Article Per Year (5 Year)
p-Index From 2021 - 2026
4.078
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Manajemen (JIM) Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) Jurnal Studi Manajemen dan Bisnis JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Jurnal Manajemen Informatika dan Sistem Informasi Budimas : Jurnal Pengabdian Masyarakat Jurnal Manajemen Bisnis Asian Management and Business Review Telaah Bisnis Abdiformatika: Jurnal Pengabdian Masyarakat Informatika IJCOSIN : Indonesian Journal of Community Service and Innovation Safari : Jurnal Pengabdian Masyarakat Indonesia Journal of Management and Social Sciences Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia eProceedings of Management Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Manajemen Bisnis Era Digital Matrik: Jurnal Manajemen, Strategi Bisnis, Dan Kewirausahaan Jurnal Riset dan Inovasi Manajemen
Maliana Puspa Arum
Telkom Purwokerto
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

Published : 25 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 25 Documents
Search

 1   2   3 
Digital Marketing Transformation by Implementing SEO Concepts in MSMEs. Case Study: CV Asa Nusantara Resources Malang Diovianto Putra Rakhmadani; Maliana Puspa Arum
Manajemen Bisnis Vol. 12 No. 01 (2022): April
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v12i01.15875

Abstract

Marketing is an activity that spearheads a business, without a proper marketing strategy, a business will find it difficult to get good sales. In the industrial era 4.0, competition between businesses is getting tighter, this underlies the need for a digital marketing transformation to increase the level of competition with other business players. Digital Marketing is an effort to promote a brand using digital media that can reach consumers in a timely, personal, and relevant manner. This type of digital marketing includes many of the techniques and practices contained in the internet marketing category. MSME players certainly want to develop their business following industry 4.0 trends, especially in the marketing sector. The marketing digitalization movement replaced the activities they had been doing such as marketing through billboards, banners, and word of mouth promotion. This will begin to erode along with the widespread use of technology as a marketing medium. In addition, with the high level of competition, it is necessary to carry out digital marketing transformation efforts for MSMEs to increase competitiveness, brand awareness and marketing strategies. This study uses a website development method with SEO (Search Engine Optimization) techniques and produces a store website that can be used to display MSME business profiles and shop searches that are indexed on google search with SEO techniques so as to produce a digital marketing model that works better than conventional marketing.
Optimisasi Kata Kunci SEO Untuk Peningkatan Pemasaran Digital Denny Purnomo; Diovianto Putra Rakhmadani; Manda Rahmat Husein Lubis; Maliana Puspa Arum; Muhammad Eka Purbaya
Jurnal Studi Manajemen dan Bisnis Vol 9, No 1 (2022): Juni
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v9i1.15233

Abstract

Para pelaku bisnis mulai gencar melakukan pemasaran digital dengan harapan untuk memenangi kompetisi bisnis di era society 5.0 ini, pemanfaatan website untuk bisnis merupakan sebuah solusi yang harus mulai dilakukan agar dapat meningkatkan fungsi digitalisasi dari suatu bisnis, tak terkecuali di bidang pemasaran. Pemasaran digital merupakan usaha untuk mempromsikan sebuah merek dengan menggunakan media digital yang dapat menjangkau konsumen secara tepat waktu, pribadi, dan relevan. Rental Mobil Arbitrans merupakan sebuah bisnis persewaan mobil dan motor yang mulai melakukan pemasaran digital melalui website dengan menerapkan pendekatan Search Engine Optimization(SEO). Penelitian ini menggunakan metode pengembangan website denganmenerapkan teknik SEO dan menghasilkan sebuah website bisnis yang dapat digunakan untuk menampilkan profil usaha bisnis dan pencarian bisnis yang terindeks di mesin pencarian Google, sehingga dapat menghasilkan sebuah model pemasaran digital yang bekerja lebih baik daripada pemasaran secara konvensional.
PERAN E -SERVICE QUALITY DAN POSITIVE E_WOM DALAM MENGUKUR INTENTION TO USE PADA APLIKASI SHOPEE FOOD Denny Purnomo; Manda Rahmat Husein Lubis; Diovianto Putra Rakhmadani; Maliana Puspa Arum; Luthfi Zian Nasifah
Jurnal Manajemen Informatika dan Sistem Informasi Vol. 6 No. 1 (2023): MISI Januari 2023
Publisher : LPPM STMIK Lombok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36595/misi.v6i1.670

Abstract

Tingginya konsumsi masyarakat terhadap layanan online food delivery menciptakan persaingan yang ketat antar penyedia layanan aplikasi. Hasil survey menemukan bahwa terjadi peningkatan penggunaan layanan online food delivery sebesar 20% pada era pandemi Covid-19. Ketatnya persaingan tersebut menuntut layanan online food delivery memberikan kualitas pelayanan yang terbaik. Penelitian ini bertujuan untuk mengetahui pengaruh e-service quality dan positive e-WOM terhadap intention to use aplikasi online food delivery di Kabupaten Banyumas. Penelitian ini dilakukan dengan menggunakan metode Structural Equation Modeling-Partial Least Squares (SEM-PLS). Teknik yang digunakan dalam pengambilan sampel menggunakan metode purpossive sampling yang melibatkan 100 orang responden dengan kriteria usia minimal 17 tahun, berdomisili di wilayah Banyumas, serta telah menjadi pengguna aplikasi online food delivery minimal 1 bulan. Pengambilan data menggunakan kuesioner dengan skala likert 1 sampai 5 yang didistribusikan melalui Google Form.. Hasil penelitian menunjukkan bahwa variabel e-service quality berpengaruh positif signifikan terhadap positive e-WOM dan variabel positive e-WOM berpengaruh positif signifikan terhadap intention to use. Sehingga, untuk meningkatkan intention to use pada aplikasi online food deliivery di Kabupaten Banyumas dapat melalui peningkatan e-service quality dan positive e-WOM.
Implementation of n-gram Methodology to Analyze Sentiment Reviews for Indonesian Chips Purchases in Shopee E-Marketplace Muhammad Eka Purbaya; Diovianto Putra Rakhmadani; Maliana Puspa Arum; Luthfi Zian Nasifah
Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) Vol 7 No 3 (2023): Juni 2023
Publisher : Ikatan Ahli Informatika Indonesia (IAII)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29207/resti.v7i3.4726

Abstract

Chips are a well-known product among Small and Medium Enterprises (SMEs). In order to enhance the quality of chips as an SME product, sentiment analysis is a crucial step. In this research, sentiment analysis of chip purchases on the Shopee E-marketplace was conducted using the Natural Language Processing (NLP) method, utilizing the N-Gram Model and Term Frequent-Inverse Document Frequency (TF-IDF) as feature extraction techniques, and the Support Vector Machine (SVM) algorithm for sentiment classification. The objective of this research is to identify the most suitable feature extraction model and optimal SVM kernel type from the options of Linear, Polynomial degree, Gaussian RBF, and Sigmoid kernels. Results from the experiments indicate that the TF-IDF and unigram feature extraction techniques offer the best performance for SVM classification when utilizing the Linear kernel. By labeling the dataset, it was observed that using a lexicon-based approach for sentiment classification resulted in 84.31% of the total reviews being positive. The words "price", "cheap" and "quality" in unigram have the highest weights above 0.040. In the unigram model, linear kernel accuracy and precision performance values are 88.4% and 87.3%. At the same time, the recall performance values is 88.4%. The results of the F1-Score assessment matrix from Unigram were 86.9%, Bigram was 78.5% and Trigram was 77.4%. Ultimately, the unigram model combined with a linear kernel in the SVM algorithm demonstrates strong potential for application in the development of various systems focused on detecting user reviews in the Indonesian language on the Shopee E-Marketplace.
Pelatihan Dan Sosialisasi Tiktok Shop Sebagai Strategi Digital Marketing Untuk Optimalisasi UMKM Menuju Digitalisasi maliana puspa arum; Chusnul Maulidina Hidayat
Indonesian Journal of Community Service and Innovation (IJCOSIN) Vol 3 No 2 (2023): Juli 2023
Publisher : LPPM IT Telkom Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20895/ijcosin.v3i2.1099

Abstract

Desa Cipaku merupakan salah satu desa di kecamatan Mrebet, kabupaten Purbalingga yang sebagian besar warganya bergerak pada pengelolaan UMKM. Menurut perangkat desa di Desa Cipaku, jumlah UMKM di desa tersebut sudah banyak, namun pelaku UMKM masih melakukan pemasaran secara tradisional seperti Word of Mouth (WoM) dan promosi menggunakan aplikasi WhatsApp. Selama ini, pelaku UMKM masih merasa kesulitan dalam penggunaan media pemasaran digital sehingga belum banyak yang menggunakannya. Berdasarkan permasalahan tersebut maka dilakukan sosialisasi dan pelatihan digital marketing khususnya TikTok. Pemilihan media pemasaran menggunakan TikTok dikarenakan platform tersebut sedang banyak digunakan masyarakat umum dan memiliki TikTok Shop yang merupakan fitur social commerce dengan tujuan agar pelaku UMKM yang menggunakan aplikasi tersebut dapat mempromosikan dan menjual produk. Tujuan dilaksanakannya kegiatan Pengabdian kepada Masyarakat ini adalah untuk optimalisasi kegiatan pemasaran bagi UMKM secara digital agar produk UMKM di desa Cipaku dapat mencakup lingkup yang lebih luas. Kegiatan Pengabdian kepada Masyarakat di desa Cipaku dilaksanakan dengan menyelenggarakan sosialisasi dan pelatihan untuk seluruh pelaku UMKM. Berdasarkan kegiatan yang telah dilakukan, pelaku UMKM yang belum memiliki akun TikTok Shop dapat terbantu mengelola produk yang dihasilkan pada platform tersebut dan memahami cara memasarkannya. Hasil dari adanya Sosialisasi dan Pelatihan ini adalah peningkatan kemampuan dari pelaku UMKM dalam memanfaatkan platform TikTok Shop dan juga meningkatkan penjualan barang yang diproduksi oleh UMKM tersebut.
Customer Shopping Behavior on E-Commerce Effectiveness Using the Information System Success Theory Approach Maliana Puspa Arum; Lina Fatimah Lishobrina; Muhammad Eka Purbaya; Tsabitatul Iffah; Olivia Cristianti
Telaah Bisnis Vol 24, No 2 (2023): December 2023
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/tb.v24i2.439

Abstract

In addressing the purpose of this research, it seeks to unravel the intricacies of payment systems in e-commerce, particularly focusing on the challenges posed by the indirect nature of transactions. The design and methodology of the study involve a comprehensive examination of customer perceptions and concerns, emphasising payment security and privacy in the digital landscape. This investigation stems from recognising that security is a linchpin for the successful development of Internet-based payment systems. Within the discourse of e-commerce, customer apprehensions regarding the security of their payment and financial information, encompassing details like credit card transaction numbers, are prevalent. As the e-commerce market in Indonesia experiences rapid growth, exemplified by the leadership of Tokopedia, the competition among companies and organisations intensifies. The endeavour to satisfy customers becomes a formidable challenge for many, underscoring the need for nuanced insights into the factors influencing customer satisfaction. Adopting the Information System Success Theory as a theoretical framework, this study posits that customer concerns about the payment system significantly impact the perceived quality of service. In this context, quality serves as a yardstick for measuring effectiveness by delving into the intricate layers of customer satisfaction. The research employs Structural Equation Modelling (SEM) as the chosen methodology, engaging with the perspectives of 100 respondents to derive meaningful conclusions. Despite its contributions, the study acknowledges its limitations, including the inherent subjectivity in customer perceptions. Nevertheless, the implications drawn from this research carry significance for the ongoing refinement and enhancement of e-commerce payment systems, providing valuable insights for practitioners, researchers, and policymakers navigating the dynamic intersection of technology and consumer satisfaction in the digital age.
Perkembangan FinTech Terhadap Crowdfunding dan Blockchain di Indonesia Oky Wida Syahputra; Shasi Naila Zahra Kamila; Sahwan Sakha Salladin; Maliana Puspa Arum
Jurnal Manajemen Bisnis Era Digital Vol. 1 No. 3 (2024): Agustus : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v1i3.280

Abstract

Fintech is recognized as a crucial innovation in the financial industry and is growing rapidly in Indonesia, driven by the sharing economy, regulations, and information technology. Financial technology transforms the way financial services are accessed and managed, providing efficient solutions. Crowdfunding plays a vital role in supporting initiatives with online contributions. Blockchain, a distributed ledger technology, offers high security and transparency. This research employs a descriptive-analytical approach to investigate fintech development in Indonesia, highlighting growth, innovation, and blockchain implementation. From this research, the authors conclude that the development of Fintech in Indonesia, particularly in Crowdfunding and Blockchain, has a positive impact on the accessibility of financial services, investment innovation, and the prevention of accounting fraud, forming a solid foundation for sustainable growth in the modern financial ecosystem.
UPAYA MENINGKATKAN PENGELOLAAN SAMPAH BERKELANJUTAN DENGAN PENERAPAN CIRCULAR ECONOMY SYSTEM Arum, Maliana Puspa; Hidayat, Chusnul Maulidina; Paradise, Paradise; Munthe, Adrian Wismar
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 6, No 3 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v6i3.15138

Abstract

Permasalahan sampah telah menjadi salah satu faktor utama penyebab kerusakan lingkungan di Indonesia, khususnya di daerah dengan populasi padat seperti Pulau Jawa. Upaya penanganan sampah di Banyumas telah dilakukan melalui peningkatan kapasitas Tempat Pembuangan Akhir (TPA) dan program pengolahan sampah berbasis masyarakat. Salah satu contoh program pengelolaan sampah yang berhasil adalah KSM BRAYAN di Desa Tanjung, Purwokerto Selatan. KSM BRAYAN mengelola sampah organik dengan metode biokonversi menggunakan maggot (larva Black Soldier Fly) untuk mengurai sampah organik dan menghasilkan pakan ternak. Program ini diharapkan dapat meningkatkan pendapatan masyarakat lokal dan menciptakan sistem ekonomi sirkular. Kegiatan pengabdian ini dilakukan dengan Workshop Awareness Pengelolaan Sampah Organik untuk Masyarakat kelurahan Desa Tanjung dan disertai dengan pembagian tempat sampah organik dan anorganik untuk warga. Dalam kegiatan yang dilakukan, penulis melakukan wawancara terlebih dahulu kepada pengurus KSM dan menganalisis permasalahan yang terjadi di kelurahan Tanjung.
UPAYA MENINGKATKAN PENGELOLAAN SAMPAH BERKELANJUTAN DENGAN PENERAPAN CIRCULAR ECONOMY SYSTEM Arum, Maliana Puspa; Hidayat, Chusnul Maulidina; Paradise, Paradise; Munthe, Adrian Wismar
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 6 No. 3 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Permasalahan sampah telah menjadi salah satu faktor utama penyebab kerusakan lingkungan di Indonesia, khususnya di daerah dengan populasi padat seperti Pulau Jawa. Upaya penanganan sampah di Banyumas telah dilakukan melalui peningkatan kapasitas Tempat Pembuangan Akhir (TPA) dan program pengolahan sampah berbasis masyarakat. Salah satu contoh program pengelolaan sampah yang berhasil adalah KSM BRAYAN di Desa Tanjung, Purwokerto Selatan. KSM BRAYAN mengelola sampah organik dengan metode biokonversi menggunakan maggot (larva Black Soldier Fly) untuk mengurai sampah organik dan menghasilkan pakan ternak. Program ini diharapkan dapat meningkatkan pendapatan masyarakat lokal dan menciptakan sistem ekonomi sirkular. Kegiatan pengabdian ini dilakukan dengan Workshop Awareness Pengelolaan Sampah Organik untuk Masyarakat kelurahan Desa Tanjung dan disertai dengan pembagian tempat sampah organik dan anorganik untuk warga. Dalam kegiatan yang dilakukan, penulis melakukan wawancara terlebih dahulu kepada pengurus KSM dan menganalisis permasalahan yang terjadi di kelurahan Tanjung.
Perlindungan Konsumen Dalam Perkembangan Financial Technology Di Indonesia Chusnul Maulidina Hidayat; Irwan Susanto; Maliana Puspa Arum; Selin Lestari Br Karo; Ahmad Fahreza
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 1 No. 3 (2023): Juli: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v1i3.228

Abstract

The rapid technological developments also have an impact on the financial industry in Indonesia. Financial service providers issue a variety of products to support their business activities and also to serve consumers who use their product services. One of the products they offer to consumers is Fintech. The Fintech innovations offered include Peer to Peer Lending (P2PL), crowdfunding, Payment Gateways, and risk and investment management. From these technological developments, new challenges arise for financial service supervisors and the government to monitor these practices in order to create an environment that is not detrimental between financial service providers and consumers. This study aims to explore the role of existing legal regulations in Indonesia in dealing with technological developments in the financial sector. The research was conducted by means of descriptive analysis and collecting review literature studies to compare and analyze consumer protection in the development of Fintech. The results of this study indicate the need for supervision by financial supervisory institutions in practice to oversee the activities carried out by financial service providers in offering their products to consumers, so that there are no violations that can harm consumers.
Co-Authors Ahmad Fahreza Azzahra Fathiyah, Salwa Budi Setyanta, Budi Chusnul Hidayat Chusnul Maulidina Hidayat Denny Purnomo Diovianto Putra Rakhmadani Fauzi, Rizal Ula Ananta Graciela Putri Wengkau Iffah, Tsabitatul Irwan Susanto Kadi, Dian Citaningtyas Ari Lestari Br Karo, Selin Lina Fatimah Lishobrina Livia Irene Livia Irene Widianty Lubis, Rachel Luthfi Zian Nasifah Luthfi Zian Nasifah Malina, Mayang Hema Manda Rahmat Husein Lubis Manda Rahmat Husein Lubis Margarena, Agung Novianto Muhammad Afrizal Amrustian Muhammad Eka Purbaya Munthe, Adrian Wismar Oky Wida Syahputra Olivia Cristianti Paradise, Paradise Sahwan Sakha Salladin Selin Lestari Br Karo Shasi Naila Zahra Kamila Suryaningtiyas, Yosita Dwiani Tsabitatul Iffah Tutania, Nadia Yanyan Ramdhani, Ade