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Sari Wijayanti
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Gedung G Universitas Muria Kudus Jl.Lingkar Utara, Kayuapu Kulon, Gondangmanis, Kec.Bae, Kab.Kudus, Jawa Tengah
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MEJ
Published by Universitas Muria Kudus
ISSN : -     EISSN : 31642497     DOI : -
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The Management and Entrepreneurship Journal is published biannually, in March and September. Every manuscript submitted to this journal undergoes a selection process and peer review to ensure the quality and scientific integrity of the publication. Through its scheduled and continuous publication, this journal aims to become a credible scientific medium and make a significant contribution to the development of management and entrepreneurship scholarship. MEJ areas of interest include but are not restricted to: 1. Strategic Management 2. Human Resource Management 3. Financial Management 4. Marketing Management 5. Operations and Supply Chain Management 6. Entrepreneurship and MSME Development 7. Business Innovation and Business Models 8. Digital Entrepreneurship and E-commerce 9. Social Entrepreneurship 10. Culture- and Local Wisdom-Based Entrepreneurship 11. Digital Entrepreneurship in Tourism and Hospitality 12. Interdisciplinary and Methodological Studies in Related Fields
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Articles 11 Documents
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SEE, SWIPE, AND SPEND: THE DYNAMICS OF UNIVERSITY STUDENTS IMPULSIVE BUYING IN DIGITAL ERA: Impulse Buying, FOMO, Social Media Influencers, Peer Influence, Self-Control, E-commerce. Aninda Apriliana; Dewi Sri Lestari; Aqillah Jihan Naflah; Atina R Risqiyana; Alvina Damayanti; Maulana Fajar Hanafi
Management and Entrepreneurship Journal (MEJ) Vol. 1 No. 2 (2026): September
Publisher : Universitas Muria Kudus

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Abstract

ABSTRACT (ENGLISH ABSTRACT) Impulsive buying, in particular, has been impacted by the growth of e-commerce in Indonesia, primarily through sites like Shopee and TikTok Shop. The impact of peer influence, self-control, social media influencers, and FOMO (fear of missing out) on impulsive buying behavior is examined in this study. One hundred thirty-one students in Central Java provided primary data for a quantitative study using the Partial Least Squares Structural Equation Modeling (SEM-PLS) approach. Most respondents were female (66%), and 85% were first-semester students. A questionnaire with a Likert scale ranging from 1 to 5 was used to gather data, and SMART PLS 3 was used for analysis. The research model explained 43.8% of the variation in impulsive buying (Adjusted R2 = 0.438). The goodness-of-fit test confirmed the model's validity (Q2 = 0.210). These results support the idea that while self-control is a moderating component, external influences (such as peer pressure, FOMO, and SMI) act as catalysts for impulsive buying. Implications imply that digital literacy education and self-control training are required to reduce the financial hazards connected with impulsive buying, especially among the younger generation.

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