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Ekuitas: Jurnal Pendidikan Ekonomi
Published by Universitas Pendidikan Ganesha
ISSN : 23546107     EISSN : 25492292     DOI : -
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Social Sciences
Ekuitas: Jurnal Pendidikan Ekonomi offers original articles on economics education. The journal is aimed at publishing and disseminating the results of researches and studies on economics education conducted by researchers, teachers, and practitioners of economic education.
Arjuna Subject : -
Articles 5 Documents
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Search results for , issue "Vol. 13 No. 1 (2025)" : 5 Documents clear
Pengaruh Tingkat Pendapatan dan Jumlah Anggota Keluarga Terhadap Kesejahteraan Keluarga Buruh Tani di Desa Ambengan Kecamatan Sukasada Kabupaten Buleleng Widari, Komang Septia Tri; Meitriana, Made Ary
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 13 No. 1 (2025)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v13i1.98392

Abstract

This study aims to determine the effect of income level and number of family members on the welfare of farm laborers' families in Ambengan Village, Buleleng Regency. This study uses a quantitative method with a causality research type. The population of this study was 100 rice farm laborers. The sampling technique used was accidental sampling, with a sample size of 80 respondents. The type of data used is quantitative data. The data sources used are primary and secondary data. Data analysis in this study used multiple linear regression analysis techniques. Hypothesis testing was carried out using the t-test and F-test with a significance level of 5%. The results of the study showed that: (1) income has a positive and significant effect on the welfare of farm laborers' families in Ambengan Village, Buleleng Regency, (2) the number of family members has a negative and significant effect on the welfare of farm laborers' families in Ambengan Village, Buleleng Regency, and (3) Simultaneously, income and number of family members have a positive and significant effect on the welfare of farm laborers' families in Ambengan Village, Buleleng Regency.
Analisis Pengaruh Diskon Harga, Kualitas Produk, dan Promosi terhadap Pembelian Impulsif di Tiktok Shop: Studi Pengguna Aktif di Kabupaten Buleleng Saragih, Merry Artianni; Suwendra, I Wayan
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 13 No. 1 (2025)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v13i1.100542

Abstract

This study aims to analyze the influence of price discounts, product quality, and promotions on TikTok Shop with a case study of active users in Buleleng Regency. The growing phenomenon of online shopping, especially through TikTok Shop, has given rise to spontaneous or impulsive buying behavior. This study employs a quantitative approach using a survey method, with data collected through a questionnaire distributed to 100 respondents selected using purposive sampling. The independent variables in this study are price discounts, product quality, and promotions, while the dependent variable is impulsive buying. The collected data were analyzed using multiple linear regression through SPSS version 25. The results of the study indicate that price discounts, product quality, and promotions simultaneously have a significant effect on impulsive buying. Partially, these three variables also prove to have a significant positive effect. Price discounts are the most dominant factor in driving spontaneous purchasing decisions, followed by promotions and product quality. This indicates that consumers are more likely to make unplanned purchases when exposed to attractive, urgent offers, especially on interactive platforms such as TikTok Shop. The conclusion of this study is that marketing strategies that combine price discounts, product quality, and attractive and interactive promotions can increase the tendency for impulsive buying. These findings are expected to serve as a reference for businesses in designing attractive marketing strategies to increase the appeal of impulsive buying.
Evaluasi Program Revitalisasi Pasar Banyuasri Wibawa, Putu Adi Putra; Suwena, Kadek Rai
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 13 No. 1 (2025)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v13i1.100803

Abstract

This study aims to evaluate the Banyuasri Market revitalisation program in Singaraja City. The evaluation is based on the dimensions of effectiveness, efficiency, relevance, and impact using Cost-Benefit Analysis (CBA) and Cost-Effectiveness Analysis (CEA). The research used a descriptive qualitative approach with data collected through observation, in-depth interviews, and documentation. The results show that the revitalisation program has not been fully effective in improving the competitiveness of traditional markets. Although the infrastructure has improved, traders' income has declined due to a significant increase in operating costs. The program's efficiency is also not optimal, as the investment does not match the economic results. The program's relevance is considered lacking, as it does not consider post-pandemic socioeconomic conditions. The impact of the revitalisation has even caused resistance among traders, mainly due to relocation and rising tariffs. Therefore, further evaluation and policy adjustments are needed so that the market revitalisation can provide optimal benefits for all stakeholders.
Peran Perempuan sebagai Buruh Harian Lepas Angkat Barang dalam Pemenuhan Kebutuhan Keluarga Br Bangun, Lusia Nadia; Indrayani, Luh
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 13 No. 1 (2025)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v13i1.101002

Abstract

This study explores the role of women as freelance porters in fulfilling family needs at Pasar Anyar, Buleleng. Women's involvement in the informal sector is a response to economic pressures within the household and limited access to formal employment opportunities. This research aims to describe the forms of women's participation as daily laborers, identify the social, economic, and cultural factors influencing their decision to work, and evaluate the impact of such work on family welfare. This study uses a descriptive qualitative method with data collected through in-depth interviews, direct observation, and documentation. The findings reveal that women undertake dual roles as housewives and income earners due to low household income, the need to finance children's education, and economic hardship. Despite the physically demanding nature of the job and lack of legal protection, they continue to work to sustain their family's livelihood.
Dampak Alih Fungsi Lahan Pertanian Bagi Kesejahteraan Buruh Tani di Desa Panji Anom Dewantara, Putu Tegar; Suwena, Kadek Rai
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 13 No. 1 (2025)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v13i1.102224

Abstract

This study aims to determine the impact of agricultural land-use conversion on the welfare of farm laborers in Panji Anom Village. This research is classified as a descriptive study with a qualitative approach. In the data collection process, the researcher focused on gathering descriptive data, with the research subjects being farmers and farm laborers in Panji Anom Village, who provided the necessary information based on field conditions. The object of this research is the impact of agricultural land-use conversion on the welfare of farm laborers. The data collection methods used include observation, interviews, and documentation. This study employs a qualitative analysis technique developed by Miles and Huberman, which includes data collection, data reduction, data presentation, and conclusion drawing. The study finds that the conversion of agricultural land in Panji Anom Village is driven by economic pressures, crop failures, and the declining interest of the younger generation in farming. Much of the agricultural land has been converted into residential areas, resulting in decreased job opportunities and income for farm laborers, as well as increased economic vulnerability in the village community.

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