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Jurnal Administrasi Bisnis

JurnalAdministrasiBisnis
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Published by Universitas Katolik Parahyangan

ISSN : 02161249 EISSN : - DOI : -

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Administrasi Bisnis (JAB) adalah jurnal ilmiah Ilmu Administrasi Binis, diterbitkan oleh Center for Business Studies (CeBiS), Jurusan Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Katolik Parahyangan. Jurnal Administrasi Bisnis diterbitkan 2 (dua) kali dalam satu tahun, setiap bulan Maret dan September, yang memuat essay dan atau hasil penelitian dalam kajian Ilmu Administrasi Bisnis. Jurnal Administrasi Bisnis bertujuan untuk menyebarluaskan hasil pemikiran dan analisis ilmiah dalam bidang Ilmu Admnistrasi Bisnis. Jurnal Administrasi Bisnis (JAB) is the biannual scientific journal of Business Administration, published by the Center for Business Studies (CeBiS), Business Administration Study Program, Faculty of Social and Political Sciences, Parahyangan Catholic University. Jurnal Administrasi Bisnis is issued two (2) times a year, every March and September, which contains essays or research results in Business Administration. Jurnal Administrasi Bisnis aims to disseminate the ideas and scientific analysis in the field of Business Administration.

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Articles 8 Documents

Search results for , issue "Vol. 6 No. 2 (2010)" : 8 Documents clear

Strategi Komunikasi Bisnis yang Efektif dalam mengatasi Krisis Arie Indra Chandra
Jurnal Administrasi Bisnis Vol. 6 No. 2 (2010)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

If the company fail to react proportionally when the crisis, then the situation mayworst, especially it will affect the image of the company. In the crisis, public willexamine closely whatever the company/management do. In this situation, the massmedia’s role in building the company image is very important. In the crisis, the managementshould govern the communication in three aspect, such as image building,mass media publication, dan public opinion. Understanding the public communication,particularly through the mass media is a great advantage in recovering thecompany reputation.Keywords: Business communication, communication strategy, mass media, publicopinion

Metrik Pemasaran Sebagai Alat Untuk Mengukur Kinerja Pemasaran Perusahaan (Studi Kasus Pada Bisnis Ritel) James Rianto Situmorang
Jurnal Administrasi Bisnis Vol. 6 No. 2 (2010)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Marketing activities as any other company functions such as finance, production,human resources should be measured if their performance meets the specified targetcompany. To measure the performance of companies used marketing tool known asa marketing metric. Marketing metrics that can be used or made available so muchso that the company should be able to choose the appropriate metric variation inaccordance with the standards set by the company and also the type of companybusiness. If the marketing performance meets the targets that have been defined, themarketing metrics can be associated with profitability and shareholder value.Keywords: Marketing metrics, brand metrics, customer metrics, marketing performance,value metrics, forward looking, retail

Tinjauan Yuridis Atas Pajak Daerah dan Retribusi Daerah Dikaitkan Dengan Pelaksanaan Otonomi Daerah M.E. Retno Kadarukmi
Jurnal Administrasi Bisnis Vol. 6 No. 2 (2010)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

With the enactment of the Law on Local Government which regulates the delegationof authority and responsibility the Central Government to Local Governments, andthe emergence of the Law on Financial Balance between Central and Local Governments,are appropriately regions can develop local resources and reduce on theLocal to the Central Government. but, from a variety of empirical observations showthat the implementation of regional autonomy has led to distortions and high costeconomy.In this paper will try to describe and explain the fact that there are policies thatcan be taken to improve the financial performance of Local Government in order toachieve improvement of regional real income to finance sustainable development.Keywords: Local government, central government, autonomy, regional real income,regional tax

Penanganan Stres Terkait Pekerjaan Fransisca Mulyono
Jurnal Administrasi Bisnis Vol. 6 No. 2 (2010)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Work-related stress has become common phenomenon. Many considers it as an isolatedproblem, whereas this stress causes the performance of the company decreases.Managing this stress is still not done enough yet, even in the big companies in developedcountries, due to the low awareness among the managers regarding the problem.Individual worker suffers the stress, so she/he should handle her/his problem, indeed.But the role of the leaders is crucial to handle the problem, such as creating a conduciveand open environment. The last but not the least, the just and good treatmentof the leaders towards her/his subordinate reflects the good leadership.Keywords: work-related stress, the causes of stress, coping strategy

Pengaruh Customer Value Dan Customer Relationship Terhadap Customer Loyalty Di Exsa English Course Bandung Fransiska Subari
Jurnal Administrasi Bisnis Vol. 6 No. 2 (2010)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

English has been known as the international language that will be needed to communicateworldwide. In the other hand, this language has been perceived as a difficultskill to learn. That will create a de-motivation condition upon several people to learnthis skill. In that condition, the English course service providers must carefully delivertheir programs to get people’s attention as well as their loyalty. In this case,the providers not only need to offer a good value of their programs but also a goodcustomer relationship. A research conducted in an English course institution that hasbeen established since 1971 discovered the effect of customer value and customerrelationship to their customer loyalty.Keywords: customer value, customer relationship, customer loyalty

Kelayakan Tingkat Suku Bunga Kredit Bagi Para Petani : Studi Kasus Desa Mone, Sulawesi Tenggara Theresia Gunawan
Jurnal Administrasi Bisnis Vol. 6 No. 2 (2010)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Having abundant natural resources is not a guaranty for Desa Mone to live in wealth.Even though Desa Mone as one of the biggest and the best producers of mete nuts inIndonesia, many of farmers still live in poverty. In this research, the author want tohelp them in finding the most feasible interest rate for their business.Keywords: Net present value, time value of money, interest rate of return

Peran Human Capital Dalam Meningkatkan Kinerja Perusahaan: Suatu Tinjauan Teoritis Dan Empiris ~ Endri
Jurnal Administrasi Bisnis Vol. 6 No. 2 (2010)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

The present paper provides a review of the literature focusing the relationship betweenhuman capital and performance essentially at firm level. The exercise ofreviewing existing literature permitted to uncover three major neglected issues: 1)defining and measurement intellectual and human capital, 2) the analysis of humancapital - firm performance relationship; and 3) human resources management. Agrowing number of studies have attempted to show the link between human resourcesand firm performance.Keywords: human capital, human resources management, firm performance

Manajemen Kenaikan Tarif PAM Untuk Peningkatan Akses Air Bersih Bagi Seluruh Masyarakat Chandra Utama
Jurnal Administrasi Bisnis Vol. 6 No. 2 (2010)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

World population growth causes increasing of demand for clean water. On the otherhand, at this moment, the Public water Utilities (PAMs) in various cities, especiallyin developing countries, unable to meet the needs of the entire population, especiallypoor families. Usually the price of piped water is very low. On the other hand, thepoor that no access to piped water pay more than the rich that have access.Usually, PAMs cannot serve the poor because they do not have fund to developthe new network. Furthermore, increase of water rates is necessary to collect moneyfor investment and service improvement. The tariff management must ensure allobjectives of public utilities such as: all families have minimum needs; water conversion;as well as PAMs have required profits are important in public water utilities.Very low tariff that make PAMs do not receive minimum profit for investment inservices and increase coverage area also directly make other objectives fail.The tariff plan of PAM Bandung municipality (PDAM) period 2006-2010 isused to describe tariff management planning. Actual condition in 2010 is also providedto compare the planning and result. Because limitation of data, this studyassume the planning is implemented.Based on the data, this study concludes that the tariff management of PDAM issuccess increase profit but fail improve household connections. Ironically, the connectionsfor the household go down and connections for the business go up. The tariffof PDAM, although they manage the increasing of tariff, cannot be categorized as thetariff increase to raise coverage area but increase to adjust the inflation.Keywords: water, public water utilities (PAMs), tariff, poor household

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