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Students´ Journal of Economic and Management
Published by Universitas Stikubank
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 124 Documents
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Search results for , issue "Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019" : 124 Documents clear
PENGARUH KUALITAS PRODUK, CITRA MEREK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Mahasiswa Pengguna Kartu Telkomsel di Universitas Stikubank Semarang) Adhe Riska Wulan Sari, 15.05.51.0028
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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Abstract

The purpose of this study was to analyze the effect of product quality, brand image price perception on the decision to purchase Telkomsel starter cards (studies on students at Stikubank University Semarang). The independent variable in this study is a purchasing decision. The population of this research is the buyers of Telkomsel starter cards at Stikubank University, Semarang. The sample in this study were 100 people. The sampling technique used purposive sampling, the method in data analysis in this study used multiple linear regression analysis with SPSS 20 program. Results of the analysis can be concluded that product quality has a positive effect on purchasing decisions, brand image has a positive effect on purchasing decision,. price perception has a positive effect on purchasing decisions.
PENGARUH KUALITAS PELAYANAN, HARGA DAN PROMOSI TERHADAP KEPUASAN PELANGGAN PT POS INDONESIA (PERSERO) Septiana Chyntia dewi, 15.05.51.0035; Setiawan, Mulyo Budi
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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This study aims to find out: (1) The magnitude of the influence of Service Quality on Customer Satisfaction of PT Pos Indonesia (Persero); (2) The magnitude of the effect of Price on Customer Satisfaction PT. Pos Indonesia (Persero); (3) The magnitude of the influence of Promotion on Customer Satisfaction PT. Pos Indonesia (Persero). The population in this study are all customers who use shipping services at PT Pos Indonesia (Persero). The number of samples used in this study were 100 respondents. The sampling technique in this study was using purposive sampling techniques. Data collection techniques are done by distributing questionnaires. Data analysis techniques used include description of research data, validity test, reliability test, prerequisite test analysis and hypothesis testing. Multiple linear regression test results show that service quality has a positive and significant effect on customer satisfaction, price does not have a significant effect on customer satisfaction, and promotion does not significantly influence customer satisfaction.
PENGARUH KEPEMIMPINAN, MOTIVASI , PENGEMBANGAN KARIR, PROMOSI JABATAN TERHADAP KINERJA PEGAWAI (Studi Kasus Biro Kesejahteraan Rakyat Kantor Sekretariat Daerah Provinsi Jawa Tengah) Fatihatul Siyadah, 15.05.51.0039; Waruwu, Penunjang
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
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The purpose of this study was to determine the effect of Leadership, Motivation, Career Development, and Job Promotion on Employee Performance at the People's Welfare Bureau at the Office of the Regional Secretariat of Central Java Province. This study also aims to jointly influence the four independent variables on the dependent variable and to find out which variables are the most dominant influence among the four independent variables on the dependent variable, the type of research used is qualitative research, with an employee population of 60 employees. Data collection uses a questionnaire with a Likert scale. Based on the calculation of SPSS 19 from the t test on leadership variables obtained significance of 0.017> 0.05, Ho is rejected and Ha is accepted, significance motivation variable is 0.380> 0.05, Ho is accepted and Ha is rejected, career development variable is obtained significance 0.066 <0.05 then Ho is accepted and Ha is rejected, the promotion promotion variable is obtained significance of 0.121> 0.05, Ho is rejected and Ha is rejected. The results of the f test show that it affects the dependent variable together. The results of the coefficient of determination obtained a value of 0.309 means that the variables of leadership, motivation, career development, and promotion can explain employee performance 30.9% and the rest influenced by other variables not found in this study.
PENGARUH KUALITAS PRODUK, CITRA MEREK DAN HARGA TERHADAP PROSES KEPUTUSAN PEMBELIAN (Studi pada Konsumen Sepeda Motor Honda Beat di Kota Semarang) Wulan Salatri, 15.05.51.0049; Liana, Lie
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
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This study aims to examine and analyze the effect of product quality, brand image, and price on the process of purchasing Honda Beat motorcycles in the city of Semarang. The location of this research is in the city of Semarang. Populasi dalam penelitian ini adalah konsumen yang menggunakan dan membeli sepeda motor Honda Beat di Kota Semarang, karena partisipasi yang sangat besar maka penelitian ini mengambil sampel dengan jumlah 100 responden yang terkait dengan pendapat Roscoe dalam bukunya Ferdinand sampel sampel yang lebih besar dari 30 kurang dari 500 penelitian memadai. Teknik pengambilan sampel dalam penelitian ini menggunakan purposive sampling. Data yang digunakan dalam penelitian ini merupakan data primer, dengan kuesioner sebagai instrumen penelitian. Data diolah dengan SPSS (Produk Statistik dan Solusi) versi 19 dan alat analisis yang digunakan adalah regresi linier berganda, uji validitas, uji reliabilitas, uji F, uji koefisien determinasi (R²), dan uji t. The results of the study show that product quality does not affect the purchasing decision process, meaning that the quality of the product has no influence on the purchasing decision process. Brand image has a positive and significant effect on the purchasing decision process, meaning that the better the brand image, the process of purchasing decisions will increase. Price has a positive and significant effect on the purchasing decision process, meaning that the better the price offered, the purchasing decision process will increase.
PENGARUH BUDAYA ORGANISASI, KEDISIPLINAN, GAYA KEPEMIMPINAN TRANSFORMASIONAL, DAN GAYA KEPEMIMPINAN TRANSAKSIONAL TERHADAP KINERJA PEGAWAI (Studi pada Dinas Perindustrian, Perdagangan, Koperasi dan UKM Kab.Batang) Teguh Aji Wibowo, 15.05.51.0058; Rahayuningsih, Sri
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
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This study aims to analyze the influence of organizational culture, discipline, transformational leadership style and transactional leadership style on the performance of the employees of the Department of Industry, Trade, Cooperatives and SMEs. Stem. The population in this study were all District Office of Industry, Trade, Cooperatives and Small and Medium Enterprises. The criteria referred to in the use of purposive sampling technique this research are employees who have at least high school education. Based on these criteria, a sample of 68 employees was obtained. The analytical tool used is the test of validity, reliability, and multiple linear regression. The results of the analysis can be concluded that: Organizational culture has a positive and significant effect on the performance of employees of Disperindagkop and UKM Batang Regency. Discipline has a positive and significant effect on the performance of Disperindagkop And UKM employees in Batang Regency. Transformational leadership style has a positive and significant effect on the performance of employees of Disperindagkop and UKM Batang Regency. Transactional leadership style has a positive and significant effect on the performance of Disperindagkop and UKM employees in Batang Regency
PENGARUH KUALITAS PRODUK, CITRA MEREK DAN KESADARAN MEREK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG (Studi Kasus pada Mahasiswa Pengguna Smartphone Samsung di Universitas Stikubank Semarang) Aisyah Sarania, 15.05.51.0064; Kasmari, Kasmari
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
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This study aims to test and analyze the effect of product quality, brand image, and brand awareness on Samsung smartphone purchasing decisions. The population in this study were students of Samsung smartphone users at Stikubank University Semarang, this study took a sample of 99 respondents. The sampling technique in this study used proportionate random sampling. The data used in this study is primary data, with a questionnaire as a research instrument. The analytical tool used is validity test, reliability test, multiple linear regression, F test, coefficient of determination test (R²), and t test (hypothesis), which is then processed by calculation of SPSS (Statistical Product and Solutions) version 22. The results showed that product quality had a positive and significant effect on purchasing decisions, brand image had a positive and significant effect on purchasing decisions, and brand awareness had no effect and significant effect on purchasing decisions
PENGARUH KERAGAMAN PRODUK, PERSEPSI HARGA, DAN KUALITAS LAYANAN TERHADAP KEPUASAN ( Studi pada Konsumen Jasa Pengiriman Paket POS di Semarang) Nurul Hidayah, 15.05.51.0065; Tjahjaningsih, Endang
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
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This study aims to examine the effect of product diversity, price perception, and service quality on customer satisfaction. This research was conducted on all consumers of POS package delivery services in Semarang. The samples used in this study were 98 POS respondents in Semarang. The sampling method uses purposive sampling The data used is primary data. Analysis of the data used includes the validity, reliability, multiple linear regression test, determination coefficient (R2), F test and hypothesis test. The results of this study indicate that product diversity variables have a positive and significant effect on customer satisfaction. Variable price perception has a negative and not significant effect on customer satisfaction. Service quality variables have a positive and significant effect on customer satisfaction.
PENGARUH BUDAYA ORGANISASI, KEPUASAN KERJA DAN KOMITMEN ORGANISASIONAL TERHADAP KINERJA KARYAWAN (STUDI KASUS PADA KARYAWAN SWALAYAN ADA MAJAPAHIT SEMARANG) Yohana Novia Saputri, 15.05.51.0072; Waruwu, Penunjang
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
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This study aims to discuss and analyze the influence of culture, job satisfaction and organizational commitment on the performance of ADA Majapahit Semarang supermarket employees. The population in this study is ADA Majapahit Semarang supermarket company, because the participation of research is very large, this study took a sample of 97 respondents. The technique of taking samples in this study using purposive sampling, namely sampling techniques using Slovin.The data used in this study is primary data, with a questionnaire as a research instrument. The analytical tool used is multiple linear regression, validity test, reliability test, F test, coefficient of determination test (R²), and t test, which is then processed by calculation of SPSS (Statistical Products and Solutions) version 19.The results showed that organizational culture had a positive and significant effect on employee performance, positive and significant job satisfaction on employee performance, organizational commitment significantly increased positively towards employee performance.
PENGARUH ROE, EPS ,DER, RISIKO TERHADAP HARGA SAHAM DAN KONSEKUENSINYA TERHADAP RETURN SAHAM (Study Kasus Perusahaan sektor Manufaktur yang terdaftar di Bursa efek indonesia Periode 2015 - 2017) Yusuf Wijoyanto, 15.05.51.0078; Sudarsi, sri
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
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This study aims to examine the effect of Return on Equity, Earning per Share (EPS), Debt to Equity Ratio, Risk to stock prices and its consequences for stock returns in manufacturing companies listed in the Indonesia Stock Exchange in 2015 - 2017. This research was conducted with using secondary data. The population in this study is. All manufacturing companies are listed on the Indonesia stock exchange in 2015 - 2017. The samples in this study used a purposive sampling method. The analytical method used in this study is the method of multiple regression analysis. The results of this study prove that ROE has a negative and not significant effect on stock prices, EPS has a positive and significant effect on stock prices, DER has a negative and not significant effect on stock prices, BETA has a negative and significant effect on stock prices and stock prices have a negative and insignificant effect to stock returns. Adjusted R square model 1 is 0.981, this means that 98.1% of the dependent variable can be explained by independent variables and the remaining 0.019% is explained by other variables outside the model while the adjusted R square value in model 2 is -0.003 this means that -0.3% of the dependent variable can be explained by the independent variable and the remaining 1.003% is explained by variables outside the model..
PENGARUH PERSEPSI HARGA, KUALITAS PRODUK DAN PROMOSI TERHADAP TINGKAT KEPUASAN KONSUMEN (Studi Pada Konsumen Sirup CV Kawista Dewa Burung Rembang) Awang Ardian Saputra, 15.05.51.0089; Setiawan, Mulyo Budi
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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Abstract

This study aims to examine the effect of price perception, product quality and promotion on the level of customer satisfaction. The population in this study were consumers who purchased products at CV Kawista Rembang Bird God. Sampling is done by Purposive sampling technique, namely deliberate sampling in accordance with the required sample requirements, the number of samples taken is 100 respondents. The collected data was analyzed using factor analysis to test the validity of statement items, Cronbach alpha to test instrument reliability, and regression analysis to test the effect of the independent variables tested on the level of customer satisfaction. The results of this study indicate that product quality, price perception, and promotion have a positive and significant e,ffect on the level of customer satisfaction on CV Kawista Burung Dewa.

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