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Diponegoro Journal of Management
Published by Universitas Diponegoro
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Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
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Articles 39 Documents
Search results for , issue "Volume 5, Nomor 1, Tahun 2016" : 39 Documents clear
ANALISIS PENGARUH IKLAN DAN KREDIBILITAS ENDORSER TERHADAP BRAND AWARENESS UNTUK MENINGKATKAN BRAND ATTITUDE PRODUK MINUMAN ISOTONIK MEREK MIZONE Putranto, Budiawan Dwi; Soesanto, Harry
Diponegoro Journal of Management Volume 5, Nomor 1, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The Problems in this study is less understood by consumers in the delivery of advertising, in addition to the celebrity used in advertising is less famous.This study aims to analyze the effects arising from the advertisement and endorser credibility on brand awareness and its impact on brand attitude of the product brand Mizone isotonic. The variables used in this study is an advertisement and endorser credibility as an independent variable, then the brand awareness as a latent variable and brand attitude as the dependent variable. The sample in this study a total of 120 respondents, partly students of the University of Muria Kudus S1 ever consume isotonic drink brands Mizone. The method used is purposive sampling by distributing questionnaires to the respondents. This study uses data analysis using analytical techniques Structural Equation Model (SEM), the analysis includes: a test measurement models, test confirmatory factor analysis, test CFA exogenous, test CFA endogenous, test the full model SEM, test data normality, test regression weight SEM , test reliability and test Sobel. Based on the results of Structural Equation Model (SEM) above shows that advertising (X1) and the credibility of the endorser (X2) significant effect on brand awareness (Y1) Mizone brand isotonic drinks products with regression coefficient of 0.555 and 0.372. While brand awareness (Y1) significantly influencethe brand attitude (Y2) Mizone brand isotonic drinks products with regression coefficient of 0.534.
ANALISIS PENGARUH VARIABEL LEADING ECONOMIC INDICATOR (LEI) DAN COINCIDENT ECONOMIC INDICATOR (CEI) TERHADAP RETURN SAHAM JAKARTA ISLAMIC INDEX (JII) (Studi Pada Saham Jakarta Islamic Index (JII) Periode Bulan Januari Tahun 2004 Sampai Bulan Desember Tahu Rahman, Mochamad Husin; Arfianto, Erman Denny
Diponegoro Journal of Management Volume 5, Nomor 1, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The effect of systematic risk that came from macroeconomic variables can not be eliminated in Sharia Capital Market. Therefore, investor must consider the macroeconomic variables to invest in Sharia Capital Market. The purpose of this study is to analyze the effect of Leading Economic Indicator (LEI) and Coincident Economic Indicator (CEI) variables on Jakarta Islamic Index (JII) Stock Return. LEI variables includes Export, Exchange Rate, Consumer Price Index, Industrial Production Index and Arrival Number of Foreign Tourist meanwhile CEI variables includes Retail Sales and Money Supply.            The sample used in this study is a secondary data of Jakarta Islamic Index (JII) Stock closing price, Export, Exchange Rate, Consumer Price Index, Industrial Production Index, Arrival Number of Foreign Tourist, Retail Sales and Money Supply on Januari 2004-Desember 2014 period. This study uses Multiple Linier Regression Analysis as the analysis method.             The result of this study indicate that the Leading Economic Indicator (LEI) and Coincident Economic Indiacator (CEI) variables simultaneously affect the Jakarta Islamic Index Stock Return. Then the partial testing shows the Exchange Rate has a negative and significant effect on Jakarta Islamic Index Stock Return. Meanwhile Arrival Number of Foreign Tourist and Consumer Price Index variables have a positive and significant effect on Jakarta Islamic Index Stock Return.
PENGARUH CAPITAL ADEQUACY RATIO, LOAN TO DEPOSIT RATIO, LOAN LOSS PROVISION DAN NET INTEREST MARGIN TERHADAP NON PERFORMING LOAN (Studi kasus pada bank umum konvensional di Indonesia yang terdaftar di BEI pada tahun 2008-2014) Ginting, Join Syah Putra; Haryanto, A. Mulyo
Diponegoro Journal of Management Volume 5, Nomor 1, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research aims to analyze the infulence of Capital Adequacy Ratio, Loan to Deposit Ratio, Loan Loss Provision and Net Interest Margin to credit risk that measured by NPL. This research is made because there is non performing loan in many years ago. Altough NPL ratio is still under maximum limit, banks have to control the movement of the NPL ratio every years. This research uses multiple linear regression analysis to test the hypotesis. Research population used is all independent variabels data (CAR, LDR, LLP and NIM). Type of data used in the form of time series data that restricted to the data of each variable yearly starting from the period 2008 period to 2014 period.The result showed that the LDR and LLPhas significant positive effect on Non Performing Loan ratio. While CAR has no effect on the Non Performing Loan and NIM has significant  negatif effect on the Non Performing Loan Ratio. In addition, it was found that the value of adjusted R square is 31,2% of the movement of NPL can be predicted from the four variables, while at 68,8% is explained by other variables outside the model. In addition the research found that the LDR, CAR and NIM, has a high variation during seven years of observation. Significant positive of LDR effect be the culprit because the instability of the LDR affecting the stability of NPL.
ANALISIS PENGARUH NILAI TUKAR, VOLUME PERDAGANGAN, ROA, DER, DAN SIZE TERHADAP HARGA SAHAM (Studi Kasus Pada Perusahaan Yang Terdaftar Pada Indeks LQ45 Periode 2011-2014) Hedro, Nicodemus; Widyarti, Endang Tri
Diponegoro Journal of Management Volume 5, Nomor 1, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The purpose of this study was to analyze the influence of Exchange Rate, Trading Volume, Return on Assets (ROA), Debt to Equity Ratio (DER), and Size to stock price on the company that registered in the LQ45 Index between 2011-2014 on Indonesia Stock Exchange.The sampling technique used in this study is purposive sampling technique with the criteria of company that listed on LQ45 Index, and  Indonesia Stock Exchange that published annualy  financial reports periodically during 2011-2014. The data used in this study was obtained from annualy financial reports on the website of Indonesian Stock Exchange  with a sample of 22 companies. Methods of data analysis in this study using multiple regression analysis and then used assumption classic test and used hypothesis test including F-statistic test, t-statistical test and the determination of coefficients Adjusted  with a significance level of 5%.The results of the study are the independent variables simultaneously (F test) effect on stock price with a significance level of 0.000. While partially (t test) showed that  the variable Exchange Rate has negative and not significant effect on stock price. Trading Volume and DER variables has negative and significant effect on stock price. While ROA and Size has positive and significant effect on stock price. Adjusted  is 0.939 which means that the ability of the five independent variables can explain stock price amounted to 93,9%, while the rest is explained by other factors.
STUDI TENTANG BRAND PREFERENCE UNTUK MENINGKATKAN MINAT LOYALITAS PENGHARUM RUANGAN Dafiq, Muhammad Arief Athfal; Widiyanto, Ibnu
Diponegoro Journal of Management Volume 5, Nomor 1, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The purpose of this study to give empirical evidence whether Brand Image and Product Quality influence on Brand Preference and Loyalty Intention of Consumer.            The sample of this study are 400 people in Kudus that use Glade Fragrances. Method of analysis data use quantitative analysis with multiple linear regression analysis.            The results of this study shows that the Brand Image and Product Quality give positive effect on Brand Preference with the regression coefficient  Y1 = 0.405 X1 + 0.329 X2. While Brand Image, Product Quality and Brand Preference give positive effect on Loyalty Intention of Consumer with regression coefficient Y2 =  0,658 X1 + 0,083 X2 + 0,206 Y1.
PENGARUH CAR, FDR, NPF, DAN BOPO TERHADAP PROFITABILITAS (RETURN ON EQUITY) (Studi Empiris pada Bank Umum Syariah di Indonesia Periode Tahun 2009-2013) Aulia, Farrashita; Prasetiono, Prasetiono
Diponegoro Journal of Management Volume 5, Nomor 1, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The objectives of this research is to analyze the influence of Capital Adequacy Ratio (CAR), Financing to Deposit Ratio (FDR), Non Performing Financing (NPF), and Operational Efficiency Ratio (BOPO) to Return On Equity (ROE) as a proxy of Islamic’s Bank profitability in Indonesia during 2009-2013 periods. Sample population of this research are ten Islamic’s Banks selected using purposive sampling technique. The analysis technique is using multiple regression. This research uses secondary data from The Islamic Bank’s annual published financial reports during 2009-2013 periods. Meanwhile, the classical assumptions test used in this study are autocorrelation, normality, multicollinearity, and heteroscedasticity. The result of this research shows that CAR and BOPO had a negative and significantly influence on ROE. FDR had a negative influence on ROE, but it doesn’t significantly influence ROE. meanwhile, NPF has a positive and significant influence on ROE.
ANALISIS PENGARUH VARIABEL SPESIFIK BANK TERHADAP PROFITABILITAS PERBANKAN SYARIAH DI INDONESIA (Studi pada Bank Umum Syariah dan Unit Usaha Syariah di Indonesia Periode 2010-2013) Lindasari, Melati; Demi Pangestuti, Irene Rini
Diponegoro Journal of Management Volume 5, Nomor 1, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Competition among Islamic banks increasingly stringent directly or indirectly affect the achievement of the profitability of Islamic banks. In addition, the ability to generate profits become an important indicator to measure the ability of Islamic banks to compete in the long term. This study aims to obtain empirical evidence about the effect of the Capital Adequacy Ratio (CAR), Non Performing Financing (NPF), Operational Efficiency Ratio (OER), Financing to Deposits Ratio (FDR), Net Operating Margin (NOM) and Size to the Return On Assets (ROA) and to determine the variable that give the dominant influence on the profitability of Islamic banks. The populations used in this study were all Islamic Banks operating in Indonesia. The sample used in this study consists of 8 islamic commercial banks and 3 sharia business units in the Indonesian period 2010-2013. The data analyses employed the use of multiple linear regression which is previously performed classical assumption, such as normality test, multicollinearity test, autocorrelation test, and heteroskedastisitas test. Hypothesis testing by using the F test and T test.The results from this study indicates that CAR, REO and FDR has significant negative influences on ROA. NOM significant positive effect on ROA and NPF did not significant positive effect on ROA. Meanwhile, Size did not significant negative effect on ROA and the use of a dummy variable type did not significant negative effect on ROA. The amount of determination degree test (Adjusted R Square ) is equal to 0,714. This means the independent variables such as CAR, NPF, REO, FDR, NOM and Size have the impact on ROA of  71.4% . Meanwhile , the remaining 28.6% is explained by other variables outside the model of this study .
ANALISIS PENGARUH PERSEPSI HARGA, PROMOSI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MOTOR MATIC MIO (Studi pada Konsumen Motor Matic Mio di Yamaha Mataram Sakti Semarang) Situmorang, Gunanda; Santosa, Suryono Budi
Diponegoro Journal of Management Volume 5, Nomor 1, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The development of the motor industry is growing rapidly in Indonesia, where the demand of motorcycle is increasing every year. It also led the  competition between motorcycle manufacturer in Indonesia. One sector that is experiencing tough competition is  matic motorcycle, in this regard discuss Mio matic product. This study examines how perception influences the price, promotion and quality of product on purchasing decisions Mio motorcycle. The samples are people who have bought Mio matic motorcycle in Yamaha Mataram Sakti Semarang. The results showed that the factor of price and product quality has positive influence on purchase decisions. But the factor of promotion is not made a positive influence on the purchase decision.
ANALISIS PENGARUH INOVASI PRODUK DAN KEWIRAUSAHAAN TERHADAP STRATEGI PEMASARAN DALAM MEMBANGUN KINERJA PEMASARAN (Studi pada Pengrajin Kayu Jati di Blora) Kumalasari, Elviana Niken; Sugiarto, Yohanes
Diponegoro Journal of Management Volume 5, Nomor 1, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Micro, Small and Medium Enterprises (MSME) can help cultivate existing resources in each area. This has contributed greatly to local income and revenue of Indonesia, such as the small and medium industries in the city Blora. Blora is one of the districts that are in the province of Central Java, which has many MSME in the centers - centers of industry, one of the industrial centers that the public interest Blora is teak wood processing industry or the furniture. This study aimed to investigate the effect of the product innovation and entrepreneurial marketing strategy to build marketing performance.               The total sample of 82 respondents teak wood craft entrepreneurs in Blora. Data were obtained from questions by using a questionnaire consisting of closed and open questions. Respondents were analyzed with two-stage regression analysis tools SPSS (Statistical Package for Social Science).            Based on the analysis conducted shows that product innovation positive and significant impact on the performance of marketing, product innovation positive and significant impact on marketing strategies, entrepreneurial positive and significant impact on marketing strategies, entrepreneurial positive and significant impact on the performance of marketing, but marketing strategy had no significant effect the performance of marketing.
ANALISIS PENGARUH SALES GROWTH, REO, SIZE, TATO, DAN CURRENT RATIO TERHADAP ROA DAN ROA TERHADAP BETA AKUNTANSI (ACCOUNTING BETA) (Studi Kasus pada Perusahaan Manufaktur yang Terdaftar di BEI Periode 2010-2014) Nugraha, Pradifta Sulistya; Haryanto, A. Mulyo
Diponegoro Journal of Management Volume 5, Nomor 1, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to analyze the influence of Sales Growth, Operating Efficiency Ratio (REO), Firm Size (Size), Total Asset Turnover (TATO), and Current Ratio (CR) towards Return On Assets (ROA) and Return On Assets (ROA) towards Accounting Beta.            Sampling technique used in this paper is Purposive sampling with the criteria of Manufacturing Company that listed in Indonesia Stock Exchange (IDX) and period observation of 2010 to 2014, also the company has a complete financial statements data. The data used in this study is the annual report of the companies published by Indonesia Stock Exchange (IDX) with 38 samples of Manufacturing Company from a total of 200 Manufacturing Companies for 5 year long period of observation. The analysis used in this paper is multiple linear regression which tested by normality test, multicolinearity test, heteroscedasticity test, and autocorrelation test. The analysis used in this paper is multiple linear regression with t test partial effect analysis, F test simultaneous analysis with the significance level of 5% and coefficient determination test.            From the analysis, the first regression model showed that with the partial t test, Size, TATO, and Current Ratio has a positive significant effect on the company ROA for the period of 2010 to 2014 with the level of significance under 5%. Operation Efficiency Ratio (REO) partially has a negative significant effect on ROA. The Sales Growth variable, however showed that it has no significant effect on The Company's ROA. The simultaneous F test showed that Sales Growth, REO, Size, TATO and Current Ratio has a significant effect together for ROA with level of significance of 0,000. The second regression model showed that ROA has a positive significant effect on Accounting Beta with level of significance of 0,000 or under 5%.

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