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INDONESIA
Kajian Ilmiah Mahasiswa Manajemen
Published by Universitas Katolik Widya Mandala Surabaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Arjuna Subject : -
Articles 12 Documents
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Search results for , issue "Vol 2, No 2 (2013)" : 12 Documents clear
COMPULSIVE BUYING BEHAVIOR PADA KONSUMEN RITEL FORMAT FASHION STORE KURNIA, NATALISA INDAH
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 2 (2013)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

Everyone’s life is unavoidable from shopping habit especially in fashion things. There are so many fashion store now in Indonesia and all over the world, because fashion store offer goods that suitable with trend that growth. Consument habits in shopping is always different, there is some that shop something they need, but there is some that shop very extreem compare with other people and we said that as compulsive buying behavior. This paper discusses the phenomenon of compulsive buying behavior in which the writer wanted to know the causes, processes, and the impact of compulsive buying behavior in the consumer retail fashion store format in Surabaya. Compulsive buying behavior is affected by family, psychological, sociological, situational, and materialism, that cause someone do buy something uncontrolable. Compulsive buying behavior can have a negative effect for the consumer is to use all means in order to get the goods they want. Then it will broke someone relationship with the other and cause psychological and financial problem to the compulsive consument.
STRATEGI PELAKU BISNIS RITEL DALAM MENGEMBANGKAN PRODUK PRIVATE LABEL LIEM, RENDY NOVANDA SUMANTO
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 2 (2013)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

This discussion paper aims to provide an understanding of the retail business strategy in the development of private label. It is a subject that objectives are being achieved is the development of private label to build brand image and strategy of the retail businesses in developing private label.Can be developed by the private label retail businesses by leveraging the power of the brand image held. Ability to develop private label will bring in the ability to extend the product to be offered to consumers so that the opportunity to build a brand image. Retail business person should choose the right strategy, in order to successfully achieve the goals of private label development. The selection of the right product to be developed in private label sales is important, because not all products can be sold with private label. Another thing to consider is the ability to create customer satisfaction and create competitive advantage, because it can increase positive brand image to attract consumers to products with private label sales.
PENERAPAN MERCHANDISING PADA CONVENIENCE STORES DI TOKO BERJEJARING HERMANTO, HANDOKO
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 2 (2013)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

The phenomenon of emergence of various types of convenience stores currently provide its own color in competition at the retail stores type category, this makes the competition as a venue where convenience stores in search for ways to strengthen their position in the retail market, therefore increasing merchandising as a medium in effectiveness in the stores should be focused according to the circumstances and market conditions. Merchandising is the heart of the retail business. Merchandising in the present context should be viewed not merely as an internal process, but rather as a series of efforts in penediaan retailers and distribution of goods or services from the manufacture or distributor to consumers not only in accordance with the level of need, but rather a collaborative action simultaneously with the supplier in a consumer driven supply chain and category management. In order to increase the effectiveness of merchandising merchandising needs effective management, so that the process can be run with neatly applied and in accordance with the expected goals include procurement, codification processes and information systems, the distribution of goods, and goods handling process.
POTENSI PRIVATE LABEL DALAM MENARIK MINAT KONSUMEN PADA BISNIS RETAIL UNTUNG, DIANNA SARI
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 2 (2013)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

Intense competition between retailer coupled with a dynamic marketing environment requires the retailer to set the right marketing strategies evaluated. One of these strategies is private label products. Private label products can be attraction for consumers and drive buying decisions on high hanging low attractiveness for private label consumer products. Private label products that have a number of advantages compared to other products, especially on product attributes and price. This product attributes and product quality concerns regarding the price also competitive prices. Quality products that compete with lower prices possible to drive the consumer purchase decision. Various forms of superiority of private label products will be able to provide traction for consumer purchase. Consumer purchase decisions through a number of evaluations until the product range with an attractive attribute in particular price and quality will be able to encourage consumer purchase decisions. Nonetheless, private label products also need to have standardized quality to be accepted by consumers. in making a purchase of a product, then the post-purchase evaluation will determine consumer buying behavior further. When the post-purchase evaluation creates satisfaction, then repeat purchases will be created for private label products.
PERSONALIZED MARKETING SEBAGAI UPAYA MENCIPTAKAN KEUNGGULAN BERSAING PERUSAHAAN Santoso, Okky Chandra
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 2 (2013)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

The rapid growth in the business and increasingly tight competition, demanding the company to be competitive with other similar companies. One of them is through personalized marketing. Personalized marketing is a strategy of CRM (Customer Relationship Management) that is based on a personal characteristic of the measuring point of the customer interaction brand with customers. The goal is to increase customer loyalty and ultimately also affect sales. Therefore authors interested in writing more about the implementation of the strategy of personalized marketing in creating competitive advantage for the company. There are a few main reasons why companies do personalization products, namely: 1) allows companies to increase request.; 2) allows companies to get a surplus of infra marginal customers.; 3) Create brand identity; 4) a wide range of customer benefits requirements satisfy their needs and their expectations. Personalization and customization can be a source of competitive advantage for companies especially in increasing relationship marketing to achieve Customer loyalty. The challenge faced by the company in marketing customization factor is a price. The production process of customization can result in high production costs.
PENGGUNAAN FACEBOOK SEBAGAI MEDIA PEMASARAN ONLINE CAHYONO, DARMAWAN BUDI
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 2 (2013)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

Businessmen claimed to be easier to market its products through facebook as the first target of this business is known, making it easy to communicate with. Facebook marketing is not just a matter of promotion but there is a lot of value contained in it. The purpose of Facebook marketing is to build community, to create a series of connected, creating communication, credibility, sell, mendaangkan visitors. There are four advantages in doing Facebook marketing activities, namely: the cost of a cheap promotion, making friends while promotions targeted market, target, and Facebook marketing is suitable for building credibility and branding. Facebook Marketing has the following advantages: the Internet boom, including Facebook most visited website, Facebook provides information, Facebook provides a column to fill a variety of information the wearer, the focus of market segmentation, easily accessible, easy to communicate, there is zero time feedback, always connected, Low budget, high impact, and New wave marketing
ANALISIS FAKTOR INTERNAL DAN EKTERNAL PERUSAHAAN TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN MANUFAKTUR DI BURSA EFEK INDONESIA ROSY T.W., M. THERESIA
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 2 (2013)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

Every company should be able to survive by increasing the company’s profits and increase shareholder wealth so as to increase the firm value. Based on previous research there are two factors that affect the firm value internal and external factors. In this study the internal factors are profitability, dividend policy and debt. The external factors are market growth and the inflation rate. The population of this study is manufacturing listed on the stock exchange in 2009 until 2011 with a total sample of 29 manufacturing companies those obtained from www.idx.co.id. To answer the research problem and hypothesis testing with a panel regression method. The results of this study indicate that internal factors consisting of dividend policy and debt have a positive significant effect on the firm value but profitability have no effect on the firm value. The external factor consisting of inflation rate have a negative significant effect on the firm value but market growth have no effect on the firm value.
PENGARUH TINGKAT KESEHATAN BANK TERHADAP PERTUMBUHAN LABA PADA INDUSTRI PERBANKAN YANG TERDAFTAR DI BURSA EFEK INDONESIA Ismanto, Erwinargo
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 2 (2013)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

This research using the Kruskal-Wallis test to test the presence or absence of the influence of bank soundness to profit growth. This study uses two variables, namely the health of banks and profit growth. Bank soundness variables refer to the provisions of Bank Indonesia through Bank Indonesia Circular Letter No. 6/23/DPNP May 31, 2004 on the evaluation of the bank based on the CAMEL aspect Capital (CAR), Asset (APB and PPAP), Management (ROA), Earning (ROA) and Liquidity (LDR) and then the bank can be classified according to the criteria of the bank. Meanwhile, earnings growth variables using the model to determine ΔNII repricing of the sample banks. The results using the Kruskal-Wallis test showed that the effect on the health of banks profit growth.
ANALISIS RASIO KEUANGAN DALAM MERENCANAKAN PERTUMBUHAN LABA : PERSPEKTIF TEORI SIGNAL ANDRIANTO PURNOMO WIJAYA, ANDRIANTO PURNOMO WIJAYA ANDRIANTO PURNOMO WIJAYA
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 2 (2013)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

This study aimed to examine the effect of financial ratio analysis consisting of the liquidity ratio, solvability ratios, activity ratios, profitability ratios and earnings growth as well as to examine the role of financial ratios in planning for future earnings growth. This study uses secondary data the number of samples used is 110 companies included in the manufacturing, agriculture, mining, and trade are listed on the Indonesia Stock Exchange and profit growth from 2009 to 2010. Other secondary sources of data in the form of its 12 sub-sectors of the industry that have the financial statements starting from the year 1991 to 2010. Results of this study indicate that financial ratios significant effect on earnings growth, however, these ratios are not able to predict the exact profit growth in the future. In the perspective of signaling theory, earnings growth cannot be captured by the market as a signal in the assessment of the future prospects of the company.
PENGARUH WORD OF MOUTH TERHADAP BRAND LOYALTY MELALUI BRAND TRUST DAN CUSTOMER SATISFACTION PADA MASKAPAI PENERBANGAN LOW COST CARRIER Harisky, Martinus Shon
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 2 (2013)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

The low cost carrier is the controversial airlines because the airlines applied lower price but the airlines incident higher than regulary airlines. The purpose of this research is to identify the influence of WOM towards customer satisfaction and brand trust, to identify the influences of customer satisfaction and brand trust towards brand loyalty. The number of samples are 150 samples, but there are two sample with outlier, so the samples is used 148 samples. The data analysis technique ia structural equation model. The research showing that WOM have impact towards customer satisfaction and brand trust, customer satisfaction and brand trust have impact towards brand loyalty. Customer satisfaction and brand trust able to mediate the influences WOM towards brand loyalty.

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