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Jurnal Ilmu Administrasi Bisnis

jiab
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Published by Universitas Diponegoro

ISSN : - EISSN : 27461297 DOI : 10.14710/jiab

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.

Arjuna Subject : -

Articles 22 Documents

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Search results for , issue "Vol 8, No 1 (2019)" : 22 Documents clear

PENGARUH PELATIHAN DAN KOMPENSASI TERHADAP MOTIVASI KERJA KARYAWAN DI DIVISI FINISHING CV. LAKSANA Gilang Christian Elvin; Ari Pradhanawati
Jurnal Ilmu Administrasi Bisnis Vol 8, No 1 (2019)
Publisher : Universitas Diponegoro

CV. Laksana as a large company engaged in autobody manufacture still have an employees with a low work motivation such as production target that aren’t finished on time, the quality of production isn’t in accordance with company standards, etc. This can be caused by a lack of ability of employees because they lack of training or compensation given by the company isn’t good enough. The purpose of this research are to acknowledge the impact of training and compensation towards the work motivation of CV. Laksana employees. This research are using explanatory research and collecting data methods using interview and questionnaires as data collection tools with a sample of 72 respondents of CV. Laksana employees which is accussed by probability sampling methods and random sampling methods. The analyzing methods used in this research validity test, reliability test, coefficient correlation, regression test, determination coefficient, t and F signification test using SPSS 25.0 application. The result of this research shows that training variables had an impact 61.7% towards work motivation, at the other hand compensation varieble had an impact 70.8% towards work motivation, and simultaneously training and compensation have influenced on work motivation 71.6%. This means the better training and compensation given by the company the better work motivation of the employees to finish their job. This research shows that compensation variable have more impact towards work motivation rather than training variable. It is suggested to the company management to keep maintain or even improve the quality of training and keep evaluating about the compensation given to keep maintain the work motivation of the employees.

Pengaruh Promosi Kreatif dan Variasi Produk terhadap Keputusan Pembelian pada Konsumen E-commerce Zalora.co.id (Studi Kasus pada Konsumen di Kota Jakarta) Disa Fitri Pradwika; Sudharto Prawata Hadi
Jurnal Ilmu Administrasi Bisnis Vol 8, No 1 (2019)
Publisher : Universitas Diponegoro

Business development in the online fashion sector or e-commerce is now developing along with the rapid development of technology. As an online clothing ecommerce initiator, Zalora.co.id has lost competition with the new emerging e-commerce, one of which is a decreasing number of purchases. Purchasing decisions are the goals that must be achieved by every business company. To achieve this goal, Zalora.co.id needs to pay attention to what things that can affect purchasing decisions. This study aims to determine the effect of creative promotion and product variety on Zalora.co.id e-commerce consumers purchasing decisions. The type of research used is explanatory research. Samples taken are 100 respondents who had made purchases on the Zalora.co.id website. The sampling technique used is accidental sampling. Data collection techniques used are questionnaires, observations, and literature studies. Data analysis methods used are validity test, reliability test, correlation test, simple linear regression test, multiple linear regression test, determination coefficient (R2), and significance t test and f test with the help of IBM SPSS program version 22.0. Based on the results of the analysis, it can be concluded that creative promotion and product variety have an effect on purchasing decisions proven through the simple regression test with the result in regression values of 0,432 and 0,791. The advice given to the company is to improve the promotion that has been carried on to make it more unique and different from other e-commerce promotions and re-evaluate the product variation strategy.

PENGARUH BRAND IMAGE DAN BRAND AWARENESS TERHADAP MINAT BELI SEPEDA MOTOR HONDA SCOOPY DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING (STUDI KASUS PADA KONSUMEN PT. NUSANTARA SAKTI DI KOTA SEMARANG) Kamilia Indah; Agung Budiatmo
Jurnal Ilmu Administrasi Bisnis Vol 8, No 1 (2019)
Publisher : Universitas Diponegoro

Purchasing decisions can be influenced by a person’s buying interest in a product offered. Nowadays companies compete to get consumer’s heart to be interested in the product. Buying interest is heavily influenced by several factors. The product must be introduced to the consumer first. Companies can use a variety of ways to introduce their product, like increase their brand image and brand awareness so the product will be recognized, sought and eventually purchased by consumers. This research is conducted to explain the influence of brand image and brand awareness on buying decisions of Honda Scoopy with buying interest as intervening variable. Type of this research is using explanatory research with data collection techniques through questionnaires and interviews. The sampling of this research amounted to 100 respondents in Semarang City. Technical analysis used instrument test, cross tabulation, simple linear regression, multiple linier regression, test t, and test F. The results showed that brand image had a significant influence on buying interest (Y1), and brand awareness (X2) had a and significant influence on buying interest (Y1). The results also show that there is a significant influence between brand image and brand awareness together with interest in buying interest. Purchasing interest (Y1) has a significant influence on purchase decision (Y2).The suggestion of this research is to amplify the concept of Honda Scoopy and for brand awareness the company should do the marketing online.

UJI BEDA TINGKAT KESEHATAN BANK ANTARA PERBANKAN SYARIAH INDONESIA DENGAN PERBANKAN SYARIAH MALAYSIA Adytya Ratna Puspita; Saryadi Saryadi
Jurnal Ilmu Administrasi Bisnis Vol 8, No 1 (2019)
Publisher : Universitas Diponegoro

This research aims to determine the difference of Bank Financial Soundness between Indonesia Sharia Banks and Malaysia Sharia Banks during the period of 2012-2016. This research used RGEC method (risk, good corporate governance, earning, capital) to analyze the bank soundness using six financial ratios such as, FDR, NPF, BOPO, ROA, ROE and CAR. The data of this research was using financial report which were provided by each sharia bank. The sample of this research is limited only for sharia commercial banks totally 21 banks which is consist of 11 sharia commercial banks in Indonesia and 10 sharia commercial banks in Malaysia. Test of the data normality was using Kolmogorov-Smirnov Test, while to find out the condition of each variable was using descriptive statistic and Mann-Whitney U Test for hypothesis testing. All research indicators showed that there’s the differences of FDR, NPF, BOPO, and ROE between sharia commercial banks in Indonesia and Malaysia. While the other two variables such as ROA and CAR showed that there’s no the differences between sharia commercial banks in Indonesia and Malaysia.

Pengaruh Kualitas Produk dan Iklan Terhadap Keputusan Pembelian Melalui Minat Beli Sepeda Motor Yamaha NMAX (Studi kasus pada Dealer Yamaha Bahana Pekalongan) Bioma Zhahir; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 8, No 1 (2019)
Publisher : Universitas Diponegoro

Motorbikes are a means of transportation that is widely used by Indonesians. This makes competition in the Indonesian motorcycle market so competitive where many companies compete to win market share. Every company needs a high purchasing decision from consumers to be able to sell products according to the target. Product quality and advertising are factors that can influence purchasing decisions besides high consumer buying interest is also needed to create high purchasing decisions. The Yamaha Bahana Dealer Pekalongan also wants a high purchasing decision for its Yamaha NMAX products, but what happens is the purchase decision on Yamaha NMAX is low. This is because the quality of products and bad advertisements that affect consumers' buying interest is low so purchasing decisions are low. Based on the results of the analysis of the WarpPLS 5.0 calculation, it can be explained that the results of the direct influence test on this research model showed positive and significant effects. The test results of the indirect influence on the model indicate a positive but not significant effect on the product quality variable, as well as a positive and significant influence on the advertising variable. The effect of buying interest as a mediator in the model is partial mediation. Suggestions that can be conveyed from researchers are companies need to improve product quality and advertising to make Yamaha NMAX have more appeal so that buying interest and purchasing decisions can increase.

KONFLIK PERAN, DUKUNGAN SOSIAL PASANGAN, DAN PRESTASI KERJA Di PT. SARIWARNA ASLI TEXTILE BOYOLALI Errin Setyowati; Ari Pradhanawati
Jurnal Ilmu Administrasi Bisnis Vol 8, No 1 (2019)
Publisher : Universitas Diponegoro

At PT. Sariwarna really needs female workers, especially women workers because spinning and weaving requires precision, diligence and patience, the Chairperson of the Trade Union said so. The head of the HRD also said that married women had better performance compared to unmarried female workers, this was because married female workers had worked for years and were already accustomed to the existing workload. The purpose of this study is to find out the influential role conflict on work performance and to find out the social support of the couple influences the role conflict in married women who have children at PT. Original Textile Sariwarna. To answer the problems and objectives of the study using structural functionalism theory popularized by Robert K. Merton, as a study in analyzing the existing problems, namely the dual role of wives in the family. The results of the study related to the purpose of the study which wanted to explain the influential role conflict on work performance from the results of this study were indeed role conflict influenced work performance but only a few informants experienced it. Furthermore, namely to explain the social support of the couple influencing the role conflict, the results of this study show that the social support of couples is very important when female workers experience role conflict. The latter, namely the social support of the couple influences the work performance of the results of the study shows that it greatly influences work performance and the social support of the couple plays an important role.

ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI KEPUTUSAN BERKUNJUNG DI EKOWISATA MANGROVE PASARBANGGI KABUPATEN REMBANG Saputra, Rizky Hadi; Suryoko, Sri
Jurnal Ilmu Administrasi Bisnis Vol 8, No 1 (2019): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (634.775 KB)

The purpose of this study was to determine the factors that influence tourist visiting decisions in Pasarbanggi Mangrove Ecotourism Rembang Regency. This type of research uses exploratory research with data collection methods using interviews and data collection tools using questionnaires with a sample of 100 respondents of Mangrove Marketbanggi Ecotourism tourists in Rembang Regency. using the Accidental Sampling method. The analysis technique uses validity test, reliability test, and factor test with SPSS 21.0. From the results of the study indicate that the quality of service influences the decision to visit by 80.1%, the location influences the decision to visit by 70.9%, the rate influences the decision to visit by 82.8%, the attractiveness influences the decision to visit by 78.0%. This means that the better the quality of service, tariff, location and attractiveness, the higher the decision to visit the Pasarbanggi Mangrove Ecotourism Rembang Regency. Tariff variables on visiting decision variables have a greater influence than service quality, location and attractiveness variables. Based on the results of the research, the researcher suggested that Ekowsiata Mangrove Pasarbanggi management in Rembang Regency make improvements and control on service quality by paying more attention to tourists, adding employees at certain times to maximize service to tourists, and adding incomplete facilities for the convenience of consumers.

PENGARUH KEPUASAN KERJA DAN KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN MELALUI ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) SEBAGAI VARIABEL INTERVENING KARYAWAN PERUMNAS SEMARANG Anggara Hapsari; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 8, No 1 (2019)
Publisher : Universitas Diponegoro

PERUMNAS is a State-Owned Enterprise (SOE) in the form of Public Corporation (Perum) whereby all of its shares are owned by the Government. This research was conducted at the Office of Perum Perumnas Regional V Branch Semarang on Jalan Wilis No. 23Semarang. This study aims to determine the effect of Job Satisfaction Variables and Organizational Commitment to Employee Performance through Organizational Citizenship Behavior (OCB) as Intervening Variable. The type of research is explanatory research. The population is all employees of Perumnas Regional V Branch Semarang with the number of 43 people and using saturated sample technique. Data were analyzed by qualitative and quantitative analysis by using coefficient of determination test, simple and multiple linear regression, classical assumption test, goodness of fit test, path analysis, and test sobel. The results showed that job satisfaction has no significant effect on OCB or employee performance. Unlike organizational commitment variables that have the greatest role in influencing OCB and employee performance.

PENGARUH CITRA MEREK, KUALITAS PRODUK DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN (STUDI PADA PELANGGAN MUSTIKA RATU DI FISIP UNDIP) P, Purwantini; Nurseto, Sendhang
Jurnal Ilmu Administrasi Bisnis Vol 8, No 1 (2019): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (351.286 KB)

The purpose of study is to determine the effect of brand image, product quality and customer satisfaction on customer loyalty Mustika Ratu. This type of research is explanatory research. The sampling technique uses non probability sampling techniques with purposive sampling method. The number of samples taken were 97 respondents from Mustika Ratu customers at the UNDIP FISIP. The results showed that brand image had an effect on customer loyalty by contributing 57.9% while the rest was influenced by factors other than brand image. Product quality has an effect on customer loyalty by contributing 78.7% while the rest is influenced by factors other than product quality. Customer satisfaction has an effect on customer loyalty by contributing 78.6% while the rest is influenced by other factors besides customer satisfaction. While the influence of brand image, product quality and customer satisfaction together affect customer loyalty by 52.8% while the remaining 47.2% is a contribution from other factors. Based on the calculation of the F test shows that there is a positive influence between brand image, product quality and customer satisfaction. This means that the better the brand image, product quality and customer satisfaction, the higher the level of customer loyalty Mustika Ratu. Based on the results of the study, the author can give advice to PT Mustika Ratu to maintain a natural and traditional image that has been adhering to the brand and continues to improve product quality both in terms of packaging and raw materials to be able to meet customer expectations.

Pengaruh Service Quality dan Online Service-scape Terhadap Keputusan Pembelian Melalui Brand Image (Studi kasus pada Mahasiswa FISIP Undip Pengguna Jasa Transportasi Online Go-Jek) Benedictus Pascal Kurniawan; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 8, No 1 (2019)
Publisher : Universitas Diponegoro

The service of transportation sector is the one of service sector which is needed among many people, the people’s needs of transportation service must be considered. As we know in Indonesia, there is an online transportation service which makes the passengers don’t need to go to the bus stop or the other stations to get the public transportation. Go-Jek is the one of online public transportation which is has the many customers, but there are still many problems in Go-Jek, causing customer to be hesistant to use, as evidenced by the lack of targets and the realization of Go-Jek’s transactions The objective of this research is to investigate the direct impact of Service Quality and Online Servicescape on Purchase Decision and the indirect effect of Service Quality and Online Servicescape on Purchase Decision through Brand image among Go-Jek users in Social and Political Science Faculty of Diponegoro University. Non Probability sampling with Purposive Sampling and Accidental Sampling is used as methodology research for this research. Samples collected as many as 100 of respondents from S1 students on Social and Political Science Faculty of Diponegoro University who were selected based on consideration. This research uses the Partial Least Square analysis techniques, which are being estimated by the program Warp PLS 3.0. Based on the result of data analysis by using Warp PLS, it indicates that direct impact of the test result on the research modals find out the positive and significant results. Indirect impact of that test result on the research modals are also indicate the positive and significant results. The researcher delivers the suggestion for Go-Jek company to increase service quality by strengthen the Procedure Operational Standard, then make an improvement of the visual quality in Go-Jek application and its website, working with influencer partners that have strong network to be able to exchange customers, and do more promotion to media that it close to potential customers.

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Sari Listyorini

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Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA

Abstract

Abstract

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Abstract

Abstract

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Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Sari Listyorini

Contact Email sariadbis96@gmail.com

Phone +6283848898843

Journal Mail Official jiabundip@gmail.com

Editorial Address Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location Kota semarang, Jawa tengah INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Sari Listyorini

Contact Email
sariadbis96@gmail.com

Phone
+6283848898843

Journal Mail Official
jiabundip@gmail.com

Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA