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INDONESIA
Kajian Ilmiah Mahasiswa Manajemen
Published by Universitas Katolik Widya Mandala Surabaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Arjuna Subject : -
Articles 10 Documents
 1 
Search results for , issue "2015" : 10 Documents clear
Analisis dan Desain Sistem Informasi Manufaktur di PT. XYZ Halim, Denny Iswanto
Kajian Ilmiah Mahasiswa Manajemen 2015
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

The dynamic condition of businesses environment and the rapid growth of computer technology and information encourage the industry to make changes and increase their productivity to survive. Manufactur Information System is a part of Management Information System which is a company activity support which can give company competitive advantage to make quick response, as a decision support tools and make lean production. This qualitative research using case study approach to explore and identify Manufactur Information System in PT. XYZ. Data gathering is held by filling-in questionaire and interviewing 5 key person (informers) that are intensively involved in production operational and company information system, and a fieldwork to get the daily operation detail. The data was analyzed with describe process flow, document flow, data flow and entity relationship from company process manufactur. The result of questionnaire, interviews and field work interpretation shows that manufactur information system process is very complex, so need to describe the wholly process to facilitate in process development system.
Pengaruh service quality dan Organizational Citizenship Behavior (OCB) terhadap customer loyalty melalui customer satisfaction dan trust pada PT. Perkebunan Nusantara X (Persero) Surabaya Puspasari, Kurnia
Kajian Ilmiah Mahasiswa Manajemen 2015
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

Tujuan dalam penelitian ini adalah untuk menguji dan menganalisis pengaruh: (1) variabel Service Quality terhadap Customer Satisfaction; (2) variabel Service Quality terhadap Trust; (3) variabel Service Quality terhadap Customer Loyalty; (4) variabel Organizational Citizenship Behavior terhadap Trust; (5) variabel Organizational Citizenship Behavior terhadap Customer Loyalty; (6) variabel Customer Satisfaction terhadap Customer Loyalty; (7) variabel Trust terhadap Customer Loyalty pada pelanggan di PT. Perkebunan Nusantara X (Persero). Jenis penelitian dalam penelitian ini adalah eksplanatori dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah pelanggan pembeli gula dan tetes PT. Perkebunan Nusantara X (Persero) yang memenuhi kriteria pernah melakukan pembelian gula/tetes di PT. Perkebunan Nusantara X (Persero) lebih dari 1 (satu) kali selama 1 (satu) tahun terakhir di Surabaya sebanyak 145 orang. Sampel diambil dengan menggunakan teknik Judgemental Sampling. Teknik analisis data yang digunakan adalah SEM (Structural Equation Modelling) dengan menggunakan program AMOS (Analysis of Moment Structures). Hasil penelitian yang diperoleh dalam penelitian ini adalah : Variabel service quality memiliki pengaruh yang signifikan terhadap customer satisfaction, service quality memiliki pengaruh yang signifikan terhadap trust, service quality memiliki pengaruh yang signifikan terhadap customer loyalty, organizational citizenship behavior memiliki pengaruh yang signifikan terhadap trust, organziational citizenship behavior memiliki pengaruh yang signifikan terhadap customer loyalty, customer satisfaction memiliki pengaruh yang signifikan terhadap customer loyalty, dan trust memiliki pengaruh yang signifikan terhadap customer loyalty di PT. Perkebunan Nusantara X (Persero)
Studi perbandingan metode CAPM dan APT pada perusahaan sektor manufaktur yang terdaftar di Bursa Efek Indonesia periode 2008 – 2013 Juwana, Caresa
Kajian Ilmiah Mahasiswa Manajemen 2015
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

The financial sector and the capital market plays an important role in the economic growth of a country. Indonesian capital market investors expect high returns due to economic growth in developing countries more rapidly than developed countries. Economic developmentwill give positive influence on the development of capital market. With the performance of the capital market that getting better, the need for security analysis will also increase. Parameters used by investors who use fundamental techniques in making investment decisions is the consideration of the expected return. Expected return calculations used to measure whether the expected returns of the securities are in accordance with the expectations of investors. Therefore, we need an accurate method to calculate the expected return of securities so that investors can determine the investment return that corresponds to the desired expectations. CAPM and APT are 2 methods are widely used in the calculation of expected return. In this study macroeconomic factors used in the calculation of the APT is JCI, USD exchange rate, inflation (monthly), and the risk free rate. This study compared the accuracy of both methods in calculating the expected return of manufacturing sector companies in the Stock Exchange in the period 2008 - 2014 The method used to perform Comparing of the two methods is the mean difference test, Davidson and Mckinnon, and posterior odds ratio. The results of this study stated that APT is a more accurate method in the calculation of expected return than CAPM. Of the mean difference test, Davidson and Mckinnon, and posterior odds ratios were conducted in this study produced that APT is a more accurate method than the CAPM in the calculation of expected return. It can be concluded that the APT is more accurate than the CAPM in a study conducted at the Indonesian Stock Exchange manufacturing sector in the period of 2008-2014.
Peran manajemen sumber daya manusia stratejik terhadap kinerja perusahaan (Studi kasus pada perusahaan jasa PT. X di Sidoarjo) Setiawan, Berlia
Kajian Ilmiah Mahasiswa Manajemen 2015
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

The basic concept of strategic human resource management (SHRM) is presence of a system within an enterprise that is planned and designed to achieve a sustainable comparative advantage through its human resources. In measuring or analyzing SHRM at a company that uses aspects include strategic human resource conditions, the internal changes that occur in strategic human resources, the condition of the gaps, obstacles encountered in the development of human resources and its strategic actions to overcome these barriers, attitudes the development of strategic human resource management, corporate response to human resource development and the strategic approach taken by managers to strategic HR in a company. This research is a descriptive study, the research aims to describe the phenomenon and context in implementation of SHRM in PT.X. The approach used is an exploratory qualitative approach, the research aims to obtain preliminary information on SHRM applied to PT. X and its relationship to company performance. The results showed that the condition of strategic human resource management which is owned by PT. X is good enough and strong enough to be able to compete with other similar companies. The role of strategic HRM to the achievement of the company's performance is considered very positive. As the core assets of PT X, human resources participating in the achievement of the company's performance with a range of competency. Corporate performance is measured through key performance index (KPI), two of which are domains of HR, which is HCR and OCR. Based on the results of this study submitted suggestions to the PT. X is to recast the job description for each position, and to develop a portfolio of projects and improve TNA.
Pengaruh mekanisme corporate governance terhadap kinerja keuangan dengan manajemen laba sebagai variabel intervening Setiawan, Markus Hendra
Kajian Ilmiah Mahasiswa Manajemen 2015
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

This study had a purpose to determine effect of corporate governance mechanisms on financial performance through earnings management as intervening variable. This study took sample from manufacturing company listed on Indonesia Stock Exchange (IDX) during period 2009 to 2012. After do the selection process based on sampling criteria we got 38 companies that used in this research. In the first hypotheses we examined four variables of corporate governance mechanism towards earnings management. The results of data analysis showed that only managerial ownership variable had significant effect on earnings management actions, while institutional ownership, proportion of board independent, and the board size had no significant effect. On the second hypotheses we examined direct effect of earnings management toward financial performance. The results showed that earnings management had negative impact on financial performance but not significant. The third hypotheses examined effects of earnings management as intervening variable in the relationship between corporate governance mechanism and financial performance. The results showed that institutional ownership and board size had no significant effect on financial performance through earnings management. While managerial ownership and proportion of board independent had significant effect on financial performance through earnings management.
Pengaruh kreativitas iklan, kualitas pesan iklan, dan daya tarik iklan terhadap sikap pada merek melalui efektivitas iklan pada iklan merek “X” di Surabaya Widowati, Theresia Intan
Kajian Ilmiah Mahasiswa Manajemen 2015
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

In the midst of intense competition in the business world, companies are required to have a competitive advantage in order to compete with other companies in the global business. One of the many ways that companies can do to attract customers is through advertising. The sole purpose of advertising is to introduce a product or service to consumers resulting in increasing of awareness and then to influence or change the attitudes of consumers to a change in behavior as a company want. The challenge is in the how to design an ad that is unique, creative, and attractive so that it could be effective. In this case, a brand named “X” is no exception in doing a good advertising campaign using television and print media. This study will analyze the influence of advertising creativity, quality advertising messages, and advertising attractiveness against brand attitudes through advertising effectiveness. This study will be using SEM (Structural Equation Modeling) analysis by AMOS software. The selected population is the people of Surabaya with criteria aged over 18 years old, watched or seen brand “X”’s commercial series, and is a consumer of the “X” products. The samples picked are 120 respondents by using convenience sampling method. The results showed that while advertising creativity is not proven significant to advertising effectiveness, the quality advertising messages and advertising attractiveness do significantly influence the advertising effectiveness. The advertising effectiveness is also shown to have a significant influence to the brand attitudes.
Pengaruh aktivitas promosi terhadap minat pembelian ulang dengan loyalitas merk sebagai variabel moderasi pada smartphone Samsung di Surabaya Tedjo, Andrew Gunawan
Kajian Ilmiah Mahasiswa Manajemen 2015
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

The purpose of this research is to identify the impact of promotion activities include: advertising, sales promotion, personal selling, and publicity toward repurchase intention for Samsung smartphone. This research is identify the moderated effect of brand loyalty on the influenced of advertising, sales promotion, personal selling, and publicity toward repurchase intention for Samsung smartphone. The number of samples are: 100 samples. Data analysis technique by moderating regression using SPSS program. The result showing that the promotion activities include: advertising, sales promotion, personal selling, and publicity influence repurchase intention for Samsung smartphone. Brand loyalty is the moderating variable of the relationship among advertising, sales promotion, personal selling, and publicity toward repurchase intention for Samsung smartphone. Brand loyalty is the pure moderating variable, so it is not the independent variable for the relationship of advertising, sales promotion, personal selling, and publicity toward repurchase intention for Samsung smartphone.
Analisis titik impas keuangan sebagai penentu harga dasar proyek konstruksi cme (civil, mechanical and electrical) atas pembangunan infrastruktur menara telekomunikasi area Jawa Timur (Studi pada perusahaan konstruksi) Vinanti, Siona
Kajian Ilmiah Mahasiswa Manajemen 2015
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

The main purpose the establishment of a construction company to benefit so that it requires that management has a clear business development orientation. To achieve maximum profit necessary management capabilities to be able to analyze the feasibility of the project to determine the base price of the project so as to win the tender and competing with similar companies. The basic price of projects is an important element in the management of projects costs, in determining the base price of projects required a financial break-even point analysis. This study uses a case study on the construction company PT Muara Karya and the method using expost facto approach. The results of the analysis states that the calculation of the projects contract in 2008-2010 and in 2013 had reached a financial break-even point, while the contract in 2011-2012 is not reached financial breakeven point so that the company does not make a profit and losing.
Pengaruh experiential marketing dan service quality terhadap customer loyalty melalui purchase behavior pada Cafe Just Coffee di Surabaya Timur Prasetya, Lisa Angelia
Kajian Ilmiah Mahasiswa Manajemen 2015
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

Tujuan dari penelitian ini untuk mengetahui pengaruh experiential marketing dan service quality terhadap customer loyalty melalui purchase behavior pada cafe Just Coffee di Surabaya Timur. Sampel dalam penelitian ini adalah sebanyak 150 konsumen yang telah mengunjungi dan membeli produk di Cafe Just Coffee Surabaya Timur sebanyak minimal dua kali sebulan. Metode pengumpulan data pada penelitian ini menggunakan kuesioner. Hasil analisis penelitian ini menghasilkan bahwa terdapat pengaruh yang signifikan antara experiential marketing terhadap purchase behavior yang ditunjukkan dengan nilai sebesar 3,47; terdapat pengaruh signifikan antara service quality terhadap purchase behavior yang ditunjukkan dengan nilai sebesar 4,33; terdapat pengaruh yang signifikan antara purchase behavior terhadap customer loyalty yang ditunjukkan dengan nilai sebesar 2,80; terdapat pengaruh yang signifikan antara experiential marketing terhadap customer loyalty yang ditunjukkan dengan nilai sebesar 2,21 dan terdapat pengaruh yang signifikan antara service quality terhadap customer loyalty yang ditunjukkan dengan nilai sebesar 2,80.
Pengaruh shopping lifestyle, fashion involvement, dan pre-decision stage terhadap loyalty melalui impulse buying dan post-decision stage pada XYZ Boutique di Surabaya Putra, Nelson
Kajian Ilmiah Mahasiswa Manajemen 2015
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

This study aims to examine and analyze the effect of: (1) variables shopping lifestyle on impulse buying; (2) variable fashion involvement on impulse buying; (3) variable pre-decision stage on impulse buying; (4) variable impulse buying on post-decision stage; (5) variables post-decision stage on shopping loyalty consumers XYZ Boutique Surabaya. This type of research in this study is an explanatory using quantitative approaches. The population is the whole visitor XYZ Boutique Surabaya domiciled in Surabaya, while samples taken in this study is the customers who have purchased at XYZs Boutique Surabaya more than 3 times, live in Surabaya, with aged more than 17 years old, and make a purchase on their own will as many as 125 people. Samples were taken using judgmental sampling technique. The data analysis technique used is the SEM (Structural Equation Modeling) by using the program AMOS (Analysis of Moment Strucures). The results of this study indicate that the shopping lifestyle has an influence on impulse buying, fashion involvement has an influence on impulse buying, pre-decision stage has an influence on impulse buying, impulse buying has an influence on the post-decision stage, as well as post-decision stage variables which has an influence on shopping loyalty.

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