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Intan Timur
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Jl. Raya Baruga Antang, Kec. Manggala, Kampus Universitas Pejuang Republik Indonesia, Makassar
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Kaizen: Economic, Management, Accounting, and Entrepreneurship Studies
Published by Universitas Pejuang Republik Indonesia
ISSN : -     EISSN : 29646073     DOI : -
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Kaizen is a scientific platform published twice a year in June and December and managed and published by the Faculty of Economics and Business of the Pejuang Republic of Indonesia University, with a focus on publications in the fields of Economics and Finance.
Arjuna Subject : -
Articles 54 Documents
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ANALISIS FAKTOR EKONOMI DAN EPIDEMIOLOGI TERHADAP PRODUKTIVITAS PELAKU USAHA DI KOTA MAKASSAR: Analysis of Economic and Epidemiological Factors on Business Actor Productivity in Makassar City Muhammad Badar; Hajrah; ahmad Gazali Thahir; Hendrayani
KAIZEN : Kajian Ekonomi, Manajemen, Akuntansi, dan Kewirausahaan Vol. 5 No. 1 (2026): Kaizen : Kajian Ekonomi, Manajemen, Akuntansi, dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis

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Abstract

This study aims to develop an integrative model for analyzing the influence of business economic conditions, occupational health risks, and health behavior on the productivity of SMEs in Makassar City. The study uses a quantitative approach with an analytical cross-sectional design and Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis. For the preparation of a complete sample article, data from 300 respondents were used. The results indicate that business economic conditions have a positive effect on productivity (β=0.347; p<0.001), occupational health risks have a negative effect (β=-0.281; p<0.001), and health behavior has a positive effect (β=0.294; p<0.001). The model explains 56.1% of the variation in SME productivity (R²=0.561) and has adequate predictive relevance (Q²=0.327). Conceptually, these results suggest that SME productivity needs to be understood as the outcome of the interaction between business economic capacity and the health capacity of business actors.
Pengaruh Citra, Kualitas Layanan, dan Saluran Distribusi terhadap Kepuasan Pembaca (Studi di Badan Arsip dan Perpustakaan Surabaya): The Influence of Image, Service Quality, and Distribution Channels on Reader Satisfaction (A Study at the Surabaya Archives and Library Agency) Muhammad Zainuddin; A Nur Hikmawaty Yusma
KAIZEN : Kajian Ekonomi, Manajemen, Akuntansi, dan Kewirausahaan Vol. 5 No. 1 (2026): Kaizen : Kajian Ekonomi, Manajemen, Akuntansi, dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis

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Abstract

This study was conducted aimed to determine and analyze the effect on the image of the reader's satisfaction, service quality to satisfaction of the reader, and the distribution channel to the satisfaction of the reader. In this study, the research population refers to all readers (visitors) at the National Archives and Library Agency Surabaya who has had a Membership Card (MC) during the years 2024 to 2025 amounted to 613,699 readers. Specified number of samples in this study was 348 respondents. The sampling technique used in this study is cluster sampling (sampling area). Results of this study indicate that the image significantly influence the reader's satisfaction; service quality significantly influence the reader's satisfaction; and distribution channels significantly influence the reader's satisfaction. Value standardized coefficients obtained, it can be seen that the image variable (X1) of 0.160; variable quality of service (X2) of 0.318; and variable distribution channel (X3) of 0.244. Of the three independent variables can be seen that the variables of service quality has the greatest value that is equal to 0.318; thus it can be concluded that service quality has a dominant influence on the satisfaction of the reader at the Surabaya City Public Library than the other independent variables. Archives and Library Agency Surabaya must further conduct of the promotion of innovation and creation/publication of the more interesting the reader, in order to remain a loyal reader (loyal).
Efektifitas Penggunaan Qris Sebagai Alat Transaksi Digital Di Kalangan Mahasiswa Program Studi Teknik Produksi Migas Pem Akamigas Cepu Kabupaten Blora: The Effectiveness of QRIS Usage as a Digital Transaction Tool Among Students of the Oil and Gas Production Engineering Study Program at Pem Akamigas Cepu, Blora Regency Ari Sudarsono; A. Nur Hikmawaty Yusma
KAIZEN : Kajian Ekonomi, Manajemen, Akuntansi, dan Kewirausahaan Vol. 5 No. 1 (2026): Kaizen : Kajian Ekonomi, Manajemen, Akuntansi, dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis

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Abstract

The development of financial technology in Indonesia has brought significant changes to transaction behavior, including among university students. One of the major innovations in digital payment systems is the Quick Response Code Indonesian Standard (QRIS), developed by Bank Indonesia to integrate various QR code-based payment methods. This study aims to analyze the effectiveness of QRIS as a digital transaction tool among students of the Oil and Gas Production Engineering Study Program at PEM Akamigas Cepu, Blora Regency. This study employed a quantitative approach using a survey method involving students who use QRIS. The effectiveness of QRIS was assessed based on four aspects: ease of use, transaction security, payment processing speed, and system reliability. The results indicate that the effectiveness of QRIS across these four aspects is categorized as high. This finding is consistent with the studies conducted by Aryawati et al. (2022) and Kurniawati et al. (2022), which found that user satisfaction and positive perceptions of QRIS are influenced by its practicality and efficiency. Furthermore, Berliana et al. (2022) found that effectiveness, trust, and ease of use simultaneously have a significant effect on users' intention to use QRIS. Therefore, QRIS has proven to be an effective digital transaction tool for university students and contributes to supporting digital transformation in higher education.
Pengaruh Literasi Keuangan dan Strategi Pemasaran Digital terhadap Pertumbuhan Usaha Mikro di Kota Makassar: The Impact of Financial Literacy and Digital Marketing Strategies on the Growth of Micro Enterprises in Makassar Meutia Fadilah Mustika; Syahrul Aqil Galib; Muhammad Badar
KAIZEN : Kajian Ekonomi, Manajemen, Akuntansi, dan Kewirausahaan Vol. 5 No. 1 (2026): Kaizen : Kajian Ekonomi, Manajemen, Akuntansi, dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis

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Abstract

This article presents a quantitative research design and a worked example of reporting the association of financial literacy and digital marketing strategy with microenterprise growth in Makassar City. Financial literacy is an eight-item knowledge score (0–100), digital marketing strategy is the mean of six practice items (1–5), and growth is the annual percentage change in turnover. Multiple linear regression on the simulated data produces a financial literacy coefficient of 0.169 (p < .001), a digital marketing coefficient of 4.847 (p < .001), R² = .410, and F(2, 297) = 103.08. In this illustrative model, a ten-point difference in financial knowledge corresponds to 1.69 percentage points of turnover growth; a one-point difference in marketing practices corresponds to 4.85 percentage points, holding the other predictor constant. These synthetic findings demonstrate an accounting and management research design, but they do not establish an empirical relationship for businesses in Makassar. The article specifies procedures for a real survey, measurement checks, and limits on causal interpretation.

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