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Zulkifli Nurul Haqq
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Department of Management Faculty of Economics University of Muhammadiyah Semarang Kedungmundu Raya Street No. 18, Tembalang, Semarang, Central Java, Indonesia
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Value Added : Majalah Ekonomi dan Bisnis
Published by Universitas Muhammadiyah Semarang
ISSN : 16933435     EISSN : 25804863     DOI : 10.2671/vameb.v17i1.6936
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Value Added: Majalah Ekonomi dan Bisnis strives to publish scientific research articles reporting empirical results as well as conceptual ideas in the field of management, such as strategic management, marketing management, human resources management, technology management, finance management, supply chain management, organizational behavior, and entrepreneurship, using both quantitative and qualitative approaches, or mixed method.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 4 Documents
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Search results for , issue "Vol 8, No 2 (2012): Value Added : Majalah Ekonomi dan Bisnis" : 4 Documents clear
THEORIES AND SUCCESS STORIES OF ADVERTISING AND PUBLIC RELATIONS Setia Budhi Wilardjo
Value Added : Majalah Ekonomi dan Bisnis Vol 8, No 2 (2012): Value Added : Majalah Ekonomi dan Bisnis
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (457.006 KB) | DOI: 10.26714/vameb.v8i2.714

Abstract

Now that we are looked at overall integrated marketing communication planning, we dig more deeply into the specific marketing communications tools. In this article, we explore advertising and public relations. Advertising involves communicating the company’s or brand’s value proposition by using paid media to inform, persuade, and remind consumers. Public relations involves building good relations with various company publics – from consumers and the general public to the media, investor, donor, and government publics. As with all the promotion mix tools, advertising and public relations must be blended into the overall integrated marketing communications program. Keywords: integrating communication planning, advertising, public relations
PENINGKATAN KINERJA SUMBER DAYA MANUSIA MELALUI MOTIVASI, DISIPLIN, LINGKUNGAN KERJA, DAN KOMITMEN Agung Prihantoro
Value Added : Majalah Ekonomi dan Bisnis Vol 8, No 2 (2012): Value Added : Majalah Ekonomi dan Bisnis
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (539.344 KB) | DOI: 10.26714/vameb.v8i2.719

Abstract

This study aims to analyze the performance of teachers MTs and MA Salafiyah, Kajen, Margoyoso, Pati. This study uses the variables of motivation, discipline, and work environment to analyze the influence ot the teachers performance. In addition, this study also used a commitment as intervening variables to analyze the influence of teachers level of commitment to school. The population in this study were all teachers MTs and MA Salafiyah, Kajen, Margoyoso, Pati. This population totaled 110 teachers of 52 teachers MTs Salafiyah and 57 teachers MA Salafiyah. This study used cencus method is to give the questionnaire to the entire population of 110 teachers. Data was collected using a questionnaire method is by providing a list of questions or questionnaire directly to the respondensts. Techniques of data analyze in this study using SEM analysis (Structural Equation Model) which is operated through a pogram SMARTPLS. The results showed that the variables of motivation, discipline, and work environments have a significant positive effect on commitment. Variables motivation, discipline, commitment, and the work environment showed significant positive results on the performance of human resources. Key words :  Human Resources Performance, Commitment, Work Environment, Discipline, Motivation
VISIONARY LEADERSHIP: GAYA KEPEMlMPINAN UNTUK ORGANISASI MASA DEPAN Triyono ,-
Value Added : Majalah Ekonomi dan Bisnis Vol 8, No 2 (2012): Value Added : Majalah Ekonomi dan Bisnis
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (401.684 KB) | DOI: 10.26714/vameb.v8i2.715

Abstract

Lingkungan Bisnis Masa Depan adalah lingkungan yang penuh ketidakpastian: Hal ini menyebabkan tingkat ketidakpastian dan ketidak-efektifan rencana strategis perusahaan meningkat. Dalam kaitan inilah visionary leadership diperlukan guna mengendalikan perusahaan di tengah-tengah gejolak lingkungan bisnis yang tak pasti. Kata kunci : Visionary, Kepemimpinan, Organisasi Masa Depan
CORPORATE SOCIAL RESPONSIBILITY : DIMENSI DAN PERSPEKTIF DALAM PENELITIAN-PENELITIAN EMPIRIS R. Ery Wibowo Agung Santosa
Value Added : Majalah Ekonomi dan Bisnis Vol 8, No 2 (2012): Value Added : Majalah Ekonomi dan Bisnis
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (464.998 KB) | DOI: 10.26714/vameb.v8i2.718

Abstract

This paper is a literature study that collects evidence of empirical research on CSR program.  Studies on the dimensions of the CSR this opens a new understanding of the breadth of the horizon CSR which include dimensions of environmental, social, stakeholder, economic, and vouluntir. But interesting that empirical studies specifically with accounting background science proves that all these dimensions ultimately lead to a motive or conduct economic dimension Keywords : Corporate Social Resposibility (CSR), Economic Dimension

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