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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
Arjuna Subject : -
Articles 34 Documents
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Search results for , issue "Volume 2, Nomor 3, Tahun 2013" : 34 Documents clear
ANALISIS PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN KARTU PRABAYAR IM3 ( Studi Pada Mahasiswa S1 Ekonomika dan Bisnis Undip Semarang ) Niti Ibrahim, Galuh; Khasanah, Imroatul
Diponegoro Journal of Management Volume 2, Nomor 3, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Purchasing decision is a decision as an act of ownership of two or more alternative choices. Many factors can influence the purchasing decisions of consumers to a product, such as brand awareness, brand associations and quality perception. Consumer purchasing decisions can be made to the number of products, one of which is a prepaid card IM3. The selected object is a product of cellular IM3 Indosat card ranked as the market share is still IM3 prepaid cards under other brands that sympathy and the percentage decline in market share occurred in 2009-2011.The purpose of this study was to analyze the effect of brand awareness, brand associations and quality perception on purchase decisions.The population in this study were students of Economics and Business Undip S1, Jl. Tembalang, Semarang using Prepaid Card IM3. Samples taken 100 respondents. Sampling technique in this study was done by using simple random sampling. Is the primary data type. Methods of data collection using questionnaires. The analysis technique used is multiple regression.Results of analysis using SPSS Version 13 showed that brand awareness significantly influence the purchase decision. Brand associations have a significant effect on purchasing decisions. Perceived quality significantly influence the purchase decision. Therefore, the implications suggested in this study is Indosat should be developing a wider 3G network and expand the network in the cities that exist in the area, although it is done in stages. Make the size larger image and slogan slogan more attractive for consumers interested in having. By adding power to the BTS (Base Transceiver Station) so that it can be strengthened in receiving and distributing signals.
ANALISIS PENGARUH PERSEPSI HARGA, KUALITAS PRODUK, DIFERENSIASI PRODUK, KUALITAS LAYANAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Konsumen Larissa Aesthetic Center Semarang) Hanesty Purbarani, Vidya; Budi Santoso, Suryono
Diponegoro Journal of Management Volume 2, Nomor 3, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research is motivated by the increasing growth of beauty clinics and offervarious range of benefits for fulfilling the society’ needs especially women in field of beauty and skin health. Larissa Aesthetic Center is one of the beauty clinics which try to meet those needs by featuring the use of natural raw materials. This research aimed to analyze the effects of perception of price, product quality, product differentiation, quality of service and promotion on purchase decisions in Larissa Aesthetic Center Semarang.By using accidental sampling technique, questionnaires is given toward 100 respondents. Then, the result of questionnaires processed by using SPSS software to obtain calculation of quantitative analysis such as the validity and reliability test, clasic assumptions test, two-stages regression analysis with Goodness of Fit test (F-test), degree of determinant test (R2), parsial significant test (t-test) and also to porduce a regression equation.Results of this research showed that perception of price, product quality, product differentiation, service quality and promotions have positive impact to purchasing decicion. The most significant variable to purchasing decicion is promotion and the less significant is product quality. This research also found that there are unique customer characteristics in where customer prefer cheaper price but then questioned the quality gained from the cheap price. The customer also like that Larissa Aesthetic Center products which made from natural ingredients but also dissatisfied by its effects which not instantly seen.
ANALISIS PENGARUH STOCK SPLIT TERHADAP ABNORMAL RETURN DAN VOLUME PERDAGANGAN SAHAM PADA PERUSAHAAN BERTUMBUH DAN TIDAK BERTUMBUH (Studi Kasus Pada Bursa Efek Indonesia 2008-2012) Oktaviana Sakti, Paramita; Rini DP, Irene
Diponegoro Journal of Management Volume 2, Nomor 3, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

When the price of stock is too high, some investor is hard to reach the price so the go-public companies can do stock split. Stock split is one kind of corporate action implemented by companies in order torearrange stock price to be a more liquid range and provide more positive signal to investor. The aim of this study is to analyze the differences of abnormal return and trading volume activity on growth and non-growth firms before and after stock split.The study was conducted on 36 companies that are listed on the Indonesian Stock Exchange and they do stock split in the year 2008-2012. There are 31 companies listed as growth firms and 5 companies listed as non-growth firms. The category of growth and non-growth firms based on IOS (Investment Opportunity Set) proxy MVEBVE (Market to Book Value of Equity). This study used statistical analysis test two different test average with a 11-day observation period is t = -5 (5 days before stock split) , t=0 (event date) and t = 5 (5 days after stock split). The method of determination of sample using purposive sampling. Analyze data using Wilcoxon Signed Ranks Test.The result showed that there are significant differences between AAR of non-growth company & average TVA of growth company before & after stock split and also average TVA between growth and non-growth company after stock split. Meanwhile there are no  significant differences between AAR of growth company & average TVA of non-growth company before & after stock split and also AAR  between growth and non-growth company after stock split
ANALISIS PENGARUH CUSTOMER EXPERIENCE TERHADAP MINAT BELI ULANG (Studi Kasus pada Konsumen restoran The House of Raminten Yogyakarta) Pratama Kusumawati, Ika; Sutopo, Sutopo
Diponegoro Journal of Management Volume 2, Nomor 3, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The success of a restaurant can be seen from the amount of visitors who acquired continuously. But in 2012 visitors the House of Raminten restaurant has decreased and received some complaints that indicate the visitors consumer dissatisfaction, consumers who dissatisfied then do not have repurchase intention. So this research is aimed to analyze the affect of customer experience that is sense (X1), feeling (X2), thinking (X3), action (X4), and relation (X5) experience. toward the repurchase intention (Y) at The House of Raminten restaurant Yogyakarta.Data analysis uses quantitative method by IBM SPSS statistics software version 20. The population of this research are the consumers of The House of Raminten. The amount of sampels are 100 respondens and the sampling method is accidental sampling. Data collection is done by using questionnaire. The data analyze by using multiple linear regression analysis.The t test result show that customer experience (sense,feeling,thinking,action and relation experience) have positive and significant affect to repurchase intention. The multiple linier regression result show that the most dominant affect toward repurchase intention is think experience variable. The coefficient of determination (adjusted R2) obtained for 0,948, this means 94,8% repurchase intention is influenced by sense, feeling, thinking, act, and relation experience. It mean 5,2% has influenced by other variables beyond this research.

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