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Ekuitas: Jurnal Pendidikan Ekonomi
Published by Universitas Pendidikan Ganesha
ISSN : 23546107     EISSN : 25492292     DOI : -
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Social Sciences
Ekuitas: Jurnal Pendidikan Ekonomi offers original articles on economics education. The journal is aimed at publishing and disseminating the results of researches and studies on economics education conducted by researchers, teachers, and practitioners of economic education.
Arjuna Subject : -
Articles 25 Documents
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Search results for , issue "Vol 9, No 2 (2021)" : 25 Documents clear
Analisis SWOT PT. ASDP Indonesia Ferry (Persero) Pelabuhan Ketapang-Gilimanuk Lestari, Erlina; Suwena, Kadek Rai
Ekuitas: Jurnal Pendidikan Ekonomi Vol 9, No 2 (2021)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v9i2.30860

Abstract

The’’’’purpose…of**this study is to analyze the strengths (strengths), weaknesses (weaknesses), opportunities (opportunities) and threats (Threats) using a SWOT analysis on the quality of services of PT. ASDP Indonesia ferry (persero) Ketapang-Gilimanuk port. This study uses this type…of…research with descriptive research methods that describe the quality of services PT. ASDP Indonesia Ferry (Persero) Ketapang-Gilimanuk Port. The population in this study are service users who use the services of PT. ASDP with the sample used as many as 384 respondents obtained using accidental sampling technique. Data were collected by observation, questionnaires and documentation and analyzed using quantitative descriptive analysis. The results obtained from compiling a SWOT matrix analysis based on IFAS, namely the total score of the strength factor minus the total score of the weakness factors of the service quality of PT. ASDP Ketapang-Gilimanuk Port obtained 1.5 results. Meanwhile, based on EFAS, the opportunity score is reduced by the threat factor score, the result is 2.25.
Analisis Kualitas Pelayanan pada Rumah Makan Panca Rasa Puruk Cahu Alexandro, Rinto; Hariatama, Fendy; Norliana, Ela
Ekuitas: Jurnal Pendidikan Ekonomi Vol 9, No 2 (2021)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v9i2.40618

Abstract

The Panca Rasa Puruk Cahu Restaurant is one of the companies in Murung Raya Central Kalimantan Province, where its business is engaged in providing products (goods and services). In providing services to the community, Panca Rasa Restaurant is required to do the best and provide satisfaction to customers in their services. This study aims to determine the quality of service about customer satisfaction at the Panca Rasa Puruk Cahu restaurant. The research approach used is descriptive qualitative with data collection techniques through: observation, interviews and documentation. Data analysis techniques: data reduction data presentation and drawing conclusions, with the respondents are consumers at the Panca Rasa Restaurant, consumers who have been set as many as 8 people. From the results of the research analysis, it can be concluded that the quality of service is shown from the aspects of tangible, realibility, responsiveness, assurance, and empathy at the Panca Rasa Puruk Cahu restaurant as follows: Tangible aspects provide complete facilities, arrangement of goods and appearance. Clean and tidy employees. In the aspect of reliability, using a manual system in making payment transactions for operating hours that are always correct and provide polite and courteous service. Responsiveness aspect, always responds / responds to complaints and complaints from consumers, but consumers must first find employees to get service. Aspects of assurance, providing security, comfort, and guarantees for products purchased by consumers and employees having skills and knowledge about the products being sold. Aspects of empathy, employees always communicate to consumers.
The Millennial’s Investment Decisions: Implications of Financial Literacy, Motivation, and Digitalization Purnamasari, Vidya; Merlinda, Santi; Narmaditya, Bagus Shandy; Irwansyah, M. Rudi
Ekuitas: Jurnal Pendidikan Ekonomi Vol 9, No 2 (2021)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v9i2.39328

Abstract

Investment as a means of developing assets is no longer a luxury activity reserved for a select few. Nowadays, as financial technology advances, everyone has equal access to investment information. This change generates new perspectives in which investing is not restricted to the wealthy, leading everyone, even on-budget millennials to be investors. The purpose of this research is to determine the variables affecting investing decisions at an early age, especially among millennials. This research adopted single-equation regression models to examine the dependent variable on several explanatory variables and estimate mean or average value. The data was generated using a questionnaire to 140 respondents. Three distinct variables utilized as independent variables are financial literacy, motivation, and the digitization of investing platforms. The findings indicate that financial literacy and motivation substantially affect millennials’ investment decisions, while digitization presents no correlation to the Millennials’ investment decisions.
Pengaruh Citra Perusahaan dan Kepuasanpelanggan terhadap Loyalitas Pelanggan pada Toko Bunga Pertiwi Cabang Sulanyah Yudha, I Gusti Bagus Kelvin Wira; Yulianthini, Ni Nyoman
Ekuitas: Jurnal Pendidikan Ekonomi Vol 9, No 2 (2021)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v9i2.32689

Abstract

This study aims to obtain tested findings about the effect of corporate image on customer loyalty, the effect of customer satisfaction on customer loyalty, and the effect of corporate image and customer satisfaction on customer loyalty. The research design used was causal quantitative research. The subjects in this study are consumers who have become customers of the Sulanyah branch of the Pertiwi Flower Shop and the objects in this study are company image, customer satisfaction, and customer loyalty. Data were collected by document recording and questionnaire method, and analyzed by multiple linear regression analysis. The results showed that 1) company image had a positive and significant effect on customer loyalty of Toko Bunga Pertiwi, 2) customer satisfaction had a positive and significant effect on customer loyalty of Toko Bunga Pertiwi, 3) company image and customer satisfaction had a significant effect on customer loyalty of Toko Bunga Pertiwi.
Peningkatan Kualitas Pelayanan Publik Melalui Implementasi E-Government di Bali Agustina, Dian Putri
Ekuitas: Jurnal Pendidikan Ekonomi Vol 9, No 2 (2021)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v9i2.42044

Abstract

E-Government is one of the information technology public services provided by the government to improve performance, efficiency, accountability, and public trust. However, there are still many public complaints about alleged administrative fraud in public services. The purpose of this study is to determine the relationship between digital transformation through the introduction of e-government and improving the quality of public services in Bali and which of these two factors affect the quality of public services through the introduction of e-government in Bali. This study was conducted on people in Bali Province who have used online public services. Data were collected through an online questionnaire instrument with a sample of 70 respondents. The analysis technique uses PLS analysis. The results of the analysis show that the role of the community, ICT and E-Government have a significant effect on the quality of public services in the Province of Bali. E-Government has an important role in improving the quality of public services optimally in the Province of Bali.

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