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PENGARUH OVERALL SHOPPING TRIP GOAL DAN STORE SPESIFIC GOALS TERHADAP UNPLANNED BUYING PADA HYPERMART SUPERMALL PAKUWON INDAH SURABAYA RIANTHY, GOEY
Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 1 (2012)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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The purpose of this study is to investigate the influnces of overall shopping trip goal and store spesific goals to unplanned buying in Hypermart Supermall Pakuwon Indah Surabaya and differences in propensity to unplanned buying by using the control variable consumer demographics. This study uses primary data obtained directly by involving 150 respondents as a research subject.The criteria for the sample used in this study were aged at least 17 years, respondents living in Surabaya and the respondent had ever shopped at least 2 times in Hypermart Supermall Pakuwon Indah Surabaya.Multiple linear regression analysis techniques are used to test the influence of overall shopping trip goal and store spesific goals to unplanned buying.ANOVA and T-test was used to test differences in unplanned buying based on variable consumer demographics. ANOVA was used to examine differences in unplanned buying by age and income, while different t-test was used to examine differences in unplanned buying by gender and education. The results of this study indicate that out of store factors that includes overall shopping trip goal and store specific goals significantly influence unplanned buying. Additional results in this study, for different t-test showed no difference in unplanned purchases on review of the sexes and for no perberbedaan ANOVA by age, income and education.

PENGARUH PERCEIVED RISK , KEPUASAN KONSUMEN TERHADAP INTENTION TO REVISIT DAN PURCHASE INTENT PADA KONSUMEN KASKUS WEBSITE DI SURABAYA MULYONO, RONALD
Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 1 (2012)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Fast retail development makes the fast changes in retail so that the retail sales which was only traditionally turns into online. This study aims to determine Perceived Risk, Customer Satisfaction, Intention to Revisit, Purchase Intent in Kaskus Website to the consumer in Surabaya. The Sample used is 200 participated respondents and used SEM analysis (Structural Equation Modeling) through LISREL 8.70 program. The findings acquired from this study that H1, H4, H5 have positive effect while H2, H3 have negative effect. Limitations in this study are the number of respondents in this study is small enough so that it canâ€™t represent the whole population in Surabaya and the respondents who shop the last 3 months in Kaskus Website so that the data is more accurate.

ANALISIS PENGARUH KESADARAN MEREK, ASOSIASI MEREK, PERSEPSI KUALITAS DAN LOYALITAS MEREK TERHADAP PREFERENSI MEREK DAN NIAT BELI PADA PASTA GIGI CLOSE UP DI SURABAYA PRAYOGO HASYIM, ALEX
Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 1 (2012)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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The purpose of this study was to determine how the variables influence brand awareness, brand associations, perceived quality, and brand loyalty influence on brand preference and purchase intention in Close Up toothpaste in Surabaya. Analysis techniques used in this study is the Structural Equation Modeling. Sampling technique used was non-probability sampling which are not randomly drawn and focused on customer Close Up, the sampling technique used was purposive sampling with the criteria of at least 17 years of age, as well as in the first years routinely use Close Up toothpaste. The research proves that the brand awareness and brand loyalty has no effect on brand preference, while the perceived quality and brand associations influence brand preference, and than brand preference influence a consumer's purchase intention Close Up toothpaste in Surabaya. Conclusions can be drawn from this study is that the positive influence of brand associations on brand preference, the positive influence of perceived quality of brand preference, brand preference and positive influence on purchase intention is received, while the positive effect of brand awareness to brand preference and brand loyalty is a positive influence on preference brands are not acceptable.

PENGARUH STORE IMAGE, PRODUCT SIGNATURENESS, DAN QUALITY VARIATION TERHADAP REPURCHASE INTENTION PRODU PRIVATE LABEL MELALUI QUALITY PERCEPTION DI CARREFOUR SURABAYA ., ANITA
Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 1 (2012)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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This study aims to determine the effect of store image, product signatureness, and quality variation of repurchase intention through quality private label products in Carrefour Surabaya perception. This study uses analysis of Structural Equation Models, and methods used in this study is a survey directly to customers by distributing questionnaires Carrefour. The results of this study indicate that a significant influence Store Image Quality Perception of private label products, Product Signatureness have a significant effect on Quality Perception private label products, Quality Variation have a significant impact on Quality Perception private label products, Quality Perception have a significant effect on Repurchase Intention products private label, Image Store have a significant effect on Repurchase Intention private label products, Product Signatureness have a significant effect on Repurchase Intention private label products, and Quality Variation does not significantly influence to the Repurchase Intention private label products. Therefore, the Carrefour is expected to be able to improve the quality of merchandise in the future that will improve the image of the store (store image), thus making more and more customers interested in Carrefour's private label products.

STRATEGI BUSINESS TO BUSINESS (B2B) DALAM MANAJEMEN BISNIS PERUSAHAAN JONATHAN, ALBERTUS
Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 1 (2012)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Development of online technologies give birth to many types of businesses including business online. Various forms of this online business including Business to Business (B2B). B2B is a typical business that connects between business actors in a business transaction. The existence of the practice of B2B it has significance in the economy because it can improve the efficiency and effectiveness of business processes and can finally give birth to competitiveness. There are various characteristics of B2B based on various perspectives of the parties involved. Characteristics of B2B is also based on the characteristics of his website. Difference website used affects the parties involved in the B2B and it practices that distinguish the characteristics of any B2B. is the arranging some sellers with many buyers, Independent industry marketplaces that bring together many of the B2B sellers and many buyers.

PENGARUH PERCEIVED EASE OF USE, PERCEIVED USEFULNESS, DAN PERCEIVED RISK TERHADAP INTENTION TO TRANSACT PADA TOKO ONLINE DI SURABAYA SUTOMO, DEVI
Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 1 (2012)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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The purpose of this research is knowing the effect perceived ease of use on perceived usefulness, the effect perceived ease of use on intention to transact, the effect perceived usefulness on intention to Transact, the effect perceived risk on intention to transact and the effect perceived ease of use on the intention to transact through perceived usefulness at the online shop in Surabaya. Amount samples in this study is 150 samples. Data analysis technique used is a Structural Equation Model (SEM) with LISREL 8.70 program. The results of this study indicate that perceived ease of use has a positive effect on perceived usefulness, perceived ease of use has a positive effect on intention to transact, perceived usefulness has a positive effect on intention to transact, perceived risk has a negative effect on intention to transact and perceived ease of use has a positive effect on intention to transact through perceived usefulness.

PENGARUH CORPORATE SOCIAL RESPONSIBILITY PERCEPTION TERHADAP PERSEPSI PRICE FAIRNESS, PERSONAL SATISFACTION SERTA NIAT BELI, COMPLAINT INTENTION DAN SWITCHING INTENTION LEN, HE
Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 1 (2012)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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This study aims to determine the effect of Corporate Social Responsibility perception toward price fairness perception, personal satisfaction with purchase intention, complaint intention and switching intention. The sample in this study were students Widya Mandala Catholic University Surabaya in Department of Management Retail Concentration. The sampling technique used was purposive sampling. The number of respondents in this study is 120 respondents. Analytical techniques used in this study is Structural Equation Modeling (SEM) using LISREL 8.70 program. The results show that the hypothesis 1 of a Corporate Social Responsibility Perception significant effect on of price fairness perceptions. Hypothesis 2 is Corporate Social Responsibility Perception unsignificant effect on personal satisfaction. Hypothesis 3 that the price fairness perceptions unsignificant effect on of purchase intention. Hypothesis 4 is the perception of price fairness significant effect to the complaint intention. Hypothesis 5 is a perception of price fairness significant effect on switching intention. Hypothesis 6 is a personal satisfaction significant effect to purchase intention. Hypothesis 7 is a personal satisfaction unsignificant effect on complaint intention, hypothesis 8 is a personal satisfaction unsignificant effect on switching intention.

PERAN BUDAYA ORGANISASI DALAM MEMODERASI PENGARUH KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN : STUDI PADA KARYAWAN CLEANING SERVICE PT. ISS INDONESIA VELEN, LAURENSIA
Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 1 (2012)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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This research aims to determine the role of organizational culture in moderating the influence of organizational commitment on employee performance of cleaning service PT. ISS Indonesia Surabaya. The number of samples used is 150 samples. The data analysis technique used is a regression moderation with SPSS 16.0 program. The research result shows that organizational commitment has a positive effect on employee performance of the cleaning service PT. ISS Indonesia, while organizational culture does not moderate the influence of organizational commitment on employee performance so that the relationship is weak or in other words, organizational culture is not a moderating variable.

PENGARUH PERCEIVED RISK DAN CUSTOMER SATISFACTION TERHADAP PURCHASE INTENTION DAN INTENTION TO REVISIT PADA GRAMEDIA ONLINE SURABAYA JULIANTO, STEVEN
Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 1 (2012)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Along with the development of the internet rapidly increasing, thus causing Retail Companies have to follow it. One of the Retail Companies that follow the development of the Internet a Gramedia Book Store, which makes online sites, namely Gramedia Online.com. Along with that, the advent of these online sites will also lead to consumer perceptions of the risks of online site so that these risks will bean effect on consumer purchase intention and intention to visit again at the online site, and besides that, it is necessary also to pay attention to customer satisfaction. The purpose of this study was to determine the effect of Perceived Risk and Customer Satisfaction against Purchase Intention and Intention to Revisit the Gramedia Online Surabaya. Techniques used in the study sampling this is a non-probability sampling. Mean while, the analysis technique used is to use them method of Structural Equation Modeling (SEM) with LISREL 8.70 program. The results showed that there were negative effects of Perceived Risk on Purchase Intention and Intention to Revisit. As for Customer Satisfaction positive effect on Purchase Intention and Intention to Revisit.

ANALISIS PENGARUH KARAKTERISTIK INDIVIDU DAN KARAKTERISTIK RITEL TERHADAP FREKUENSI BELANJA DI SURABAYA NILAM, HERU
Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 1 (2012)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Research objectives to be achieved are: to test and analyze the influence of shopping orientations on the shopping frequency, test and analyze the influence on the perceptions about the importance of retail attributes of shopping frequency, test and analyze the influence on the beliefs about retail attributes of shopping frequency. The benefits obtained research is to provide suggestion in an effort about consumer buying behavior effect the shopping frequency and as a reference for future research. The variables of the study include the independent variables and the dependent variable. Variable that are positioned as independent variable are: shopping orientation, perceptions of the importance of retail attributes, and beliefs about retail attributes. While the dependent variable is the shopping frequency, which are consists of shopping malls and strip center. Data analysis technique need is multiple linear regression. The findings in this study shows that in shopping orientation,only fashion orientation factor significantly affecting shopping frequency. In the variable of perceptions of the importance of retail attributes, only pleasure factor significantly affecting the shopping frequency. And the variable beliefs about retail attributes on shopping malls and strip centers significantly affecting shopping frequency. The nature of the influence of these variables are positive and negative, it means that when these factors increase then the shopping frequency is also increase, and vice versa.

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Contact Name
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Contact Email
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Journal Mail Official
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Location
Kota surabaya,

Jawa timur

INDONESIA