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INDONESIA
JURNAL ADMINISTRASI BISNIS
Published by Universitas Sam Ratulangi
ISSN : 23389605     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal ini dikelola oleh Program Studi Administrasi Bisnis Fakultas Ilmu Sosial dan Politik Universitas Sam Ratulangi. Jurnal ini terbit 5 kali dalam setahun. Jurnal ini merupakan hasil publikasi karya ilmiah/makalah dari Pengajar, Alumni, Mahasiswa yang berhubungan dengan Manajemen Sumber Daya Manusia, Pemasaran, Keuangan, Kewirausahaan, dan bidang minat Administrasi Bisnis. Jurnal ini menerima draft untuk publikasi review buku, laporan penelitian, jurnal ilmiah umum yang bisa dikirimkan ke alamat email jurnal: jab.unsrat@gmail.com.
Arjuna Subject : -
Articles 11 Documents
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Search results for , issue "VOL 5. NO 004 (2017): JURNAL ADMINISTRASI BISNIS UNSRAT" : 11 Documents clear
PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP LOYALITAS NASABAH PT. BANK MANDIRI (PERSERO) Tbk, KC DOTULOLONG LASUT MANADO DAHLAN, PUTRI WINDARWATI M.; Tampi, Johny R. E.; Tumbel, Tinneke M.
JURNAL ADMINISTRASI BISNIS (JAB) VOL 5. NO 004 (2017): JURNAL ADMINISTRASI BISNIS UNSRAT
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.0.0.2017.17499.%p

Abstract

This study aims to determine the influence of Customer RelationshipManagement on customer loyalty in PT. Bank Mandiri (Persero) Tbk, KCDotulolong Lasut Manado. This research is quantitive research using surveymethod. Data collection technique is done by division of questionnaires filled by100 respondents who become the sample in this research. Data collection wasdone with questionnaires that have been tested for validity and reliability. Dataanalysis use is descriptive statistic, consisting of correlation coefficient andsimple regression done by using program SPSS. The result of the research showsthat there is significant influence between Customer Relationship Management oncustomer loyalty. Customer Relationship Management is a very important thingfor the company to establish long-term relationships with customers in order toachieve satisfaction that also impact on customer loyalty, then for the benefit ofthe two parties, the company further improve and optimize the system CustomerRelationship Management to increase customer loyalty.Keyword: Customer Relationship Management, customer loyalty.

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