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All Journal Diponegoro Journal of Management JEJAK
Cahyaningratri, Cahyaningratri
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence of Market Structure in Indonesian Banking Performance Naylah, Maal; Cahyaningratri, Cahyaningratri
JEJAK: Jurnal Ekonomi dan Kebijakan Vol 13, No 1 (2020): March 2020
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jejak.v13i1.21458

Abstract

There are three hypotheses about structure-conduct-performance paradigm; traditional hypothesis, differentiation hypothesis and efficiency hypothesis. The objective of this research is to examine how strong the influence of market structure in banking performance. This study uses the fix effect model by applying the Weiss model. This research also tries to prove whether market share and concentration in the banking industry as a proxy to efficiency. The result of the panel data analysis conducted on a sample of 15 biggest commercial banks over the period from 2009 to 2018 is strongly reject the traditional hypothesis. The empirical findings suggest that market concentration has a negative correlation between profitability, it means that Indonesian banking industry strongly reject the traditional hypothesis and support efficiency hypothesis and there is a positive correlation between market share and profitability, supports the differentiation hypothesis.
MAXIMIZING THE EFFECTIVENESS OF SOCIAL MEDIA FOR EVENT MARKETING (Study Case: XYZ Business Fair) Prameshti, Delifaysa Dyah; Cahyaningratri, Cahyaningratri
Diponegoro Journal of Management Volume 12, Nomor 6, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT The XYZ Business Fair is an event organized by X’s to bridge between the Netherlands and Ghana in the Business, Agriculture, Healthcare, Real Estate, and Renewable Energy sectors. Since 2018, the XYZ Business Fair has used social media to market and promote its event. The purpose of this research is to thoroughly analyze potential strategies that the XYZ business fair may employ to optimize the efficacy of social media in enhancing brand recognition and expanding the reach and engagement of prospective or past participants. This study provides an overview of the backdrop, theoretical framework, participant characteristics, and the utilization of social media for event marketing. The research findings are recommended, providing valuable insights for future events. The research findings indicate that social media platforms have established protocols for optimizing their usage, hence maximizing their effectiveness and efficiency. The organizers of the XYZ Business Fair should carefully consider the strategic approach they wish to use for utilizing social media. Additionally, numerous methods exist for effectively managing and sustaining a social media presence.
ANALYSIS OF THE METAVERSE UTILIZATION FOR MARKETING PURPOSE (Case Study of XYZ Pharmacy in the Netherlands) Adintama, Digna Rayhan; Cahyaningratri, Cahyaningratri
Diponegoro Journal of Management Volume 12, Nomor 5, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT XYZ Pharmacy was established in 2017 and provides TelePharmacy service, Over-theCounter medicine, and Prescription medicine (Include: cannabinoid-based prescription-only medication for chronic health disorders). Since December 2022, XYZ Pharmacy has been focusing on developing its metaverse presence as a means to expand its marketing reach and create awareness among customers. Using secondary and primary data, this report will be beneficial for the company in the future as it strategizes how to build the metaverse space for reaching and presenting their developments and projects to customers. The second chapter presents key definitions and concepts associated with the metaverse, marketing, marketing channels, SWOT analysis, and the 4Ps marketing matrix. These concepts can help XYZ Pharmacy better comprehend the metaverse and digital marketing channels. In Chapter 3 of the study, the use of the metaverse as a marketing channel for XYZ Pharmacy is analyzed. It discusses the findings as well as approaches by which XYZ Pharmacy can utilize the metaverse as a marketing channel. During the research, it was discovered that the company's internal issues derive from a lack of marketing strategy and resources. This is because they are still exploring the metaverse as a marketing channel. In addition, there are some external threats that XYZ Pharmacy will face that are mentioned in this research. Therefore, in the last two chapters, the researcher gives some recommendations and perspectives that could help the company solve its problems.
THE INFLUENCE OF BRAND IMAGE, SOCIAL INFLUENCE, STATUS CONSUMPTION, PRICE QUALITY INFERENCE, AND ATTITUDE TOWARDS THE PURCHASE INTENTION OF COUNTERFEIT ELECRONIC PRODUCTS VIA TIKTOK SHOP IN SEMARANG (A STUDY ON THE PREVALENCE OF COUNTERFEIT PRODUCTS) Daffa Luqman Raf, Gofita Athallarizq; Cahyaningratri, Cahyaningratri; Hasya, Afina
Diponegoro Journal of Management Volume 13, Nomor 2, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT The development of technology has made it possible for counterfeiters to make high-quality goods, sell them online to customers throughout the world, and imitate the branding of real products remarkably well. One platform that has emerged as one of the most popular channels for counterfeiters to conduct their operation is TikTok. The platfrom has allowed the activity where online counterfeit sellers can engage with online buyers. To aid the investigation of how brand image, social influence, status consumption, and price quality inference affects the attitudes of Gen Z in Semarang towards counterfeit electronic products, as well as the moderating effect of customer attitude towards counterfeit electronic products towards purchase intention of counterfeit electronic products, the Theory of Planned Behavior was used. The data that were obtained from 178 respondents in Semarang City was analyzed using Partial Least Structures Structural Equation Modeling (PLS-SEM). From the findings in this study, brand image, social influence, and status consumption have a positive relationship towards customer attitude towards counterfeit electronic products as well as a significant one. Price quality inference, however, was found to only have a positive relationship without significance. On top of that, customer attitude towards counterfeit electronic products also has a positive and significant relationship towards purchase intention of counterfeit electronic products. With this in mind, all the hypotheses except one were accepted. Under those circumstances, the managerial implications that this study provide would discuss the idea of creating marketing campaigns to emphasize the difference between genuine and counterfeit products which will be aimed to spread slowly to the whole customer base. Additionally, cheaper genuine products may also be proposed to help combat counterfeit products within the aspect of status consumption. Consequently, customer attention would shift in the direction of being favorable of genuine products.
CEPA INDONESIA – SOUTH KOREA AND ITS IMPACT ON THE DEVELOPMENT OF INDONESIA’S ELECTRIC VEHICLE INDUSTRY AND INTERNATIONAL TRADE Mustafa Zen, Equal Huda; Cahyaningratri, Cahyaningratri; Wicaksono, Bimo Suryo
Diponegoro Journal of Management Volume 13, Nomor 1, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT The electric vehicle (EV) and EV battery (EVB) industry in Indonesia is in its early stages of development, with key players such as Indonesia Battery Corporation (IBC), an Indonesian-based battery company, and Hyundai, South Korea’s largest automotive manufacturer. This research applies the National Competitive Advantage theory to explore the impact of the Indonesia-South Korea Comprehensive Economic Partnership Agreement (IK-CEPA) on this emerging sector. This research examines the impact of the IK-CEPA on Indonesia's nascent electric vehicle (EV) and EV battery (EVB) industry. Key influencers for EV and EVB growth include government incentives, charging infrastructure, green energy adoption, and fluctuating gas prices. Open-ended interviews were conducted with appropriate respondents working in related industry. Findings reveal that current government incentives boost EV adoption, yet the broader EV and EVB sector in Indonesia remains emergent. The IK-CEPA bolsters the industry by fostering economic collaboration between Indonesia and South Korea, attracting significant investments from leading South Korean EV and EVB corporations. However, the industry's advancement is curtailed by inadequate charging infrastructure, particularly outside Jakarta. For widespread EV adoption, consumer concerns such as charging facilities, market variety, and total cost of ownership need addressing. This study advocates for an internalized value chain in Indonesia's EV sector, emphasizing cost efficiency and attracting foreign EV enterprises. Through the IK-CEPA, the mutual benefits of technology exchange, cost reductions, and market accessibility can considerably enhance Indonesia's position in the global EV industry
Co-Authors Adintama, Digna Rayhan Afina Hasya Daffa Luqman Raf, Gofita Athallarizq Mustafa Zen, Equal Huda Naylah, Maal Prameshti, Delifaysa Dyah Wicaksono, Bimo Suryo