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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
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Articles 14 Documents
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Search results for , issue "Volume 8, Nomor 4, Tahun 2019" : 14 Documents clear
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN ULANG PELANGGAN (Studi pada pelanggan mobile & electronics di situs online Bukalapak) Priambudi, Dicka; Idris, Idris
Diponegoro Journal of Management Volume 8, Nomor 4, Tahun 2019
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The development of the digital world that has expanded in various ways is no stranger to today's life, as well as in meeting everyday needs. The development of e-commerce business is a real proof of the seriousness of various parties in facing the progress of the era. Trade competition is getting tougher, which requires the right marketing strategy, in order to attract the purchasing power of the people. This study aims to analyze how the influence of customer satisfaction repurchase mobile & electronic customers on the Bukalapak site. The population in this study are users or Bukalapak online shop customers who are still active and have bought mobile & electronics products on the site. The results showed that web quality, and trust have a positive effect on customer satisfaction, and customer satisfaction, web quality, and trust have a positive effect on repurchase, but web quality has a major effect on influencing repurchases.
ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI PROFITABILITAS BANK UMUM SYARIAH (Studi Empiris pada Bank Umum Syariah di Indonesia pada Periode 2014Q1 – 2018Q4) Nur, Tegar Ochta; Widyarti, Endang Tri
Diponegoro Journal of Management Volume 8, Nomor 4, Tahun 2019
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The purpose of this study was to determine the effect of CAR, BOPO, NPF and FDR on the profitability of Islamic Commercial Bank in Indonesia.. Profitability is proxied by ROA.The sample in this study is Islamic commercial bank in Indonesia during the period 2013-2017. The number of samples were 11 banks taken by purposive sampling method. The analytical method of this study uses multiple linear regression with the SPSS 23 program which has previously passed the classic assumption test.The results of this study indicate that CAR has a positive and significant effect on ROA. BOPO has a negative and significant effect on ROA. NPF has a negative and significant effect on ROA. FDR has a positive and significant effect on ROA. While using size as a kontrol variable indicates that CAR has a positive and significant effect on ROA.
ANALISIS PENGARUH IKLAN DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN DENGAN CITRA MEREK SEBAGAI VARIABEL INTERVENING (Studi pada konsumen Sariayu di Semarang) Deatami, Nadia Maudita; Khasanah, Imroatul
Diponegoro Journal of Management Volume 8, Nomor 4, Tahun 2019
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The purpose of this study to analyze the effect of advertising and product design on purchasing decisions using brand image as an intervening variable. Using ad marketing and product design strategies, by looking at the condition of the cosmetics industry market in Indonesia which is increasing quite large, to the decline in sales spent by Sariayu cosmetics brands, as well as looking at sales data and Top Brand Index data in recent years.The population of the study was all consumers who had ever done to use Sariayu products. The samples in this study were 102 respondents. The method of collecting data through questionnaires directly with purposive sampling method. The provisions used are consumers who have purchased products more than once, at least 17 years old, and domiciled in Semarang. This research uses Structural Equation Modeling (SEM) analysis technique using AMOS 24.0 analysis tool.The result show that the effect of advertising has a positive and significant effect on brand image, product design has a positive and significant effect on purchasing decisions, the influence of advertising has a positive and significant effect on purchasing decisions, and product design has a positive effect and significant towards purchasing decisions.
PENGARUH GAYA KEPEMIMPINAN TRANSFORMASIONAL DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING (Studi pada karyawan Kantor Cabang Utama Bank Jateng) Wulandari, Tri; Ratnawati, Intan
Diponegoro Journal of Management Volume 8, Nomor 4, Tahun 2019
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to determine the effect of transformational leadership style variables and organizational culture on performance through job satisfaction as a mediator. This research was conducted at a banking company in the city of Semarang, namely the Main Branch of Bank Jateng. In this study using various data sources in the form of primary data and secondary data.This study uses census techniques, so that the entire population in this study were made respondents. The research questionnaire was distributed to 58 employees of the Main Branch of Bank Jateng. Data analysis techniques in this study is using the SmartPLS 3.2.8 application to determine the path coefficient and the direct or indirect influence of exogenous variables on endogenous variables.The results of this study indicate that the transformational leadership style has a positive and significant effect on the performance of employees and job satisfaction. Organizational culture has a positive and significant effect on employee performance and job satisfaction. In addition, it can be seen that the variable job satisfaction can mediate an indirect relationship between transformational leadership style on employee performance and organizational culture on employee performance.
ANALISIS PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP BRAND IMAGE DAN PERCEIVED QUALITY SERTA DAMPAKNYA PADA PURCHASE INTENTION (Studi pada Lipstik Sariayu Martha Tilaar di Kota Semarang) Demante, Karina; Dwiyanto, Bambang Munas
Diponegoro Journal of Management Volume 8, Nomor 4, Tahun 2019
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Survived more than 30 years in the Indonesian cosmetics market, but Sariayu Martha Tilaar's lipstick is now experiencing a shift in market position as evidenced by the decline in the Top Brand Index for three years in a row from 2016-2018. This study aims to analyze the effect of electronic word of mouth on brand image and perceived quality and its impact on purchase intention on Sariayu Martha Tilaar lipstick.Non-probability technique was used for sampling with purposive sampling. Data were collected from 148 respondents aged 19-35 who in Semarang and used internet as a source of information for cosmetic products. The analytical method used is the Structural Equation Model (SEM) using Maximum Likelihood technique, which is processed using AMOS version 24.0.The results showed that electronic word of mouth has positive and significant influence on brand image and perceived quality. Perceived quality has positive and significant influence on purchase intention while brand image does not influence purchase intention. Electronic word of mouth also has an indirect influence on purchase intention through perceived quality.
PENGARUH PENDAPATAN MASYARAKAT, PENETRASI GEOGRAFIS PERBANKAN, PENETRASI DEMOGRAFIS PERBANKAN, PENGGUNAAN REKENING KREDIT DAN PENGGUNAAN REKENING DPK BANK UMUM TERHADAP KREDIT UMKM DI INDONESIA PERIODE TAHUN 2013-2017 Dina, Anisa Puspa; Prasetiono, Prasetiono
Diponegoro Journal of Management Volume 8, Nomor 4, Tahun 2019
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study was conducted to examine the impact of Public Income, Geographic BranchPenetration (GBP), Demographic Branch Penetration (DBP), Credit Account per Capita(CAC), and Deposit Account per Capita (DAC) of commercial banks on Credit of MicroSmall Medium Enterprise.The sample used in this study are 33 Provinces in Indonesia in the period 2013-2017 usingpurposive sampling technique. The data examined uses the method of non-participantobservation by directly quoting financial, GRDP, banking, geographical, and demographicdata. The analysis used in this research is multiple linear regression consisting of theclassic assumption test, F test, t test, and hypothesis testing.The results of this study indicate that Income, Credit Account per Capita, and DepositAccount per Capita have a positive and significant effect on MSME credit, whileGeographical Banking penetration has a positive but not significant effect on MSMEcredit, and Banking Demographic Penetration has a significant negative effect on MSMEcredit
STUDI TENTANG MEDIA SOSIAL TERHADAP PENGEMBANGAN UKM MELALUI KEUNGGULAN BERSAING DAN IMPLEMENTASI MODEL A.I.D.A. pada UMKM pangan di Kota Semarang Nugroho, Wildan Aryo; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 8, Nomor 4, Tahun 2019
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The purpose of this study is to analyze analyze the effect of the marketing environment, innovation, and social media on the development of MSMEs with marketing strategies and competitive advantage as intervening variables and the effect of applying the AIDA model . The population in this study were Micro, Small and Medium Enterprises owners, where respondents were owners of Micro, Small and Medium Enterprises in the city of Semarang. The number of samples used was 150 respondents. The method of data collection is done through a questionnaire method. This study uses Structural Equation Modeling (SEM) analysis techniques using the AMOS 24 analysis tool.The results of this study indicate that the marketing environment has a positive and significant effect on marketing strategy, innovation has a positive and significant effect on marketing strategy and competitive advantage, social media has a positive and significant effect on competitive advantage, marketing strategy has a positive and significant effect on the development of MSMEs, and competitive advantage bar positive and significant impact on the development of MSMEs.
ANALISIS PENGARUH KUALITAS PRODUK DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING (Studi pada Pengguna Fladeo Ladies di Jakarta) Nababan, Jelita Safitri; Soesanto, Harry
Diponegoro Journal of Management Volume 8, Nomor 4, Tahun 2019
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Nowadays, the development of shoe industry has been very rapid and many shoes brands that have been offered both domestically and abroad, one of which is brand Fladeo. With the many choices offered, consumers are also increasingly critical in making purchasing decisions. In this case there are several factors that can influence consumer purchasing decisions such as product quality and word of mouth. The purpose of this research is to analyse the influence of product quality and word of mouth againts the purchasing decision of Fladeo and brand image as an intervening variable.The population in this research is female consumers in the city of Jakarta and there are 130 respondents as the sample research. Sampling in this research using non-probability sampling methods and purposive sampling techniques. This research using Structural Equation Modeling (SEM) analysis technique which is estimated with AMOS 22.0.The results of this research shows that product quality and word of mouth has a positive and significant effect againts brand image and purchasing decisions, then the brand image has a positive effect againts purchasing decisions.
PENGARUH ETOS KERJA ISLAM TERHADAP KINERJA KARYAWAN DENGAN KEADILAN ORGANISASIONAL DAN KOMITMEN ORGANISASIONAL SEBAGAI VARIABEL INTERVENING (Studi pada Perawat Tetap Rumah Sakit Islam Sultan Agung Semarang) Sari, Intan Permata; Nugraheni, Rini
Diponegoro Journal of Management Volume 8, Nomor 4, Tahun 2019
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The purpose of this study is to determine and analyze the influence of Islamic work ethic towards employee performance with organizational justice and organizational commitment as mediators. In this study, both primary and secondary data wereobtained. Secondary data were collected from various sources, such as journals, books and data obtained from the company, while primary data by usingquestionnaire.To measure the variables, it was used questionnaires distributed to 96 employees working in RSI Sultan Agung Semarang based on purposive sampling method. The techniquesof data analysis that used in this study is Partial Least Square using SmartPLS 3.2.8software to determine the path coefficient, the indirect influence ofexogenous variables on endogenous variables.Findings shows that, the Islamic work ethic has a positive and significant effect towards the organizational justice and organizational commitment. Organizational justice and organizational commitment also have a positive and significant effect on employee performance.In addition, it is shown that organizational justice and organizational commitment proved tomediate the relationship between Islamic work ethic toward employee performance. Among organizational justice and organizational commitment is the most powerful in mediating the relationship between the Islamic work ethic and employee performance, namely organizational commitment.
PENGARUH AMBIGUITY, MARKET RISK PREMIUM, MARKET TO BOOK, SIZE, DAN MOMENTUM TERHADAP RETURN SAHAM PADA PERUSAHAAN YANG TERDAFTAR DALAM INDEKS LQ45 PERIODE 2017-2018 Rizqiyana, Amaliya; Arfianto, Erman Denny
Diponegoro Journal of Management Volume 8, Nomor 4, Tahun 2019
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The main purpose of investing in the capital market is to obtain a return. To achieve maximum return, it is necessary to know the factors that can influence stock returns. Therefore, this study aimed to determine the effect of ambiguity, market risk premium, market to book, size, and momentum on stock returns.The sample used in this study was company data that listed on the Indonesia Stock Exchange LQ45 index during the period 2017-2018. The method of determining sample was using a purposive sampling method and obtained 34 companies listed in LQ45. The method of hypothesis testing using different test t-test and multiple linear regression analysis.The results of this study indicate that size and momentum have a positive and significant effect on stock returns. Ambiguity has a positive and not significant effect on stock returns. Also market risk premium and market to book have a negative and not significant effect on stock returns.

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