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Students´ Journal of Economic and Management
Published by Universitas Stikubank
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 54 Documents
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Search results for , issue "Vol 7 No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018" : 54 Documents clear
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO BUKU GRAMEDIA PANDANARAN SEMARANG Ratih Nadya Atika, 14.05.51.0243; Wuryan, Sophiyanto
Students' Journal of Economic and Management Vol 7 No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
Publisher : Students' Journal of Economic and Management

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Abstract

Customer purchasing behavior is unique because of the preference of everyone to a different things. It is influenced by many factors, including product, price, service quality, distribution, promotion and others. The puspose of this study was to analyze the effect of product, price, distribution and promotions on purchasing decisions at Gramedia Pandanaran Semarang Bookstrore, either partially or simultaneously. The result of the analysis can be concluded that: product has positive influence on purchase decisions. Price variable has positive influence on purchase decisions. Distribution variable has positive influence on purchase decisions. Promotion variable has a negative influence on purchase decisions. It is known that the value of Adjusted R Square is 0,281 which means that 28,1% of variation of purchasing decision can be explained by Product, price, distribution and promotion. Product, price, distribution and promotion has a positive influance jointly on purchasing decisions.Keywords: Product, Price, Distribution and Purchasing Decisions
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA PADA LOYALITAS PELANGGAN (Studi Pada Konsumen Wardah Kosmetik di Toko Candra Jl. Pandanaran Semarang) Jihan, 15.05.51.0356; Sholiha, Euis
Students' Journal of Economic and Management Vol 7 No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
Publisher : Students' Journal of Economic and Management

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Abstract

This study aims to analyze the Influence of Product Quality, Price Perception towards Consumer Satisfaction and Its Impact On Consumer Loyalty. This research method using purposive sampling, with criteria of consumer age more than 17 years old and consumers who ever bought Wardah product in Toko Candra. The number of research samples are 100 respondents. The data test is done by instrument test consisting of validity test and reliability test. Furthermore, the test of regression analysis with F test, coefficient of determination test and t test. Based on the result of hypothesis test: product quality has positive significant effect to Consumer Satisfaction. Price perception have positive significant effect to Consumer Satisfaction. Consumer Satisfaction Influence have positive significant effect to Consumer LoyaltyKeywords: product quality, price perception, promotion, consumer satisfaction, consumer loyalty
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN SALURAN DISTRIBUSI TERHADAP KEPUASAN KONSUMEN KARTU LOOP PADA SISWA SMA DI KOTA SEMARANG Ardianto Nugroho, 14.05.51.0258; Sholiha, Euis
Students' Journal of Economic and Management Vol 7 No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
Publisher : Students' Journal of Economic and Management

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Abstract

This study aims to determine the effect of product quality, price perceptions, and channel distribution to the satisfaction of Loop’s customer. The population in this study are all costumers who use Loop’s sim card that studied in Senior high school in Semarang. Sampling using purposive sampling technique and the number of samples processed into research data as much as 123 respondents. Data were analyzed by using multiple linear regression model. Based on the results of research that has been done shows the quality of products and channel distribution have no effect on costumer’s satisfaction. While the perception of price has significant effect on customer’s satisfaction.Keywords: Product Quality, Price Perception, Channel Distribution and Customer Satisfaction
PENGARUH PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA TERHADAP LOYALITAS PELANGGAN PADA RESTAURANT NESTCOLOGY SEMARANG Dina Erlyana, 13.05.51.0010; Waru wu, Penunjang
Students' Journal of Economic and Management Vol 7 No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
Publisher : Students' Journal of Economic and Management

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Abstract

Restaurant Nestcology Semarang brings the concept as a fine dining restaurant, Resturant Nestcology Semarang is intended to provide a new experience for foodies in Semarang, do not be surprised if the restaurant is also taking the tagline as the Land of Gastronomy. The problem is based on the study data as disclosed by Santos Thenu, that for a non-franchise of 100 stores, closed 80, so his survival 20%, franchise are more likely tosurvive, even for those who want to buy a franchise must exit costs more expensive. Where 80 cap was nearly half over because the wrong places. It is a challenge for resturant Nestcology to exist and survive.The purpose of this study was to analyze the influence between service and product quality to customer satisfaction, to analyze the influence of Customer Satisfaction to Customer Loyalty, and to analyze the impact of service and product quality on Customer Loyalty with Customer Satisfaction Mediated by at Restaurant Nestcology Semarang. The population in this study are customers of the visitors restaurant Nestcology Semarang, whosenumber fluktutatif (not necessarily), taken as many as 96 respondents in the sample (Ridwan and Akdon, 2013), using incidental sampling technique, further analyzed using multiple regression. The conclusion of this study is that the variable service and product quality has a positive influence and significant impact on customer satisfaction, and variable customer satisfaction has a positive influence and significant impact on customer loyalty, customer satisfaction is not statistically proven to mediate the effect of service on customer loyalty, but customer satisfaction statistically proven to mediate the effect of product quality to customer loyalty.Keywords : Service, Quality Products, Restaurant Nestcology

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