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Sari Listyorini
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Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia
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INDONESIA
Jurnal Ilmu Administrasi Bisnis
Published by Universitas Diponegoro
ISSN : -     EISSN : 27461297     DOI : 10.14710/jiab
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.
Arjuna Subject : -
Articles 55 Documents
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Search results for , issue "Vol 7, No 3 (2018)" : 55 Documents clear
PENGARUH TARIF DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PENGGUNAAN LAYANAN GO-RIDE (Studi Kasus Pada Pengguna Go-Ride di Kota Tangerang Selatan) Rina Suci Wulandari; Apriatni Endang Prihatini
Jurnal Ilmu Administrasi Bisnis Vol 7, No 3 (2018)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (179.691 KB) | DOI: 10.14710/jiab.2018.21001

Abstract

In globalization era as now, market competition getting strict especially in public transportation sector make Go-Ride have to establish strategy to compete the competitors. The problem in this research is decreased transaction and the transaction never achieve the target on Go-Ride service in 2015-2016 period. The purpose of this research is to determine the effect of price and service quality on the purchasing decision of Go-Ride service in South Tangerang City. The kind of this research is explanatory research, with the population of this researh is the user of GoRide service in South Tangerang City. While the sample is 100 respondents and the technique of sample using purposive sampling by using approach of sampling area. The analytical method using validity test, reliability test, correlation coefficient, coefficient of determination, simple linear regression analysis, multiple linear regression analysis, and significance test (t test and f test) using SPSS for Windows version 20.0. The price variables included into good category. The value of t count (1.859) > t table (1.660). Coefficient correlation 0,185 and coefficient determination 3,4%. Service quality variables included into good category. The value of t count (7,191) > t table (1.660). Coefficient of correlation 0,588 and coefficient of determination 34,5%. The purchasing decision variables included into good category. The value of f count (25,993) > f table (3.09). This research concludes that price and service quality have positive and significant effect to purchase decision. The results of this research indicate that although the variable of price and variable of service quality are good, but there are other factors that affect the purchase decision of Go-Ride service in South Tangerang City, that is consumers do not make Go-Ride service as the main priority in using online ojek transportation. Researchers advise companies to add Go-Ride advantages, for example by adding some new features in Go-Jek application such as telephone feature so consumer privacy is more secure, select drivers fiture, and change destination location fiture. Go-Ride also needs to add facilities that can increase consumer comfort while driving with Go-Ride.
ANALISIS PENGARUH STRUKTUR MODAL, DAN PROFITABILITAS TERHADAP EARNING PER SHARE (Studi Pada 14 Perusahaan Manufaktur Sektor Industri Food and Beverage di Indonesia yang Terdaftar dalam Bursa Efek Indonesia Periode 2014- 2016) Erni Damayanti; Rodhiyah Rodhiyah
Jurnal Ilmu Administrasi Bisnis Vol 7, No 3 (2018)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (279.975 KB) | DOI: 10.14710/jiab.2018.20936

Abstract

Earnings per share show the ability of the company to provide return to the owner of the company. This study aims to analyze the effect of Debt to Equity Ratio (DER), Debt to Assets Ratio (DAR), Return On Assets (ROA) and Return on Equity (ROE) to earnings per share. The population of 15 manufacturing companies engaged in the Food and Beverage industry sector listed on the Indonesia Stock Exchange 2014-2016. The data used are primary data from Financial Statement. Total samples meeting the criteria were 39 samples. The analysis technique used is linear regression analysis with SPSS program. Partially Debt to Equity Ratio (DER) and Debt to Assets Ratio (DAR) have no significant effect to earnings per share, while Return On Assets (ROA) and Return on Equity (ROE) have a significant positive effect to earnings per share. Simultaneously, Debt to Equity Ratio (DER), Debt to Assets Ratio (DAR), Return On Assets (ROA) and Return on Equity (ROE) have significant effect to earnings per share.
PENGARUH DESTINATION IMAGE, FASILITAS WISATA, DAN PERCEIVED VALUE TERHADAP BEHAVIORAL INTENTIONS (Studi Pada Pengunjung Taman Wisata Kopeng) Sabrina Rahma Cipta; Naili Farida
Jurnal Ilmu Administrasi Bisnis Vol 7, No 3 (2018)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (525.977 KB) | DOI: 10.14710/jiab.2018.20976

Abstract

Kopeng Park is one of the natural tourism object Semarang who experienced an increase in tourist visits during the last five years, but the number of visitors experienced a fluctuating decline even in 2015 and 2016. The purpose of this study is to find out the influence of the Destination Image and Tourist Facilities to the Behavioral Intention the Perceived Value as an intervening variable study of Tourism Site in Kopeng Park. The type of research is explanatory research. Questionnaire were adopted for data collection is this study. The sample used is 100 respondent. The sampling technique are accidental sampling and purposive sampling. The technique analysis are validity and reabilitas test, correlation coefficient, coefficient of the determination, simple linear regression, multiple linear regression, and test of significance (one-tailed) with IBM SPSS 23.0. The results showed a positive effect of destination image and tourist facilities on the perceived value and perceived value has positive influence on behavioral intention.  Recommendations for the managers of tourism destinations to build a strategy to be able to create perception consumer and superior than to its competitors through the advantages of tourist facilities and destinations in Kopeng Tourism Park, so the tourist numbers can increas.
PENGARUH HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIANPRODUK HEALTHY BEVERAGE YEAH! DAN SINA DI KOTA SEMARANG Muhammad Aziz Wicaksono; Hari Susanta Nugraha
Jurnal Ilmu Administrasi Bisnis Vol 7, No 3 (2018)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (215.536 KB) | DOI: 10.14710/jiab.2018.21060

Abstract

This study is motivated by the needs of consumers of healthy beverage products are increasing. Healthy beverage products are foods and drinks without any containning harmful ingredients, which is not contain preservatives and also be free of substances that trigger cancer. In addition, these foods and drinks containning less sugar. There are several factors that cause the sales of healthy beverage products are inconsistent, there are price and promotion. The purpose of this study is to determine influencing consumers to make purchasing decisions healthy beverage products by the price and promotion factor. The type of this study is explanatory research. The technique of sampling is including nonprobability sampling that is purposive sampling. The sample in this study is 100 respondents who are consumers of healthy beverage products in Semarang City. Measurement of scale is using Likert scale. In this analysis used factor analysis with the help of SPSS 20.Based on the results of the analysis, price and promotion variables have an influence on purchasing decision of healthy beverage product. Price variable has the biggest influence that is 47,6%. Promotion variable has an effect of 35.5%. The conclusion of this research shows that price and promotion can influence consumer in making decision of purchasing healthy beverage product. Based on these results manufacturers healthy beverage, such as Yeah! and Sina should set the price of healthy beverage products in accordance with the benefits given, the price is not too high to be consumed every day, advertising messages more clear and interesting, and the promotion should be done more intensively so it is easier to find consumers.
PENGARUH CUSTOMER VALUE, PERCEIVED QUALITY, DAN TRUST IN BRAND TERHADAP BRAND LOYALTY PADA PRODUK INDOMIE (Studi Kasus pada Mahasiswa S1 Universitas Diponegoro Semarang) Errisa Dila Ayunda; Naili Farida
Jurnal Ilmu Administrasi Bisnis Vol 7, No 3 (2018)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (150.126 KB) | DOI: 10.14710/jiab.2018.20956

Abstract

Indomie is an instant noodle brand that has become a market leader in Indonesia. The position occupied by Indomie now does not necessarily make Indomie guarantee its existence. If Indomie ignoring the presence of its competitors, it can disrupt the brand loyalty of Indomie. Indomie must be able to formulate the marketing strategy that can increase consumer trust so it can increase the brand loyalty of Indomie. This research aimed to determine the effect of customer value and perceived quality of the Indomie brand loyalty through trust in brand as an intervening variable. The type of the research is explanatory research, with a sample of 100 respondents who consume Indomie on student Undip through purposive sampling technique. The method of analysis used in this research was two steps regresstion analysis. The results showed that there are positive effect between customer value to trust in brand, and between perceived quality to trust in brand. Based on the two steps regression analysis showed that customer value and perceived quality has an effect of trust in brand. Next, trust in brand has an effect to brand loyalty. Suggestions of this research is to make innovation of instant noodle products that are more friendly to health. Make improvements in the quality control. And adjust the price of Indomie in order to compete with other instant noodle brand.

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