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Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
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Search results for , issue " Vol 3, No 1 (2012)" : 10 Documents clear
ANALISI MODEL STRUKTURAL IMAGE TERHADAP PENINGKATAN DAYA TARIK PERGURUAN TINGGI X DI SEMARANG Setiawan, Andi
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 3, No 1 (2012)
Publisher : STIE Totalwin Semarang

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Abstract

This article is a research for the researchers in the field of marketing communications. This article was formulated based on the notes and important facts found in the field. Facts on which the cause of the low enrollees choose the College X in Semarang, one cause is indicated due to the ineffectiveness of the model during the campaign that was conducted by the College X in Semarang. This article attempts to explore further the factors that led to choose a college appeal X. Formulation variables and indicators refer to previous research studies. A model has been developed and three hypotheses have been formulated to address the problem of this research. The sampling technique is quota sampling. Respondents from this study of 100 respondents, where respondents were the College X in Semarang. Data analysis tool used is a structural equation modeling (SEM) in AMOS 16.0 program. The results of data analysis of this study suggest a third model and research hypotheses can be accepted. Managerial implications of giving advice to focus on the influence of information technology services support the quality of the image and appeal of the College X in Semarang.
ANALISIS PENGARUH PENDEKATAN PERSONAL TENAGA PENJUAL, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUASAN PELANGGAN (Studi pada PT WAHANA KREASINDO UTAMA) Hendriyanto, Asepta
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 3, No 1 (2012)
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Abstract

In a high level of competitive environment, every business must maintain their customer. This study, therefore, intent to search several variables’ effect which is probably able to rise customer satisfaction.The study used several customer of PT WAHANA KREASINDO UTAMA as sample. Data analyze instrument used by the writer is SPSS 17. Data analyze result shows that the research model has well appropriateness and all hypothesis of the study are able to be evidenced. Summary said that personal approach of salesperson, product quality and price are positively effected to customer satisfaction. Based on the result of the study, managerial implication given to the company is suggestion or input to management of PT WAHANA KREASINDO UTAMA to give more concern at the price, as it is the most dominant factor effected to customer satisfaction.
ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI RETURN SAHAM (Kasus pada Perusahaan Manufaktur yang Go Public di BEI periode tahun 2005 - 2009) Arista, Desy; Astohar, Mr
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 3, No 1 (2012)
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Abstract

Problems in the study of some previous studies showed inconsistent results, this research was conducted to re-examine the influence of fundamental factors consisting of return on assets (ROA), debt to equity ratio (DER), earnings per share (EPS), and price to book value (PBV) together and partial effect on Stock Return manufacturing companies in Indonesia Stock Exchange in 2005-2009. The sample size used in this study was of 114 manufacturing companies went public on the Stock Exchange with the determination of the sample using purposive sampling. The type of data using secondary data using documentation. Return on assets (ROA) has no significant effect on stock return manufacturing companies listed on the Indonesia Stock Exchange. Debt to equity ratio (DER) has a significant influence on stock return manufacturing companies listed on the Indonesia Stock Exchange. Earning per Share (EPS) has no significant effect on stock return manufacturing companies listed on the Indonesia Stock Exchange. Price to book value (PBV) has a significant influence on stock return manufacturing companies listed on the Indonesia Stock Exchange. Taken together (simultaneously) return on assets, debt to equity ratio, earnings per share and price to book value has a significant influence on stock return manufacturing companies listed on the Indonesia Stock Exchange. Keywords: Return on Assets, Debt To Equity Ratio, Earning Per Share, Price To Book Value and Stock Return
Revitalisasi Terminal Di Desa Widorokandang Sebagai Upaya Peningkatan Kinerja Pemda Pati Caroline, Mrs
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 3, No 1 (2012)
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Abstract

Dalam pelaksanaan otonomi daerah Pemerintah Kabupaten/Kota pada umumnya mempunyai 3 fungsi yaitu alokasi, distribusi dan stabilisasi. Pelaksanaan fungsi Pemda di bidang alokasi antara lain adalah memberikan pelayanan dan fasilitas publik, yang diwujudkan dalam pembangunan terminal di Desa Widorokondang Kabupaten Pati. Dengan dibangunnya terminal ini akan mendorong pertumbuhan ekonomi Kabupaten Pati dan mendukung perkembangan kota sekitarnya, mengingat Kabupaten Pati letaknya cukup strategis yaitu berbatasan dengan Kabupaten Kudus, Jepara, Grobogan,Blora dan Rembang. Lokasi penelitian ini adalah Desa Widorokondang Kabupaten Pati.  Adapun alat analisis yang digunakan Analisis net present value (NPV), Analisis payback period, Analisis Return on Investment (ROI), Analisis hasil pengembalian (internal rate of return)/IRR serta analisis kerjasama Pemerintah-Swasta. Kesimpulan yang diperoleh adalah Potensi kepadatan lalu lintas tinggi di kawasan ini akan memberikan peluang pemasukan (Cash In Flow) sebesar Rp  149.743.501. Biaya investasi pembangunan di kawasan ini sebesar Rp    29.515.745.000. Dengan batas masa investasi 25 tahun, maka didapatkan :DF 10%, Payback periode  adalah 23 tahun, DF 12%, tidak layak (di atas 25 tahun), DF 14%, tidak layak (di atas 25 tahun)
Studi Tingkat Efisiensi: Perbandingan Besar Perusahaan dan Efek Krisis Ekonomi Hakim, Lukmanul
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 3, No 1 (2012)
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Abstract

The purpose of this study are (I) to analyze the efficiency differences between large and small firms. and (2) to analyze the impact of monetary crisis to efficiency, both large and small firms_ All the manufacturing firms listed on the JSX are ranked by total assets. The 30 highest firms are categorized as the large firms and the 30 lowest firms are categorized as the small firms. Data taken from the Indonesian Capital Market Directory 1999. Six financial ratio are used to represent the company efficiency. Those ratios are consist of three categories: profitability, liquidity and operation. and leverage. In general, the result of the study suggest that large and small firms have their own efficiency niches. There are no differences between large and small firms with regard to efficiency. In addition, consistent with Machfoedzs (1999) study. company efficiency are impacted by economic crisis. and the large firms are more impacted by economic crisis than the small one.
PENGARUH PERSEPSI ATRIBUT PRODUK TERHADAP MINAT BELI KONSUMEN MOBIL MEREK ISUZU ELF STUDI PADA PT. KARYA ZIRANG UTAMA ISUZUSEMARANG Kristiana, Nela; Wahyudin, Nanang
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 3, No 1 (2012)
Publisher : STIE Totalwin Semarang

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Abstract

This research aims to find out that do price, brand, and product quality influence consumer’s purchase interest of Isuzu Elf car brand, and also to analyze the most dominant factor in influencing consumer’s purchase interest of Isuzu Elf car brand in PT. Karya Zirang Utama Semarang. In the research, research population refers to all consumers in PT. Karya Zirang Utama Isuzu Semarang. The samples of the research are 44 respondents by using purposive sampling technique. Based on the research’s result, concluded that regression equality is as follow: Y = 0,130 + 0,249 X1 + 0,279 X2 + 0,359 X3 + e. According to statistic data analysis, the indicators in the research are valid and the variables are reliable. On classic assumption test, free multikolonieritas regression model, heteroskedastisitas is not happened, and it is distributed normally. The sequence is individually from each variable, and the most influential variable is product quality variable with regression coefficient 0,359, then brand variable with regression coefficient 0, 279, whereas the lowest influential variable is price with regression coefficient 0,249. The model equality has value as F counts 31,348 and with significance level 0,000, where F counts bigger than F table (2, 85) and with smaller significance level than α (0, 05), while value of T table 1,685 because T counts > T table then Ho is rejected and Ha is accepted. It shows that variable independent in the research influential partially of dependent variable that is purchase interest. Karya Zirang needs to maintain the product quality and able to create new products with better quality, in order to can compete with another brand of diesel car
PENGARUH DISIPLIN KERJA DAN PENGALAMAN KERJA TERHADAP PRESTASI KERJA KARYAWAN PADA DEPARTEMEN PRODUKSI PT. LEO AGUNG RAYA SEMARANG. Nur Rofi, Ahmad
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 3, No 1 (2012)
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Abstract

Pengalaman, disiplin kerja dan motivasi kerja serta system komunikasi kerja, lingkungan kerja, sistim informasai manajemen, sarana dan prasarana yang mendukung, yang kesemuanya itu sangat menentukan dalam proses prestasi kerja yang tujuannya untuk meningkatkan kinerja karyawan dalam menjalankan tugas yang dibebankan kepada masing-masing karyawan. Pada penelitian ini obyek yang diambil adalah Pada Departemen Produksi PT. Leo Agung Raya Semarang  , sumber data meliputi data primer dan sekunder dengan variabel independent Disiplin kerja ( X1 ), Pengalaman kerja (X2) dengan variabel dependent Prestasi kerja. Populasi dalam penelitian ini adalah 247 responden. Sedangkan sampel yang diambil adalah 30 % dari jumlah populasi yaitu 54 responden. Teknik analisa datanya adalah teknik regresi linier berganda. Uji t, Uji F. dan Determinasi. Hasil analisa dengan alat Bantu statistik program SPSS Ver. 17.0 diperoleh   Hasil persamaan regresi linier berganda penelitian adalah Y = 2.332+0.486.X1+0.414.X2+μ Berdasarkan hasil penelitian menunjukkan bahwa hasil variabel disiplin kerja terhadap pretasi kerja maka di dapat, r hitung > r tabel atau 7,202 > 1,684. sehingga Ho ditolak dan Ha diterima jadi kesimpulannya, ada pengaruh yang positif dan signifikan disiplin kerja terhadap prestasi kerja, Dengan demikian, r hitung > r tabel atau 5,278 > 1,684, Ho di tolak dan Ha di terima jadi kesimpulannya, ada pengaruh yang positif dan signifikan pengalaman kerja terhadap prestasi kerja. Sedangkan secara bersama-sama (simultan ) pengaruh disiplin kerja dan pengalaman kerja ( F hitung = 104,245 > F tabel  = 3,11). Pengaruh keduanya cukup kuat dengan nilai korelasi  R = 0,796, positif dan signifikan karena jika ada perbaikan pada disiplin kerja dan pengalaman kerja otomatis akan hubungan dengan prestasi kerja (R2 = 0,796). Pengaruh disiplin kerja dan pengalaman kerja sebesar 79,6 % sedangkan 20,4 % dipengarhui oleh faktor yang lain di luar model penelitian ini. Dari hasil analisa disimpulkan bahwa variabel disiplin kerja dan pengalaman kerja mempunyai pengaruh yang cukup kuat prestasi kerja karyawan pada Departemen Produksi PT. Leo Agung Raya Semarang. Ternyata tingkat pengalamannya lebih rendah dibandingkan dengan disiplin kerja karyawan. Dengan begitu diharapkan memberi pelatihan, kursus, atau pengarahan yang sifatnya membangun agar karyawan dapat bekerja secara profesionalisme dalam menangani pekerjaan yang dibebankan kepada karyawan agar dapat meningkatkan prestasi kerja.
MERANCANG PESAN YANG EFEKTIF UNTUK IKLAN PRODUK UNSOUGHT Puryandani, Siti
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 3, No 1 (2012)
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Abstract

Any decision taken in the field of marketing is called good if the decisions taken was always associated with an environment that is always changing and evolving. In connection with activities of integrated marketing communications (Integrated Marketing Communication / IMC) conducted marketers is to choose between using sales promotion, publicity, advertising or personal selling. Of course, the existence of competition should still be noted. However marketers should continue to try to make consumers feel more satisfied than when consuming the products of competitors. In this case the concept of customer satisfaction is maintained. In the consumer self there is a concept that can be exploited by emotional factors play a factor other than rational. In connection with the theme of the message to be designed for this type of product unsought, marketers need to be creative these roles.
WAKAF SEBAGAI ALTERNATIF PENDANAAN PENGUATAN EKONOMI MASYARAKAT INDONESIA Darwanto, Bapak
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 3, No 1 (2012)
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Abstract

Wakaf mempunyai kedudukan penting dalam Islam. Penggunaan wakaf sebagai salah satu sumber daya untuk digunakan masyarakat muslim mencapai kemajuan saat ini. Selain sebagai sumber pendanaan kegiatan sosial, pendidikan, dan  kesehatan, wakaf dapat dijadikan alternatif untuk penguatan ekonomi masyarakat. Sehingga manfaatnya berkelanjutan bagi masyarakat dan wakaf mampu menjadi sebagai alternatif dalam meningkatkan kesejahteraan masyarakat. Dengan adanya lembaga pengelolaan wakaf yang profesional tentunya bisa mendukung untuk lebih meningkatkan pemberdayaan wakaf untuk kemaslahatan masyarakat. Perluasan harta benda yang bisa diwakafkan telah memberikan efek positif bagi pengelolaan wakaf. Semakin beragamnya harta yang dapat diwakaf dan manajemen pengelolaan wakaf yang professional akan memperkuat peran wakaf dalam penguatan ekonomi masyarakat
PENGARUH LOYALITAS TERHADAP TENAGA PENJUAL, DAN LOYALITAS TERHADAP TOKO PADA PERILAKU WORD OF MOUTH Mulyanto, Kukuh
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 3, No 1 (2012)
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Abstract

The purpose of this research was to examine empirically the correlation between loyalty to salesperson and loyalty to the store. The subjects of this research were 98 customer of Distro, taken from population using purposive sampling technique. Data analyze instrument used by the writer is SPSS 17. Data analyze result shows that the research model has well appropriateness and all hypothesis of the study are able to be evidenced. Summary said that loyalty to salesperson, and loyalty to the store are positively effected to word of mouth behavior. Based on the result of the study, managerial implication given to the company is suggestion or input to management to give more concern at the loyalty to the store, as it is the most dominant factor effected to word of mouth.   Keywords: word of mouth, loyalty to salesperson, loyalty to the store

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