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INDONESIA
Journal The Winners
Published by Universitas Bina Nusantara
ISSN : 1412121     EISSN : 25412388     DOI : -
Core Subject : Social,
Social Sciences
Arjuna Subject : -
Articles 10 Documents
 1 
Search results for , issue "Vol. 21 No. 2 (2020): The Winners" : 10 Documents clear
Performance Measurement of Academic Information Systems using Performance Prism and ISO/IEC 25010 Liulliyah Liulliyah; Apol Pribadi Subriadi
The Winners Vol. 21 No. 2 (2020): The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v21i2.6505

Abstract

The aim of the research was to measure system performance information in terms of system quality using the ISO/IEC 25010 model and involve stakeholders using the Performance Prism (PP) model. The research applied an action research approach where researchers developed performance measurement models and solved existing problems. The research produced 41 performance indicators, which were used to measure academic information system. The results in general academic information systems have a performance value of 5,522.
Sustainable Growth Rate Model in Indonesia Manufacturing Firms Vina Christina Nugroho
The Winners Vol. 21 No. 2 (2020): The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v21i2.6614

Abstract

Regarding the importance of Sustainable Growth Rate (SGR) calculation for firms as a basic of financial decision, many previous studies had highlighted the variability of SGR calculation. The research’s first objective focused on two methods of SGR calculation and figured out the determinant factors (internal and external) that affect firm’s SGR. One method focused on different determinants of SGR when industry or firm specific aspects were considered. Whereas, SGR (II) focused on determinant of SGR when firms are reluctant to issue new equity. The second objective was to investigate the determinant factors towards SGR in both models. Sample for the research was public-listed manufacturing firms in Indonesia from 2011 to 2019. The result shows that there is significant difference between the two methods, and not to mention that Return on Equity (ROE) becomes the only factor that affect SGR (in both models). The implication is due to the limited amount of time, so the research can only compare two different method of SGR. 
Observing Micro, Small, and Medium Enterprises (MSMEs) Readiness to Support Cashless Society Shinta Maurizka Chairunnisa; Alfina Alfina; Annisa Yasmin
The Winners Vol. 21 No. 2 (2020): The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v21i2.6722

Abstract

Digital transformation in the era of the industrial revolution 4.0, has led to various new phenomena in today's people's lifestyle, including the payment transaction system. Realizing that Micro, Small and Medium Enterprises (MSMEs) had been one of the economy’s pillars in Indonesia, the government was trying to maximize the role of MSMEs to support the realization of a digital transaction ecosystem in Indonesia. With a phenomenological approach, the descriptive qualitative research aimed to provide in-depth observation and analysis on the readiness process of MSMEs in Tuban, East Java in adopting digital payment technology to support the realization of the trend of a cashless society. The results show that culture, social influence, and acceptance of technology are the dominant factors affecting the readiness process of MSMEs in Tuban in adopting digital payment technology.
Regulatory Developments in the Gig Economy: A Literature Review Victory Haris Kusuma Wardhana; Maria Grace Herlina; Sugiharto Bangsawan; Michael Aaron Tuori Tuori
The Winners Vol. 21 No. 2 (2020): The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v21i2.6758

Abstract

The emergence of the gig economy and its rapid growth was anticipated to play a big part in its economy. Despite the enormous benefits, the gig economy business model had also attracted numerous issues in many countries and regions. The research utilized a Systematic Literature Review (SLR) methodology by Snyder for analyzing regulation issues in the gig economy, which was divided into six steps, those were defining the central question, determining databases, using search string to find relevant keywords, extracting data, filtering data, and analyzing the findings to answer to the main question. The SLR results show licensing and misclassifications are the most dominant factors in gig economy, while regulatory issues such as safety, tax, externalities, wage, benefit, privacy, and discrimination area are other factors in it. The most popular platform types that attract regulators are work on demand, asset rental, and crowd-work. 
Leadership Agility and Digital Quotient Influence on Employee Engagement: A Case of PT X and Pinrumah.com Ririn Fitaloka; Bima Sugarai; Andi Randirga Arung Perkasa; Nopriadi Saputra
The Winners Vol. 21 No. 2 (2020): The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v21i2.6768

Abstract

The research aimed to determine whether leadership (leadership agility) and digital intelligence (digital quotient) have an influence on employee engagement. The data collection method was conducted by distributing questionnaires to employees, which obtained a sample of 150 people in pharmaceutical companies and Pinrumah.com. The analysis method was multiple regression analysis using IBM SPSS Statistics 20 software as data processing. The results show that both leadership agility and digital quotient have significant effects on employee engagement.
Social Unrest of Betawi‘s Traditional Arts and Culture Performers during COVID-19 Pandemic Iwan Henry Wardhana; Renny Nurhasana
The Winners Vol. 21 No. 2 (2020): The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v21i2.6777

Abstract

The COVID-19 pandemic quarantine had caused social unrest in many sectors of society due to sudden downturn of economic activities as well as severe decrease of income. The research aimed to reduce social unrest among Betawi’s traditional arts and culture performers, prevent unrest from rising to a greater level and preserve Betawi’s traditional arts and culture in Jakarta. The social unrest data were collected by Jakarta Capital City Government, through Jakarta Culture Office via an intensive interview with Betawi’s traditional arts and culture figures. The results of the interviews were identified and used as the basis for formulating policies that could reduce social unrest in the Betawi arts and cultural performers. The results show that Betawi’s traditional art and culture performers' unrest can be overcome and preventedfrom escalating to the next level.
The Determinant Factors of KAI Access Awareness in PT Kereta Api Indonesia from Millennial Generation Perspective Rano Kartono; Afif Wildan Tamami
The Winners Vol. 21 No. 2 (2020): The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v21i2.6781

Abstract

PT Kereta Api Indonesia (Persero), as a monopoly train company in Indonesia, launches KAI Access which has been downloaded by more than 5 million users, but only about 1,1 million users are active. The research intended to determine the relationship between brand experience, brand trust, perceived quality of customer satisfaction, and brand awareness in the minds of KAI Access consumers. The research used primary data with millennial populations by 986.775 and purposive sampling method with 400 KAI Access users spread over 9 Daops (operational areas) of PT Kereta Api Indonesia in Java with a Partial Least Square (PLS) analysis approach. The results show that brand experience and perceived quality have a positive effect on customer satisfaction while brand trust has a negative effect. Whereas customer satisfaction and brand experience are directly proportional to brand awareness. 
The Effect of Ad Content and Ad Length on Consumer Response towards Online Video Advertisement Djoko Raditya; Willy Gunadi; Dennis Setiono; Jonathan Rawung
The Winners Vol. 21 No. 2 (2020): The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v21i2.6797

Abstract

The research aimed to determine the moderating effect of advertisement (ad) length on the relationships between ad content and the intention of skipping, as well as ad irritation. The research attempted to fill in the lacuna in the academic  literature on the said issue. In doing so, it examined consumers' responses towards the consumers' intention of adskipping and irritation. The experimental research utilized four video ads with varying durations and containing both entertaining and boring content, with long and short ad length. The research sample comprised 120 respondents spend at least more than 1 hour online. The research employed convenience sampling and the method of Univariate Analysis of Variance Linear Model. IBM SPSS Statistics was used for data analysis. The results reveal that the content and length of an online video ad have a direct effect on consumers' ad irritation and intention of skipping. The research concludes that the perceived entertainment of an online video ad significantly affects consumers' intention of skipping and ad irritation. Furthermore, the length of video ads has a major impact on their intention of skipping and ad irritation. 
The Influence of Promotion via LINE Messenger on the Attitude of Starbucks’ LINE Official Account Followers Santi Delliana; Vira Dessy Arisandi
The Winners Vol. 21 No. 2 (2020): The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v21i2.6812

Abstract

The research aimed to determine the effect of promotion through persuasive messages via LINE messenger applications on the attitude of Starbucks’ LINE official account followers. The analytical research applied the S-R (Stimulus-Responses) theory with quantitative approaches and survey methods by distributing questionnaires in analytical to 400 respondents, who are followers of Starbucks’ LINE official account. The research uses sociopsychological tradition focusing on individual social behavior, personal effects, perception, cognition, personality and traits. Research findings were based on the answers of respondents who strongly agree on cognitive, contextual, and affective indicators. The research comes up with results indicating that there is a strong influence of promotion via LINE messenger on the attitude of Starbucks’ LINE followers, where the magnitude is positive. The results find that customers receive Starbucks’ promotion messages with positive attitudes and feedbacks as well. It is suggested that future research consider to determine the occurrence of stages of customers’ purchase decision. 
The Effect of Work Autonomy and Workload on Job Satisfaction of Female Workers in the Banking Sector: Mediating the Role of Work Life Balance Iqbal Ramadhani Fuadiputra; Khusnul Rofida Novianti
The Winners Vol. 21 No. 2 (2020): The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v21i2.6908

Abstract

The research focused on the role of work-life balance to mediate the effect of work autonomy and workload on female workers’ job satisfaction, particularly in the banking sector. By applying quantitative approach and data collection, the research used questionnaire to 100 female workers in the banking sector in Malang city, East Java, and analyzed using Partial Least Square (PLS) software. The results show that workload has a significant effect on work-life balance. Work autonomy, workload, and work-life balance have a direct and insignificant effect on job satisfaction. Nevertheless, the research highlights the importance of managing work-life balance especially for female workers related to high workload and less autonomy for their job satisfaction in the banking sector especially in Malang.

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