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Students´ Journal of Economic and Management
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PENGARUH KOMPENSASI DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN MELALUI KEPUASAN KERJA PADA PT PDAM TIRTA MOEDAL SEMARANG Akhmad Andri Nurhuda, 13.05.51.0091
Students Journal of Economic and Management Vol 6, No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
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This study aims to examine the effect of compensation and work environment on employee performance through job satisfaction at PT. PDAM Tirta Moedal Semarang. The population in this research is all employees of PT. PDAM Tirta Moedal Semarang located on Semarang. The data obtained through questionnaires amounting to 119 samples consist of each part to represent the sample. Data analysis method used is quantitative analysis by using validity test, reliability, multiple linear regression test, and test of research model. The results showed that the compensation and work environment both simultaneously and partially have a significant effect on job satisfaction while employee performance variables affect the job satisfaction. Keywords: Compensation, Work Environment, Job Satisfaction and Employee Performance.
PENGARUH KARAKTERISTIK INDIVIDU, DAN MOTIVASIKERJA TERHADAP KINERJA KARYAWAN PADA PT. TELEKOMUNIKASI INDONESIA SEMARANG NodariusLahagu, 13.05.51.0022
Students Journal of Economic and Management Vol 6, No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
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This research takes object at PT. Telekomunikasi Indonesia Semarang. The problems raised in this study are, the influences of individual characteristics, and work motivation on employee performance at PT. Telekomunikasi Indonesia Semarang, in partially.The Population in this research are all of the employees at PT. Telekomunikasi Indonesia Semarang which amounted as many as 208 people. The sampling technique which used is random sampling with 66 respondents. The method of data analysis is quantitative method which consists of: test of validity, reliability, multiple regression analysis and hypothesis testing through t-test.The results showed that, individual characteristic variable has no effect on employee performance, and work motivation influenced on employee performance.
PENGARUHMOTIVASI, KOMPETENSI, SELF-EFFICACY TERHADAP KOMITMEN ORGANISASIONAL (STUDI KASUS DI PT. JASA MARGA (PERSERO),Tbk CABANG SEMARANG) Zanu Setiawan, 13.05.51.0145; Fauzan, Mohammad
Students Journal of Economic and Management Vol 6, No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
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The purpose of this research to know the influence of motivation, competency, self-efficacy of commitment organizational. Object the study is done PT. JasaMarga (Persero) Cabang Semarang. Technique the sample colletion in this research using accidental sampling with the number of respondents 62 people. Data collection donethrought the distribution of the questionnaire. Analysis techniques the data used the analysis of multiple regression. The research of study obtained that motivation have had a positif impact and significant of commitment organizational, the more powerful a motivation in self employees so commitmen organizational employees to this company also rose. Competence not affect significantly to commitment organizational, competency in employees not necessarily can improve the commitmen organizational of the company. Self-efficacy influential positive and significant commitmen organizational, the more powerful self-efficacy within employees the more strong commitmen organizational of the company.Keywords: motivation, competency, self-efficacy and commitment organizationalDAFTAR PUSTAKA Anoki Herdianto Dito, 2010 “ Pengaruh Kompensasi Terhadap Kinerja KaryawanPT. Selamet Langgeng Purbalingga dengan Motivasi Sebagai Variabel Intervening”.Vol. 19, No. 2 ISSN: 1412-3126.Astuti, Puji. 2012. Pengaruh Kompetensi, Self-efficacy Terhadap Kinerja Guru Mimediasi Komitmen Organisasional. Jurnal Unisbank Semarang. (Vol 1, No 1).Bangun, Wilson, 2012.Manajemen Sumber Daya Manusia. Bandung:Erlangga.Cook, Sarah dan Steve Macaulay. 2006. Prefect Empowermen, Alih bahasa oleh Paloepi Tyas R. PT Elex Media Komputindo, Jakarta.Dewi, Winda Kusuma. 2015. Pengaruh Motivasi Kerja Karyawan Terhadap Komitmen Organisasional Dengan Kepuasan Kerja Sebagai Variabel Interventing (Studi Kasus Pada PT. ABC Malang). Jurnal Administrasi Bisnis Universitas Brawijaya Malang, (Vol. 2 No. 1).Fadli, Uus Md , Dkk. 2012. Pengaruh Kompetensi Karyawan Terhadap Komitmen Kerja (Studi Kasus Pada PT. PLN (Persero) Rayon Rengasdengklok). Jurnal Manajemen. (Vol.09 No.2).Ghozali,Imam. 2006. Aplikasi Multivariate Dengan Program SPSS. Semarang: Badan Penerbit Universitas Diponegoro. Hasibuan, Malayu S.P.2004.Organisasidan Motivasi Dasar PeningkatanProduktifitas. Jakarta: Bina Aksara_____. 2011. Manajemen Sumber Daya Manusia. Jakarta: Bumi Aksara.Jewell, LN & March Siegell. ContemporaryIndustrial/Organizational Psychology. Psikologi Industri dan Organisasi Modern. A. Hadyana Pudjaatmaja, Meitasari(terj). 1998. Jakarta: Penerbit Arcan.Kreitner, Robert and Angelo Kinicki. 2014. Organizational Behavioral-Ed. 5. Boston: McGraw-Hill.Maulana, Ichsan. 2012. Pengaruh Kecerdasan Emosional dan Kepemimpinan Transformasional Terhadap Self efficacy, Serta Dampaknya Terhadap Komitmen Organisasional (Studi Kasus Pada Universitas Andalas Padang Indonesia). Skripsi Universitas Andalas Padang Indonesia.Mondy,R. Wayne. 2008. Manajemen Sumber Daya Manusia. Jakarta: Airlangga.Posuma,Christilia O.2013. Kompetensi, Kompensasi, dan Kepemimpinan Pengaruhnya Terhadap Kinerja Karyawan (Studi Kasus Pada Rumah Sakit Ratumbuysang Manado). Jurnal EMBA Universitas Sam Ratulangi Manado ISSN 2303-1174. (Vol.1 No.4).Robbins, S., & Timothy A. J. 2008, Perilaku Organisasi, OrganizationalBehaviour, Buku Terjemahan, Jakarta: Gramedia.Rohman, Afifur. 2015. Analisis Mengenai Pengaruh Kompetensi, Kompensasi dan Motivasi Terhadap Komitmen dan Kinerja Karyawan (Studi Kasus Pada PT. Kota Jati Furindo Jepara). Jurnal Universitas Dian Nuswantoro Semarang.Solikin. 2013. Pengaruh Kompetensi dan Karakteristik Individu Terhadap Kinerja Pegawai Dengan Mediasi Komitmen Organisasional (Studi Kasus Pada Badan Kepegawaian Daerah Kabupaten Rembang). Tesis Unisbank Semarang.Sopiah. 2008. Perilaku Organisasional. Yogyakarta: CV Andi Offset.Subagyo, Amir. 2014. Pengaruh Lingkungan Kerja dan Self-efficacy Terhadap Komitmen Organisasional (Studi Kasus Pada Dosen Politeknik Negeri Semarang). Jurnal Politeknik Negeri Semarang. (VOL. 10 NO. 1).Sumanto &Anik Herminingsih. 2016. Pengaruh Budaya Organisasi dan Motivasi Kerja Terhadap Komitmen Organisasional (Studi Kasus Pada PT. Bank Central Asia, tbk. Kantor Cabang Utama Tangerang).  Jurnal Ilmiah Manajemen dan Bisnis Universitas Mercu Buana Jakarta.  (Volume 2, Nomor 1).Spencer, M., Lyle, Jr & Signe M Spencer (1993). Organisasi : Competency At Work, Models For Superior Performance. Jhon Wiley &Son Inc. New York.Tania, Anastasia & Eddy M. Sutanto. 2013. Pengaruh Motivasi Kerja dan Kepuasan kerja Terhadap Komitmen Organisasional Karyawan (Studi Kasus Pada PT. DAI KNIFE di Surabaya). Jurnal Universitas Kristen Petra. ( Vol. 1, No. 3).Wibowo, 2007. Manajemen Kinerja. Jakarta: PT. Raja Grafindo. Yudha, Elit Prambabara & Fatin Fadhilah Hasib. 2014. Pengaruh Motivasi Terhadap Komitmen Organisasional Pada Guru (Studi Kasus Pada Madrasah Ibtidaiyah Islamiyah Kota Madiun). Jurnal Universitas Airlangga. (Vol. 1 No. 5).
PENGARUH ETOS KERJA, KOMPENSASI DAN DISIPLIN KERJA TERHADAPKINERJA PEGAWAI (Studi Pada Kantor Wilayah DJKN Jawa Tengah dan DIY) Imam Siswanto, 13.05.51.0028; Priyono, Bambang Suko
Students Journal of Economic and Management Vol 6, No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
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This study aims to analyze the influence of work ethic, compensation and work discipline on the performance of employees of DJKN Regional Office of Central Java and Yogyakarta.The sample of research is 68 respondents by using sampling technique that is population research or census research or saturated sample. Methods of data analysis using linear regression.Test results obtained that there is a positive and significant influence work ethic on employee performance. Other results indicate that there is a positive and significant effect of compensation on employee performance. And there is a positive and significant influence of work discipline on employee performance. DAFTAR PUSTAKA Arfindy Parerung, Adolfina, dan Peggy A. Mekel, 2014. Disiplin, Kompensasi Dan Pengembangan Karir Pengaruhnya Terhadap Kinerja Pegawai Pada Badan Lingkungan Hidup Provinsi Sulawesi Utara. Jurnal EMBA Vol. 2 No. 4 Desember.Arikunto, Suharsimi. 2008. Prosedur Penelitian, Suatu Pendekatan Praktek. Jakarta: PT Rineka Cipta.Dessler, Gary, 2000, Manajemen Sumber Daya Manusia, Jilid 1, Jakarta : PT. Index.Dulbert Tampubolon, Biatna. 2007. Analisis Faktor Gaya Kepemimpinan dan Faktor Etos Kerja Terhadap Kinerja Pegawai pada Organisasi yang Menerapkan SNI 19-9001-2001. Jurnal Standardisasi. Vol. 9, No. 3.Flippo, Edwin B., 2001. Manajemen Personalia Edisi Keenam, Jakarta, Raja GrafindoGhozali, Imam. 2011. Aplikasi Analisis Multivariate Dengan Program SPSS. Semarang: Badan Penerbit Universitas Diponegoro.Gibson, Ivancevich. 2009. Organisasi dan Manajemen Perilaku dan Struktur Proses. Jakarta : ErlanggaGomes, Faustino Cardoso, 2006. Manajemen Sumber Daya Manusia, Yogyakarta: ANDI Yogyakarta.Gorda, I Gusti Ngurah. 2001. Manajemen Sumber Daya Manusia. Cetakan ke tiga.Denpasar : Astabrata Bali.Hasibuan, Malayu. 2012. Manajemen Sumber Daya Manusia, Jakarta: Penerbit Bumi Aksara.Heidjrachman dan Suad Husnan, 2008, Manajemen Personalia, Edisi 4, Cetakan Kesembilan, BPFE, Yogyakarta.Mangkunegara, Anwar Prabu. 2009. Manajemen Sumber Daya Manusia Perusahaan, Bandung: Penerbit Remaja Rosdakarya.Mulyadi.2003. Ekonomi Sumber daya Manusia Dalam Perspektif Pembangunan.Jakarta : Raja Grafindo PersadaNurgiyantoro, Burhan, et al, 2012. Statistik Terapan Untuk Penelitian Ilmu-Ilmu Sosial. Cetakan Pertama, Penerbit Gajah Mada University Press, Yogyakarta.Prawirosentono, Suyadi. 2008. Manajemen Sumber Daya Manusia: Kebijakan Kinerja Karyawan. Edisi 1. Cetakan Kedelapan. Yogyakarta : BPFE.Putu Agus Adnyana, I Wayan Suwendra, Fridayana Yudiaatmaja, 2016. Pengaruh Pemberian Kompensasi Dan Disiplin Kerja Terhadap Kinerja Karyawan. Jurnal Bisma Vol. 4 Tahun 2016.Putu Agus Candra Mahardika, I Wayan Bagia, Ni Nyoman Yulianthini, 2016. Pengaruh Kompensasi Dan Disiplin Kerja Terhadap Kinerja Karyawan Pada Hotel Puri Bagus Lovina.Jurnal Bisma Vol. 4 Tahun 2016.Ramli Dodi, Mukhlis Yunus dan Amri, 2013Pengaruh Iklim Organisasi, Etos Kerja dan Disiplin terhadap Kinerja Karyawan serta Dampaknya Pada Kinerja PT. Arun NGL Lhokseumawe Aceh. Jurnal Manajemen Vol. 2 No. 1 November 2013.Rian Ronal, Susi Hendriani dan Restu, 2014. Pengaruh Motivasi dan Disiplin Kerja terhadap Kinerja Karyawan PT. Babussalam Baru Bagian Pemasaran.Jurnal Jom Fekon Vol. 1 No. 2.Robbins, Stephen. 2006. Perilaku Organisasi. Yogyakarta : PT. Indeks Kelompok Gramedia.Sekaran, 2002.Metodologi Penelitian untuk Bisnis.Jakarta : Salemba Empat.Siagian, Sondang, 2002. Teori dan Praktek Kepemimpinan, Penerbit Rineka Cipta Jakarta.Simamora, Henry, 2008. Manajemen Sumber Daya Manusia. Jakarta : Gramedia Pustaka Utama.Sinamo, Jansen, 2005. 8 Etos Kerja Profesional, Jakarta: Institut Dharma Mahardika.Stela Timbuleng dan Jacky S. B. Sumarauw, 2015. Etos Kerja, Disiplin Kerja, Dan Komitmen Organisasi Pengaruhnya Terhadap Kinerja Karyawan Pada Pt
PENGARUH KUALITAS PRODUK KUALITAS LAYANAN DAN PERSEPSI HARGA TERHADAP LOYALITAS MELALUI KEPUASAN Cholis Annasir, 13.05.51.0112
Students Journal of Economic and Management Vol 6, No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
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The purpose of this study was to determine the effect of direct and  indirect service quality, trust, corporate image, and  customer satisfaction as an intervening variable on loyalityThe population of this research is the customers to the store jenang karomah in kudus.The total sample 100 respondents with purposive sampling. Data obtained by the questionnaire. This research variable quality produk  (X1) servie  (X2),price (X3), customer satisfaction (Y1), and loyality (Y2).             The result of the research indicated that the quality product (X1), service (X2), price (X3) show that there are influance bigger than loyality(Y2) trough customer satisfaction.                The conclusion from the study of the quality product (X1), service (X2), price (X3) effect on loyalty (Y2) through satisfaction (Y1) .It is suggested to Toko Jenang Karomah to improve quality product, In the belief Toko Jenang Karomah should be able to increase the trust of its members and on corporate image should Toko Jenang Karomah able to show stability. Keyword :Product Quality, service, price, satisfaction and loyalty
PENGARUH KUALITAS PRODUK DAN PEPSEPSI HARGA TERHADAP SIKAP KONSUMEN DAN DAMPAKNYA TERHADAP NIAT BELI KONSUMEN SEPATU CONVERSE Yanuar Rizki, 12.05.51.0098
Students Journal of Economic and Management Vol 6, No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
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This study attempts to analyze influence product quality and perception of consumer prices attitude and its impact on intention buy shoes converse consumers.The population research is consumers who buy shoes conversedi city semarang.sampel in this research as many as 100 people.Using techniques the sample purposive sampling.But sample criteria the research is customers who bought over and always shoes converse products.A the analysis used is the validity, reliability and linear regression berganda.hasil analysis it can be concluded that: product quality it has some positive effects in allah price konsumen.persepsi it has some positive effects in allah consumers.An influential positive on consumers buy intentions. Keywords: product quality, price perception, consumer attitudes and buying intentions
POTRET PERUBAHAN PROFITABILITAS 16 BANK UMUM DI BURSA EFEK INDONESIA PADA PERIODE 2011-2016 Eleonora Puspita Yuana, 13.05.51.0183; Muhaimin, Muhaimin
Students Journal of Economic and Management Vol 6, No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
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This study aims to analyzed the effect of organizational culture, work motivation, leadership and work discipline on employee performance. The object of research in this paper is the PT. Banyu Herang Abadi XL Pekalongan. Research method using census, amount to 108 respondents.Data collection using questionnaire (questionnaire) by distributing questionnaires to respondents to obtain information.Data collected using factor analysis to test the validity of the question items, Cronbach alpha formula to test the reliability of the instrument, regression analysis to examine the effect of partially each independent variable tested by regression analysis. The results of the research are: (1) the organizational culture has a positive and significant impact on employee performance. (2) the motivation of work has a positive and significant impact on employee performance.(3) the leadership negative and no significant influence on employee performance. (4) the discipline of work has a positive and significant impact on employee performance. Keywords : Oranizational Culture, Work Motivation, Leadership, Work Discipline, and Employee PerformanceDAFTAR PUSTAKAAlindra, A. I. (2015). Analisis Pengaruh Budaya Organisasi Terhadap Kinerja Karyawan Depok Sports Center . Skripsi S1 Universitas Negeri Yogyakarta .Amir, M. F. (2015). Memahami Evaluasi Kinerja Karyawan . Jakarta: Mitra Wacana Media.Amri, K. (2015). Pengaruh Kepemimpinan, Motivasi, Disiplin Kerja, Dan Pelatihan Kerja Terhadap Kinerja Karyawan Bmt Bima Fikri Yogyakarta . Skripsi S1 Universitas Islam Negeri Sunan Kalijaga Yogyakarta .Ariyani, D. K. (2013). Pengaruh Budaya Organisasi, Motivasi, Kepuasan Kerja Terhadap Kinerja Karyawan Pada Pt. Mandalatama Armada Motor Semarang. Management Universitas Dian Nusantoro .Bangun, Wilson, (2012). Manajemen Sumber Daya Manusia. Penerbit Erlangga. Bandung.Ghozali,  I.  2006. Aplikasi  Analisis  Multivariate dengan  Program  SPSS.  Edisi  4.  Semarang: Badan Penerbit Universitas Diponegoro.Hasibuan, Melayu S.P, (2003). Manajemen Sumber Daya Manusia, Edisi Revisi. Bumi Aksara, Jakarta.Latuny, Y. (2013). Pengaruh Budaya Organisasi Dan Motivasi Terhadap Kinerja Karyawan PT Allianz Life Indonesia Di Denpasar. Megister Manajemen Program Pascasarjana Universitas Udayana Bali .Liana, L. (2017). Pengaruh Motivasi dan Komitmen Organisasional pada Kinerja Guru Didimensi oleh Kepuasan Kerja. Prodi Manajemen Fakultas Ekonomi dan Bisnis, Universitas STIKUBANK .Lufitasari, R. (2014). Pengaruh Motivasi Kerja, Disiplin Kerja, dan Kompensasi Terhadap Kinerja Karyawan Pada Dinas Pendapatan, Pengelolaan Keuangan Dan Aset D.I Yogyakarta. Skripsi S1 Universitas Negeri Yogyakarta .Mangkunegara, A. P. (2015). Manajemen Sumber Daya Manusia Perusahaan. Bandung: PT Remaja Rosdakarya.Nimpuno, G. A. (2015). Pengaruh Disiplin Kerja Dan Gaya Kepemimpinan Terhadap Kinerja Karyawan Ud. Pustaka Pelajar Yogyakarta . Skripsi S1 Universitas Negeri Yogyakarta .Prabasari, I. G. (2013). Pengaruh Motivasi, Disiplin Kerja Dan Komunikasi Terhadap Kinerja Karyawan Pada Pt. Pln (Persero) Distribusi Bali. Fakultas Ekonomi Udayana Bali .Purnama, M. A. (2016). Pengaruh Disiplin Kerja, Lingkungan Kerja Dan Budaya Organisasi Terhadap Kinerja Pegawai. Skripsi S1 Universitas Stikubank Semarang .Putra, G. P. (2013). Pengaruh Disiplin Kerja, Gaya Kepemimpinan, Dan Motivasi Terhadap Kinerja Karyawan Pada Hotel Matahari Terbit Bali Tanjung Benoa-Nusa Dua. Fakultas Ekonomi Universitas Udayana Bali .Robbins, S. d. (2007). Perilaku Organisasi. Ahli Bahasa Drs. Benyamin. Jakarta: Salemba Empat.Sugiyono.  2009. Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung : Alfabeta.Sunyoto, Danang, (2015). Penelitian Sumber Daya Manusia, CAPS (Center of Academic Publishing Service), Yogyakarta.Utomo, B. P. (2014). Pengaruh Kepemimpinan, Motivasi Kerja, Disiplin Kerja Dan Lingkungan Kerja Terhadap Kinerja Karyawan Dan Dosen. STIMIK DUTA BANGSA SURAKARTA .Yani, I. (2017). Pengaruh Budaya Organisasi Terhadap Kinerja Pegawai Pada Perusahaan Daerah Air Minum (PDAM) Kota Kendari. Management Universitas Halu Oleo Kendari .Yunianto, A. (2009). Pengaruh Kepemimpinan dan Motivasi terhadap Kinerja dengan Komitmen Organisasional sebagai Mediasi (Studi pada Perangkat Desa Se Kecamatan Batang Kabupaten Batang). Fakultas Ekonomi, Universitas Stikubank . 
PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN PADA LARISSA AESTHETIC CENTER SEMARANG Devi Hera Mustika, 13.05.51.0070; Yulianto, Heru
Students Journal of Economic and Management Vol 6, No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
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The magnitude of a persons need to take care of themselves to look beautiful and the growing lifestyle of women, ultimately give a big influence for the rapid development of beauty industry in Indonesia, especially in the form of beauty clinic business.This purpose of this study was to analysis the effect ofservice quality dimensions namely physical evidence, reliability, responsiveness, assurance, and empathy on customer satisfaction at Larissa Aesthetic Center Semarang.The population in this study is the customer who perform treatment at Larissa Aesthetic Center Semarang and aged over 18 years. The number of samples studied is as many as 100 people selected as respondents by using purposive sampling technique.Data collection methods used in this study is a questionnaire filled directly by the respondent. Analysis technique used in this research is validity test, reliability test,, multiple linear regression test, and hypothesis significance test. Data processing using SPSS Version 20. The results of this study indicate that the dimensions of service quality such as physical evidence, reliability, responsiveness, and assuranceempathy haven’t an effect on customer satisfaction  and empathy have aneffect on customer satisfaction. Keyword: Service Quality, Customer Satisfaction
ANALISIS PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUASAN DAN DAMPAKNYA PADA NIAT BELI ULANG SEPEDA MOTOR HONDA MATIC DI KOTA DEMAK Dwi Handoko, 13.05.51.0118
Students Journal of Economic and Management Vol 6, No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
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This study on analysis the effect of brand image and product quality on satisfaction and its impact on purchase intentions motorcycle Honda matic in Demak city. The data used in this research is the primary data, with the questionnaire as a research instrument. The population in this study is the user community residents or owners of motorcycle Honda matic, totaling 100 respondents. The sampling technique in this study using purposive sampling, that the sampling deliberate in accordance with the requirements of the sample used.With the characteristics of customer samples Astra Motor Honda Demak, and owners motorcycle matic Hondabrand The analysis tool used is multiple linear regression. The results showed that there are positive and significant between the brand image on satisfaction and product quality on satisfaction. There is positive and significant correlation between satisfaction with repurchase interest. Keywords : Brand Image, Product Quality, Satisfaction, Purchase Intentions
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE SMARTFREN (STUDI PADA KONSUMEN SMARTFREN DI KOTA SEMARANG) Panggayuh Arya Bagaskara, 13.05.51.0242
Students Journal of Economic and Management Vol 6, No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
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The purpose of this research is to examine and analyze the effect of product quality, price perception, and promotion on purchasing decision of smartphone product to consumers in Semarang City.Sampling method using purposive sampling with limit of product usage period more or less for one year and at least 17 years old. The influence between variables is explained by using multiple regression analysis method. Based on the results of statistical tests in this study can be concluded that product quality significantly influence the purchase price perception decision significant effect on purchasing decisions, as well as significant promotion of the decision to purchase smartfren smartphone products on Smartfren consumers in the city of Semarang. Keywords: Product Quality, Price Perception, Promotion, and Purchase Decision

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