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INDONESIA
Journal The Winners
Published by Universitas Bina Nusantara
ISSN : 1412121     EISSN : 25412388     DOI : -
Core Subject : Social,
Social Sciences
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Articles 8 Documents
 1 
Search results for , issue "Vol. 12 No. 2 (2011): The Winners Vol. 12 No. 2 2011" : 8 Documents clear
Analysis of Three Antecedent Dimensions of Service Towards Consumer's Trust and Their Impact on Post-Purchase Behavior Retno Dewanti; Wendy Teoh; Yulia Wati; Rahayu Rahayu
The Winners Vol. 12 No. 2 (2011): The Winners Vol. 12 No. 2 2011
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v12i2.670

Abstract

In the last few years retail industry in Indonesia has been grown rapidly by three main factors, namely economic, demographic and socio-cultural. If a retail business can gain success in Malaysia, it may not gain the same success in Indonesia. A research is conducted using associative analysis by correlation test with path analysis technique and Pearson Product Moment correlation. The results of this research show that three antecedents of service variables – interaction quality, the quality of physical environment, and outcome quality – are related to each other and simultaneously influence consumer’s trust. Regarding to the partial analysis, it is found that the quality of physical environment and consumer’s trust has significant effects on post-purchase behavior. Path analysis shows that three antecedents of service indirectly contribute to consumer post-purchase behavior through consumer’s trust. However, the outcome quality provides the largest contribution on it.
Analisis Pengaruh Hari Perdagangan dan Nilai Tukar terhadap Indeks Harga Saham Gabungan (IHSG) di Bursa Efek Indonesia Tahun 2009 Erric Wijaya; Fatiah Istarini
The Winners Vol. 12 No. 2 (2011): The Winners Vol. 12 No. 2 2011
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v12i2.671

Abstract

Before making investment decisions, investors need to analyze the pattern of trading days which change daily because of investors’ behavior in stock trading activity that affects the pattern of daily stock price movements. Changes in macro variables like exchange rates for instance, also can affect share price. To determine the influence of independent variables (day of the week effect and exchange rate) on the dependent variable (Jakarta Composite Index (JCI)), a research is conducted using multiple linear regression analysis. The initial test uses a test of normality and is resumed by testing multiple linear regression analysis and classical assumption. The hypothesis test uses t-statistics and F-statistics with a significance level of 5%. A descriptive statistics implies that there is an effect of trading days on stock prices. However, using backward stepwise linier regression model and multivariate analysis, the result indicates that there is no effect of trading days on stock prices. Using multivariate data analysis, it is found that stock prices is influenced by exchange rate.
Analisis Pengaruh Moderating Investment Opportunity Set dengan Kebijakan Dividend serta Moderating Investment Opportunity Set dengan Arus Kas Bebas terhadap Tingkat Leverage Perusahaan Makanan dan Minuman yang Terdaftar di BEI Periode 2003-2007 Masruroh Masruroh; Tinjung Desy Nursanti; Lisa Lisa
The Winners Vol. 12 No. 2 (2011): The Winners Vol. 12 No. 2 2011
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v12i2.672

Abstract

This research aims to examine whether there is any influence of investment opportunity set (IOS) on the affiliation between dividend policy and free cash flow to leverage enterprise-level. By using 42 samples of food and beverage companies listed on Indonesia Stock Exchange from 2003 to 2007, it is concluded that the dividend policy does not affect the company's leverage. However, the dividend policy together with investment opportunity set affect the level of corporate leverage. Free cash flow affects the level of corporate leverage. In the meantime, free cash flow to the investment opportunity set (IOS) also influences the level of corporate leverage, the dividend policy and free cash flow effect on the level of corporate leverage. Meanwhile, the dividend policy, free cash flow, investment opportunity set simultaneously affect the level of corporate leverage.
A Cross-Cultural Web Usability Analysis of Asian Countries’ Official Tourism Websites Jaslin Md. Dahlan; Awang Rozaimie Awang-Shuib
The Winners Vol. 12 No. 2 (2011): The Winners Vol. 12 No. 2 2011
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v12i2.673

Abstract

Demands for tourism websites from worldwide providers is now surging. It is a quality measurement of advertising, information providing and persuasive marketing all in one. The evaluation of website’s usability illuminates the specific strengths and weaknesses of each websites studied. A selection of 39 Asian countries was studied. A criterion for selection was for the country to have an official tourism website hosted and managed by a government agency. This non-commercial study is to ensure the reliability of information. A walkthrough content analysis method was used for the evaluation. The month-long evaluation experiments the seven elements of webs’ features and functions with 44 attributes. Results were varied with highest and lowest scores were tabulated and discussed. Tourism websites that scored the highest overall and categorical sections obviously placed tourism as their main industry of the economy. The study is limited by the availability of the websites during the evaluation period. No re-evaluation on another date was done, as to avoid biasness.
Strategi Bersaing untuk Mengoptimalkan Kapasitas Produksi: Studi Kasus pada PT. Jaya Indah Casting, Bekasi Purwanto Purwanto
The Winners Vol. 12 No. 2 (2011): The Winners Vol. 12 No. 2 2011
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v12i2.674

Abstract

Every company has to be able to adapt with the environment in order to survive in the middle of the condition as mentioned. Therefore, the management is supposed to manage their organization in a good manner and more professional to plan and control the company’s activities. PT. Jaya Indah Casting as a multinational company is selected as a study case for a research that aims to analyze the external and internal business environment; identify and evaluate business strategic implemented; find the future alternative strategic to be implemented by the company. The external business environment is analyzed by common business environment (economic, political, ecology and technology), Porter’s competitive forces, driving forces and key success factors. The internal business environment will be analyzed by SWOT method, organization structure, financial reports, process mapping, contingency plan and benchmarking, which altogether will be combined to formulate business strategic for the future. Results show that to survive the development and win the competition, PT. Jaya Indah Casting should implement growing strategic, operational strategic (new field and new product, new customer, quality and customer satisfaction), location and machine/tools maintenance.  
Pengaruh Penerapan Corporate Social Responsibility terhadap Persepsi Nasabah Bank dan Dampaknya terhadap Corporate Image Muhadjir Nasir; Gita Fitri Qurani
The Winners Vol. 12 No. 2 (2011): The Winners Vol. 12 No. 2 2011
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v12i2.675

Abstract

The application of corporate social responsibility (CSR) in Indonesia is regulated in UU No. 40 2007 about company liability on article 74 which mentions the social responsibility to be borne by any corporations. CSR is one of the government's efforts to balance the economic growth and equitability. This study aims to determine how much CSR influences customer’s perceptions and its impact on corporate image of BNI. This study uses descriptive-associative method with unit analysis of customers of Bank BNI Fatmawati branch and survey analysis. Data collection uses questionnaires, interviews and literature study of previous researches. Data process uses SPSS 16.0 through validity and reliability, normality test, path analysis, and comparison of the average score through descriptive analysis. The study states that CSR brings effect to corporate image both directly and indirectly through the customer’s perception. Therefore, it is expected to continue to maintain BNI social sharing through their CSR programs and enhance public communication, so that the CSR transfer to change the customer’s perception leads to a positive success.
Customer Awareness and Behavior Intention Towards the Use of Halal Logo on Restaurants Sabainah Bachok; Nurfattaniah Jamalluddin; Aliffaizi Arsat; Aslinda Mohd Shahril; Suria Sulaiman
The Winners Vol. 12 No. 2 (2011): The Winners Vol. 12 No. 2 2011
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v12i2.677

Abstract

The trend of eating out leads the food service industry to the needs of managing customers and making sure that all their needs and preferences can be fulfilled. The certification and recognition of establishment also becomes the in thing in hospitality industry, which includes the certification of halal, HACCP, and ISO. Establishment with certification is useful as a marketing strategy to attract more customers. This study discusses the level of customer awareness of towards the halal logo used in some restaurants which is carried out to give evidence to restaurant operators regarding the importance of attaching the genuine halal logo in their restaurant. From the findings, it is showed that customers are do aware of the use of halal logo on restaurants. It is also a factor in choosing a restaurant. It is concluded that halal logo is one of the main factors for customers in choosing restaurants which in return can be a main strategy to attract and retain more customers in the future, not only for the local customer but also to foreigners.
New Software Performance with Balanced Score Card Assessment: Case Study at LPGI Jakarta Brata Wibawa Djojo
The Winners Vol. 12 No. 2 (2011): The Winners Vol. 12 No. 2 2011
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v12i2.678

Abstract

Implementation of information technology (IT), especially new software applications, needs to be evaluated for its impact to organization’s business performance related to its strategic goal. The measurement and evaluation of a new software implementation impact in LPGI Jakarta uses Balanced Scorecard (BSC) analysis by making comparison of three-year data. The analysis involves four perspectives of BSC: (1) Financial aspect with the growth of gross premium written (GPW), net premium written (NPW), underwriting profit; (2) internal business aspect: the frequency of policy issued and the average production per policy; (3) people or learning and growth which consists of human error and system error; (4) customer aspect with external endorsement and renewal ratio. This research measures and evaluates for the impact of the implementation of a new software application to the new business performance as Marginal and Fair contribution.  At the end of this paper the writer suggests LPGI Jakarta to increase the sales activities to reach the target which is related directly to financial aspect and internal business process aspect.

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