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Jurnal Administrasi Bisnis

JurnalAdministrasiBisnis
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Published by Universitas Katolik Parahyangan

ISSN : 02161249 EISSN : - DOI : -

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Administrasi Bisnis (JAB) adalah jurnal ilmiah Ilmu Administrasi Binis, diterbitkan oleh Center for Business Studies (CeBiS), Jurusan Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Katolik Parahyangan. Jurnal Administrasi Bisnis diterbitkan 2 (dua) kali dalam satu tahun, setiap bulan Maret dan September, yang memuat essay dan atau hasil penelitian dalam kajian Ilmu Administrasi Bisnis. Jurnal Administrasi Bisnis bertujuan untuk menyebarluaskan hasil pemikiran dan analisis ilmiah dalam bidang Ilmu Admnistrasi Bisnis. Jurnal Administrasi Bisnis (JAB) is the biannual scientific journal of Business Administration, published by the Center for Business Studies (CeBiS), Business Administration Study Program, Faculty of Social and Political Sciences, Parahyangan Catholic University. Jurnal Administrasi Bisnis is issued two (2) times a year, every March and September, which contains essays or research results in Business Administration. Jurnal Administrasi Bisnis aims to disseminate the ideas and scientific analysis in the field of Business Administration.

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Articles 7 Documents

Search results for , issue "Vol. 4 No. 2 (2008)" : 7 Documents clear

Migrasi Kepada Penyedia Jasa Baru: Studi Intensi Berpindah Pelanggan Jasa Telepon Seluler A.J. Ibnu Wibowo
Jurnal Administrasi Bisnis Vol. 4 No. 2 (2008)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

A reasonably strong competitive atmosphere can now be felt among service provider of telecommunication industry, especially GSM mobile phones. Therefore, it is no doubt crucial for service provider of cell phone to possess profound understanding on why one client stay with one provider or leave them to move to another. The purposes of this research are to know whether there are any positive effects of push and pull factors to the clients’ intention to migrate; and the negative effects of mooring factors to people’s attitude to do so. Furthermore, this research also discusses whether there are any negative effects of mooring factors to the relationship between push effects and clients’ intention to migrate. Likewise the drawbacks of mooring effects related to the pull effects and clients’ intention to migrate. This research is conducted among 230 economic students of Economic Faculty of University of Indonesia who have used GSM cell phone providers for at least six months. Most of the result obtained from this research supported the idea that there is a negative effect of mooring factors to the intentions to migrate. On the other hand, the data does not approve that there is a positive effect of push and pull factors to client’s intention to migrate. Neither, in addition, do they support the notion that there is a negative effect of mooring effects towards relationship between pull effects and people’s intention to migrate. Later it is found that no significant negative effect of mooring effects towards relationship between pull effects and intention to migrate is found. Keywords: switching intentions, push effects, pull effects, mooring effects

Model Prediksi Kegagalan Bank Pasca Merger Berdasarkan Nilai Rasio Keuangan Theresia Gunawan
Jurnal Administrasi Bisnis Vol. 4 No. 2 (2008)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

By merging banks with one another, the government hopes to improve the general condition or quality of banks. However, after these mergers there are twenty banks that have been liquidated, and only nineteen remain operation. The aim of this paper is to construct a model in order to predict the failure of merged banks in Indonesia, based on financial ratios. The object of research consists of the financial ratios of either liquidated or successful ones. The data are collected from a published financial reports of those banks which have been audited and processed as financial ratios. These financial ratios are analysed by way of logistic regression. The research hypothesis proposed is that financial ratios can be turned into prediction models to establish the degree to which mergers have failed in Indonesia. The results show that the financial standard of performance of failed banks is indeed inferior to that of successful ones The results from the statistical test also indicate that the combination of RR and ROA financial ratios are the most significant ones to pass the compatibility or ”proper and fitness” test to predict the extent of failure of mergers between banks in Indonesia. The outcome of research may be exploited by society at large, observers of the banking world, and Bank Indonesia by way of an early warning system concerning the failure of mergers between banks in Indonesia. Keywords: Financial ratios, banking performance analysis, merger

Pendekatan Kuantitatif Dalam Studi Tata Letak Fasilitas Produksi Gandhi Pawitan; Donna Desita
Jurnal Administrasi Bisnis Vol. 4 No. 2 (2008)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

One of the efforts to ensure the company’s survival is to increase the efficiency of line balancing in company. The goals of this research are to get a scenario of how the line balancing in the company is done, observe the using of the line balancing method in order to increase the efficiency. This research used study case and descriptive analysis. The data collection was done by direct observation and interview with production division. The research was done at a manufacturing company that produces tapioca flour. The result showed that the line balancing in company is 39.21%, it means that the effective time the company used in line production is 39.21%. The efficiency of line balancing has not been reached yet because of the total operation time in every workstation has not balanced yet with cycle time, 0.0427 minutes. If the company apply the line balancing method, it could increase the efficiency up to 98.01%. The influencing factors of the line balancing are : the irregular supply of raw materials which eventually accumulated at certain time and thus, causing the machines to have an idle time. Keywords: Line balancing analysis, facility layout, efficiency, idle time

Inovasi : Sebuah pengantar Fransisca Mulyono
Jurnal Administrasi Bisnis Vol. 4 No. 2 (2008)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Most world executives of major industries stated that innovation is one of their three top strategies. Even though this strategy costly, but higher return usually goes satisfactorily. This paper describes the benefit, barriers, consequences of the innovation strategy to disseminate the importance of this strategy for the stakeholder industry, especially in this globalization era. Keywords: invention, innovation, Oslo Manual, Innovation adoption, Innovation diffusion

Sekilas Tentang Manajemen Pajak Justina Maria Setiawan
Jurnal Administrasi Bisnis Vol. 4 No. 2 (2008)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Every tax payer, either personal or organization, where ever there are, they have an obligation to pay taxes. The obligation is written within the law and have to obey by all the tax payer without any exemption. Almost all tax payer tend to avoid the taxes responsibility. This should be acted wisely hence prevented from all tax’s penalty. Using a good tax management, tax payer can do a tax saving without any infringe of the law regulation. The aim of this article is to introduce a basic concept of tax management in order to fulfill the right and obligation in taxes. Tax management will effective if it was arranged according the tax planning which are followed the tax regulation (tax avoidance) and without any tax evasion. The organized tax management should get a back up from the management, carry on ledger and appropriate tax administrative. Keywords: Tax management, tax avoidance, tax evasion

Citra Perusahaan : Kebutuhan Perusahaan Dalam Menjalin Hubungan Dengan Para Stake Holder Arie Indra Chandra
Jurnal Administrasi Bisnis Vol. 4 No. 2 (2008)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Without any good quality communication with the community, especially with their costumers, hence the company will face obstacles. These obstacles come up since could be a negative impression into company either their institution or their product or services. Therefore a need to govern a positive image with follows some steps. It also needs to manage a good communication with their stakeholder, such as mass media and non-government (community) organization which are concerned with their product or activities. The core of this act is actually start from the costumer or community and end to the costumer or community. Keywords: Image, image communication, image creation

Mengapa Harus Iklan ? James R. Situmorang
Jurnal Administrasi Bisnis Vol. 4 No. 2 (2008)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Advertising is one of promotion tools besides sales promotion, public relations (PR), personal selling and direct marketing. Advertising is still favourite for producers to promote their product. Advertising is anywhere around us, especially in big city so we always see advertising every day. Even advertising through village people including mountain and forest areas by television channel. This article will try to discuss 5 main decisions in advertising. First is Mission: What are the advertising objectives? Second, Money: How much can be spent Third, Message: What message should be sent? Fourth, Media: What media should be used? Fifth, Measurement: How should the results be evaluated? Keywords: Advertising, promotion, message, budget, media, television, communicative

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