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Yuliana Rakhmawati
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jurnalkomunikasiutm@gmail.com
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jurnalkomunikasiutm@gmail.com
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Ilmu Komunikasi, Universitas Trunojoyo Madura
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Kab. bangkalan,
Jawa timur
INDONESIA
Jurnal Komunikasi
Published by Universitas Trunojoyo Madura
ISSN : 19784597     EISSN : 25494902     DOI : https://doi.org/10.21107/komunikasi
Core Subject : Social,
Social Sciences
Arjuna Subject : -
Articles 8 Documents
 1 
Search results for , issue "Vol 9, No 1 (2015): Maret" : 8 Documents clear
STRATEGI MEDIA RELATIONS HUMAS PT. PELABUHAN INDONESIA III DALAM HANDLING CRISIS PEMBERITAAN Agesty Sabreyna RM; R. Bambang Moertijoso
Jurnal Komunikasi Vol 9, No 1 (2015): Maret
Publisher : Jurusan Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (583.707 KB) | DOI: 10.21107/ilkom.v9i1.1152

Abstract

Media Relations was a requirement for Public Relation practitioners thatPR had an important role in a relationship with media. It was because thetask of public relation was the mass media and journalist. PT PelabuhanIndonesia III (Persero) as a State-owned enterprised cannot separate withthe crisis news. The strategy of media relations was very important to handlethe negative publicity because it could affect a company’s image.This research used qualitative descriptive method with data collectiontechniques, observation, interviews, and literature. The aim was determinethe media relations strategy of PT. Pelabuhan Indonesia III (Persero) tohandle media crisis and compared it with the theory used. This study usedtheory of public relations, crisis and the media of media relations in crisissituation. The crisis of media should solve quickly and precisely, by handling the crisis.The results of this research to handle a news crisis, the steps were: 1). Analysis,2). Identification, 3). Responds media. All the four steps above, the activity ofmedia relations were very important to do, and the strategy of media relationsused to support roles, functions and duties of public relations. The strategy ofmedia relations were: By served the media, By established a reputations for reliability, By supplying good copy, By cooperations in providing materials, verifications By provided facilities, and By build a personal relationship withthe media. The six of those strategies was the activity of public relationscommunications to establish understanding and good relations with the massmedia.Keywords: Crisis, Public Relations, Media Relations, Strategy, andPelabuhan Indonesia III (Persero)
THE MUSLIM SHOW: SOFT CONTRA "LABELING" MELALUI MEDIA SOSIAL Yuliana Rakhmawati
Jurnal Komunikasi Vol 9, No 1 (2015): Maret
Publisher : Jurusan Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (696.892 KB) | DOI: 10.21107/ilkom.v9i1.1147

Abstract

Post-event 911 Muslims get “labeling” as an entity that refers  to  the  fatalist devian, fundamentalists, terrorists and a number of other negative Labeling. Labeling (labeling) can not be separated from the role  of the  mass media to distribute messages containing the theme of  labeling. An  idea promoted by some Western media tend to provide reinforcement on the labeling. As one of the sensitive issues that tendentious depiction of Islam and labeling will be a provocative theme.Most Muslims respond to such labeling in ways counterproductive. However, most respond with high context communication through the dissemination of messages clarification by using social media. One such action is through the production and distribution of the comic «The Muslim Show» (TMS). Visualization packaging and design of messages in the TMS showed the creativity of the author to show the entity- whether Muslims specifically or so on about the condition of multidimensional community of Muslims. The themes in the comic duo made by the French Muslims are trying to show the positive side, peaceful Islam in the fight against Islamophobia.
POLITIK PLURALITAS DAN DEMOKRATISASI MEDIA DALAM PENGUATAN MASYARAKAT SIPIL Imam Sofyan
Jurnal Komunikasi Vol 9, No 1 (2015): Maret
Publisher : Jurusan Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (555.372 KB) | DOI: 10.21107/ilkom.v9i1.1153

Abstract

Democratization in every aspect of life as well as the impact of the demandsof the process of political change is considered positive or negative impactfor changes in society, especially for developing countries, which are intransition to developed countries to be desired, which characterized theopenness of society. A country that is also expected to provide assurance andcompliance for penyejahteraan society (welfare state). This article intendsto describe theoretically the political concept of plurality in the context ofIndonesian society follows the role of the media in achieving democratizationand strengthening civil society.Keywords: political plurality, the democratization of the media, civil society
PERANAN KOMUNIKASI CUSTOMER SERVICE TERHADAP KEPUASAN PELANGGAN LINTAS SEMESTA SURABAYA Victor Marulitua Lumbantobing
Jurnal Komunikasi Vol 9, No 1 (2015): Maret
Publisher : Jurusan Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (537.954 KB) | DOI: 10.21107/ilkom.v9i1.1148

Abstract

Berubahnya pendekatan transaksi menuju relasi demi tercapainya kepuasandan kesenangan pelanggan. Layanan yang diberikan oleh penyelenggarajasa terhadap pengguna jasa sehingga dapat mempengaruhi keputusan yangharus diambil oleh pengguna jasa dalam hal ini pelanggan. Pelayanan yangdiberikan dalam hal ini adalah pelayanan sebelum transaksi dilakukan, yaituketika dilakukan komunikasi secara detail tentang produk agar konsumentidak salah menggunakan produk yang akan dipakai. Berikutnya adalahpelayanan dalam transaksi khususnya kemudahan dalam pembelian,hingga pembayaran. Pelayanan pasca pembelian sering disebut layananpurna jual umumnya menerima segala bentuk pujian sehubungan dengankepuasan maupun keluhan tentang pelayanan selaku produsen. Tujuanpenelitian ini untuk mengetahui peranan komunikasi Customer Serviceterhadap kepuasan pelanggan CV. Linas Semesta Surabaya. Jenis Penelitiankorelasi kuantitatif dilakukan dengan menggunakan teknik sampling. Hasilpenelitian menunjukkan adanya hubungan yang kuat dan positif antaraperanan komunikasi yang dilakukan Customer Service terhadap kepuasanpelanggan CV Lintas Semesta. Peran komunikasi dari Customer Servicedidapatkan katagori kepuasan tinggi sebesar 37 atau 74%, kategori sedangsebesar 11 atau 22% dan kategori rendah sebesar 2 atau 4%. Kepuasanpelanggan sangat dipengaruhi oleh kemampuan komunikasi CustomerService dari CV Lintas Semesta khususnya penguasaan product knowledge.Dengan menguasai bentuk layanan yang dimiliki oleh CV Lintas Semesta dankemampuan komunikasi yang baik untuk memberikan informasi yang tepatserta mampu mendengarkan informasi yang disampaikan pelanggan, baikyang berbentuk keluhan, kritik, saran atas jasa yang dibeli oleh konsumenhingga dapat mengikat pelanggan menjadi loyal kepada perusahaanKata Kunci : Customer Service, pelanggan, kepuasan pelanggan
PENERAPAN INTEGRATED MARKETING COMMUNICATION (IMC) DI MEDIA RADIO SEGARA FM BANGKALAN Ipin Rahmadi; Dewi Quraisyin
Jurnal Komunikasi Vol 9, No 1 (2015): Maret
Publisher : Jurusan Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (561.56 KB) | DOI: 10.21107/ilkom.v9i1.1154

Abstract

This study intends to reveal the facts of the application of the concept of IMCwas done by radio Segara Bangkalan.Study used the concept theory of IMCwas applied of direct marketing, sales promotion, public relations, personalselling, advertising, and media interaction, marketing which relativelyapplied to the public audience of Segara radio.This of study used a qualitative descriptive method which intends to findout the phenomenon of concerns about the research subject. In holistic anddescriptive manner in the form of words and language, the data collectionmethods in this used study documentation, techniques, observation anddirectly interviews to the field.The application of IMC was good to increase the number of radio audience inSegara, from the six concepts of IMC, advertising, public relations, personalselling, sales promotion, direct marketing, and interactive ware marketing,applied directly by radio to the public, so that produce good results againstthe Segara radio.Keywords: IMC (Integrated Marketing Communication), Media Radio,Audience
STRATEGI PUBLIC RELATIONS DALAM MENINGKACITRA PERGURUAN TINGGI SWASTA DI JA Studi Kasus Perguruan Tinggi Swasta di Universitas Pembangunan Nasional Veteran Jawa Timur) Teguh Hidayatul Rachmad
Jurnal Komunikasi Vol 9, No 1 (2015): Maret
Publisher : Jurusan Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (712.677 KB) | DOI: 10.21107/ilkom.v9i1.1149

Abstract

The strategy is a means or tool to achieve long-term goals in accordance withthe vision and mission agencies. Public relations is the process or activity that aims to establish communication between the organization and external parties and within the organization. The image is the overall impressionformed the minds of the public agency. So when put together, then the sense ofPublic Relations Strategy, which is how the effort to achieve the specified goalor purpose in accordance with the wishes continuously deliberately, in orderto establish and maintain mutual understanding between the organization andits publics.Issues examined in this study are: “Public Relations Strategies in Improving theimage of Private Higher Education in East Java (Case Study of Private HigherEducation in National Development University” Veteran “East Java)? “. Theresearch method used was qualitative research methods. Merely descriptiveresearch describing situations and events. Data collection techniques usedis through depth interview, observation and documentation. This type ofsampling used was purposive sample of the sample aimed to choose certainpeople who are considered able to represent the population, are expected tobe able to answer the research problem.From the results of this study was obtained that the Strategic Public Relations, UPN “Veteran” East Java in Improving the image using the two conceptsof strategic marketing and public relations strategies. Both strategies areanalyzed from internal and external. This study concluded that the PublicRelations Strategy UPN “Veteran” East Java in Improving image is effective,but must be supplemented by a strategy closer to the target market college, inthis case is prospective students. Image enhancement can also be achieved byimproving the quality of service and facilities as well as spiritual guidance toall the academic community, particularly students Key words : Strategy, Public Relations, Image
Agenda Setting Function (Studi Kasus Krisis Ekonomi Amerika dan Global) Netty Dyah Kurniasari
Jurnal Komunikasi Vol 9, No 1 (2015): Maret
Publisher : Jurusan Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (543.022 KB) | DOI: 10.21107/ilkom.v9i1.1155

Abstract

Penelitian ini bertujuan untuk mengetahui apakah agenda media berpengaruhterhadap agenda publik khususnya tentang pemberitaan krisis ekonomiAmerika dan global. Metode penelitian yang digunakan yaitu analisis isidengan cara membandingkan pemberitaan di media tentang krisis ekonomidengan apa yang terjadi di publik. Hasil penelitian menunjukkan bahwaterdapat hubungan antara agenda mediadan agenda publik tentang peristiswakrisis ekonomi amerika dan global.Kata kunci : Agenda Media, Agenda Public, Media
KONSTRUKSI KIAI OLEH MASYARAKAT DESA GADU TIMUR KECAMATAN GANDING KABUPATEN SUMENEP Anis Kurli
Jurnal Komunikasi Vol 9, No 1 (2015): Maret
Publisher : Jurusan Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (675.457 KB) | DOI: 10.21107/ilkom.v9i1.1151

Abstract

The purpose of the study is to describe the Kiai’s Construction made by thesociety of Gadu Timur Village. This society belongs to a community wich ishas tight relationship in the social of Kiai. Futhermore, the study is expectedto provide a description of Kiai roles in rural society which is known as nonformalleader that is respectedand honoredby any level of society. The study applies qualitative descriptive analysis. The data collectingmethod is conducted through documentation, interviews and observation.Informants are selected through purposive sampling method. Miles andHuberman’s technique is used as data analysis. Triangulation of data sourceis applied as data validity checker. The results of the study shows that Kiai construction made by the societyof Gadu Timur village are: Kiai as Ulama (Islamic leader), Kiai as rovingpreacher, Kiai as KiaiSembur, Kiai as Charismatic figure and Kiai as apolitical figure. Keywords: Construction, and Kiai’s Role.

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