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Jurnal Administrasi Bisnis

JurnalAdministrasiBisnis
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Published by Universitas Katolik Parahyangan

ISSN : 02161249 EISSN : - DOI : -

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Administrasi Bisnis (JAB) adalah jurnal ilmiah Ilmu Administrasi Binis, diterbitkan oleh Center for Business Studies (CeBiS), Jurusan Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Katolik Parahyangan. Jurnal Administrasi Bisnis diterbitkan 2 (dua) kali dalam satu tahun, setiap bulan Maret dan September, yang memuat essay dan atau hasil penelitian dalam kajian Ilmu Administrasi Bisnis. Jurnal Administrasi Bisnis bertujuan untuk menyebarluaskan hasil pemikiran dan analisis ilmiah dalam bidang Ilmu Admnistrasi Bisnis. Jurnal Administrasi Bisnis (JAB) is the biannual scientific journal of Business Administration, published by the Center for Business Studies (CeBiS), Business Administration Study Program, Faculty of Social and Political Sciences, Parahyangan Catholic University. Jurnal Administrasi Bisnis is issued two (2) times a year, every March and September, which contains essays or research results in Business Administration. Jurnal Administrasi Bisnis aims to disseminate the ideas and scientific analysis in the field of Business Administration.

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Articles 7 Documents

Search results for , issue "Vol. 6 No. 1 (2010)" : 7 Documents clear

Pengaruh Service Recovery Pada Kepuasan Pelanggan : studi Kasus AUTO2000 Bandung Nurhayati Surbakti; Maria Widyarini
Jurnal Administrasi Bisnis Vol. 6 No. 1 (2010)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

The primary objective of this study is to investigate the effects of service recoveryon customer satisfaction. Specifically, it examines the perception of ”justice” in ser-vice recovery and how it affects the level of satisfaction and behavioral outcomes.In addition, the study also explores whether the ”recovery paradox” exitsts. Datawere collected through a survey using a structured questionnaire. The 152 respon-dents were analyzed according to whether they did or did not make a complaint tothe service providers. The findings showed that the complainants’ level satisfactionwith service recovery was not significantly yet affected by perceived justice. Thebehavioral outcomes of the complainants in terms of trust, word-of-mouth (WOM)and loyalty were not either found to be affected by their satisfaction with the servicerecovery. T-test indicated that respondents who were initially satisfied with the ser-vice did not expressed greater trust, loyalty, and positive WOM compared with thesatisfied complainants.Keywords: customer satisfaction, service recovery, and complaint

Aktualisasi Konsep Good Governance Dalam Mengantisipasi Masalah Ketenagakerjaan Sebagai Salah Satu Tantangan Pembangunan Adjat Daradjat
Jurnal Administrasi Bisnis Vol. 6 No. 1 (2010)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

The concept of good governance is one of the current paradigm of development inpublic sector that enables to overcome development problems and enables to motivatethe acceleration in achieving the objectives more quickly. This matter particularlyrefers to the rise of development challenges, which must be faced by the state and itsgovernment. It relates to internal demands in terms of the fulfillment of society needs,service improvement, problems handling and solving, and also global challenge interms of the increase of competitive ability.The above-mentioned concept implies that there is a shift of paradigm and con-cept in the state role to fulfill the needs and service to the society from the welfarestate, which gives greater role to the state in fulfilling all the main needs to its citizensthat is burdening and stressing as it creates inefficiency and uneconomical.The concept of good governance implies paradigm that government matters,especially in fulfilling public needs, must be handled together with other domains oflife beside government, namely: domain of entrepreneurs and domain of society.In terms of manpower sector in Indonesia, the concept of good governance hasbeen stipulated as the policy in various matters, such as in expanding employmentand job opportunities, in improving the quality of manpower, in industrial relationsphenomena, and in protecting manpower.This matter is conceptually influenced by the failure in determining the devel-opment choices, particularly the model choices in implementing state administrationin terms of economic, technology and politic. Therefore, development model thatis oriented to human resource is considered to be the most appropriate model inimplementing the concept and the policy of good governance.Keywords: good governance, public services, welfare state

Saatnya Untuk Berinvestasi Di Instrumen Saham Dan Obligasi Sebagai Komoditas Perdagangan Internasional Teddy Hikmat Fauzi
Jurnal Administrasi Bisnis Vol. 6 No. 1 (2010)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

The currency of volatility can be influence to financial investment instrument asin global, regional or national economic system. Currency fluctuation can used forfinancial investment recommendation in money market capital market or anotherinvestment for commodity market or real sector.Investment changed moment can give a new expectation for strengthening IDRin our country for fund investation bond and stock trading sector that why nationaleconomic positive signal extend so that in a same time too can give more negativesignal if Indonesian government not seriously an investors guaranteed etc govern-ment life awaken like as democratic, honest, accountable and transparant for nationaleconomic and politics condition and situation.Keywords: volatility, stock and bond market

Mengembangkan Koperasi Sebagai Pemberdaya Ekonomi Rakyat Indonesia Fransisca Mulyono
Jurnal Administrasi Bisnis Vol. 6 No. 1 (2010)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Cooperative in Indonesia is an mandated institution as mentioned in Undang-undangDasar 1945. After 65 years in its development, cooperatives in Indonesia is stillnot developing well. In other countries cooperatives proved to become successfulbusiness organizations. This paper aimed to describe and analyze the causes ofunderdevelopment of cooperatives in Indonesia.Keywords: Traditional market, cooperation, professionalism of cooperation

Siklus Hidup Organisasi : Suatu Analisis Perkembangan Organisasi Sam'un Jaja Raharja
Jurnal Administrasi Bisnis Vol. 6 No. 1 (2010)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Organization is born from the idea or proposal which is declare by the founder. Intheir way, every organization will experience up and down, stagnant, or even collapse,if planning wasn’t implemented and systematic effort. Organization life cycle givesa description and analysis about phase of the organization’s development, conditioncharacteristics which were encounter in the every development and also implicationswhich were faced in every development phase, also treatment needed to turn backorganization objective.Keywords: organization life cycle, organization development

Pemasaran Viral – Viral Marketing James Rianto Situmorang
Jurnal Administrasi Bisnis Vol. 6 No. 1 (2010)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Viral marketing is an extremely powerful and effective form of internet marketing. Itis a new form of word-of-mouth through internet. In viral marketing, someone passeson a marketing message to someone else and so on. Viral marketing proposes thatmessages can be rapidly disseminated from consumer to consumer leading to largescale market acceptance. The analogy of a virus is used to described the exponentialdiffusion of information in an electronic environment and should not be confusedwith the negative connotation of a virus that is often associated with malicious dis-ruptive software programs. The viral spread of information can be compared to theanalogy of a sneeze, which typically releases approximately 2 million particles. Thereare many forms of viral marketing, such as: e-mail, e-books, blog, social networksites, and video.Keywords: internet, viral marketing, virus, word-of-mouth, e-mail, blog, socialnetworking sites, viral video, viral e-books

Pengaruh Ekuitas Merek Terhadap Proses Keputusan Pembelian Konsumen : Studi Kasus Bank Muamalat Indonesia Cabang Bandung Arianis Chan
Jurnal Administrasi Bisnis Vol. 6 No. 1 (2010)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Being a pioneer for the sharia bank in Indonesia, Bank Muamalat Indonesia shouldprovide service excellence with increasing brand equity to gain more consumer andto make consumer choosing Bank Muamalat Indonesia.The objectives of this research are to know respondent assessment on brand eq-uity and customer purchase decision process at Bank Muamalat Indonesia BandungBranch and to know the influence of brand equity towards the customer’s decisionmaking process.This research used descriptive survey and explanatory survey method. The re-search population were customer Bank Muamalat Indonesia - Bandung Branch . Thedata were collected by observation technique, interview and questionnaire which un-derwent validity and reliability test. The data analyzed by qualitative analysis uses thecategory determination in the term percentage for each sub variable and for statisticalanalysis uses the Structural Equation Modeling.The results of this research indicate that brand equity of Bank Muamalat In-donesia was high category and also for the customer’s purchase decision makingprocess at Bank Muamalat Indonesia- Bandung Branch was high category too. Brandequity have highest effect on decision making process of customer to purchase, thatmeans the brand equity have better condition can make higher in customer’s purchasedecision making process.Keywords: : brand equity, customer purchase decision making process

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