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Yuyun Isbanah
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G1 Building Floor 2 Journal Room Faculty of Economics Universitas Negeri Surabaya Campus Ketintang Surabaya 60231 G1 Building Floor 2 Journal Room Faculty of Economics Universitas Negeri Surabaya Campus Ketintang Surabaya 60231
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INDONESIA
Jurnal Ilmu Manajemen (JIM)
Published by Universitas Negeri Surabaya
ISSN : -     EISSN : 2549192X     DOI : DOI: http://dx.doi.org/10.26740/jim
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Ilmu Manajemen (JIM) bertujuan menyebarluaskan hasil penelitian dari pemikiran bidang Manajemen (Sumber Daya Manusia, Keuangan, dan Pemasaran) kepada para akademisi, praktisi, dan mahasiswa. Jurnal Ilmu Manajemen (JIM) mencakup studi ilmu manajemen yang terdiri dari: 1. Manajemen Pemasaran; 2. Manajemen Sumber Daya Manusia; 3. Manajemen keuangan; 4. Manajemen Strategis; dan 5. Kewirausahaan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 20 Documents
 1   2 
Search results for , issue "Vol. 13 No. 2 (2025)" : 20 Documents clear
Pengaruh Advertising dan Sales Promotion Terhadap Keputusan Menginap di Hotel POP! Diponegoro Surabaya Lintang, Dyayu Lintang Kinanti
Jurnal Ilmu Manajemen Vol. 13 No. 2 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v13n2.p530-539

Abstract

This study aims to explore the influence of advertising and sales promotion on consumers’ decisions to stay at budget hotels in Surabaya. Specifically, it seeks to assess whether these two marketing variables significantly affect consumer behavior, both independently and jointly, in the hospitality industry. The research also intends to offer empirical evidence regarding the effectiveness of promotional activities implemented by budget hotels. By doing so, it strives to deliver strategic insights for developing more personalized and impactful marketing communications. With the increasing use of digital platforms and social media, understanding how these channels shape consumer perceptions and decisions becomes essential particularly in a competitive and price-sensitive market. From an academic perspective, the findings are expected to enrich the literature on service marketing by examining consumer responses to advertising and promotions within the context of affordable lodging options. Practically, the study serves as a tool for hotel managers to understand their target audience better and to design data-informed promotional strategies that align with the evolving needs and expectations of value-conscious travelers. This dual emphasis on theoretical contribution and practical application, the study to offer meaningful input for both marketing scholarship and managerial practice in Indonesia’s tourism landscape.
PENGARUH KUALITAS PRODUK, BRAND IMAGE, DAN BRAND AMBASSADOR TERHADAP KEPUTUSAN PEMBELIAN DENGAN TRUST SEBAGAI VARIABEL MEDIASI: Studi Pada Pengguna Scarlett Whitening Body Lotion Rosalina Pepin Nudya; Andjarwati, Anik Lestari
Jurnal Ilmu Manajemen Vol. 13 No. 2 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v13n2.p482-496

Abstract

During the COVID-19 pandemic, various local cosmetic brands experienced significant growth. One of the local cosmetic brands in the body care category is Scarlett Whitening Body Lotion. The increase in sales of Scarlett Whitening products has been very extreme. It has entered the ranks of top brands and can compete with other skincare brands, but it has not yet completely dominated the market. This research aims to determine the influence of product quality, brand image, and brand ambassador on purchasing decisions, with trust serving as a mediating variable. This research type is quantitative research. Respondents in this research were consumers aged 20 to 40 years who had purchased and used Scarlett Whitening body lotion products within the last 3 months and were familiar with actor Song Joong Ki as the Scarlett Whitening brand ambassador. The non-probability sampling technique employed is judgmental sampling, with a sample size of 220. Data processing utilises the path analysis technique. This research reveals a positive and significant relationship between product quality, brand image, and brand ambassador on purchasing decisions, with trust serving as a mediating variable for Scarlett Whitening body lotion users. Companies should enhance product quality, strengthen brand image, and strategically leverage trusted brand ambassadors to build consumer trust and drive purchasing decisions in the competitive body care market.
Pengaruh transformational leadership terhadap psychological well-being melalui job satisfaction dan employee engagement pada karyawan di perusahaan manufaktur Putri, Amelia Arwidya; Nugrohoseno, Dwiarko
Jurnal Ilmu Manajemen Vol. 13 No. 2 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v13n2.p297-315

Abstract

This study aims to test and analyze the effect of transformational leadership on psychological well-being through job satisfaction and employee engagement on employees. The approach used in this study is quantitative. The sampling technique used saturated sampling with a total of 44 employees. The data in this study were analyzed using the Structural Equation Model Partial Least Square (SEM-PLS) with SmartPLS 4.1.0.6 software. The results of the study indicate that transformational leadership has a positive effect on psychological well-being, transformational leadership has a positive effect on employee engagement, employee engagement has a positive effect on psychological well-being, employee engagement mediates the relationship between transformational leadership and psychological well-being, transformational leadership has a positive effect on job satisfaction, job satisfaction does not have a positive effect on psychological well-being, job satisfaction does not mediate the relationship between transformational leadership and psychological well-being, employee engagement does not have a positive effect on job satisfaction, job satisfaction and employee engagement do not mediate the relationship between transformational leadership and psychological well-being. This research implies the need for company to increase focus on psychological well-being by strengthening transformational leadership and employee engagement.
Faktor-faktor yang mempengaruhi kebijakan utang pada perusahaan sektor transportation & logistics di BEI tahun 2019-2023 Yulianto, Naufal Alief; Hartono, Ulil
Jurnal Ilmu Manajemen Vol. 13 No. 2 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v13n2.p316-330

Abstract

This study aims to analyse the influence of asset structure, managerial ownership, institutional ownership, business risk, free cash flow, and non-debt tax shield on debt policy. The population in this study comprises 37 companies in the transportation and logistics sector listed on the IDX from 2019 to 2023, with a sample of 24 companies selected through purposive sampling. Panel data regression analysis was chosen as the data analysis technique in this study by utilising STATA 17 software. The test results show that asset structure has no effect on debt policy, managerial ownership has a negative effect on debt policy, institutional ownership has a negative effect on debt policy, business risk has a negative effect on debt policy, free cash flow has no effect on debt policy, and non-debt tax shield has a positive effect on debt policy. Therefore, companies can consider managerial ownership, institutional ownership, business risk, and non-debt tax shield because these variables can affect the level of debt that the company uses as a source of funding.
Pengaruh permusuhan konsumen terhadap niat boikot pada merek McDonald’s melalui kontrol perilaku yang dirasakan Kholisoh, Titik Dewi; Widyastuti
Jurnal Ilmu Manajemen Vol. 13 No. 2 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v13n2.p460-473

Abstract

This study investigates the effect of consumer animosity on boycott intention toward the McDonald’s brand, with perceived behavioral control as a mediating variable. Referencing McDonald’s official website, in 2023 the company set a global system sales growth target of 4–5% annually by 2027. However, in the second quarter, global sales declined by 1%, missing the expected 0.5% increase. Additionally, negative sentiment toward McDonald’s surged to 528 mentions, compared to 229 positive.The research used a sample of 220 respondents who had never previously boycotted McDonald’s, were aware of its political affiliations, and had been exposed to the BDS (Boikot, Divestment, Sanctions) Movement. Structural Equation Modeling (SEM) with Partial Least Squares (PLS) was employed using SmartPLS 3.29 software.Results show that consumer animosity has a significant positive effect on perceived behavioral control, which in turn positively influences boycott intention. Consumer animosity also directly influences the intention to boycott, with perceived behavioral control serving as a significant mediating factor.The managerial implication suggests that McDonald’s should adopt a proactive strategy to manage reputational risk stemming from political controversies. This includes enhanced employee training, meaningful consumer engagement, and the use of data-driven decision-making to safeguard brand trust and sustain long-term performance.
Pengaruh foreign debt, exchange rate, growth opportunity, firm size, liquidity, dan profitability terhadap hedging decision pada perusahaan sektor energi di BEI periode 2019-2023 Hardiyanti, Andhini Agustine; Hartono, Ulil
Jurnal Ilmu Manajemen Vol. 13 No. 2 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v13n2.p417-433

Abstract

Participation in international transactions inherently exposes companies to risks, particularly those arising from exchange rate fluctuations. Therefore, it is essential for companies to manage these risks through preventive measures such as hedging, which serves as a strategic tool to mitigate and minimize potential financial losses. This study aims to determine the effect of foreign debt, exchange rate, growth opportunity, firm size, liquidity, and profitability on hedging decisions in energy sector companies listed on the IDX from 2019 to 2023. The population of this study consists of 90 energy sector companies listed on the IDX. The sample used comprises 39 companies, selected through purposive sampling techniques. The data is processed using IBM SPSS 25 with logistic regression analysis technique. The results of this study indicate that foreign debt and firm size positively affect hedging decisions, while liquidity negatively affects hedging decisions. Whereas, exchange rate, growth opportunity, and profitability show no significant effect on hedging decisions. Given these findings, energy sector companies are advised to prioritize factors that significantly influence hedging decisions, particularly foreign debt, firm size, and liquidity. By incorporating these considerations into their financial strategies, companies can improve decision-making accuracy, safeguard cash flow, and enhance financial stability.
Pengaruh Work Life Balance Terhadap Organizational Citizenship Behavior Melalui Psychological Empowerment Sebagai Variabel Intervening Pada Karyawan di PT Aura BIna Sejahtera Kusuma Ambarsari, Linda; Rozaq, Khoirur
Jurnal Ilmu Manajemen Vol. 13 No. 2 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v13n2.p405-416

Abstract

This study aims to determine and analyze the effect of work-life balance on Organizational Citizenship Behavior through psychological empowerment as an intervening variable. This study is a causal study using a quantitative approach, with a population of 53 employees. The sampling technique used is a non-probability sampling technique, namely the saturated sample technique. The statistical analysis method in this study is Structural Equation Modeling (SEM) based on Partial Least Square (PLS) supported by SmartPLS 4.1 computer software. The results of this study indicate that there is a positive and significant influence of work-life balance on Organizational Citizenship Behavior, a positive and significant influence of work-life balance on psychological empowerment, a positive and significant influence of psychological empowerment on Organizational Citizenship Behavior, and psychological empowerment can mediate work-life balance on Organizational Citizenship Behavior. Companies that want to improve Organizational Citizenship Behavior need to pay more attention to work-life balance through psychological empowerment.
Pengaruh Capital Expenditure, Leverage, dan Firm Size Terhadap Kinerja Keuangan Evidence from Energy Sector in China Period 2021-2023 Arianti, Septi Ananda
Jurnal Ilmu Manajemen Vol. 13 No. 2 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v13n2.p434-446

Abstract

This study aims to examine the effect of capital expenditure, leverage, and firm size on corporate financial performance. A quantitative approach was used with secondary data sourced from companies in the energy sector in China listed on the Osiris website during the period 2021–2023. The sample consisted of 78 companies selected through purposive sampling. Data analysis was conducted using panel data regression with STATA version 17. The findings indicate that capital expenditure has a negative effect on financial performance. Leverage does not have an effect on financial performance. Firm size also does not have a significant effect on financial performance. Based on these results, companies are advised to manage and allocate capital expenditure and leverage carefully. Management's primary focus should not only be on growth in size but also on optimizing cost structure, leveraging technology, and fostering innovation that can enhance overall efficiency and profitability of the company.
Pengaruh sales growth, managerial agency cost, gender diversity, operating capacity, firm size dan likuiditas terhadap financial distress pada perusahaan sektor basic material periode 2019-2023 Della Azhara Yusuf
Jurnal Ilmu Manajemen Vol. 13 No. 2 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v13n2.p513-529

Abstract

The objective of this investigation is to determine the impact of financial distress on sales growth, managerial agency costs, gender diversity, operating capacity, firm size, and liquidity of companies in the basic materials sector listed on the Indonesia Stock Exchange during the 2019-2023 period.The Altman Z-score is employed to quantify financial distress.The companies in the basic materials sector that were listed on the Indonesia Stock Exchange during the 2019-2023 period comprise the population of this study.A purposive sampling technique was implemented to generate a research sample of 36 companies.The analytical instrument used is STATA 17, and the data analysis technique employed is panel data regression.The findings indicate that financial distress is positively influenced by liquidity and gender diversity, while sales growth, managerial agency costs, operational capacity, and firm size do not have a significant impact on financial distress.Consequently, it is anticipated that organisations in the fundamental material sector will effectively manage their existing assets and make informed decisions regarding debt.Furthermore, it is recommended that companies prioritise gender diversity in their board of directors to mitigate financial distress and improve management efficiency.
Influencer atau buzzer? analisis efektivitas konten tiktok terhadap brand awareness dan keputusan pembelian impulsif Livia Irene; Maliana Puspa Arum; Muhammad Eka Purbaya
Jurnal Ilmu Manajemen Vol. 13 No. 2 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v13n2.p540-549

Abstract

The development of digital marketing on the TikTok platform has encouraged brands to utilize influencers and buzzers as a promotional strategy that reaches a massive audience. This study aims to analyze the effect of the effectiveness of buzzer and influencer content on brand awareness and its impact on impulse purchases of The Originote products, with brand awareness as a mediating variable. This study uses a quantitative approach through a survey method of 185 female respondents in Central Java who actively use TikTok. Data were collected using a questionnaire and analyzed using Structural Equation Modeling techniques. The results showed that content from influencers and buzzers influenced brand awareness and impulse purchases. Brand awareness is proven to be a mediator in shaping impulse buying decisions. This research contributes to the understanding of content-based marketing strategies on social media and practical implications for companies in optimizing effective digital campaigns.

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