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Sari Listyorini
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Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia
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Jurnal Ilmu Administrasi Bisnis
Published by Universitas Diponegoro
ISSN : -     EISSN : 27461297     DOI : 10.14710/jiab
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.
Arjuna Subject : -
Articles 13 Documents
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Search results for , issue "Vol 5, No 2 (2016)" : 13 Documents clear
PENGARUH PERSEPSI MANFAAT, KEMUDAHAN PENGGUNAAN, DAN KEPERCAYAAN TERHADAP SIKAP PENGGUNAAN LAYANAN INTERNET BANKING (Studi komparasi Pada Nasabah Pengguna Internet Banking Bank Mandiri Semarang Berdasarkan Tingkat Pendapatan) Mirzha Rusfianto; Widiartanto Widiartanto; Bulan Prabwani
Jurnal Ilmu Administrasi Bisnis Vol 5, No 2 (2016)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (330.249 KB) | DOI: 10.14710/jiab.2016.11315

Abstract

This research is motivated by the rapid development of information technology that it need quick banking transactions to help activities of customers' banking transactions. Internet Banking is one of the types of services offered by the Bank. The purpose of this study was to determine the effect of variables perceived usefulness, ease of use and trust in the attitude of the use of Internet Banking Mandiri. population is user of Internet Banking service. sample of 50 respondents for each level of income with sampling use accidental sampling technique. Analysis of the data used in this study using SPSS 18.0, which carried out a comparison between the validity, reliability, correlation coefficient, coefficient of determination, simple and multiple regression analysis and significance test (t test and F). The results of this study indicate that the perceived usefulness, ease of use and trust to have an influence on the attitude of the use of Mandiri Internet Banking Suggestions can be delivered is preferably enhanced website security and maintenance, thereby reducing the level of Flaws login and reduce the level of cyber crime.
ANALISIS PEMBENTUKAN CITRA PARIWISATA GOA KREO TERHADAP USAHA MIKRO DAN KECIL MASYARAKAT KANDRI SEMARANG Fallen Oktafian; Ari Pradhanawati; Wahyu Hidayat
Jurnal Ilmu Administrasi Bisnis Vol 5, No 2 (2016)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (450.56 KB) | DOI: 10.14710/jiab.2016.11180

Abstract

This research is motivated by the changes of Goa Kreo as a Vacational Destination that located in Kandri Village Gunungpati Semarang. The changes it self including Vacational Branding about the contruction of Jatibarang Dam.The purpose of this study is to determine any possible factors which happened On vacational cluster of Goa Kreo itself, Society and also The People of Small-Mid Enterprises. The Brand movement was about Economic and socio cultural of the Society.The results of this study indicate that the Changes of Branding Campaign on Goa Kreo was also effected the Society especially for Small Middle Enterprises.Suggestions can be delivered is preferably about the vacational management that involved multi effort of the People.
PENGARUH KUALITAS PELAYANAN, HAMBATAN BERPINDAH DAN KEPERCAYAAN TERHADAP LOYALITAS PELANGGAN PADA ASTRA HONDA AUTHORIZED SERVICE STATION (AHASS) ASTRA MOTOR DI KABUPATEN KUDUS Yulita Ayu Kharisma; Rodhiyah Rodhiyah; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 5, No 2 (2016)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (311.882 KB) | DOI: 10.14710/jiab.2016.11286

Abstract

In this study aims to determine the effect of service quality, switching barrier and trust on customer loyalty. This type of research is explanatory research to population this research is all of our customers Ahass astra 1974 (2014) and using 100 respondents as sample. Data collection technique using questionnaires. The analyzed techniciques used coefficient of correlation and determination, simple linear regression, multiple regression, t and f test with SPSS version 17. Results and discussion: service quality the ruling customers has good and excellent categories 85%, positive and significant influence customer loyalty to result by 5%. The correlation result of 82,4%, the determination coefficient 36,2%, regression 0,332 and result by t-test 1,9845 < 14,409, switching barrier high enough categories 44%, positive and significant influence customer loyalty to result by 5%. The correlation result of 60,1%, the determination coefficient 36,2%, regression 0,403 and result by t-test 1,9845 < 7,450 , and trust to high enough categories 60%, positive and significant influence customer loyalty to result by 5%. The correlation result of 72,7%, the determination coefficient 52,9%, regression 0,936 and result by t-test 1,9845 < 10,483. Simultaneously great the quality of service, switching barrier and trust to customer royalty to test result F 108.654 > 2.699 and with correlation 0,879, determination coefficient of 0,772. In conclusion, result of research partially shows the extent the service quality, switching barriers and trust, influence positive and significant on customer loyalty . Advice given that the service quality can be better always increasing the ability of employees, while the switching barrier to move higher by maintaining the relationship between employees and customers, ass well as for the high trust always giving honest and improve the company’s reputation.

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