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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
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Articles 22 Documents
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Search results for , issue "Volume 12, Nomor 5, Tahun 2023" : 22 Documents clear
PENGARUH KEPUTUSAN PENDANAAN, PROFITABILITAS, DAN KEBIJAKAN DIVIDEN TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN FOOD AND BEVERAGES PERIODE 2017-2021 Lukmana, Anggara Soekowati; Widyarti, Endang Tri
Diponegoro Journal of Management Volume 12, Nomor 5, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT This research is meant to examine the influence of financial performance (funding decision, profability, and dividend policy) to the firm value. Research about firm value need to be done because stock market is one of the sources of firm capital, and one of the economic supports, so from the side of management must take decisions that can maximize firm value, and from the side of investor must know what factors that should be noticed to buy firm stock to get the optimum firm value. This research method uses a quantitative approach with secondary data to be analyzed taken from the financial report data of Food and Beverage companies listed on the Indonesia Stock Exchange for the 2017-2021 period. The population in this study were manufacturing companies in the Food and Beverage sub-sector which were listed on the Indonesia Stock Exchange (IDX) for the 2017-2021 period, around 30 companies. Using a purposive sampling technique, a sample of 15 companies was obtained. The analysis technique used is multiple linear regression. The results showed that funding decision variables as measured by the Debt to Equity Ratio, profitability as measured by Return on Assets, and dividend policy as measured by the Dividend Payout Ratio had a significant positive effect on firm value as measured by Price to Book Value in Food and Beverages companies Period 2017-2021.
PENGARUH PANDEMI COVID-19 TERHADAP KINERJA KEUANGAN PERBANKAN PADA BANK UMUM KONVENSIONAL DI ASEAN-5 TAHUN 2020-2022 Luthfiati, Fitria; Pangestuti, Irene Rini Demi
Diponegoro Journal of Management Volume 12, Nomor 5, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT This study aims to examine the effect of the COVID-19 pandemic on banking financial performance. The variable used in this study is the COVID-19 pandemic as the independent variable, price to book value (PBV) as the dependent variable. In addition, Leverage and Cash to Total Assets are used as control variables.This study uses secondary data with a population of 93 conventional commercial banks in ASEAN-5 countries, that is Indonesia, Singapore, Malaysia, Thailand and Philippines. This study using the purposive sampling method, 80 conventional commercial banks in ASEAN-5 countries were found as research samples. The analytical method used in this research is multiple linear regression analysis.The results of this study indicate that the COVID-19 pandemic has a significant positive effect on financial performance as measured by Price to Book Value (PBV). Leverage has a significant positive effect on financial performance as measured by price to book value (PBV), but Cash to Total Assets has a negative effect on price to book value (PBV)
PENGARUH ENVIRONMENTAL, SOCIAL AND GOVERNANCE DISCLOSURE TERHADAP NILAI PERUSAHAAN DENGAN ROA DAN DER SEBAGAI VARIABEL KONTROL (Studi Pada Perusahaan Listing di BEI Periode 2017 - 2021) Mudzakir, Fahmi Utomo; Pangestuti, Irene Rini Demi
Diponegoro Journal of Management Volume 12, Nomor 5, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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BSTRACT This study aims to examine the effect of Environmental, Social and Governance Disclosure on firm value. The variables used in this study are Environmental, Social and Governance Disclosure as independent variables and company value as measured by Tobin's Q as the dependent variable. In addition, this study uses ROA and DER as control variables. This study uses secondary data with a sample size that has been selected using a purposive sampling method of 80 companies listed on the Indonesia Stock Exchange (IDX) in the period 2017 – 2021. The analytical method used in this study is multiple linear analysis and uses IBM SPSS Statistics 25. The results of this study indicate that ESG Disclosure, Environmental Disclosure, and Social Disclosure have a significant positive effect on firm value as measured by Tobin's Q, while Governance Disclosure has an insignificant positive effect on firm value.
PENGARUH KUALITAS LAYANAN ELEKTRONIK, PERSEPSI MANFAAT, DAN PERSEPSI NILAI TERHADAP MINAT PEMBELIAN ULANG DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (Studi pada Konsumen Marketplace Lazada di Wilayah Pekalongan) Inayah, Risqi Rahma; Khasanah, Imroatul
Diponegoro Journal of Management Volume 12, Nomor 5, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT Lazada is an e-commerce platform that has been operating in Indonesia since 2012. Lazada has seen a decline in brand perception and website visitors over the last five years, from 2018 to 2022. This decline is accompanied by a surge in customer complaints. Amidst intense competition with competitors, Lazada needs to improve the quality of its electronic services and provide maximum perceived usefulness and value to its customers. This study focuses on Lazada's marketplace consumers in Pekalongan City/Regency who made two or more transactions on Lazada between 2022 and 2023. Using a quantitative approach with a sample of 117 respondents, data was collected via a questionnaire and analyzed with Structural Equation Model (SEM) using AMOS version 24. Results reveal positive connections between e-service quality, perceived usefulness, and perceived value with customer satisfaction. Furthermore, perceived value and customer satisfaction are linked to repurchase intention. However, a negative relationship is found between e-service quality, perceived usefulness, and repurchase intention.
LEVERAGING CHOCOMEL BRAND ENGAGEMENT BY UNDERSTANDING GEN Z CONSUMER PREFERENCE IN SPAIN: HARNESSING DIGITAL TO CHANGE THE GAME Mahendra Sarwono, Mutiara Dwi; Muharam, Harjum
Diponegoro Journal of Management Volume 12, Nomor 5, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT This study aims to determine the relevant strategy to engage with the target consumer, the Zoomers, by analysing their buying behaviour and purchasing decisions for Chocomel, one of the flavoured dairy drink companies in Spain. Concurrently, the company has no experience in approaching and engaging this target group in Spain. The approach is expected to boost brand recognition, purchase intention, and engagement. In order to establish an effective strategy, comprehensive data is required. Therefore, the authors gather information during their internship and distributed questionnaires to Spanish Gen Z who have previously purchased Chocomel. The findings of this study indicate that Chocomel's new target market in Spain, Generation Z, shows passive (71%) engagement assessed from five conceptual relationships of consumer brand engagement, whereas purchasing intent and customer enthusiasm are high. This indicates that Chocomel has an encouraging opportunity in this market and has to improve brand recognition to promote meaningful engagement. In addition, this study recommends establishing a transparent, perceptible engagement approach and prioritising personalization in order to foster brand recognition and consumer engagement. In the recommendation chapter, the author additionally specifies the strategies Chocomel must comply with to optimise the entire consumer journey, enabling the company to acquire long-term relationships with customer
PENGARUH KEMUDAHAN PENGGUNAAN, PROMOSI PENJUALAN, DAN KUALITAS PELAYANAN ELEKTRONIK TERHADAP MINAT BELI ULANG DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI (Studi pada Konsumen Tokopedia di Semarang) Puspita, Dinda Ayu; Tri Astuti, Sri Rahayu
Diponegoro Journal of Management Volume 12, Nomor 5, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT The rapid development of technology, communication and information in the world makes a business have to adapt to technological changes, one of which is utilizing the internet with E-commerce. E-commerce can contribute to UMKM’s such as expanding market share, reducing operational costs such as shop rental costs, marketing and logistics costs, and others. The high growth of e-commerce in Indonesia increases opportunities while tightening competition. One of the developing e-commerce in Indonesia is Tokopedia. Tokopedia is always in the first rank of e-commerce that is frequently visited every month and always gets the Top Brand title at the Top Brand Award event. Even though it always gets the title of Top Brand, Tokopedia still can't be in the first position. Even in 2019 and 2020 Tokopedia's Top Brand Index (TBI) decreased. Tokopedia is also suspected of experiencing a decrease in Minat Beli Ulang as indicated by a decrease in the number of visitors to their website. In addition, tthere are still many complaints from consumers who have shopped at Tokopedia. This study aims to determine and analyze the effect of Perceievd Ease of Use, Sales Promotion, and E-Service Quality on Repurchase Intention by using Customer Satisfaction as a mediating variable for Tokopedia consumers in Semarang. The sampling technique used was nonprobability sampling with purposive sampling as the sampling method. The number of samples used in this study were 125 respondents with criteria including respondents having made a purchase at Tokopedia at least once, domiciled in Semarang City, and aged 17-58 years. The research data was obtained by distributing questionnaires online via the Google form. There are four hypotheses in this study which were analyzed and tested using the Structural Equation Modeling (SEM) analysis technique, using the Analysis of Moment Structure (AMOS) program. The results of testing the four proposed hypotheses show that the four hypotheses are accepted, namely Perceievd Ease of Use has a positive and significant effect on Customer Satisfaction, Sales Promotion has a positive and significant effect on Customer Satisfaction, E-Service Quality has a positive and significant effect on Customer Satisfaction, and Customer Satisfaction has a positive and significant effect on Repurchase Intention.
ANALISIS PENGARUH ENVIRONMENTAL CONCERN TERHADAP GREEN PURCHASE INTENTION DENGAN GREEN PRODUCT INVOLVEMENT DAN SELF-IMAGE CONGRUENCE SEBAGAI VARIABEL MEDIASI (Studi Pada Produk Hijau Merek Herborist) Kusuma Siregar, Rizqy Dwi; Ferdinand, Augusty Tae
Diponegoro Journal of Management Volume 12, Nomor 5, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT Green marketing is a further action strategy from sustainability to repair an increasingly damaged environment. Aside from being a human responsibility, green marketing trends are also used to gain a competitive advantage amid the increasingly fierce competition in the cosmetics industry. Herborist is one of the products that carry out green marketing. Although Herborist is a product that is well known by many people, its marketing has not been maximized so it can be said that it is still less competitive than other green products. On the other hand, consumers are increasingly aware that environmental damage cannot be ignored so green consumption is increasing. This concern for the environment is used by Herborist products to attract market attention. In addition to this phenomenon, a gap in the results of previous studies was found, namely the inconsistent relationship between Environmental Concern and Green Purchase Intention. This study aims to develop a conceptual model on how to manage Environmental Concern by using the Self-Congruence Theory approach so as to increase Green Purchase Intention in Herborist beauty products through Green Product Involvement and Self-Image Congruence. Data collection was obtained by 110 respondents using the questionnaire method with the criteria of having purchased Herborist products at least once and domiciled in Semarang. The data processed and analyzed using the Structural Equation Modeling (SEM) method, using the Analysis Moment of Structural (AMOS) software. The results of this study found that environmental concern has a positive and significant impact on green purchase intention through green product involvement and self-image congruence. Therefore, all hypotheses in this study were accepted. The managerial implications of this research are expected can be useful in developing the company's marketing strategy for Herborist products
ANALYSIS OF THE METAVERSE UTILIZATION FOR MARKETING PURPOSE (Case Study of XYZ Pharmacy in the Netherlands) Adintama, Digna Rayhan; Cahyaningratri, Cahyaningratri
Diponegoro Journal of Management Volume 12, Nomor 5, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT XYZ Pharmacy was established in 2017 and provides TelePharmacy service, Over-theCounter medicine, and Prescription medicine (Include: cannabinoid-based prescription-only medication for chronic health disorders). Since December 2022, XYZ Pharmacy has been focusing on developing its metaverse presence as a means to expand its marketing reach and create awareness among customers. Using secondary and primary data, this report will be beneficial for the company in the future as it strategizes how to build the metaverse space for reaching and presenting their developments and projects to customers. The second chapter presents key definitions and concepts associated with the metaverse, marketing, marketing channels, SWOT analysis, and the 4Ps marketing matrix. These concepts can help XYZ Pharmacy better comprehend the metaverse and digital marketing channels. In Chapter 3 of the study, the use of the metaverse as a marketing channel for XYZ Pharmacy is analyzed. It discusses the findings as well as approaches by which XYZ Pharmacy can utilize the metaverse as a marketing channel. During the research, it was discovered that the company's internal issues derive from a lack of marketing strategy and resources. This is because they are still exploring the metaverse as a marketing channel. In addition, there are some external threats that XYZ Pharmacy will face that are mentioned in this research. Therefore, in the last two chapters, the researcher gives some recommendations and perspectives that could help the company solve its problems.
PENGARUH WORK-LIFE BALANCE, KEPUASAN KERJA, DAN SUPPORTIVE WORK ENVIRONMENT TERHADAP RETENSI KARYAWAN (Studi Pada Karyawan Tetap PT. Nasmoco Cabang Gombel) Surya Widiani, Elisabeth Putri; Mas’ud, Fuad
Diponegoro Journal of Management Volume 12, Nomor 5, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT Employee retention is a process where employees feel driven and motivated to stay in an organization for a long period of time. Employee retention is also defined as a strategy or practice that contributes to keeping employees longer in the organization. Employee retention includes all the activities and practices used by organizations to prevent employees from leaving. Employee retention is considered central to organizational performance. This study aims to analyze the effect of work-life balance, job satisfaction and supportive work environment on employee retention in PT. Nasmoco Gombel Semarang. This study uses primary data through distributing research questionnaires to permanent employees of PT. Nasmoco Gombel Semarang as research samples, and secondary data through journals, books, and relevant data obtained from the company concerned. The data analysis technique used Statistical Program for Social Science with IBM SPSS Statistic 21 application to test the hypothesis and the effect of the relationship between variables. This study involved 63 respondents who were drawn with sensus sampling. The results of this study indicate that work-life balance has no significant effect on employee retention, job satisfaction has a significant effect on employee retention, and supportive work environment has no significant effect on employee retention.
PENGARUH HARGA, KUALITAS PRODUK DAN PROMOSI TERHADAP BRAND SWITCHING (Studi Pada Konsumen Produk Smartphone Samsung Di DKI Jakarta Yang Berpindah Merek) Salvariza, Muhammad; Indriani, Farida
Diponegoro Journal of Management Volume 12, Nomor 5, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT This research aims to analyze the influence of price, product quality, and promotion factors on Brand Switching among consumers of Samsung Smartphones who switch to other brands. The study uses price, product quality, and promotion as independent Variables, and Brand Switching as the Dependent Variable. The sample in this study consists of 97 individuals who are users of Samsung Smartphones and have currently switched to other Smartphone brands, residing in Jakarta. The data for this research were obtained from questionnaires that were processed and analyzed using the SPSS program. The results of this study indicate that price has a positive and significant impact on Brand Switching. The study also shows a positive and significant relationship between product quality and Brand Switching. However, regarding promotion, it was found to have a positive but insignificant effect on Brand Switching.

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