prabayar di Kota Semarang) Triastuti Ayuningtias; Handoyo Djoko Waluyo
Jurnal Ilmu Administrasi Bisnis Vol 6, No 3 (2017)
Publisher : Universitas Diponegoro

This research aims to know the influence of product quality, brand image and advertising against the decision of purchase cards XL prepaid. This research type is eksplanatory research. The population was XL card Prepaid users in the city of Semarang. Sample research as much as 100 respondents. The sampling technique used was accidental sampling and purposive sampling. The scale of measurement using the Likert scale. Methods of data analysis used was the validity, reliability, cross-tabulations, correlation, linear regression, the determination of the coefficient of simple linear regression, double, t and f tests using SPPS program for Windows version 16.0. Based on the research results show that the quality of the products have an effect on purchasing decisions of 0.544. Brand image effect on purchasing decisions of 0.625. The advertisement influence on purchasing decisions of 0.591. Product quality, brand image and ads simultaneously influence on purchasing decisions with the regression coefficients of the product quality of 0.325, brand image of 0.242 and advertising of 0.189.

PENGARUH BUDAYA ORGANISASI DAN DISIPLIN KERJATERHADAP KINERJA KARYAWAN PT. KERETA API INDONESIA (PERSERO) DAOP IV SEMARANG Robin Petrus Simanjuntak; Handoyo Djoko Waluyo; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 5, No 1 (2016)
Publisher : Universitas Diponegoro

Human resources is one factor that is strategic and fundamental in the organization. The role of human resources will determine the success or failure of the organization in achieving its vision and mission that has been set. In order to determine the extent to which the presence, role and contribution of human resources in achieving organizational success, of course necessary performance measurement. Organizational culture and work discipline have influence in improving the performance of employees of PT. Kereta Api Indonesia (DAOP IV) Semarang. Good organizational culture will enhance good performance. This study aims to determine the influence of organizational culture and work discipline on employee performance. This study uses census sampling technique sampling of 58 employees of PT. Kereta Api Indonesia (DAOP IV) Semarang. Collecting data in this study using a questionnaire and interviews with technical research instruments using a questionnaire with Likert scale. The data obtained were analyzed qualitatively and quantitatively through validity and reliability test. While the test data analysis, correlation analysis, coefficient determination test, simple linear regression analysis, multiple linear regression, t-test and F test with SPSS 20.0.Statistical results known that organizational culture accounted for 22.3% and discipline accounted for 18.2% have a positive influence on employee performance. Based on the coefficient of determination in jointly influence organizational culture and work discipline against the employee's performance of 32.5%, value F count (13.233) > F table (3.16) with a significance of 0.000 < 0.05 significance level it is known that '' there is the influence of organizational culture, and work discipline on the performance of employees ". Based on this research can be concluded that there is a positive and significant influence between organizational culture and work discipline on the performance of employees of PT. Kereta Api Indonesia (DAOP IV) Semarang. Advice can be given is to further increase focus on organizational culture variables and disciplined work well for the performance of employees is increasing and becoming good also.

Pengaruh Kualitas Produk, Citra Merek, Harga dan Iklan Terhadap Keputusan Pembelian Sepeda Motor Honda Revo (Studi Kasus pada Konsumen Sepeda Motor Honda Revo Astra Motor Kebumen) Aji Normawan Rosyid; Handoyo Djoko Waluyo; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 2, No 3 (2013)
Publisher : Universitas Diponegoro

This study aimed to determine the effect of product quality, brand image, product price and advertising on purchase decisions of Honda Revo motorcycle on consumer Astra Motor Kebumen and type of research used for this research is explanatory. Population is not limited to any consumer that Honda Revo motorcycle purchaser at Astra Motor Kebumen, as the Slovin’s theory, sample set only by 86 people with spreading use of Non-Probability Sampling methods (insidental sampling). Data were analyzed using the coefficient of determination test, simple and multiple linear regression, cross tables and tests of significance with SPSS 18.0. The results showed that the product quality influence purchase decisions of 7.1 percent. Variables affect the brand image on purchasing decisions by 6 percent. Variable rates affect purchase decisions by 12.8 percent. Advertising influence the purchasing decisions of by 19.2 percent. Simultaneously, product quality, brand image, product price, and advertising affect purchasing decisions at 34.6 percent. The conclusion is the product quality, brand image, price, and advertising have positively and significant impact on purchasing decisions at Honda Revo motorcycle as evidenced from the results of the test f count (10.699) > f table (3.1079). If four factors are synergically balanced, the product will get a high level of consumer purchases will positively impact in company sustainability.

ANALISIS PENGENDALIAN PERSEDIAAN BAHAN BAKU ROKOK PADA PT. GENTONG GOTRI SEMARANG GUNA MENINGKATKAN EFISIENSI BIAYA PERSEDIAAN Nova Renta; Handoyo Djoko Waluyo; Sendhang Nurseto
Jurnal Ilmu Administrasi Bisnis Vol 2, No 4 (2013)
Publisher : Universitas Diponegoro

Raw materials inventory controlling was primarily aimed at achieving cost efficiencies in inventory levels. Inventory cost efficiency will be achieved if the company has done supply controlling of proper raw material. One of the many ways to control the supply of raw materials is to make the purchase in accordance with the production plan and precise calculations to avoid deficiency and excess in the supply of raw materials.Based on the survey results revealed that the purchasing of raw materials using the EOQ total inventory was less than without EOQ. Besides the purchasing with the purchasing frequency EOQ method is smaller than without the EOQ. The purchasing with EOQ method are also safety stock that have been taken into account so that there will be no excess or shortage of raw materials.In making the purchasing of raw materials, PT. gentong gotri Semarang has to use EOQ method in order to save on inventory costs, and hold safety stock to avoid excess or shortage of raw materials.

Pengaruh Store Atmosphere, Desain Produk dan Harga Terhadap Keputusan Pembelian di Larissa Gallery & Workshop Pekalongan Yauar Yoga Anggoro; Handoyo Djoko Waluyo
Jurnal Ilmu Administrasi Bisnis Vol 6, No 3 (2017)
Publisher : Universitas Diponegoro

The existence of a batik shop business competition getting tougher in the city of Pekalongan, indirectly provide great challenges for the retail business to enhance purchase decisions. Purchase decision is the goal that must be achieved by each company. To achieve that goal, the shop batik Larissa need to pay attention to any matters that may affect the purchasing decision. This study examines the purchase decisions of Larissa Gallery & Workshop Pekalongan, relation to store atmosphere, product design and pricing.The purpose of this research is to know the influence of store atmosphere, product design and price of purchase at Larissa Gallery & Workshop Pekalongan. This research type is explanatory research with 100 respondents were taken by using a purposive sampling method and sampling of incidental. In this study, assisted by computer programs to process data that is SPSS version 23.0.The results showed that store atmosphere have influence on purchasing decisions with correlation coefficient 0.581, and the determination of the coefficient 33.8%, product design has an impact on purchasing decisions with a coefficient of correlation of 0.395, and the determination of the coefficient 15.6%, and prices have an impact on purchasing decisions with a coefficient of correlation of 0.287, and the determination of the coefficient 8.2%. Store atmosphere, product design and price collectively have an impact on purchasing decisions with the equation Y = -1.874 + 0.186 X1+0.132 X2+0.128 X3.The conclusion of this research is store atmosphere, product design and price influence to purchasing decision. The suggestions in this research is to improve the performance of its employees to be more interactive in serving the consumers who come, as well as improve the convenience of the shop atmosphere, then the company should be able to make design make-up of batik models and motifs that will be selling company, Up design model and interesting batik motifs will increase the appetite of batik product design expected by consumers, as well as the company in the sense of need to pay attention to several factors in terms of pricing to match the quality of the product in get it.

PENGARUH PROMOSI, DESAIN PRODUK DAN KESADARAN MEREK TERHADAP KEPUTUSAN KONSUMEN UNTUK MEMBELI MOBIL TOYOTA YARIS Raden Ayu Widaningsih; Handoyo Djoko Waluyo; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 3, No 3 (2014)
Publisher : Universitas Diponegoro

The purpose of this study is to determine how much influence promotion, product design and brand awareness to the consumer's decision to buy a Toyota Yaris in Nasmoco Pemuda Semarang. The sample is the consumer brand of car owners and users who purchased the Toyota Yaris in PT. Nasmoco Pemuda Semarang. A total of 85 respondents using purposive sampling technique. From the results of the study partially through t-test showed that there is a positive and significant effect between the variables promotion, product design and brand awareness of the Toyota Yaris car purchasing decisions in Nasmoco Pemuda Semarang. Then based on the research results simultaneously through f test that there is a positive and significant effect of the variable promotion, product design and brand awareness of the Toyota Yaris car purchasing decisions in Nasmoco Pemuda Semarang. Variable promotion, product design and brand awareness to the purchasing decision a Toyota Yaris in Nasmoco Youth of 35.6 percent.

Pengaruh Budaya Organisasi, Aktualisasi Diri, dan Penghargaan terhadap Prestasi Kerja Karyawan PT. Kereta Api Indonesia (Persero) DAOP IV Semarang Ani Desriana; Handoyo Djoko Waluyo; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 4, No 1 (2015)
Publisher : Universitas Diponegoro

This study aimed to describe the influence of organizational culture, self-actualization, and esteem to employee performance of PT. Kereta Api Indonesia (Persero) DAOP IV Semarang. The sample method is census of the entire population of 110 respondents was sampled. The author used SPSS 16.0 program to test the regression on the data analysis. The result it can be concluded partially that the variabels has positive influence and significant to employee performance. Organizational culture on the employee performance by during t test (5,772) > t table (1,659). Self-actualization on the employee performance by during t test (5,772) > t table (1,659), and esteem on the employee performance by during t test (7,325) > t table (1,659). Simultaneously, these variabels have a positive influence and significant on the employee performance with the result of F-test (27,262) > F-table (2,690). To improve employee performance, PT. Kereta Api Indonesia (Persero) DAOP IV Semarang shall be improving the innovating potency of employee, open up opportunities for employee to take education and training, and increasing rewards.

PENGARUH KUALITAS PELAYANAN, CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN SEPEDA MOTOR HONDA BEAT DI PT. NUSANTARA SAKTI SEMARANG Irna Windu Prasetyani; Handoyo Djoko Waluyo; Agung Budiatmo
Jurnal Ilmu Administrasi Bisnis Vol 3, No 2 (2014)
Publisher : Universitas Diponegoro

This research purpose to find out the influence of service quality, brand image and product quality onpurchase decision of Honda BeAT motorcycle’s consumer at PT. Nusantara Sakti Semarang. This researchincluded in explanatory. Taked 100 respondents as sample with purposive sampling method. Collecting dataused questionnaire. The datas analized by validity and reliability, cross table, a simple regression analysis,regression analysis, and hypothesis testing using the formula t and F count. The result of this research showthat service quality have significant influence on purchase decision, brand image have significant influence onpurchase decision, product quality have significant influence on purchase decision, and service quality, brandimage and product quality in partial and simultaneous have significant influence on purchase decision.

Co-Authors Agung Budiatmo Aji Normawan Rosyid Andi Wijayanto Ani Desriana Apriatni Endang Apriatni Asri Puspasari Ayu Haris Permatasari Putri Dany Krispiandhita Denny Saputra Fevri Setya Nugroho Gesti Nopelia Anjarsari Gunung Setiadi Idham Kurnia Simamora Irna Windu Prasetyani Kamanda Tri Gumelar Khairanda Satria Krestiawan Wibowo Santoso Luffi Sidrotul Muntaha Luqmananda Bayuningrat Lyta Karina Muchammad Taufan Muhammad Wahyu Ali Ngatno Ngatno Noeria Susitianigrum Nova Renta Novi Permata Sari Nurul Ayuningtyas Nurul Setyaningrum Raden Rara Ayu Widaningsih Reni Shinta Dewi Rika Estika Putri Robin Petrus Simanjuntak Sari Listyorini Sendhang Nurseto Sri Suryoko Taufiq Dwi Satmoko Tri Handoko Triastuti Ayuningtias Widayanto Widayanto Widiartanto Widiartanto Yauar Yoga Anggoro Yusuf Atstsaqifi

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