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Jurnal Administrasi Bisnis

JurnalAdministrasiBisnis
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Published by Universitas Katolik Parahyangan

ISSN : 02161249 EISSN : - DOI : -

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Administrasi Bisnis (JAB) adalah jurnal ilmiah Ilmu Administrasi Binis, diterbitkan oleh Center for Business Studies (CeBiS), Jurusan Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Katolik Parahyangan. Jurnal Administrasi Bisnis diterbitkan 2 (dua) kali dalam satu tahun, setiap bulan Maret dan September, yang memuat essay dan atau hasil penelitian dalam kajian Ilmu Administrasi Bisnis. Jurnal Administrasi Bisnis bertujuan untuk menyebarluaskan hasil pemikiran dan analisis ilmiah dalam bidang Ilmu Admnistrasi Bisnis. Jurnal Administrasi Bisnis (JAB) is the biannual scientific journal of Business Administration, published by the Center for Business Studies (CeBiS), Business Administration Study Program, Faculty of Social and Political Sciences, Parahyangan Catholic University. Jurnal Administrasi Bisnis is issued two (2) times a year, every March and September, which contains essays or research results in Business Administration. Jurnal Administrasi Bisnis aims to disseminate the ideas and scientific analysis in the field of Business Administration.

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Articles 6 Documents

Search results for , issue "Vol. 9 No. 1 (2013)" : 6 Documents clear

Dampak Implementasi GATT/WTO terhadap Ekspor Impor Indonesia M.E. Retno Kadarukmi
Jurnal Administrasi Bisnis Vol. 9 No. 1 (2013)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Although Indonesia has been a member of the World Trade Organization (WTO),but in fact the Indonesian trade, especially with regard to the export-import in thefree trade has not been established. This happens due to the competitiveness of theIndonesian national product is still weak. Nevertheless, as a consequence of Indonesiahas ratified the GATT / WTO, the government should try to improve the competitive-ness of national products through the Indonesian national law reform to formulatea Trade Policy that refers to the national interests of Indonesia, through the Law onAnti-Dumping and Safeguard.Keywords: Export, import, free trade, GATT/WTO.

Produktifitas Tenaga Kerja Berdasarkan Faktor Demografi di Perusahaan Manufaktur Gandhi Pawitan; ~ Erwinda
Jurnal Administrasi Bisnis Vol. 9 No. 1 (2013)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Labor productivity is one measure of corporate performance. In this article, the levelof labor productivity is calculated based on the normal time per worker in completingthe work. The level of labor productivity can be affected by demographic factors,such as gender and age. This study aims to analyze the relationship between laborproductivity with demographic factors. This research was conducted at the companyconvection in the Bandung city. The research was done by observing the level oflabor productivity of 12 people, for 3 days, with 6 observations per day. The resultsof the calculation of the index of labor productivity on average by 149.18%, which isabove the average. Productivity index does not have a difference between male andfemale worker. While the variable age has a negative relationship with productivity,but statistically is not significance.Keywords: Labor productivity, demographic factors, productivity measurement.

Social Technologies : Medium Baru untuk Menciptakan Nilai dan Produktivitas bagi Organisasi Orpha Jane
Jurnal Administrasi Bisnis Vol. 9 No. 1 (2013)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Social technologies become more important nowadays. Its not only as a one ofcommunication channel for the firm, but also as a medium to enhance the valueproposition and the productivity of the firm. We can say that Information Communi-cation and Technology was the driver of this phenomenon, especially when Web 2.0has use widely. As the development of social technologies - one of the medium issocial media marketing such as blog, facebook, twitter, etc - become a popular mediain consumer’s life, firm must also see this medium as a strategic tool. This is true,specifically from the result of the research of McKinsey Global Institute (2012) whichattempts to quantify the value of social technologies. The research find that socialtechnologies, when used within and across enterprises, have the potential to raise theproductivity of the high-skill knowledge workers that are critical to performance andgrowth in the 21st century by 20 to 25 percent (MGI, 2012).Keywords: Open innovation, new product development, social technology.

Beberapa Bentuk Hubungan Antara Franchisor (Pewaralaba) Dan Franchisee (Terwaralaba) Dalam Sistem Franchise (Waralaba) James Rianto Situmorang
Jurnal Administrasi Bisnis Vol. 9 No. 1 (2013)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Franchise is increasingly becoming an option for people who want to become anentrepreneur. Someone who has the capital to pay royalty fees and meet the re-quirements specified by the franchisor thus he/she soon became a franchisee. He/shecan immediately run the business without necessary start a business from zero. Infranchise business, franchisee operation can not be separated from control by thefranchisor as the owner of the franchise because the franchisee is bound to what iswritten on an agreement that has been made by the franchisor. In addition to theformal relationship between franchisee and franchisor, there is also a non formalrelationship between franchisee and franchisor. It can not be avoided because thefranchise system included in the model of agency theory and the franchisee to besuccessful so the closer relationship between the franchisee and the franchisor mustbe achieved in the form of trust.Keywords: Franchise, franchisor, franchisee, relationship, business

Sumber Daya Perusahaan dalam Teori Resource-based View Fransisca Mulyono
Jurnal Administrasi Bisnis Vol. 9 No. 1 (2013)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Resource - based view theory is a theory that is prominent in the strategic manage-ment field since the early 1990s . Principally due to the prominence of this theorythat prioritizes the role of internal resources that when certain conditions are metwill bring the company gain the competitive advantage even sustainable competitiveadvantage that will lead to superior performance .Resources in general consists of tangible and intangible resources. Intangibleresources according to many researchers is the strategic resources because these re-sources which will bring the company is able to achieve competitive advantage andsustainable.competitive advantage .This paper seeks to describe the elements of intangible resources includingthe factors or indicators . expressed in this paper are four elements of intangibleresources, namely human capital , structural capital , relational capital and customercapital . It also depicted on the properties required in the intangible resources thatsustainable competitive advantage can be achieved by the company.Keywords: firm resources, resource-based theory.

Consumer Behavior, Attitude and Perception Toward Modern Trade Stores in Rural Vietnam Massoud Moslehpour; Van Kien Pham
Jurnal Administrasi Bisnis Vol. 9 No. 1 (2013)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Modern trade stores have been very successful in Vietnamese retail industry, espe-cially in some big cities. However, the popularity of such stores is still lagging behindthe traditional stores. In regard with this issue, many studies have been done overtime, but very few have been focused on rural regions in emerging countries likeVietnam. Thus, this study aims at exploring the reasons why Vietnamese consumersin the remote area prefer to shop at traditional stores instead of modern stores. Fur-thermore, this study attempts to fill the gap between these two types of formats. Theresearch uses quantitative method with the aid of SPSS software to analyze the data.The results show that consumers in the remote areas are still not willing to quit theirtraditional shopping habits for a new choice of store based on the current situation.Therefore, it is not the right time for investors to expand their modern business intothe country’s rural areas.Keywords: Modern Trade Store, Traditional Store, Rural Vietnam, Retail Industry,Consumer Behavior, Store Attributes.

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