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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
Arjuna Subject : -
Articles 23 Documents
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Search results for , issue "Volume 11, Nomor 5, Tahun 2022" : 23 Documents clear
PENGARUH CORPORATE GOVERNANCE TERHADAP PENGUNGKAPAN CORPORATE SOCIAL RESPONSIBILITY (CSR) DENGAN SIZE DAN LEVERAGE SEBAGAI VARIABEL KONTROL Desan Neo Romadhona; Prasetiono Prasetiono
Diponegoro Journal of Management Volume 11, Nomor 5, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to determine the effect of corporate governance on corporate social responsibility (CSR) with size and leverage as control variables. Corporate Governance is measured by board size, board independence, and female board representation. Meanwhile CSR is measured by using the ESG score. The data used in this study is secondary data and the population of this study was 756 companies listed on the Indonesia Stock Exchange in the 2016-2020. Based on the purposive sampling method, as a method of data collection, a total of 66 companies have met the criteria set as research samples. Multiple regression analysis used to test the research hypotheses using the IBM SPSS version 26 program. The results show that board size has a significant positive effect on CSR disclosure. For board independence and board representation, it has a significant negative effect on CSR disclosure. While the size control variable has a significant positive effect on CSR disclosure and the leverage control variable has insignificant negative effect on the CSR disclosure
PENGARUH ELECTRONIC WORD OF MOUTH PADA MEDIA SOSIAL YOUTUBE DAN ASOSIASI MEREK TERHADAP MINAT BELI DENGAN CITRA MEREK SEBAGAI VARIABEL MEDIASI PADA PRODUK LAPTOP ASUS (Studi pada Mahasiswa Universitas Diponegoro Semarang) Dionisius Bayu Dewantara; Susilo Toto Raharjo
Diponegoro Journal of Management Volume 11, Nomor 5, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The rapid development in the field of technology over the past few years has made humans a new perspective in terms of searching for information. Along with these developments, many companies and producers of goods or services are competing to make potential consumers interested in buying their products. One such company is ASUSTek Computer Inc. especially in its laptop product line. In the world market share, products from Asus do not enter the top five. In contrast to the market share in Indonesia, Asus ranks first in 2021 with 43.59%, outperform its competitors in Indonesia. This study aims to analyze the effect of electronic word of mouth on Youtube social media and brand associations on purchase intention with brand image as a mediating variable on Asus laptop products. The population in this study were students of Diponegoro University, Semarang. The number of samples in this study was 165 respondents. In this study, the method used is the Structural Equation Model (SEM) with the tool to be used is AMOS 25. The results of this study indicate that electronic word of mouth on Youtube social media has a positive and significant effect on brand image, brand association has a positive and significant effect on brand image, electronic word of mouth on social media Youtube has a positive and significant effect on purchase intention, brand associations have an effect positive and significant effect on purchase intention, and brand image has a positive and significant effect on purchase intention
ANALISI PENGEMBANGAN BISNIS TACOCOK (Studi Kasus Pada Produk Tacocok) Muhammad Rifqi Althaf Dwiputra; Shoimatul Fitria
Diponegoro Journal of Management Volume 11, Nomor 5, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The development of a food & beverage business can be done by analyzing various aspects to measure the opportunities of the business such as production aspects, market and marketing aspects, human resources aspects, operational aspects, financial aspects, legal aspects, social aspects, environmental aspects, and economic aspects. This research uses descriptive qualitative method where data is collected through observation, questionnaires, and literature study. The results of this study indicate that food & beverages businesses that offer Mexican food products have good opportunities in the city of Bogor. The business development of the food & beverage business requires funding of Rp. 91,728,534 which consists of an investment cost of Rp. 7,055,500. Funds issued can generate a Net Present Value of Rp 173,630,413, Internal Rate of Return (IRR) of 39%, Benefit Cost Ratio of 1.24 and a rate of return or Payback Period for 3 years 9 months. From the calculation of the sensitivity analysis, it can be said that the business development of food & beverages can be implemented and is feasible or feasible to run.
ANALISIS PENGARUH FOOD QUALITY, FOOD SAFETY, DAN TIME SAVING ORIENTATION MELALUI KEPUASAN KONSUMEN TERHADAP LOYALITAS KONSUMEN ANNISA CATERING PADA MASA PANDEMI COVID-19 Muhammad Adhitya Ramadhani; Farida Indriani
Diponegoro Journal of Management Volume 11, Nomor 5, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

At the beginning of 2020 the world was shocked by the outbreak of a virus such as influenza and the disease was called Coronavirus disease 2019 (COVID-19). With this pandemic, consumer behavior has changed to full their needs. One of them is behavior in terms of purchasing food. For various reasons such as quality of food, food safety and orientation to save time, many consumers choose daily catering services to meet their daily food needs. Annisa Catering is one of the many catering businesses that are trying to adapt to this change in behavior. This study aims to determine how these three factors influence to build consumer loyalty Annisa Catering through customer satisfaction as an intervening variable. This research was conducted using a survey method to 115 respondents who had purchased Annisa Catering home catering more than once by filling out a questionnaire containing statements related to the variables used in this study. The data obtained were analyzed quantitatively and structurally using the Structural Equation Modeling (SEM) method using the Analysis Moment of Structural (AMOS) 24 program. The results of this research indicate that of the 7 proposed hypotheses, all hypotheses were successfully accepted positively significantly. Hypothesis 1 food quality on consumer satisfaction, Hypothesis 2 food safety on consumer satisfaction, Hypothesis 3 Time Saving Orientation on consumer satisfaction, Hypothesis 4 food quality on consumer loyalty, Hypothesis 5 food safety on consumer loyalty, Hypothesis 6 time saving orientation on consumer loyalty, and Hypothesis 7 consumer satisfaction on consumer loyalty.
ANALISIS PENGARUH PERSEPSI HARGA, SERVICESCAPE, DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN PADA COFFEE SHOP DI KOTA SEMARANG Astridea Artika Arsa; Cahyaningratri Cahyaningratri
Diponegoro Journal of Management Volume 11, Nomor 5, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

In this modern era, coffee shops are growing rapidly. The emergence of this coffee shop has an impact on the consumptive behavior of young adults. Purchasing coffee in several coffee shops is of course influenced by several factors including in terms of price perception, servicescape and lifestyle. Therefore, this research was conducted to determine the effect of price, servicescape and consumer lifestyle on consumer purchasing decisions. This study uses a quantitative method. This research was conducted in Semarang with a population of buyers or consumers who have made a purchase at a coffee shop in Semarang City, the number of which is unknown. While the number of samples that will be used in this study is 30 people per outlet. The data was obtained through the distribution of questionnaires, then the data were analyzed descriptively. The results showed that the perception of price, servicescape, and lifestyle proved to have a positive and significant effect on purchasing decisions, as evidenced by the results of the t-test of price perceptions of 2,602 and sig. 0.011 < 0.05, servicescape t-test of 2.349 and sig. 0.021 < 0.005, and lifestyle t-test of 5.174 and sig. 0.000 < 0.005.
ANALISIS PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT DAN KEPERCAYAAN TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN (Studi pada Pengguna Go-Pay pada Aplikasi GO-JEK di Kota Semarang) Nur Aisah; Budi Sudaryanto
Diponegoro Journal of Management Volume 11, Nomor 5, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to analyze the effect of customer relationship management and trust on customer loyalty through customer satisfaction of Go-Pay users on the Go-jek application in the city of Semarang. The variables used in this study are customer relationship management and trust as independent variables, customer satisfaction as the intervening variable and customer loyalty as the dependent variable. The population in this study are users of Go-Pay services on the Go-Jek application in the city of Semarang. The number of samples used is as many as 130 respondents. This research uses Structural Equation Modeling (SEM) analysis technique using AMOS analysis tool. The results of this study indicate that customer relationship management has a positive and significant effect on customer satisfaction, trust has a positive and significant effect on customer satisfaction, customer relationship management has a positive and significant effect on customer loyalty, trust has a positive and significant effect on customer loyalty, and customer satisfaction has a positive effect. and significant to customer loyalty
PENGARUH GREEN MARKETING DALAM SOSIALISASI “DIET KANTONG PLASTIK” TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK ECO BAG (TAS BELANJA RAMAH LINGKUNGAN) ALFAMART MELALUI MINAT BELI SEBAGAI VARIABEL INTERVENING (Studi pada Konsumen Alfamart di Kabupaten Pati) Aziz Zulkifli Utomo; Bambang Munas Dwiyanto
Diponegoro Journal of Management Volume 11, Nomor 5, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to analyze the effect of green marketing to attract buying interest and to persuade people to make purchasing decisions on Alfamart Eco Bag products as a substitute for plastic bags. The population used in this study is the people of Pati Regency who have shopped at Alfamart. The number of samples used in this study were 106 respondents who had been selected by purposive sampling technique and collected using a questionnaire method that had been tested for validity and reliability. This research uses Structural Equation Modeling (SEM) analysis technique with AMOS analysis tool and Sobel test which is used to answer the research hypothesis. The results showed that green marketing has a positive and significant impact on purchasing decisions on Eco Bag products. In addition, green marketing has a positive and significant influence on buying interest. While buying interest has a positive and significant influence on purchasing decisions on Eco Bag products. In this case, buying interest is able to have a significant effect in mediating the influence of green marketing on purchasing decisions.
Pengaruh Hedonistic Value, Utilitarian Value, dan Aesthetic Labor terhadap Behavioral Intention pada Konsumen KFC Indonesia Muhammad Mirza Maulana; I Made Sukresna
Diponegoro Journal of Management Volume 11, Nomor 5, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to analyze the effect of hedonistic value, utilitarian value, and aesthetic labor on behavioral intention with positive emotion as an intervening variable on KFC customers in Indonesia. According to data from KFC's financial statements, KFC experienced a decline in revenue growth from 2018 to 2020 and in the first three quarters of 2021 KFC's revenue fell from the previous period. The sample in this study amounted to 130 respondents, namely KFC customers in Indonesia. The sample collection method used is purposive sampling by distributing questionnaires to the respondents which are specifically addressed to KFC customers in Indonesia. In this study, a theoretical model was developed by proposing seven hypotheses to be tested using the Structural Equation Modeling (SEM) analysis tool operated through the AMOS 22 program. The results of this study indicate that hedonistic value affects behavioral intention directly but positive emotion cannot mediate between hedonistic values and behavioral intentions. On the other hand, utilitarian values and aesthetic labor do not have a direct influence on behavioral intention. However, when positive emotion acts as an intervening variable, it shows that there is a significant effect on behavioral intentions.
PENGARUH TASK VISIBILITY TERHADAP SOCIAL LOAFING DENGAN EXCHANGE IDEOLOGY SEBAGAI VARIABEL PEMODERASI (Studi pada Karyawan Tetap PT BPR Surya Yudhakencana) Amara Wafiq; Andriyani Andriyani
Diponegoro Journal of Management Volume 11, Nomor 5, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

To sustain the effectiveness and productivity of employees, organizations need to avoid social loafing employees. Thus, it is considered important for this research to investigate antecedents of social loafing both individual (i.e., exchange ideology) and situational factors (i.e., task visibility). This research used a quantitative method and questionnaire as its research instrument to get the primary data using 90 employees as samples. SPSS PROCESS version 4.0 was used for testing the hypotheses. The output showed that task visibility is not significantly affecting social loafing (β = .054, t = .20, p ≥ .05). However, exchange ideology has been proven to significantly affecting social loafing (β = .740, t = 2.84, p ≤ .05). The test of the interaction between task visibility and exchange ideology toward employee social loafing showed that that indirect effect is not significantly affecting social loafing (β = -.118, t = -1.095, dan p ≥ .05). Accordingly, this study suggested that individual characteristics, especially exchange ideology, are important in reducing social loafing.
ANALISIS PENGARUH PRODUK, PELAYANAN, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN YANG DIMEDIASI REVIEW KONSUMEN (Studi Kasus Pada Pengguna Platform Blibli.com) Fitriani Siti Nurhodijah; Farida Indriani
Diponegoro Journal of Management Volume 11, Nomor 5, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

In today's global era, especially in Indonesia, online buying and selling one commerce platforms has become a trend and societal necessity. Many e-commerce companies compete to dominate the existing market share, namely by developing a good marketing strategy to create a positive image in the minds of consumers. According to consumer media reports, Blibli.com is one of the Indonesian e commerce companies that is growing. However, Blibli.com frequently receives criticism from its customers regarding products, services, or promotions offered by Blibli.com. The purpose of this study is to examine the impact of products, services, and promotions on purchasing decisions, with consumer reviews serving as an intermediate variable on the object of the Blibli.com platform user. The number of samples used is 100, with respondents qualifying as users of the Blibli.com application who have made purchases and read shopping reviews on the Blibli.com application. The Structural Equation Model (SEM) analysis method is used in this study, with AMOS as a data processing tool. According to the findings of this study, products, promotions, and services, as well as consumer reviews, have a positive and significant impact on purchasing decisions.

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