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Jurnal Ilmu Administrasi Bisnis

jiab
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Published by Universitas Diponegoro

ISSN : - EISSN : 27461297 DOI : 10.14710/jiab

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.

Arjuna Subject : -

Articles 42 Documents

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Search results for , issue "Vol 9, No 1 (2020)" : 42 Documents clear

PENGARUH INOVASI DAN ORIENTASI PELANGGAN TERHADAP KINERJA PEMASARAN MELALUI KEUNGGULANBERSAING (STUDI PADA UKM BATIK DI KOTA SEMARANG) Nusandini, Anisha; Nugraha, Hari Susanta
Jurnal Ilmu Administrasi Bisnis Vol 9, No 1 (2020): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (434.371 KB)

Marketing performance is a benchmark to determine the extent of the success of Batik SMEs in Semarang in facing intense competition. This study aimed to determine how the effect of innovation and customer orientation on marketing performance through the competitive advantage of Batik SMEs in Semarang. The type of research was explanatory research type with a total sample of 61 respondents used census sampling techniques. The data are collected through questionnaires used Likert measurement scale. The data were analyzed used SPSS 21.0 for Windows. The results showed there is the effect of innovation on competitive advantage with t count value of (9,288)> t table (2,001), there is the effect of customer orientation on competitive advantage with t count value of (9,729)> t table (2,001), there is the effect of innovation and customer orientation to competitive advantage with the F count value of (69.110)> F table (3.156), there is the effect of innovation on marketing performance with a calculated value (7.979)> t table (2.001), there is the effect of customer orientation on marketing performance with t count value of (9.025) )> t table (2,001), there is the effect of competitive advantage on marketing performance with t count value of (9,091)> t table (2,001), there is the effect of innovation on marketing performance through competitive advantage with t count value of (4,079)> t table (2,001) ), there is the effect of customer orientation on marketing performance through competitive advantage with t count value of (3,461)> t table (2,001). Suggestions in this research are Batik SMEs in Semarang to be able to innovate, understand and meet the needs and desires of customers to be excellently competitive so as to improve marketing performance.

PENGARUH RELATIONSHIP MARKETING DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN (STUDI PADA PELANGGAN PT. NASMOCO PEMUDA SEMARANG BAGIAN SERVIS) Sefi Lili Amelia; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 9, No 1 (2020)
Publisher : Universitas Diponegoro

This study aims to determine the effect of Relationship Marketing and Service Quality on Customer Loyalty through Customer Satisfaction, studies on customers of PT. Nasmoco Pemuda Semarang service section. Relationship Marketing in this study was measured through three dimensions namely Trust, Commitment, and Communication. This type of research is explanatory research. The sampling technique uses non probability sampling techniques with purposive sampling and accidental sampling. Samples taken by 100 respondents PT customers. Nasmoco Pemuda Semarang service section. The study uses a Partial Least Square analysis technique, which is estimated with the WarpPLS 6.0 program. The results of the analysis show that Relationship Marketing, Service Quality and Customer Satisfaction have a positive and significant direct effect on Customer Loyalty. The indirect effect test shows that Relationship Marketing on Customer Loyalty through Customer Satisfaction has a significant positive effect, while Service Quality on Customer Loyalty through Customer Satisfaction has a positive and insignificant influence. Researchers provide advice to the PT. Nasmoco Youth services to improve Relationship Marketing and Service Quality through asking other customer numbers to be contacted, adding training programs to employees, certifying and briefing before working hours reminds again that excellent service is the main goal, holding proof online queues, continuing to provide education customers regarding official workshop fees, providing online/offline space for customer testimonials.

PENGARUH KERAGAMAN PRODUK DAN E-SERVICE QUALITY TERHADAP MINAT BELI ULANG MELALUI KEPUASAN KONSUMEN (Studi pada Mahasiswa Universitas Diponegoro Pelanggan Zalora) Adila Rainy; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 9, No 1 (2020)
Publisher : Universitas Diponegoro

Information technology in the era of globalization as it has now developed rapidly. The development of the use of the internet encourages the development of business so that the online trading transactions increases. Zalora is a fashion site that has a lot of market share in Indonesia, which was launched at the end of 2011. Zalora has a collection of more than 500 local, international and designer brands. Zalora customers can shop online with a choice of fashion products ranging from clothing, shoes, and accessories. Zalora is the largest online fashion business in Southeast Asia. The objective of this research is to investigate the direct effect of Product Diversity and E-Service Quality on Repurchase Intention and the indirect effect of Product Diversity and E-Service Quality on Repurchase Intention through Customer Satisfaction among Zalora customers in Diponegoro University. Non Probability sampling with Purposive Sampling used as methodology research for this research. Samples collected as many as 100 respondents of Zalora customers that selected based on consideration. The study uses a Partial Least Square analysis technique, which is estimated with the WarpPLS 6.0 program. Based on the result of data analysis by using Warp PLS, it indicates that direct impact of the test result on the research models find out the positive and significant results. Indirect impact of that test result on the research models are also indicate the positive and significant results.Researcher give advice to Zalora based on the lowest recapitulation value given by respondents to the assessment indicators, such as: provide the stock on each size, model and color of the product, improve the Zalora site system that causes customer disruption or failure to transact, provide product photos, product descriptions and product size details accurately, and prioritizes the customer’s shopping experience to fulfill their expectations

ANALISIS STRATEGI PENGEMBANGAN PRODUK BATIK SEMARANGAN DALAM MEMPERLUAS PASAR (Studi pada 5 (Lima) UKM Batik di Kota Semarang) Rahayu Ningsih, Ardiyana Dwi; Nugraha, Hari Susanta
Jurnal Ilmu Administrasi Bisnis Vol 9, No 1 (2020): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (355.714 KB)

The developing batik industry is currently a handicraft that has high-value products, in the development of products carried out by UMKM Batik Semarang, which is able to produce new innovations and strategies in developing batik semarangan products. The results of research on the development and analysis of strategies carried out by UMKM Batik Semarang can increase consumer demand for batik products while seeing the demand for batik at this time. This study discusses the outline to find out how UMKM Batik Semarang conducts an analysis of product development strategies so that they can make semarangan batik products. This research is a qualitative research that uses descriptive analytic type with a focus of research on the strategies used in the process of developing batik semarangan products. The data retrieval method used is the interview method and document study, while the discussion room in this research completes all sections of UMKM Batik Semarang with key informants namely the owner and the company. The results show how the stages of product development have a relationship and influence one another. UMKM Batik Semarang emphasizes the development of product value by searching the market. The conclusion of this research is that in the product development process carried out by UMKM Batik Semarang produces a product development method called the Natural Color Concept and the embodiment of the work, in addition to that the brand story used in promoting products to the market, using social media. The challenge that addresses companies in this regard is how the company drives markets and maintains cultural heritage

PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN (STUDI PADA KONSUMEN BAKOEL ESKRIM CABANG TEMBALANG) Iqbal, Muhammad; DS, Agus Hermani
Jurnal Ilmu Administrasi Bisnis Vol 9, No 1 (2020): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (447.209 KB)

At present the development of business in the culinary field is growing rapidly, so is the ice cream shop business. One of them is Bakoel Eskrim, although it already has many customers, Bakoel Eskrim's income tends to decrease every year. The purpose of this study is to determine the influence ofÂ service quality and product quality to the costumer satisfaction in Bakoel Eskrim of Tembalang Branch. The sample size amounted to 97 respondents, where respondents were costumers who was shopping at Bakoel Eskrim, at least 15 years old, and domiciled in the city of Semarang both permanent and temporary. This study consists of 3 variables, 16 indicators and 3 hypothesis. Data analysis technique employed SPSS 26.0 for Windows, to test the validity, reliability test, correlation coefficient test, coefficient of determination test, simple linear regression , multiple linear regression analysis and significance test ( t test and F test). The results showed that partially the service quality positively influenced and significant to the customers satisfaction, which showed by equation Y = 6,131+ 0,653X1.A nd product quality also positively influenced and significant to the customers' satisfaction, which showed by equation Y = 8,346 + 1,175X2. Service quality and product quality also can be seen that simultaneously positive influenced and significant to the customers' satisfaction, which showed by equation Y = 3,973 + 0,314X1 + 0,896X2. Based on these results it is recommended that Bakoel Ice Cream can maintain the quality of service and the quality of products that have received good ratings from consumers and improve ratings that still do not meet costumer expectations such as the hygiene of the eating place and the provision of facilities that supporting convenience of the costumers.

PENGARUH KUALITAS PRODUK DAN IKLAN TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK WARDAH MELALUI CITRA MEREK SEBAGAI VARIABEL INTERVENING (STUDI PADA MAHASISWI S1 AKTIF FISIP UNDIP) Elma Sintya Sendi Pertiwi; Ari Pradhanawati
Jurnal Ilmu Administrasi Bisnis Vol 9, No 1 (2020)
Publisher : Universitas Diponegoro

The model of this research is testing the influence of product quality and advertising to purchase decisions Wardah brand cosmetics through brand image as an interveving variable. The population on this study were consumers of Wardah cosmetics on students collage faculty political and social science of Diponegoro University. The research sample of 98 respondens and the sampling technique used was propotional sampling.Measurement scala using a Likert scale. Data analysis used regression test, correlation test, determination test, significance test, path analysis, sobel test and mediation test with SPSS version 16 aplication. The results of this study note that the quality of the product significantly influences the brand image with the value of t arithmetic (6.905)> t table (1.985), it is proven that there is a significant influence of advertising with brand image with the value of t arithmetic (6.346)> t table (1.985), proved the influence Significant product quality with a purchase decision (5,967)> t table (1,985), evidenced by the significant influence of advertising with a purchasing decision with a value of t arithmetic (3.685)> t table (1,985), evidenced the influence of brand image with a purchase decision t arithmetic (5,951) )> t table (1,985), it is proven that there is a significant influence between product quality on purchasing decisions through brand image with a value of t arithmetic (2,930)> t table (1,985) and evidenced the influence of advertising on purchasing decisions through a brand image with a value of t arithmetic (3,663)> t table (1,985).

PENGARUH BRAND IMAGE DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI SEBAGAI VARIABEL INTERVENING (Studi pada Konsumen Sariayu Martha Tilaar di Kota Semarang) Nadya Calista Adriana; Ngatno Ngatno
Jurnal Ilmu Administrasi Bisnis Vol 9, No 1 (2020)
Publisher : Universitas Diponegoro

Sariayu is one of the brands that creates beauty care products and has been around for decades. There are many new local product whose quality is just as good as previous products. Sariayu has a significant decrease in sales in the past year. Sariayu also didn’t occupy the position as one of the list of favorite local cosmetic brands in Indonesia for the past 3 years. This study aims to determine the effect of brand image and brand trust on purchasing decisions through buying interest as an intervening variable. This type of research is explanatory research and sampling uses nonprobability sampling techniques, purposive sampling method. Data collection using questionnaires and google form. The sample used was 100 respondents Sariayu users in the city of Semarang. This study uses quantitative analysis with validity, reliability, correlation coefficient, coefficient of determination, simple and multiple regression, significance of the t test and F test, and sobel analysis to test the effect of intervening variable. The results showed that there was a positive and significant influence on brand image and brand trust on buying interest, brand image and brand trust on purchasing decisions, and positive and significant influence of buying interest on purchasing decisions. Based on the sobel test results, buying interest can partially mediate the influence of brand image on purchasing decisions and can partially mediate the influence of brand trust on purchasing decisions. Suggestions for this research are that Sariayu further enhances the visualization of advertisements and adds variety to its products

PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PENGUNJUNG WISATA VANAPRASTHA GEDONG SONGO PARK KABUPATEN SEMARANG Fatini, Nada Amirotul; Dewi, Reni Shinta
Jurnal Ilmu Administrasi Bisnis Vol 9, No 1 (2020): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (474.771 KB)

Tourism is one of the potential business sectors because the community's need to travel continues to increase. One of the natural attractions that are currently developing is Vanaprastha Gedong Songo Park which is a natural forest of pine belonging to the Perhutani Public Corporation and opened since 2010. The purpose of this research is to examined the effect of product quality and service quality on visitor satisfaction. The research used quantitative with explanatory research type and using a questionnaire as a data collection method. The sampling technique used non-probability sampling. The sample is 100 Vanaprastha tourists with certain predetermined criteria. Data analysis using Partial Least Square, with the SmartPLS 3.0 application.The results of the study are in line with the Theory of Consumer Behavior, especially in the scope of nature tourism. The analysis showed that product quality and service quality had a positive and significant effect on visitor satisfaction. The results showed that the quality of Vanaprastha tourism products is very attractive because it has beautiful natural scenery. As for service quality, the service of Vanaprastha tourism officers is considered to be very communicative and responsive. The limitation is the data collection is done when visitors are on tour so that the respondent might answer the question not seriously and carefully, and the respondent might not be familiar with the questions asked. The suggestion given to the manager is to pay more attention to the condition of the road to Vanaprastha, the availability of the number of gazebos, and the availability of a guide. For further research is to develop this research with different variables such as promotion, price, and destination image with a broader scope of research objects such as the entire Gedong Songo Temple tour.

PENGARUH CORPORATE SOCIAL RESPONSIBILITY (CSR) TERHADAP CORPORATE IMAGE PT DAN LIRIS Tri Wuryan Ningrum; Sudharto Prawata Hadi
Jurnal Ilmu Administrasi Bisnis Vol 9, No 1 (2020)
Publisher : Universitas Diponegoro

A rapid business growth provides many impacts for the community and the environment around the company. The impacts that appear are positive and negative impacts. For this reason, the company is required to carry out a responsibility for negative impacts arising from business activities carried out. This form of responsibility is commonly known as CSR (Corporate Social Responsibility) where CSR is carried out in order to foster good and harmonious relations with the community so that it can provide opportunities for corporate sustainability. Corporate sustainability can be seen from various aspects, one of which is the image attached to the company and CSR is able to provide a positive image for a company if CSR is carried out in accordance with what is needed by the community and the environment around the company for the impact of company activities.This study aims to identify the effect of CSR on corporate image in PT Dan Liris. The type of research used is descriptive analytical with qualitative approaches. Data collection techniques used consist of interview through informants, observations, and literature studies.

Pengaruh Promosi penjualan dan E-Service Quality terhadap Minat Beli Ulang Melalui Kepuasan Pelanggan (Studi pada pelanggan Gopay di Jabodetabek) Dinar Rian Fiona; Wahyu Hidayat
Jurnal Ilmu Administrasi Bisnis Vol 9, No 1 (2020)
Publisher : Universitas Diponegoro

The growth of cashless society in Indonesia has undergone significant transformation in the past 3 years. It makes Gopay as pioneer in Indonesian digital wallet have to compete with the competitors to gain customer’s repurchase intention. This paper studies the impact of sales promotion and e-service quality on customer’s intention of repurchasing through customer satisfaction in the setting of digital wallet Gopay. The sample of this research is 100 respondents who have been using Gopay before. This primary data collected with questionnaire and observation. Data analyse with linear regression. All respondents are collected using purposive sample technique. The result of the research indicate that sales promotion and e-service quality has significant effect on customer satisfaction. Sales promotion and e-service quality also has significant effect on repurchase intention

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Editorial Team

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Reviewer

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Contact Name
Sari Listyorini

Contact Email
sariadbis96@gmail.com

Phone
+6283848898843

Journal Mail Official
jiabundip@gmail.com

Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Sari Listyorini

Contact Email sariadbis96@gmail.com

Phone +6283848898843

Journal Mail Official jiabundip@gmail.com

Editorial Address Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location Kota semarang, Jawa tengah INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

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Abstract

Contact Name
Sari Listyorini

Contact Email
sariadbis96@gmail.com

Phone
+6283848898843

Journal Mail Official
jiabundip@gmail.com

Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA