cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota surabaya,
Jawa timur
INDONESIA
BISMA (Bisma dan Manajemen)
Published by Universitas Negeri Surabaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 49 Documents
 1   2   3   4   5 
Pengaruh Pengelolaan Kualitas Layanan Melalui Program Pertamina Way Terhadap Kepuasan Konsumen Dan Dampaknya Pada Citra SPBU Pertamina (Studi Pada SPBU Pasti Pas Di Surabaya) Sri Setyo Iriani, ; Puguh Yulianto,
Bisnis dan Manajemen Vol 2, No 2 (2010)
Publisher : Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Since 2007, BBM industry retail in Indonesia has been entered free trade. This make Pertamina do service quality management to entire SPBU Pertamina through Pertamina Way Program. Pertamina way is five standard operational elements which have to be reached by every SPBU Pertamina for consumers. Five elements its self consisted of: 1) Well trained and motivated staff, 2) quality and quantity assurance, 3) well-maintained equipment and facility, 4) consistent physical format, 5) as well as product offerings and value-added services. Service quality in this study is measured by dimensions of retail service quality according to Dabholkar, et al (1996) is consisted of: physical aspects, reliability, personal interaction, problem solving, and policy. This research purpose are: 1) to determine consumer perceptions of service quality at SPBU Pertamina with Pasti Pas logo in Surabaya, 2) to determine the influence of service quality management through Pertamina Way program to consumer satisfaction SPBU Pertamina with Pasti Pas logo in Surabaya, 3) to determine whether consumer satisfaction will have an impact on the brand image of SPBU Pertamina in Surabaya, 4) to determine the influence of service quality management through Pertamina Way programs is influenced to the brand image of SPBU Pertamina in Surabaya. The sample in this study is the consumer of 48 SPBU Pertamina Pasti Pas logo in Surabaya is consisted of 200 respondents. Sample decision techniques used non probability sampling with accidental sampling method and quota sampling. Data analysis technique used Structural Equation Modeling (SEM) by software AMOS 16.0 and SPSS 16.0. From the results of the analysis note that: 1) consumer have a positive perception of service quality at SPBU Pertamina with Pasti Pas logo in Surabaya, 2) service quality management is influenced significantly to consumer satisfaction of SPBU Pertamina with Pasti Pas logo in Surabaya, 3) customer satisfaction does not affect significantly to the image of SPBU Pertamina in Surabaya, 4) service quality management is influenced significantly to the image of SPBU Pertamina in Surabaya.
Efektivitas Strategi Hedging Menggunakan Kontrak Indeks Lq45 Futures Dalam Meminimalisasi Risiko Sistematis Portofolio Nadia Asandimitra Haryono, ; M. Riadhos Solichin,
Bisnis dan Manajemen Vol 2, No 2 (2010)
Publisher : Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Investor can make hedging to the systematic risk or market risk by using LQ45 index futures contract whose value comparable to the share portfolio value they have. This research had the purpose to prove used the LQ45 index futures contract in minimize the portfolio systematic risk. In this research used LQ45 index as the proxy on the portfolio have been properly diversified. Data used in this research were LQ45 index daily value data and the daily closing price of LQ45 index futures with 2004-2005 research period. Testing was conducted by comparing the portfolio return hedged variance to the portfolio return unhedged variance. Calculation of hedging effectiveness used LQ45 index futures contract as much as -9%, negative hedging effectiveness calculation due to the portfolio return hedged variance larger than portfolio return unhedged variance or, in the other words the risk in the futures market was larger than the risk in the spot market. Thus, the LQ45 index futures contract was ineffective to use as the hedging strategy in minimize the portfolio systematic risk.
Pengaruh Partner Characteristics Terhadap Relationship Capital: Studi Empiris Pasca Penggabungan Perusahaan Muafi,
Bisnis dan Manajemen Vol 2, No 2 (2010)
Publisher : Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines if partner characteristics will affect the relationship capital and using data from the Indonesiaan state-owned company that has recently been merged with other stated owned companies. This study devises a multifaceted model based on three constructs of partner characteristics, namely interdependence, cultural compatibility and relative influence, and tests their effects on relationship capital, including reciprocal commitment. Empirical results indicate that partner characteristics have positive affect to relationship capital (reciprocal commitment).
Analisis Pengaruh Kebijakan Harga Kebutuhan Pokok Terhadap Indeks Harga Kebutuhan Pokok Di Propinsi Jawa Timur Pasca Lumpur Lapindo Agung Listiadi,
Bisnis dan Manajemen Vol 3, No 1 (2010)
Publisher : Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

During five year come East Java of growth of mean industry of pertahun will be able to reach 9%, where industrial sector expected can give contribution 27,47% from economic structure exist in East Java. And problem which related to requirement of society fundamental very sensitif, Therefore. How Influence Of Policy Of Price Requirement of specified by Fundamental is Government to Price Index storey;level Requirement of Fundamental in Province East Java of pasca Mud disaster of Lapindo ?. This research use approach of deskriptif-kuantitatif. Pursuant to calculation of price index , hence can know that in the year 2006 semester 2 happened increase of price of sembako equal to 4,31% from [his/its] elementary year. From calculation of price index , hence at in the year 2007 semester 1 increase of price sembako is that happened compared to his/its elementary year that is equal to 6,26%. Pursuant to calculation of this price index, hence can know that in the year 2007 semester 1 happened increase of price of sembako equal to 1,86% from year 2006 semester 2. From result of variable regresi of X is to policy of governmental price and for the variable of Y is price going into effect made an index to market is price for year 2006 Semester 1 got by Y = - 44,67 . And for the year of its 2006 2 equation semester of him Y = - 285,09 + 1,09X. While for the year of its 2007 1 result semester of him of Y = 254,15 + 1,06X. Shall be governmental control price of sembako marketing by performing a more intensive market operation. Government have to cope to arrest;detain fastly of increase of price of sembako by answering the demand [of] stock supply of sembako either through EOQ and also of JIT, by improve;repairing management of BULOG.
Tingkat Persaingan Pada Industri Tembakau Dan Dampaknya Terhadap Petani Tembakau (Studi Kasus Industri Tembakau Madura) Bondan Satriawan,
Bisnis dan Manajemen Vol 3, No 1 (2010)
Publisher : Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study tries to explore the degree of competition in tobacco Industry in Madura. By doing so, this study examines the competition in all markets of the distributional levels of Madura’s tobacco, from farmer to tobacco’s final user. In addition, for every market of the distributional level, the discussion is focused on the competition among the sellers themselves, the buyers themselves and also the consequences for the sellers and the buyers in terms of price, strategic behavior and profit. Linear “Structure-Conduct-Performance (S-C-P)’ model is being used as the main framework in this study. Additionally, this study uses primary and secondary data. Furthermore, this study shows that in the upstream industry of tobacco, the degree of competition is almost perfect, and as it gets closer to the downstream industry of tobacco the degree of competition is close to monopoly. Hence, the closer a firm to the upstream industry of tobacco, the profit is less, and as it gets closer to the downstream industry of tobacco, the profit is much higher, as well as its monopoly or market power. In turn, this condition is negatively impacting the tobacco farmer welfare as the upstream firm.
Pengaruh Persepsi Pelanggan Tentang Bauran Pemasaran Terhadap Loyalitas Penggunaan Ponsel Pasca Bayar Esia Surabaya Nindria Untarini,
Bisnis dan Manajemen Vol 3, No 1 (2010)
Publisher : Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This paper is analyzing the influence of marketing mix customer perception that feels and make scoring by post paid customer to ESIA cellular operator in Surabaya. Post paid customer as research object is active customer using their cell phone to become ESIA post paid customer in Surabaya. This research have to be done because understanding customer active is essential for keeping and protect them to switch another cell phone operator. This research purpose to watching carefully the perception about service of marketing mix that bargained by ESIA cellular operator to loyalty of using post paid customer cell phone. The variable in this research taking from Zeithaml and Bitner service marketing theory and Yazid adopt it (1999:21) and the composition7P’s are product, price, place, promotion, participant, physical evidence, and process. Analyze model adapted from Customer Behavior simple model by Assael (1984:11) with using multiple linear regression technique, F test and t test. Base on analyze, can take a resume that marketing mix perception variable (cellular telecommunication service, price, facility ease, promotion, staff servicing, physical evidence, and administration process) post paid ESIA customer feels influenced to using cell phone loyalty at ESIA cellular operator in Surabaya as significantly both of single test and simultaneous test. As a single test, this result can look at each of t test that always have score more than 1,6616. While as simultaneous test, can take a look of F test result is 51,611 that more than score of F table 2,127. From the result of analysis, knows that price of cellular telecommunication that charged to post paid customer have dominant influence to loyalty of cell phone used post paid customer ESIA in Surabaya. While, the variable of facility ease have very little influenced. Base on analyze, can take a resume that marketing mix perception variable (cellular telecommunication service, price, facility ease, promotion, staff servicing, physical evidence, and administration process) post paid ESIA customer feels influenced to using cell phone loyalty at ESIA cellular operator in Surabaya as significantly both of single test and simultaneous test. As a single test, this result can look at each of t test that always have score more than 1,6616. While as simultaneous test, can take a look of F test result is 51,611 that more than score of F table 2,127. From the result of analysis, knows that price of cellular telecommunication that charged to post paid customer have dominant influence to loyalty of cell phone used post paid customer ESIA in Surabaya. While, the variable of facility ease have very little influenced.
Pengaruh Kualitas Layanan Jasa Terhadap Word Of Mouth Dengan Kepuasan Pelanggan Sebagai Variabel Antara (Studi Pada Biro Perjalanan Umum Rosalia Indah Surabaya) Deasy Prameswari, ; Anik Lestari A,
Bisnis dan Manajemen Vol 3, No 1 (2010)
Publisher : Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Competition services company that happens in the present, especially the transport service which is services sectors that are consumed and have a huge impact on economic growth. To be able to withstand the competition, the company must continue to fix themselves to improving the quality of services to create customer satisfaction. One of the advantages which can be obtained by the company if the customer experience is the customer satisfaction will do the word of mouth. This study is conclusive research. The population in this study is the customer of General Travel Bureau Rosalia Indah Surabaya minimum 16 years old and have been using the services General Travel Bureau Rosalia Indah Surabaya at least twice. Samples taken as many as 158 people with accidental sampling technique. The measurement used is the questionnaire, and data were analyzed by Structural Equation Modeling. The results showed that the effect of variable services quality to customer satisfaction General Travel Bureau Rosalia Indah Surabaya amounted to 33.9%. The effect of variable customer satisfaction General Travel Bureau Rosalia Indah Surabaya against the word of mouth for 52.5%.
Analisis Kinerja Keuangan Pt. Bni (Persero) Tbk Sebelum Dan Sesudah Melakukan Seasoned Equity Offerings Nancy Ika Ervina, ; Musdholifah,
Bisnis dan Manajemen Vol 3, No 1 (2010)
Publisher : Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Seasoned equity offering (SEO) is done by public company which need seasoned loan to costing operational activities and invest. Except to costing operational activities and invest a company, this offering can used to looking for seasoned loan to pay company loan. The aim of this study is to analyze financial performance of PT. BNI (Persero) Tbk before and after seasoned equity offering (SEO) with CAMELS (Capital, Assets Quality, Management, Equity, Liquidity, dan Sensitivity) measurement. This research represent descriptive which purposed to collect information about exist symptom. This research is done in PT. BNI (Persero) Tbk. Ratio analysis are using Capital : CAR, Assets Quality : KAP1 dan KAP2, Earning : ROA dan BOPO, Liquidity : NCM to CA dan LDR, which later from the ratio can be explained its meaning. The conclusion of this research that financial performance PT. BNI (Persero) Tbk generally before seasoned equity offering (2006) is better than after seasoned equity offering (2008) which is in first period (January – March), second period (April – June), and third period (July – September). Therefore in fourth period (October - December) 2008, financial performance PT. BNI (Persero) Tbk is better than 2006.
Analisis Segmentasi Psikografis Dan Sensitivitas Harga Konsumen Rumah Makan Di Kabupaten Sidoarjo Luxi Ika Lestari, ; Saino,
Bisnis dan Manajemen Vol 3, No 1 (2010)
Publisher : Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Now, eat not just tool to fill up a stomach. Eat have been become lifestyle together with period development and culture hase been made of human. So, restaurant necessary to do exactly segmentatiom to develop marketing strategies more exact and specific for their product target on segmen that more specific of poppulation. Psychographic segmentation is kind of segmentation that intercorrelated with individual consumer’s mind, by exploring such factors as value, lifestyle, and cognitive component (Lowe and Worsley,2002) In this research psycographi segmentation just use value that have 18 indicators and lifestyle that have 6 indicators (Lowe and Worsley,2002). Technique that use to taken sample is non probability sampling. To make taken saple easier, researcher use intidental sampling. Data processing technique use validitas and reliabilitas while statistic analysis use factor analysis, cluster analysis, and ANOVA analysis. Psychographic segmentation that connected with price sensitivity have 4 segment are kekanak-kanakan (1225%), alpha sosializer (23,52%), konservatif (14,21%), optimiser (26,47%), self dominance (9,80%), statis (13,72%). There is found price sensitvity different on each segment where segment stick out, alpha sosializer segment is most sensitive, just the opposite segment that have low price sensitivity are optimiser segment and self domonance segment.
Model Kepemimpinan Situasional Pada Perusahaan Keluarga ( Kasus Ukm Di Sentra Industri Wedoro Sidoarjo ) Sentot Imam Wahjono,
Bisnis dan Manajemen Vol 3, No 1 (2010)
Publisher : Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Page 4 of 5 | Total Record : 49

 1   2   3   4   5 

Filter by Year

2008 2013


Reset
Filter By Issues
All Issue Vol 5, No 2 (2013): Volume 5 No 2, Februari 2013 Vol 4, No 1 (2011) Vol 3, No 2 (2011) Vol 3, No 1 (2010) Vol 2, No 2 (2010) Vol 2, No 1 (2009) Vol 1, No 2 (2009) Vol 1, No 1 (2008)