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INDONESIA
Kajian Ilmiah Mahasiswa Manajemen
Published by Universitas Katolik Widya Mandala Surabaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Arjuna Subject : -
Articles 10 Documents
 1 
Search results for , issue "Vol 2, No 1 (2013)" : 10 Documents clear
PENGARUH STRUKTUR AKTIVA, TINGKAT LIKUIDITAS, UKURAN PERUSAHAAN, DAN PROFITABILITAS TERHADAP STRUKTUR MODAL PERUSAHAAN MANUFAKTUR YANG TERCATAT DI BURSA EFEK INDONESIA SETIAWATI, LUSI
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 1 (2013)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

The capital structure is the comparison between the use of debt or equity. Under optimal conditions, we have to consider everything that has influence over it. This study aims to obtain empirical evidence about the effect of asset structure, liquidity, firm size, and profitability on capital structure using financial statement data used is a manufacturing company listed on the Indonesia Stock Exchange (IDX) during the years 2009-2011. The population in this study amounted to 144 manufacturing companies listed on the Indonesia Stock Exchange. Samples were taken by purposive sampling method by 30 manufacturing companies that meet multiple criteria. The model used is a regression analysis of panel data. The results showed that the level of liquidity and profitability have a significant effect on capital structure. While the assets structure and firm size had no significant effect on capital structure.
PENGARUH GAYA KEPEMIMPINAN INITIATING STRUCTURE TERHADAP ORGANIZATIONAL COMMITMENT MELALUI ROLE STRESS DI PT.COCA-COLA BOTTLING INDONESIA JAWA TIMUR DI RUNGKUT SURABAYA YOBEE, MAGDALENA
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 1 (2013)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

The purpose of this study was to examine the leadership style of initiating structure to Organizational Commitment with Role Stress in PT. Coca-Cola Bottling Indonesia Jawa Timur di Rungkut Surabaya.The study involved 150 respondents. The sampling technique used purposive sampling method. using SEM analysis (Structural Equation Modeling). Results showed that initiating structure leadership style influence on Organizational Commitment, Role Stress effect on Organizational Commitment, initiating structure leadership style influence on Role Stress and Role Stress as an mediator variable in initiating structure leadership style influence on Organizational Commitment.
PENGARUH KUALITAS LAYANAN DAN PENANGANAN KOMPLAIN TERHADAP KEPUASAN NASABAH PADA LOYALITAS NASABAH PADA BANK BRI CABANG KERTAJAYA DI SURABAYA SALAY, VICTOR
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 1 (2013)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

The main objective of this research is to analysis the factors that influence customer loyalty. The object of this research is Bank Rakyat Indonesia Surabaya Kertajaya Branch. The research problems are refer to the business phenomena in Bank Rakyat Indonesia Surabaya Kertajaya Branch and some research gap based on previous researches. Therefore, the research problems are: “How to develop a customer loyalty, could be achieved complied with the particular expectation”. The purpose of this research is to investigated the path of customer loyalty. Formulated models this research aim to give critical understanding in concept and measurement of customer loyalty. This research measure service quality, complain management, and customer satisfaction as antecedents and have consequence to customer loyalty. Besides the theoretical model, the researcher subsequently had compiled three hypothesis for this research. Purposive method had been used to gain valuable data in this study. Researcher used 100 respondents and all of them are customer of Bank Rakyat Indonesia Surabaya Kertajaya Branch. All data of this researched had been analyzed by Structural Equation Model with computer program Lisrel 8.80. The main findings of this research showed that service quality has a positive impact on customer satisfaction. Complain management also has a positive impact on customer satisfaction. The main conclusions of this research is that the influence of customers satisfaction towards customer loyalty had a significant (positive) impact. The final conclusion of customer loyalty research can be recommended as crucial implications for management. Researcher believe that the approach used in this study can help bank managers gain useful insight regarding the relative contribution of each of specific complain management dimension to the customer satisfaction, and customer loyalty.
ANALISIS PENGARUH LINGKUNGAN PEMASARAN INTERNET, KARAKTERISTIK PRODUK, KEPERCAYAAN, DAN PROMOSI TERHADAP PERILAKU PEMBELIAN ONLINE TIKET PESAWAT LION AIR DI SURABAYA WIDYAYA, NICO BUDI
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 1 (2013)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

Internet marketing environment has the distinction has been made between interactivity and interactivity engines. The importance of the characteristics of the products in the online business stems from the fact that the image online store has some fundamental differences from the traditional shops of trust is crucial because it helps manage complexity, help develop the capacity of action, improve collaboration and enhance the learning capabilities of the organization. Promotion is one part of a series of marketing activities. Promotional activities are all efforts undertaken to introduce a product seller to prospective customers and persuade them to buy, as well as remind consumers to take back old repeated purchases using the internet Experience is very important for a consumer. When a consumer is satisfied with her experience using the internet and using the (consume) products then they will revisit the same website to make a purchase. To that end, the study will provide a more in-depth study about the influence of internet marketing environment, product characteristics, trust, and promotions, to conduct online purchases behavior. In this study used is the conclusive research on the study of experimental or causal research. Retrieval technique of sampling used is non probability sampling. The type of method used is the purposive sampling. The sample used was 150 people consumers of Lion Air. Data were collected using a questionnaire. Analysis of technique used was multiple linear regression with the help of the program SPSS. The results of this analysis indicate that the environment of internet marketing, product characteristics, trust, and promotion has significant effects against online purchase behavior.
MENCIPTAKAN VALUE BAGI KONSUMEN UNTUK MENDORONG IMPULS BUYING HORAS, LAURA KATHIREN
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 1 (2013)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

This paper is to know whether impulse buying can give positive impacts to customers or not. Impulse buying is one way to buy a product without thinking too much but because of a TV, advertisements, famous brands. People think that doing that of buying is easier, efficient, practical and satistying. It will get more profits with low expenses charges. This marketing strategy has been coming since the last few years because it is able to attract customers to buy. The author is going to do some value to know the influences and the feedback of impulse buying. So consumers thinking about different ways to buy a goods at doing.
EFEKTIFITAS BANNER ADS DIBANDINGKAN MEDIA IKLAN KONVENSIONAL SAGITA, ERWIN
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 1 (2013)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

Advertising by using Internet media have a lot of different marketing strategies Further strategy uses banner ads which is one of the strategies of marketing via the internet's most widely used in addition to the email campaign. Shape, size, content and placement of a banner ads must be observed in order to be considered by the visitors of the website. The paperhas been focuses on idenfyedby the advantages, benefits and application of banner ads on the internet as a medium of advertising.Banner advertising is a tool for customer retention, such as banner ads is the builder of relationships and have a positive effect on the probability of purchase. Here are five important things that we need to pay attention so that ourbannerads more effective. (1) a mature draft; (2) know the target market that is more clear and precise; (3) Learn the bannerads before; (4) make the Offer attractive and clear; (5) the banner ads is created not for throwing money away
STRATEGI PENGEMBANGAN PRIVATE LABEL DALAM BISNIS RITEL MULYONO, PATRISIA
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 1 (2013)
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Abstract

Changes in an uncertain business environment, realize the business establish appropriate retail strategy to achieve corporate objectives. Private Brand is one of the strategies used by retailers today to compete among other retailers and retain customers. Private brand is a brand owned by the retailer. Where retailers have products with the brand of the retailer itself. Brand is one of the factors that influence consumer purchasing decisions so that retailers should be able to do private brand development strategy appropriately. Retailers need to be more creative and innovative in developing private brand to attract customers and differentiate their products from the competition. So from the uniqueness of the private brand different from competitors can lead to customer loyalty in the retailer. The existence of private brand products retailer may increase the variety of products offered to consumers. Private brand development strategy in the retail business to see that retailers should be able to consider the use of the private brand. Retailers also need to develop a branding strategy and pricing strategy private private brand because the brand is one of the factors influence the purchase decisions of consumers and the retail market development in Indonesia, Indonesian consumers are price-sensitive market potential for the development of the brand. So it can be seen that the private brand has a bright prospect.
PROGRAM LOYALITAS DENGAN A CARD FLAZZ PADA MINIMARKET ALFAMART KUSWADI, FILICIUS GORBI
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 1 (2013)
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Abstract

The competition among the retailers cause retailers build customer loyalty. One of the way to build it is by applied loyalty program. The loyalty program have the influenced towards the relationship between retailer and customer. The main question is identify the type-type of loyalty program that given Alfamart Minimarket, and identify the impact of loyalty program toward customer loyalty at Alfamart Minimarket. There are the various loyalty program for customer, and its showing that the retailer care to customers. By the memberships cards can build the retailer community. The interesting rewards to customer can build the positive respond. The succesfully Alfamart to reach the Superbrand award at 2010, 2011, and 2012 proved that the loyalty program have influenced towards image and implied towards the buying behavior.
PENGARUH MOTIVASI KERJA, KEPEMIMPINAN, LINGKUNGAN KERJA TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR DAN KEPUASAN KERJA DI PT. SUCOFINDO DAVID PRASETYO SOENTORO, DAVID PRASETYO SOENTORO DAVID PRASETYO SOENTORO
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 1 (2013)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

In the era of globalization, the company is required to have good performance in order to survive in the midst of a very tight competition between organizations. Any company or organization to carry out activities to achieve the goals set before the attempt to gain an advantage, but not apart from its main purpose is to prosper and provide job satisfaction for the employees so that the company is also getting feedback gained from the ability of its employees because the employee is asset for the company. The purpose of this study was to determine the effect of Job motivation, leadership, work environment on organizational citizenship behaviors and job satisfaction in the PT. SUCOFINDO. Type of research is causal research, this study consisted of variable exogenous and endogenous. Exogenous variables of this study is motivation, leadership, and work environment while endogenous variables are organizational citizenship behaviors and job satisfaction. The research sample set at 134 samples and data analysis techniques using Structural Equation Modeling. The results of this study indicate that the motivation had no effect on organizational citizenship behavior, but influence on job satisfaction, leadership, organizational citizenship behavior affects and job satisfaction, work environment had not effect on organizational citizenship behavior, but influence on job satisfaction, and organizational citizenship behavior does not affect the job satisfaction.
MEMBANGUN KEUNGGULAN RITEL MODERN MELALUI STRATEGI HARGA CYNTHIA MT, .
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 1 (2013)
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Abstract

Modern Retail is basically a bargain which has a modern concept, and has a modern versatile system ranging from payments to be made directly or through cards such as credit cards and debut. As the development of the modern era, the modern retailing has exploded with modern retail establishment that elevates the prestige of someone in the buying and selling action, namely the presence of malls and shopping centers that can lift a person's prestige. The results of the discussion can be made several conclusions, among others: (1) Modern Retail is a retail managed with modern management, generally found in urban, as providers of goods and services with quality and good service to consumers who are generally members of the middle class and above. Among other modern retail malls, supermarkets, department stores, mini supermarkets, department stores, etc., (2) Consumers have a perception about the price, the higher the price of a product the higher the quality of the product, because consumers do not have a clue other than quality products in addition to price, and (3) Price help buyers to decide how to obtain the expected benefits based on the highest purchasing power and with the pricing of a product such as a discount and others. Keywords: modern retail, pricing strategy

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