cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Azuar Juliandi
Contact Email
azuarumsu@gmail.com
Phone
-
Journal Mail Official
jmanbis.umsu@gmail.com
Editorial Address
-
Location
Kota medan,
Sumatera utara
INDONESIA
JURNAL ILMIAH MANAJEMEN & BISNIS
Published by Universitas Muhammadiyah Sumatera Utara
ISSN : 16937619     EISSN : 25804170     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Ilmiah Manajemen dan Bisnis, published by the Departement Management, Faculty of Economics and Business, University of Muhammadiyah Sumatera Utara (UMSU), Medan, North Sumatra, Indonesia, which includes articles on the scientific research field of Management Sciences, includes the results of scientific research original, Jurnal Ilmiah Manajemen dan Bisnis accepts manuscripts in the field of research includes scientific fields relevant to: Human Resource Management, Marketing Management, Financial Management, Strategic Management, Organizational Behavior, Business and Entrepreneurship, the relevant Sector Management Science.
Arjuna Subject : -
Articles 11 Documents
 1   2 
Search results for , issue "Vol 22, No 1 (2021): April - September" : 11 Documents clear
Peran Mediasi Brand Satisfaction Pada Pengaruh Self Congruity Terhadap Brand Loyalty Dedek Kurniawan Gultom; Muhammad Arif; Muhammad Elfi Azhar; Mukmin Mukmin
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 22, No 1 (2021): April - September
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jimb.v22i1.5633

Abstract

This study aims to produce a Brand Loyalty Improvement Model Based on Brand Satisfaction and Self Congruity of Iphone Users in Medan City. The population in this study were iPhone users in Medan City. The sampling technique was non-probability sampling, while the sample was set at 125 people. Data collection techniques used were interviews (Interview) and a list of questions (Questionaire). The data analysis method used in this research is the Structural Equation Model method. The results showed that Actual Self affects Brand Satisfaction, Actual Self affects Brand Loyalty, Ideal Self affects Brand Satisfaction, Ideal Self affects Brand Loyalty, Brand Satisfaction affects Brand Loyalty. Brand Satisfaction can positively mediate the influence of Actual Self on Brand Loyalty and Brand Satisfaction can positively mediate the influence of Ideal Self on Brand Loyalty.

Page 2 of 2 | Total Record : 11

 1   2 

Filter by Year

2021 2021


Reset
Filter By Issues
All Issue Vol 26, No 2 (2025): OKTOBER 2025 - MARET 2026 Vol 26, No 1 (2025): APRIL - SEPTEMBER Vol 25, No 2 (2024): OKTOBER 2024 - MARET 2025 Vol 25, No 1 (2024): APRIL - SEPTEMBER Vol 24, No 2 (2023): OKTOBER 2023 - MARET 2024 Vol 24, No 1 (2023): APRIL - SEPTEMBER 2023 Vol 23, No 2 (2022): Oktober 2022 - Maret 2023 Vol 23, No 1 (2022): April - September Vol 22, No 2 (2021): Oktober - Maret Vol 22, No 1 (2021): April - September Vol 21, No 2 (2020): Oktober - Maret Vol 21, No 1 (2020): April - September Vol 20, No 1 (2019): April - September 2019 Vol 20, No 2 (2019): Oktober - Maret Vol 19, No 2 (2018): Oktober - Maret Vol 19, No 1 (2018): April - September Vol 18, No 2 (2017): Oktober - Maret Vol 18, No 1 (2017): April - September Vol 17, No 2 (2016): Oktober - Maret Vol 17, No 1 (2016): April - September Vol 16, No 2 (2015): Oktober - Maret Vol 15, No 1 (2015): April - September Vol 15, No 1 (2015): April - September Vol 14, No 01 (2014): General Management Vol 14, No 2 (2014): MANAJEMEN & BISNIS Vol 13, No 2 (2013): General Management Vol 13, No 1 (2013): General Management Vol 11, No 2 (2011): Manajemen Bisnis Vol 11, No 1 (2011): General Management Vol 10, No 01 (2010): General Management More Issue