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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
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Articles 38 Documents
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Search results for , issue "Volume 4, Nomor 1, Tahun 2015" : 38 Documents clear
PENGARUH KEUNGGULAN BERSAING MELALUI KINERJA BISNIS (Studi Kasus Warung Makan Di Wilayah Tlogosari Semarang) Prasidya Jati, Gilang Prasidya Jati; Sugiarto, Sugiarto
Diponegoro Journal of Management Volume 4, Nomor 1, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research was conducted at the Public Eating In Semarang Tlogosari Regional Culinary Center . Data revenue at a food stall in 2013-2014 showed that the decrease in total revenues despite consumer food stalls Tlogosari Region increase every year . This study aimed to analyze whether there is connection between the diversity of products , quality products with business performance at a food stall in the area Tlogosari Semarang , and whether business performance diner Tlogosari Semarang can affect the competitive advantage of the food stalls in the area Tlogosari itself .               The research sample 70 , the types and sources of data from the owner of the diner , method of data collection questionnaire distributed to respondents , as well as the methods of analysis used in this study multiple linear regression method .            The results of this study , the effect of product diversity and quality of the products on competitive advantage that impact on business performance in the diner at the Culinary Center in Region Tlogosari . And advice in this research is variable product quality and product diversity is a good variable to increase competitive advantage .
ANALISIS PENGARUH PROMOSI, KUALITAS PRODUK DAN LAYANAN PURNA JUAL TERHADAP MINAT BELI SEPEDA MOTOR YAMAHA ( Studi Kasus Mahasiswa Ekonomika Dan Bisnis Universitas Diponegoro Semarang ) Aryatama, Nicko Bintang; Kamal, Mustofa
Diponegoro Journal of Management Volume 4, Nomor 1, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research purposed to find out the influence of promotion, the quality of product and after sales against interest buy yamaha motorcycle and analyzing the most dominant factor in influencing consumer interest in purchasing yamaha motorcycle used student of diponegoro university in semarang.This research used samples totaled 100 people taken from consumers who buy and use yamaha in the faculty of economics and business Diponegoro University of semarang obtained by used technique purposive sampling. Then kinds of analysese against the data obtained quantitative analysis. Quantitative analysis covering test validity test reliabilitas, test classic assumtions, test multikolinearitas, test heterokedastisitas, test normality, multiple regression analysis, F test , t test, a coefficient of determination. The data have met, test the validity of reliabilitas, and the assumption of the classical tillable so as to produce the regression equation is as follows:Y  =   0,264 X1 + 0,320 X2 + 0,333 X3Individually order from each of the most influential variable service after sales with the regression coefficient of 0,333 and variable the quality of the product with the regression coefficient of 0,320. While variables its influence the lowest is promotion with the regression coefficient of 0,264. The model equation having value fastene count rp59.22 47.436 and extent of signification 0,000 and extent of signification smaller than ( 0.05 ). It shows that the independent variable promotion, quality of the product  and aafter sales has influence significantly to interest in buying.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PROBABILITAS STOCK HIT LIMIT PADA PERUSAHAAN YANG LISTING DI BEI (BURSA EFEK INDONESIA) Azizah Ali, Antin; Arfianto, Erman Denny
Diponegoro Journal of Management Volume 4, Nomor 1, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study examine the factors that affect probability stock hitting the limit. The purpose of this study was to determine how much influence the beta, book to market value, firm size, and trading volume activity against the probability of stock hit limit on company listed on the Indonesia Stock Exchange. The analysis technique used is maximum likelihood, logit regression, and hypothesis testing using nagelkerke R square. The result are (1) beta has negative significant impact to probability stock hit up limit, but it has no significant impact to probability stock hit down limit. (2) book to market value has negative significant impact to probability stock hit up limit, but it has no significant impact to probability stock hit down limit. (3) firm size has negative signifikan impact both on probability stock hit up limit and down limit. (4) trading volume activity has positive significant impact to probability stock hit up limit but it has no significant impact to probability stock hit down limit.
PENGARUH LEVERAGE, TIPE INDUSTRI, UKURAN PERUSAHAAN DAN PROFITABILITAS TERHADAP CORPORATE SOCIAL RESPONSIBILITY (CSR) (Studi pada Perusahaan-Perusahaan yang Terdaftar di Bursa Efek Indonesia Periode Tahun 2010-2012) Permatasari, Hesti Dyah; Prasetiono, Prasetiono
Diponegoro Journal of Management Volume 4, Nomor 1, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research aim is to analyze the effect of leverage, industry type, firm size, and profitability to Corporate Social Responsibility Disclosure. This study examined the companies listed on Indonesia Stock Exchange during 2010-2012 periods. The sample was 34 companies which always doing corporate social responsibility disclosure during the research period. The data used are secondary data retrieved by the method of documentation. The analytical method used on this research is multiple regression analysis, hypothesis testing by the determinant coefficient, F-test and T-test. The result on this research showing that leverage, industry type, firm size, and profitability have significant influence to Corporate Social Responsibility Disclosure.
PENGARUH PENGETAHUAN PRODUK DAN NORMA RELIGIUS TERHADAP SIKAP KONSUMEN DALAM NIAT MENGKONSUMSI PRODUK MAKANAN DAN MINUMAN HALAL (Studi Kasus di Kota Semarang) Al Rochmanto, Bayu; Widiyanto, Ibnu
Diponegoro Journal of Management Volume 4, Nomor 1, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research is motivated by growth of food products and beverages in Indonesia in general and specifically in the city of Semarang, which are imported from non-Muslims countries, such as China, Thailand, the United States and Japan. Many products of food and beverages are categorized subhat, or are still doubt in halal. It wasfounded by many goods in several market in Semarang without halal license byauthorizedinstitution in Indonesia. Purpose of this study is to analyze and provide empirical evidence whether the product knowledge and religious norms have positive effect  on consumer attitudes in the intention to consume halal food products and beverages in Semarang.This study uses multiple linear regression analysis using SPSS version 21. Data obtained by questionnaires and distributed to the Muslim community in Semarang who able to make own decisions to buy food and beverage products. 200 respondents has been collected with purposive sampling method.Result of this study showed that the product knowledge religious norms and consumer attitudes towards halal products have positive effect and significant on the intention to consume halal food products and beverages with the regression result Y2 = 0,266X1 + 0,149X2 + 0,325Y1.
ANALISIS LIQUIDITY CREATION PADA PERBANKAN DI INDONESIA TAHUN 2007-2013 (STUDI KASUS PADA 10 BANK BESAR DI INDONESIA TAHUN 2013) Mirajudin, Muhammad; Prasetiono, Prasetiono
Diponegoro Journal of Management Volume 4, Nomor 1, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Problems related to banking in Indonesia today is the problem of liquidity. It is shown from a commercial bank credit grew 23.03% but not matched by growth in deposits which only reached 16.56% in 2012 (Report of Banking Supervision, 2012). Therefore, this study aims to determine the liquidity creation in Indonesia as well as to analyze the influence of bank capital, credit risk and income instability towards liquidity creation. The samples includes 10 major banks in Indonesia with total assets of more than Rp120billion  in 2013. The reason for choosing this sample because of the 10 largest banks reflects the state of the banks in Indonesia which accounted for 65.2% of total assets, 65.6% of total loans, and 66% of total deposits or deposits in the banking industry (PEFINDO, 2014). The results of this research note that the bank's capital and earnings volatility is significant negative effect on liquidity creation. While the credit risk of a negative but insignificant effect on liquidity creation. In the determination coefficient test showed that 43.6% dependent variable is the liquidity creation can be explained by the independent variable is the capital of banks, credit risk and earnings volatility. While 56.4% is explained by other variables outside the model of this study.
ANALISIS PENGARUH CITRA MEREK, KUALITAS LAYANAN, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN JASA (Studi pada pengguna jasa freight forwarder di DHL Global Forwarding Semarang Branch) Hessy, Via; Khasanah, Imroatul
Diponegoro Journal of Management Volume 4, Nomor 1, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The problem of this study is the number of user-level services at DHL Global Forwarding Semarang Branch which tend to decrease from year to year. It is influenced by the intense competition in the business of freight forwarders. This study aims to examine and analyze how the influence of brand image, quality of service, and the promotion of the use of decision DHL Global Forwarding services and to identify and analyze the most dominant factor affecting the use of the decision. This study tested the brand image (X1), Quality of Service (X2), and Promotion (X3) which affects the purchasing decision (Y)The  population  in  this  study  is  the  consumer  service  users  DHL  Global Forwarding. Samples were taken of 100 respondents, the sampling technique used was non-probability sampling technique. The analytical method used is quantitative analysis is multiple regression analysis. From the analysis, obtained the following results:Y = 0.169 X1 + 0.405 X2  + 0.339 X3Where all the independent variables have a positive and significant impact on purchasing decisions (Y). Adjusted R Square value is 0,504. It can be concluded that the ability variable brand image, quality of service and promotion in explaining variation in the dependent variable is the purchase decision of 50.4% and the remaining 49.6% is influenced by other variables.
ANALISIS PENGARUH MERCHANDISE, STORE ATMOSPHERE, INTERAKSI ANTARA PELANGGAN DENGAN PELAYAN TOKO TERHADAP IMPULSE BUYING PADA TOKO SIRANDA Utami, Nurul Mutya; Idris, Idris
Diponegoro Journal of Management Volume 4, Nomor 1, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

For this period of time, all the work Toko Siranda has performed to fullfill consumer’s need is unsucessful and the growth of mini markets in Semarang reduces sales and turnovers in Toko Siranda. This research aims to test the effect of merchandise, store atmosphere, and interaction between customers and store clerks towards impulse buying in Toko Siranda.This research uses questionnaire with 100 samples of respondent and the technique of sample's withdrawal is accidental sampling. The result of double linear regression shows that three independent variables which are merchandise (0,281), store atmosphere (0,203) and interaction between customers and store clerk (0,371) have positive relations along with dependent variables, impulse buying. The result of t test shows the each independent variables significantly influence impulse buying. Likewise , the results of the F test ( 36.795 ) shows that the three independent variables significantly influence impulse buying although the value of adjusted R square of 0,520.And the result shows impulse buying is most affected by variable of interaction between customers and store clerks. this is caused by the service provided in Toko Siranda is friendly and well mannered. The store clerks are giving great service with hospitality, well mannered and friendly towards the customers.
ANALISIS PENGARUH PROMOSI, WORD OF MOUTH, DAN BRAND AWARENESS TERHADAP PEMBENTUKAN MINAT BELI PADA COFFEE GROOVE SEMARANG Safitri, Saptianipo Aprilia; Suharnomo, Suharnomo
Diponegoro Journal of Management Volume 4, Nomor 1, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The purpose of the research is to analyze the impact of promotions, word of mouth and brand awareness regarding intention to buy at Coffee Groove Semarang. The subject of this research is Coffee Groove’s customer. Samples used in this research are 100 respondents with random sampling technique method. It’s used to collect data by survey with questionnaires. Technique that used in the research to get the result is multiple linear regression technique. Analyzing data by using a multiple linear regression’s technique, result shown is that Y = 0,328X1 + 0, 287X2 + 0,143X3. It interprets that the promotion, word of mouth, and brand awareness possess positive effect towards intention to buy. Because of the significant value of promotion and word of mouth is less than 0,05 and the significant value of brand awareness is more than 0,05 so, that can be concluded that there is effect of  promotion and word of mouth significantly related intention to buy at Coffee Groove Semarang and there is not the affect of brand awareness significantly towards intention to buy at Coffee Groove Semarang.
ANALISIS PENGARUH KESADARAN MEREK DAN PERSEPSI KUALITAS TERHADAP EKUITAS MEREK MELALUI LOYALITAS MEREK (Studi Kasus Pada Konsumen Minuman Marimas Di Kota Semarang) Pamungkas, Bramaseto Rosie; Sugiarto, Sugiarto
Diponegoro Journal of Management Volume 4, Nomor 1, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study was conducted on consumers drink fruit Marimas pollen in the city of Semarang. Top Brand Index shows that a decline in market share in the year 2012-2014. This study aims to provide empirical evidence whether Brand Awareness and Perceived Quality influence on Brand Loyalty and Brand Equity on the impact on consumers drink Marimas in Semarang. Samples were Marimas beverage consumers in the city of Semarang, amounting to 100 people. Data analysis method used is quantitative analysis using multiple linear regression analysis.Quantitive methods include the validity and reliability, the classic assumption test, testing hypothesis through F test, t test and the coefficient of determination (R2). And in this study using Sobel test to detect Brand Loyalty as intervening variable. The results showed that the Brand Awareness and Perceived Quality showed a positive influence on Brand Loyalty, Brand Loyalty subsequently accepted as an intervening variable in mediating the Brand Awareness and Perceived Quality to Brand Equity.

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