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JDM (Jurnal Dinamika Manajemen)
Published by Universitas Negeri Semarang
ISSN : 20860668     EISSN : 23375434     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Dinamika Manajemen [p-ISSN: 2086-0668 | e-ISSN: 2337-5434] issued by the Department of Management, Faculty of Economics, Universitas Negeri Semarang, Indonesia, periodically (every 6 months) in March and September with the aim of disseminating information about the study of knowledge management in the form of conceptual studies and research results.
Arjuna Subject : -
Articles 12 Documents
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Search results for , issue "Vol 14, No 1 (2023): March 2023" : 12 Documents clear
How Did It Happen: Organizational Commitment and Work-Life Balance Affect Organizational Citizenship Behavior Soelton, Mochamad
JDM (Jurnal Dinamika Manajemen) Vol 14, No 1 (2023): March 2023
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v14i1.41493

Abstract

Schools as educational institutions are expected to be able to produce quality human resources and are supported by high teacher competence, teachers must be reliable and must appear professional to be able to give birth to future generations who are intelligent and have character. This study aims to analyze the effect of Organizational Commitment and Work-Life Balance on Organizational Citi- zenship Behavior through Learning Organization mediation in elementary school teachers in West Jakarta. The sampling of 72 teachers was saturated, and the analysis was carried out quantitatively us- ing the questionnaire method and using the Structural Equation Model (SEM) with the Smart–PLS analysis method. The conclusion of the research Organizational Commitment and Work-Life Bal- ance has a significant positive effect on Organizational Citizenship Behavior, Organizational Com- mitment and Work-Life Balance have a significant positive effect on Learning Organization, Learn- ing Organizations have a significant positive effect on Organizational Citizenship Behavior. Learning Organization is not able to mediate the effect of Organizational Commitment on Organizational Citizenship Behavior as well as Learning Organization is not able to mediate the effect of Work-Life Balance on Organizational Citizenship Behavior.
The Influence of Kobe Bryant as an Endorser and Subjective Norms on Consumer Purchase Intentions for Nike Basketball Shoes Henry, Mohammed Alvan Principia; Astuti, Budi; Dharmmesta, Basu Swastha
JDM (Jurnal Dinamika Manajemen) Vol 14, No 1 (2023): March 2023
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v14i1.41967

Abstract

Advances in information and communication technology have made it easier for public figures, such as the late Kobe Bryant, a basketball star from the United States, to be recognized by people around the world, including Indonesia. Sportswear and footwear manufacturer Nike has capitalized on its popularity to market sports products, especially basketball shoes, products that fit Kobe Bryant’s area of expertise. This study aims to analyze the effect of attitudes towards Kobe Bryant as an endorser, attitudes towards the Nike brand, and subjective norms on consumer purchase intentions for Nike brand basketball shoes. The population in this study are Indonesian people who have knowledge of Kobe Bryant and the Nike brand but have never bought Nike brand basketball shoes. Primary data was collected by distributing questionnaires boldly to 231 respondents. Purposive sampling tech- nique aims to be used to determine the sample. Four hypotheses have been tested using the AMOS program version 24 and the Structural Equation Modeling (SEM) method, and all hypotheses are supported.

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