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All Journal Research Report - Social Science JAS (Journal of ASEAN Studies) Jurnal Administrasi Bisnis Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) YUME : Journal of Management Aptisi Transactions on Technopreneurship (ATT) Dinasti International Journal of Management Science International Journal of Economics, Business and Accounting Research (IJEBAR) MANDAR: Management Development and Applied Research Journal Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Journal of Management - Small and Medium Enterprises (SME's) Transformasi Manageria: Journal of Islamic Education Management Economic Reviews Journal MES Management Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah

Theresia Gunawan

Jurusan Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Katolik Parahyangan

Author-ID : 271027

Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Kelayakan Tingkat Suku Bunga Kredit Bagi Para Petani : Studi Kasus Desa Mone, Sulawesi Tenggara Gunawan, Theresia
Jurnal Administrasi Bisnis Vol 6, No 2 (2010)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (191.612 KB)

Having abundant natural resources is not a guaranty for Desa Mone to live in wealth.Even though Desa Mone as one of the biggest and the best producers of mete nuts inIndonesia, many of farmers still live in poverty. In this research, the author want tohelp them in finding the most feasible interest rate for their business.Keywords: Net present value, time value of money, interest rate of return

Model Prediksi Kegagalan Bank Pasca Merger Berdasarkan Nilai Rasio Keuangan Gunawan, Theresia
Jurnal Administrasi Bisnis Vol 4, No 2 (2008)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (311.511 KB)

By merging banks with one another, the government hopes to improve the general condition or quality of banks. However, after these mergers there are twenty banks that have been liquidated, and only nineteen remain operation. The aim of this paper is to construct a model in order to predict the failure of merged banks in Indonesia, based on financial ratios. The object of research consists of the financial ratios of either liquidated or successful ones. The data are collected from a published financial reports of those banks which have been audited and processed as financial ratios. These financial ratios are analysed by way of logistic regression. The research hypothesis proposed is that financial ratios can be turned into prediction models to establish the degree to which mergers have failed in Indonesia. The results show that the financial standard of performance of failed banks is indeed inferior to that of successful ones The results from the statistical test also indicate that the combination of RR and ROA financial ratios are the most significant ones to pass the compatibility or âproper and fitnessâ test to predict the extent of failure of mergers between banks in Indonesia. The outcome of research may be exploited by society at large, observers of the banking world, and Bank Indonesia by way of an early warning system concerning the failure of mergers between banks in Indonesia. Keywords: Financial ratios, banking performance analysis, merger

Analytical Customer Relationship Management untuk Restoran Gunawan, Agus; Kornalius, Yoke Pribadi; Athuri, Asdi Aulia; Gunawan, Theresia; Chandra, Ivan; Elisabeth, Elisabeth; Anggara, Patra
Research Report - Humanities and Social Science Vol 1 (2014)
Publisher : Research Report - Humanities and Social Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (14.063 KB)

Bisnis restoran merupakan suatu bisnis yang cukup kompetitif. Dewasa ini, persaingan dalam bisnis ini bukan hanya berdasarkan rasa dan tampilan dari produk (makanan atau minuman) yang ditawarkan, tetapi juga berdasarkan keunikan konsep yang membangun keunggulan tersendiri dari restoran tersebut di mata konsumen. Dengan keunggulan tersebut, restoran berharap untuk dapat menarik konsumen untuk menjadi pelanggan. Untuk mencapai tujuan ini, salah satu pendekatan yang sering digunakan adalah Customer Relationship Management (CRM).Tantangan yang muncul adalah bagaimana menyusun suatu CRM yang dapat membantu restoran untuk menganalisa proses bisnisnya, termasuk menganalisa bagaimana perilaku pelanggan. Dengan hasil analisa yang mendalam, pramusaji dan kasir dari restoran dapat mempunyai peluang yang lebih besar dalam menciptakan hubungan emosional yang positifdengan pelangan. Analisa seperti ini tidak dihasilkan oleh operational CRM yang sudah umum diimplementasikan dalam bisnis restoran. Pertanyaan yang muncul adalah bagaimana membangun suatu analytical CRM yang mampu menjawab kebutuhan para pelaku di bisnis restoran.Penelitian ini bersifat eksploratif dengan menggunakan kombinasi data kualitatif dan kuantitatif. Studi kasus terhadap tiga restoran menjadi dasar dari penelitian ini. Dengan menggunakan kombinasi pendekatan wawancara, studi dokumen, observasi, dan kuesioner, formula CRM yang sesuai dengan karakteristik restoran dan konsumen di Indonesia diharapkan dapat dihasilkan. Penelitian ini mengusulkan konsep analytical CRM untuk diterapkan di ketiga restoran tersebut. Adapun tujuan penerapan analytical CRM adalah agar pebisnis dapat mendapatkan hasil yang lebih optimal dalam menerapkan CRM.Â Â Â

Kelayakan Tingkat Suku Bunga Kredit Bagi Para Petani : Studi Kasus Desa Mone, Sulawesi Tenggara Theresia Gunawan
Jurnal Administrasi Bisnis Vol. 6 No. 2 (2010)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Model Prediksi Kegagalan Bank Pasca Merger Berdasarkan Nilai Rasio Keuangan Theresia Gunawan
Jurnal Administrasi Bisnis Vol. 4 No. 2 (2008)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

By merging banks with one another, the government hopes to improve the general condition or quality of banks. However, after these mergers there are twenty banks that have been liquidated, and only nineteen remain operation. The aim of this paper is to construct a model in order to predict the failure of merged banks in Indonesia, based on financial ratios. The object of research consists of the financial ratios of either liquidated or successful ones. The data are collected from a published financial reports of those banks which have been audited and processed as financial ratios. These financial ratios are analysed by way of logistic regression. The research hypothesis proposed is that financial ratios can be turned into prediction models to establish the degree to which mergers have failed in Indonesia. The results show that the financial standard of performance of failed banks is indeed inferior to that of successful ones The results from the statistical test also indicate that the combination of RR and ROA financial ratios are the most significant ones to pass the compatibility or ”proper and fitness” test to predict the extent of failure of mergers between banks in Indonesia. The outcome of research may be exploited by society at large, observers of the banking world, and Bank Indonesia by way of an early warning system concerning the failure of mergers between banks in Indonesia. Keywords: Financial ratios, banking performance analysis, merger

GREEN STRATEGY PERUSAHAAN PLASTIK DALAM MENGHADAPI TANTANGAN LINGKUNGAN DAN PEMERINTAH Theresia Gunawan; Michael Alexander Ferdhian
Jurnal Administrasi Bisnis Vol. 16 No. 1 (2020)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

The plastic industry is one of the growing industries because the plastic packaging industry plays an important role in the supply chain for strategic sectors such as food and beverages, pharmaceuticals, cosmetics, and electronics. However, the plastics industry also faces many challenges from government policies due to its regulation to reduce the use of plastic packaging. Indonesia is acknowledged as the second-largest contributor to plastic waste after China. This has led to big cities in Indonesia initiate policies to reduce and to ban plastic use. This certainly can be a problem for plastic companies. Therefore, the company should have a good strategy in dealing with that policy. In this study, the authors try to analyze strategies that are appropriate for PT DHI to be able to survive facing policies that put pressure on PT DHI. By conducting interviews, observations, and analyzing various internal and external factors and SWOT matrix analysis shows that PT. DHI besides running the existing products, PT. DHI has to start developing environmentally friendly plastic bag products and take the opportunity that there are 15% - 46% potential customers that will choose green products

SME’s CLUSTERING AND ITS IMPACTS ON INNOVATION IN INDONESIA: CASE STUDY AT CIBADUYUT, WEST JAVA Gandhi Pawitan; Theresia Gunawan
Research Report - Humanities and Social Science Vol. 1 (2012)
Publisher : Research Report - Humanities and Social Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (315.359 KB)

Globalization is becoming an important issue for most businesses in the world. Since globalization changes business trends and shortens product life cycles, it requires companies to be more innovative in developing new ideas, products and processes. Clustering is one of ways to promote innovation by facilitating sharing information and ideas between firms, attracting buyers and suppliers, and providing opportunities for joint training. Many researches in developed countries found that the proximity between companies facilitated collaboration and provided a more conducive environment for R&D and knowledge sharing which can develop culture of entrepreneurship and innovation. Then, the success of clusters in developed countries has led many government and companies to establish new clusters.Since products from China have been dominated Indonesia’s market share with lower price, it is very difficult for Indonesian Small and Medium Enterprises to compete with lower price also. Therefore, to face the competition, innovation is perhaps as an alternative strategy for Indonesian SMEs. In facts, more than 50% of small and medium enterprises in Indonesia are located in clusters and most of them are located in Java, Bali and Nusa Tenggara. Even though they located in cluster but their innovations still very low and judging from technology perspective, most of them have low level of technologies and still remain in the underdeveloped stage. Therefore, in this research, the author tries to find (1). To what extend do cluster Indonesia promote innovation, (2). To find the reasons why clusters in Indonesia has not been working well in promoting innovation and (3). To investigate what aspects can be improved by Indonesian SMEs to boost their innovation.Keywords: clustering, innovation, small and medium enterprises.

Pengaruh Media Sosial Terhadap Citra Merek Dan Niat Beli Natalia Suwarsih; Theresia Gunawan; Istiharini Istiharini
COSTING : Journal of Economic, Business and Accounting Vol 4 No 2 (2021): COSTING : Journal of Economic, Business and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v4i2.2043

Currently half of the world's population uses various social media platforms, so social media is a source of commercial activity. This study aims to determine the effect of social media marketing on brand image on purchase intention of generation Z at a university with brand image as a mediation variable. The method used in this research is to use descriptive quantitative analysis, descriptive that is to explain, analyze and find out the value of a variable against other variables. While the quantitative research method is to examine the population or sample where the sample is taken randomly to collect data with research instruments to test a hypothesis. The results of this study are that there is a positive effect of social media marketing on brand image, there is a positive effect of brand image on purchase intention of generation Z, there is a positive effect of social media marketing on purchase intention of Generation Z, and there is also a positive influence of social media on generation Z purchase intentions by mediating brand image Keywords: Social Media Marketing, Brand Image, Purchase Intention, Generation Z

PENGARUH PERSEPSI HARGA DAN KUALITAS TERHADAP NIAT BELI ULANG PRODUK PRIVATE LABEL BRAND (NON-FOOD CATEGORY) DI TOSERBA YOGYA & GRIYA KOTA BANDUNG Riska Fitri Ratnafuri; Theresia Gunawan; Istiharini Istiharini
Journal of Management Small and Medium Enterprises (SMEs) Vol 15 No 3 (2022): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v15i3.7236

The purpose of this study is to analyze the effect of Perceived Price and Quality on Repurchase Intention for private label brand products (non-food category) at Yogya & Griya department stores, Bandung. This study uses 140 respondents who had purchased private label products (non-food category) twice in the last three months as sample consumers. The sampling used in this study is non-probability sampling technique. The method used is purposive sampling. This study uses questionnaire to collect data. Using the causal relationship method, it is employed the Validity Test, Reliability Test, the Classical Assumption Test, hypothesis test using the F test and t test, as well as analyze the Coefficient of Determination and Multiple Linear Regression. The result of this study shows that Perceived Price (X1) and Perceived Quality (X2) have a positive and significant effect on Repurchase Intention (Y), both partially and simultaneously, it can be said that Perceived Price and Quality are the determining factors in the Repurchase Intention of private label brand products (non-category), meaning that the higher the perceived price and quality, the more it will increase repurchase intention for private label brand products (non-food category). Keywords: Private Label Brand, Perceived Price, Perceived Quality, Repurchase Intention

Pengaruh Mekanisme Good Corporate Governance Terhadap Agresivitas Pajak Di Bumn Yang Terdaftar Pada BEI Periode 2016-2020 Shelvi Shelvi; Irvan Liunardi Senjaya; Theresia Gunawan; Dian Sadeli
Journal of Economic, Bussines and Accounting (COSTING) Vol 6 No 1 (2022): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v6i1.4215

The aim of this study was to assess and analyze the level of tax aggressiveness that implemented Good Corporate Governance (GCG) mechanism by state-owned companies in Indonesia. Tax aggressiveness was measured by Effective Tax Rate (ETR) and GCG mechanism was measured by independent commissioners, audit committee, board of directors, and institutional ownership. The population that being used was state-owned companies that listed in Indonesia Stock Exchange (IDX) that had shown financial statement from 2016-2020. Data process using regression analysis were used to test interaction between dependent and independent variables. Result showed that GCG mechanism had influenced simultaneously to tax aggressiveness. If they were partially tested, only audit committee and board of director proxies that were influenced to tax aggressiveness because they had been considered to have carried out its function properly so that it was able to suppress actions that are not in accordance with GCG principles. Keywords: Good Corporate Governance, Tax Aggressiveness, Effective Tax Rate

Co-Authors Agus Gunawan Andreas Chang, Andreas Andrew Harnadi Angela Caroline, Angela Asdi Aulia Athuri Bani Ady Ramadhan Dede Mohamad Sandris Dian Sadeli Dian Sadeli Elisabeth Elisabeth Farhan Rafiqi Fasya Fransisca Fransiska Anita Subari Gadis Mulia Reski Gandhi Pawitan Hendrawan, Sanerya Hermawan, Daniel Irvan Liunardi Senjaya Istiharini Istiharini Istiharini . Ivan Chandra Kurniasih, Desti Li, Zhiwen Michael Alexander Ferdhian Mosavi, Hafizullah Natalia Suwarsih Nugraha, Willy Arya Patra Anggara Prasetya, Nicolas Ratih Hurriyati Riska Fitri Ratnafuri Saputri, Windy Eka Shelvi Shelvi Triningtyas Elisabeth Putri Gusti Ujang Sumarwan Yohanes Yohanes Yoke Pribadi Kornalius Yoke Pribadi Kornarius Zalvatania Salma Sabira

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